Build A Better Agency podcast

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Lisätty nine vuotta sitten

Sisällön tarjoaa Drew McLellan. Drew McLellan tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Profits Through Podcasting

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100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes 14:42

7 weeks sitten14:42

Toista Myöhemmin

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Tykätty

14:42

Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results. How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't let simple mistakes hold you back. Tune in to find out how to turn your podcast into a lead-generating powerhouse! Today’s episode includes: How minor mistakes hinder podcast growth and engagement. Why directing podcast episode links on Apple, Spotify, etc to your own website is ideal. Why collaborating with professional teams can elevate your podcast impact and revenue. How maintaining high production standards enhances credibility, especially in the health and wellness space. How omitting crucial subscription links will limit your audience growth. Why owning a proper domain ensures long-term SEO benefits and authority with search engines. How missing social media links in your show notes makes it difficult for listeners to connect with you. Why understanding and avoiding common mistakes ensures maximum ROI from podcasting efforts. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

Build a Better Agency Podcast

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Sarjan koti•Feed

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

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#Business #Agencygrowth #Agencymanagementinstitute #Agencystrategies #Scaleingyouragency #Drew McLellan #Entrepreneur #Agency #Growth #Scale #Strategy

Build a Better Agency Podcast

28 subscribers

updated 5 päivää sitten

Jaa

Sarjan koti•Feed

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

501 jaksoa

#Business #Agencygrowth #Agencymanagementinstitute #Agencystrategies #Scaleingyouragency #Drew McLellan #Entrepreneur #Agency #Growth #Scale #Strategy

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Build a Better Agency Podcast

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Episode 501 Research Insights from Agency Core with Susan Baier and Brian Gerstner 56:19

5 päivää sitten56:19

56:19

Welcome to a compelling new episode of Build a Better Agency! This week, host Drew McLellan is joined by familiar faces Susan Baier from Audience Audit and Brian Gerstner from White Label IQ to discuss the findings of the 2025 Agency Core research study. Together, Susan and Brian have launched Agency Core, a nonprofit initiative dedicated to providing agency owners with powerful, unbiased data about what’s really going on in the agency world—and the latest results are as sobering as they are enlightening. Drew, Susan, and Brian unpack the study’s in-depth findings, based on responses from over 700 agency leaders. They explore the five distinct agency segments identified, analyzing which mindsets and practices set high-performing agencies apart from their peers. The discussion covers the recurring challenges hurting agency profitability and optimism, including the ongoing struggle with building a strong pipeline, the reality of staffing issues, and a noticeable decline in overall optimism among agency owners compared to previous years. The trio digs into what’s driving these trends and why, despite all the talk around new technologies like AI, the most pressing problems for agencies remain much more fundamental. You’ll also hear their perspectives on the importance of specialized positioning, the power of thought leadership, formal client retention strategies, and maintaining a proactive approach to agency marketing—plus, the critical role of community and peer support in navigating tough times. If you’re looking for actionable insights and a candid, data-driven roadmap to greater agency success, this episode is a must-listen. Tune in for practical strategies and encouragement on how to move from feeling stuck to thriving, even in a changing industry landscape. By the end, you’ll be equipped to make meaningful changes and inspired to take the next steps toward building a stronger, more resilient agency. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: The power of niche positioning and thought leadership for agency resilience Why so many agency owners are struggling and the importance of moving from tactical to strategic work Pipeline challenges as the top threat facing agencies today—far surpassing concerns about AI How formal client retention systems and proactive strategic thinking fuel growth The critical role of reputation: it’s what others say about you, not what you say about yourself Team loyalty initiatives and their connection to agency performance and staff retention Choosing your path: the necessity of specialization versus the struggles of being a generalist…

Build a Better Agency Podcast

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Episode 500 5 Agency Leadership Lessons from 500 Podcasts with Drew McLellan 40:53

12 päivää sitten40:53

40:53

Welcome to a milestone episode of Build a Better Agency! This week, host Drew McLellan takes the mic solo to commemorate a remarkable achievement—the 500th episode of the podcast. With nearly a decade of weekly episodes under his belt, Drew reflects on the invaluable lessons that have emerged from ten years of conversations, challenges, and growth within the agency world. In this special episode, Drew distills his journey into five key lessons learned through years of podcasting and agency consulting. From recognizing that agency life is a marathon, not a sprint, to emphasizing the importance of surrounding yourself with the right team, Drew candidly addresses both the successes and the struggles that come with leading and growing a business. He offers practical wisdom on staying adaptable, celebrating milestones, and taking care of your own wellbeing—insights applicable whether you’re a new agency owner or a seasoned industry veteran. Drew also shares why having the right support system is crucial, illustrating how learning and growing together creates a thriving agency community. He dives into the values that drive AMI, especially the commitment to leading with love, and how clear core values and business practices act as guiding principles during both calm and challenging times. If you’re looking for inspiration, reassurance, or tangible takeaways to apply to your agency, don’t miss this landmark episode. Drew’s reflections are a heartfelt thank you to listeners, guests, and partners, as well as a rallying call for the next 500 episodes—reminding all of us that the agency journey is a whole lot better when we travel it together. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Embracing agency ownership as a marathon, not a sprint The critical value of ongoing learning and adaptability Prioritizing self-care and celebrating small wins along the way Building and nurturing a strong, supportive team culture Leading with core values—especially love and gratitude Using clear boundaries and best practices to guide agency decisions The power of community: why together is always better…

Build a Better Agency Podcast

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Episode 499 Effective Strategies for Winning New Business with Mike Lander 52:28

19 päivää sitten52:28

52:28

Welcome to another can’t-miss episode of Build a Better Agency! This week, host Drew McLellan invites negotiation expert Mike Lander to shed light on a critical, and often misunderstood, stage of growing your agency: the art of winning new business and, crucially, negotiating strong client contracts. If your agency is hustling for fresh opportunities in the midst of economic uncertainty, this discussion is perfectly timed to help you secure the deals that matter—on terms that support your profitability and long-term growth. Mike Lander brings a unique dual perspective as both a former procurement director (the “buy side”) and current advisor to agencies navigating the “sell side.” Together with Drew, he explores why so many agencies trip up after being “awarded” new business, mistaking the proposal win for the finish line when, in reality, it’s the starting point for some of the most pivotal work ahead. Mike reveals how agencies can better qualify opportunities, avoid that painful “close second” outcome, and, above all, approach negotiation with a mindset of mutual value creation rather than desperate discounting. The episode dives deep into actionable best practices you can deploy immediately—from building a robust qualification scorecard and prepping for negotiations, to mastering the art of trading instead of discounting. Mike and Drew also tackle the importance of agency differentiation, emphasizing why expertise and industry-specific knowledge trump generic promises of creativity or methodology. Plus, learn how to lead conversations with the kind of value, risk mitigation, and trust-building that makes your agency stand out in a crowded, competitive field. Whether you’re tired of burning countless hours on unwinnable pitches or want to strengthen your contracts for better client and agency outcomes, you’ll find a wealth of insights in this episode. Get ready to rethink your approach to business development—and leave with concrete “homework” that will set your agency up for more wins, stronger partnerships, and greater profitability. Don’t miss it! A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Rethinking the pitch process—why winning isn’t the finish line, but just the beginning The dangers of chasing bad-fit clients and how to develop a qualification scorecard Differentiation strategies beyond methodology and “our people”—the real keys to standing out Communicating value and risk to buyers—focusing on afters, measurable results, and case studies Stop discounting and start trading—how agencies should approach contract negotiations The art and science of being a trust builder versus a pushover in negotiations Why creative excellence alone won’t win the deal—and separating creative from commercial conversations…

Build a Better Agency Podcast

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Episode 498 Adapting Public Relations for the Modern World with Ryan Gerding 42:28

26 päivää sitten42:28

42:28

Welcome to another insightful episode of Build a Better Agency! In this session, host Drew McLellan is joined by PR expert Ryan Gerding, CEO of Inc. Public Relations, to explore the evolving landscape of public relations and its crucial role in modern communication strategies. Ryan brings over two decades of experience in the PR industry, offering a comprehensive look at how the traditional boundaries of PR have expanded far beyond media relations. Together, Drew and Ryan explore the shifting dynamics of the PR world and how agencies can leverage storytelling, media relationships, and new platforms to enhance their clients' visibility and credibility. They dive into the art of building valuable relationships with media outlets and reporters, emphasizing the importance of being genuinely helpful rather than simply seeking coverage. Ryan also shares his take on the integration of AI in PR, its benefits in organizing thoughts, and its limitations when it comes to creativity—a conversation rich with practical advice for navigating today’s media landscape. This episode is a must-listen for agency professionals eager to understand the nuanced strategies of modern PR. Discover how to turn potential challenges into opportunities by being a trusted resource and explore the ways PR can significantly boost your agency's success in these ever-changing times. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Navigating the modern PR landscape and its evolution from traditional media relations Building effective relationships through relevance and helpfulness The impact of AI on PR strategies and operations Understanding the value and implications of pay-to-play PR opportunities Preparing clients for successful media interviews with authentic conversations Enhancing agency-client collaboration through education and expectation management The importance of persistence in media outreach efforts…

Build a Better Agency Podcast

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Episode 497 Effective Communication Strategies with Cynthia Kane 58:21

5 weeks sitten58:21

58:21

Welcome to another enlightening episode of Build a Better Agency! In this episode, host Drew McLellan delves into the nuances of effective communication, a skill vital for thriving in today's tumultuous business landscape. Joined by guest Cynthia Kane, an expert in mindful communication, they explore how to navigate conversations with clarity and calm, even amidst chaos. Cynthia shares her journey from struggling with passive-aggressive communication to mastering the art of mindful dialogue. This episode unpacks techniques to foster inner calm, which in turn enhances leadership qualities, especially crucial given the current climate of change and uncertainty. Drew and Cynthia discuss the significance of understanding and managing one's emotional and physical responses to ensure conversations lead to constructive outcomes. Listeners will gain insights on the power of pausing to regain composure during challenging interactions. Cynthia introduces practical practices like breathing exercises and self-talk adjustments that leaders can adopt to steer conversations towards resolution rather than conflict. They also highlight the importance of intentional communication, where clarity trumps winning an argument, thereby fostering trust and collaboration within teams. Tune in to grasp how these communication strategies can transform not only your professional endeavors but your personal relationships as well. This episode is a must-listen for agency leaders ready to enhance their communication skills, cultivate resilient work environments, and lead with authenticity and efficacy. You'll leave with actionable steps to engage more mindfully with your team and clients, building a robust foundation for success. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: The importance of inner calm and clarity in leadership during turbulent times Developing effective communication skills as a learned practice Recognizing and managing physical sensations as cues for stress or discomfort The significance of taking a pause to gain control and clarity in a conversation Practical techniques for maintaining composure and de-escalating tense situations Communicating effectively across generational and remote work challenges The powerful role of intention and mindfulness in professional interactions…

Build a Better Agency Podcast

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Episode 496 Navigating Agency Trends with Lee McKnight 56:06

6 weeks sitten56:06

56:06

Welcome to another insightful episode of Build a Better Agency! Today, host Drew McLellan returns with guest Lee McKnight from RSW to dive deep into the findings of the new 2025 Outlook report, exploring the evolving landscape of agency-client dynamics. As a key industry player, Lee brings a wealth of knowledge about the intersection of innovative trends and client expectations. In this enlightening discussion, Drew and Lee unpack the promising data from the report, which suggests an optimistic outlook for agency-client spending in the coming year. They tackle critical topics such as the enduring power of referrals, the rising significance of direct outreach, and the crucial role of consistent and targeted content in building authority and securing new business. They make it clear that agencies need to embrace these insights to tailor their strategies effectively. The pair also delve into the complex topic of competition from in-house teams and how agencies can strategically position themselves as indispensable partners through specialized expertise and forward-thinking strategies. Highlighting the potential of AI in both business development and operational efficiency, Drew and Lee emphasize the importance of agencies staying ahead of the curve to maintain relevancy and competitiveness in an ever-changing market. This episode is packed with actionable insights and expert advice that can help you refine your approach to business development, client retention, and trend adaptation. Whether you're looking to cement your agency’s authority or navigate the nuances of modern client demands, this episode offers the guidance you need to thrive. Don’t miss out on learning how to align your agency’s efforts with the expectations of 2025 and beyond. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: The alignment and discrepancies in spending optimism between marketers and agencies The persistent and pivotal role of referrals and outreach in agency-client relationships Embracing AI for research and operational efficiencies without undermining creativity The evolving dynamics of in-house agency work versus external agency engagements Navigating the world of RFPs with a focus on strategic selectivity Demonstrating value through differentiated expertise and specialization Leveraging short-form video content to engage and attract potential clients…

Build a Better Agency Podcast

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Episode 495 Strategies for Unlocking Agency Growth with Drew McLellan 37:35

7 weeks sitten37:35

37:35

Welcome to another episode of Build a Better Agency! In this solo cast, host Drew McLellan takes center stage to discuss a critical topic that every agency owner should consider—broadening the concept of growth beyond the traditional metrics like headcount and gross billings. As an agency leader, you’ll gain fresh perspectives on how to leverage different growth strategies that go beyond the surface level. Drew delves into the importance of enhancing your agency's growth across various dimensions. He emphasizes the need for agencies to focus on increasing their adjusted gross income, not just through acquiring new clients but also by maximizing the potential of existing ones. Drew challenges agency owners to rethink efficiency, suggesting innovative ways to manage cost of goods and improve team structures through global talent pools and flexible work arrangements. Listeners will also be encouraged to concentrate on retaining clients and top talent, creating a stable foundation for long-term success. Drew outlines how educating both your internal team and clients can lead to more robust relationships and, ultimately, increased agency profitability. A particularly noteworthy point is that true agency growth should translate into better compensation for owners, stressing the holistic value of growth. Don’t miss this episode if you’re ready to explore comprehensive growth strategies that extend beyond just numbers. Drew's insights will provide you with actionable steps to transform your agency’s approach to growth, offering a renewed sense of purpose and direction in how you develop and sustain your business. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Rethinking agency growth beyond headcount and gross billings The significance of continual learning and teaching within the agency Strategies for increasing adjusted gross income and profitability The vital role of client and team member retention in agency success Exploring flexible team structures and global talent for agency growth Developing a comprehensive plan for agency owner compensation Embracing new business opportunities through deeper client relationships […

Build a Better Agency Podcast

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Episode 494 Leading with Pride in Turbulent Times with Jim Fielding 50:10

8 weeks sitten50:10

50:10

Welcome to the latest episode of Build a Better Agency! In this engaging discussion, host Drew McLellan is joined by veteran leader Jim Fielding to explore what it takes to be an authentic and effective leader in today’s ever-changing landscape. With a wealth of experience garnered from his impressive career in retail and media, including at Disney and DreamWorks, Jim sheds light on being true to oneself while navigating the complexities of leadership. Throughout the episode, Jim shares his personal journey, including the motivations behind his book "All Pride, No Ego: A Queer Executive's Journey to Living and Leading Authentically." He highlights the internal challenges and triumphs he's faced in embracing authenticity as a leader from a marginalized community. Jim offers universal advice on overcoming self-imposed barriers and being vulnerable in leadership—core themes that resonate across industries and identities. Drew and Jim delve deep into the critical aspects of managing during tumultuous times, focusing on controlling what you can, communicating transparently with your team, and maintaining flexibility to adapt to uncertainty. Jim also emphasizes the importance of building diverse, high-performing teams and the business case for diversity and inclusion, especially in client-facing industries like agencies. Don't miss this enlightening conversation filled with actionable insights on how to foster a culture of trust, respect, and exceptional leadership. Whether you're a seasoned executive or an emerging leader, this episode promises a wealth of knowledge to enhance your leadership journey. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Embracing vulnerability as a leader during uncertain times Importance of over-communication with team members and clients Creating a diverse team to reflect and understand the client base Listening to team feedback to mitigate blind spots Balancing pride and ego for effective leadership Finding and utilizing your personal board of advisors for guidance Encouraging innovation and diverse perspectives within your team…

Build a Better Agency Podcast

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Episode 493 The Art of Transformative Leadership with Suzanna de Baca 44:14

9 weeks sitten44:14

44:14

Welcome to the latest episode of Build a Better Agency! This time, host Drew McLellan is joined by leadership expert Suzanna de Baca for a thought-provoking discussion that will transform the way you think about your role within your agency. As the new year inspires fresh goals, Drew and Suzanna explore the critical element that determines an agency's success: its leadership. Suzanna, who has a fascinating career journey from Wall Street to CEO positions and is now teaching leadership at the MBA level, brings decades of insights to the table. She emphasizes that good leadership extends beyond technical skills—it's crucial in a rapidly changing world to develop emotional intelligence, strategic thinking, and communication abilities. Whether you're a seasoned agency owner or new to leadership, Suzanna's revelations will provide you with a roadmap to becoming not just effective managers but dynamic leaders. The conversation explores the difference between management and leadership. Suzanna explains that visionary leadership includes establishing a clear purpose and inspiring your team to support it. They also address communication challenges, promoting a dialogue instead of a monologue to ensure your vision resonates with your employees. Suzanna and Drew will assist you in repeating and reinforcing your vision without allowing it to become mundane. Don't miss out if you're eager to enhance your agency's direction through dedicated, intentional leadership. By adopting Suzanna's strategies, you'll empower your team, foster a thriving culture, and guide your agency to new heights. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: The evolving role of leadership in an ever-changing environment Distinguishing leadership from management and why it matters Encouraging proactive leadership at every level of the organization The significance of a clear and shared vision for agency success How to effectively communicate and reinforce company vision Leveraging leadership styles and tools for improved team dynamics Engaging employees in a two-way dialogue to enhance organizational alignment…

Build a Better Agency Podcast

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Ep 492: Mastering Flexible Leadership to Drive Agency Success with Kevin Eikenberry 45:15

10 weeks sitten45:15

45:15

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes Kevin Eikenberry to the show to explore the ever-evolving landscape of leadership. Kevin, a seasoned expert in leadership and learning with over three decades of experience, shares his expertise on how flexibility and adaptability are integral to effective leadership in today's fast-paced and scattered work environments. Drew and Kevin dive into the various challenges agency leaders encounter as they adapt to a world that demands greater flexibility than ever before. They discuss the transition from traditional, rigid work environments to a more fluid and dynamic approach, where leaders must balance consistency and adaptability. Kevin underscores the significance of mindset, skillset, and habits in enhancing leadership abilities. Together, they examine the aspects of leadership that remain constant despite the changing landscape and emphasize the areas where leaders can foster growth. Kevin shares practical strategies for enhancing leadership effectiveness, including fostering intentional and natural interactions with your team, regardless of location or time zone. Whether you lead a team in person or remotely, Kevin's insights provide leaders with the tools to navigate uncertainty and lead with confidence. This episode is filled with tips for creating meaningful connections with your team, promoting a culture of accountability, and continuously improving as a leader. Don’t miss this inspiring episode if you’re aiming to elevate your leadership skills and adapt to the demands of leading in a flexible work environment. Whether you’re an experienced agency owner or just beginning your journey in leadership, Kevin’s wisdom and practical advice will undoubtedly guide you toward becoming a more impactful and flexible leader in your agency settings. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Embracing flexible leadership in a post-COVID world Balancing mindset, skill set, and habit set for effective leadership Integrating casual interactions naturally into remote work settings Transitioning from autopilot leadership to intentional adaptation Moving beyond viewing employees' needs as excessive Implementing consistent habit changes for improved leadership Encouraging accountability and feedback within teams…

Build a Better Agency Podcast

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Ep 491: Empower Your Agency Through Better Pricing Strategies with Casey Brown 53:29

11 weeks sitten53:29

53:29

Welcome to the latest episode of Build a Better Agency! Host Drew McLellan returns with an engaging conversation that every agency owner needs to hear. In this episode, Drew welcomes back returning guest Casey Brown, a pricing guru known for her unique and insightful perspective on pricing strategy and negotiation. If you’ve ever struggled with finding the right price point for your services or navigating tough client negotiations, this episode is a must-listen. Casey, who has shared her expertise at a previous Build a Better Agency summit, delves deep into the art of pricing. She examines the common challenges agencies face, such as being pressured to lower prices or feeling concerned about client budgets. Casey sheds light on important strategies for establishing pricing integrity and confidently presenting your agency’s value. With her extensive background as a pricing consultant and experience in corporate America, her advice is both practical and transformative as you prepare for economic shifts anticipated in 2025. During the episode, Drew and Casey discuss actionable tips for agency owners who might be prone to giving away too much in negotiations. They explore how to prepare emotionally and tactically for price setting and getting, ensuring that you're ready to walk away if necessary—emphasizing the power of 'no' and preparation. With concrete examples and relatable scenarios, they illustrate the importance of maintaining your agency's premium position without capitulating to every pricing objection. Tune in to gain valuable insights that can influence your agency's bottom line and help build a more resilient and confident approach to pricing. Whether you’re dealing with seasoned clients or negotiating a first-time contract, Casey’s expert guidance will provide you with the tools to rethink and reinforce your pricing strategies. Don’t miss this episode if you’re ready to embrace the new year with renewed confidence and strategic foresight! A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Understanding the psychology of pricing and negotiation Differentiating between price setting and price getting The importance of maintaining pricing integrity Leveraging questions to reduce resistance in negotiations Strategies for dealing with budget pushback from clients Preparing effectively for pricing discussions and negotiations Learning from pricing-related losses to improve future strategies…

Build a Better Agency Podcast

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Ep 490: Mastering Effective One-on-One Meetings with Drew McLellan 28:18

12 weeks sitten28:18

28:18

In this episode of Build a Better Agency , Drew McLellan emphasizes the game-changing impact of one-on-one meetings and why agency owners should make them a non-negotiable part of their leadership strategy. Drawing from real-world agency experiences, Drew shares why these meetings serve as an "early warning radar system," helping leaders stay connected to their teams, strengthen workplace culture, and proactively address challenges before they escalate. Drew outlines a structured yet simple framework for these biweekly, 30-minute meetings, highlighting that they are employee-driven—meaning the team member schedules the meeting, completes a structured form in advance, and leads the conversation. He breaks down the essential components of the form, including personal and professional check-ins, growth goal tracking, and opportunities for employees to share concerns, request support, and flag internal or client-related issues. By consistently implementing these meetings, agency owners can reduce day-to-day interruptions, foster deeper engagement, and cultivate a team that is both personally and professionally invested in the agency’s success. If you’re struggling with employee engagement, culture-building, or leadership visibility, this episode provides a straightforward yet highly effective solution. Tune in to learn how to implement one-on-one meetings, access Drew’s updated meeting template, and start seeing immediate benefits in your agency. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: The value of one-on-one meetings for agency growth and employee development Setting professional and agency-focused growth goals for employees Encouraging accountability and preparation among team members Building deeper connections through personal and professional check-ins Enhancing employee support and addressing key issues effectively The importance of employees driving their own career discussions Leveraging one-on-one meetings to spot potential client or internal issues early…

Build a Better Agency Podcast

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Ep 489: Improving the Culture in Modern Agencies with Sarah Noll Wilson 55:20

13 weeks sitten55:20

55:20

In this episode of Build a Better Agency, Drew McLellan sits down with leadership and workplace culture expert Sarah Noll Wilson to unpack one of the biggest challenges agency owners face today—building real culture and connection in a rapidly changing workplace. Drew and Sarah explore how generational shifts, post-pandemic workplace dynamics, and evolving expectations have reshaped the employer-employee relationship. They discuss why traditional leadership approaches—like assuming loyalty comes from salary or benefits alone—no longer work and how agency owners can foster genuine commitment and engagement. Sarah shares eye-opening insights on the importance of psychological safety, trust, and open communication, explaining why employees today expect to be seen, valued, and respected in ways that differ from the past. If you’ve ever felt frustrated by shifting workforce expectations, struggled to retain top talent, or wondered how to get your team to care as much as you do about the business, this conversation is a must-listen. Tune in to gain practical strategies for fostering a workplace culture that works—not just for you, but for your employees and the success of your agency. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Understanding the generational shift in workplace dynamics Navigating emotional engagement in leadership roles The importance of aligning agency culture with values Rethinking how to build trust and commitment Addressing the challenges of hybrid and remote work environments Experimenting with new strategies for relationship-building Embracing intellectual humility to foster collaboration…

Build a Better Agency Podcast

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Ep 488: Elevate Your Professional Image: Insights from Stylist Morgan Wider 53:37

14 weeks sitten53:37

53:37

Welcome to the latest episode of Build a Better Agency! In this episode, host Drew McLellan dives into a fascinating yet often overlooked topic that will have you rethinking how you present yourself professionally. Joined by expert guest Morgan Wider, Drew explores the powerful impact of wardrobe choices on your personal and professional brand. Morgan, a seasoned wardrobe stylist with a decade of corporate retail experience, shares invaluable insights on how to ensure your exterior appearance aligns with the professional image you want to project. Whether you’ve been dressing the same way for years or are looking to make a change, Morgan’s advice on intentional dressing and wardrobe curation will make you reconsider your daily attire. They’ll discuss practical tips on evaluating your current wardrobe, making intentional color choices, and infusing your outfits with personality through accessories. You'll also hear about common wardrobe mistakes and the small tweaks that can make a big difference in how you’re perceived by others. Don’t miss this episode if you're ready to take actionable steps towards enhancing your executive presence, boosting your confidence, and standing out in your field in the most authentic way. Trust us—by the end, you'll be walking into your closet with a whole new perspective. Let’s get started! A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: The importance of intentionality in how we dress to convey our professional message Understanding the alignment of personal authenticity with professional attire How our wardrobe choices influence both self-perception and external perception The significance of avoiding the default "should" outfits to stand out while respecting professional norms Practical tips for refining wardrobe choices to maintain authenticity and professionalism Utilizing accessories and small details to add personality and create conversation starters The value of an external perspective to reassess and enhance your professional wardrobe choices…

Build a Better Agency Podcast

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Ep 487: Enhancing Employee Engagement with Tessa White 54:27

15 weeks sitten54:27

54:27

In this episode of Build a Better Agency Drew McLellan talks with Tessa White, also known as the Job Doctor. Tessa has a rich background with 25 years in HR and a fascinating journey that saw her pivot from corporate life to empower individuals in the workforce, all during the turbulent times of late 2020. What started as a simple endeavor on TikTok quickly transformed into a massive platform with millions of followers and a compelling new book, “The Unspoken Truths for Career Success.” We explore the evolving dynamics of employer-employee relationships, the importance of effective communication, and how generational perspectives are reshaping the workplace. Tessa offers eye-opening strategies for building loyalty, beyond merely providing great benefits or flexible work conditions. Whether you’re an agency owner struggling with the concept of loyalty in the modern workforce or looking for innovative ways to connect with your team, this episode is packed with transformative insights. Join us as Tessa White breaks down what employees really crave in their careers and how business owners can adapt to these changing demands. Grab your notepad; you won’t want to miss this! A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Understanding the disconnect between employers and employees How to foster employee loyalty in a changing workforce The importance of career pathing from day one Rethinking compensation and rewards The power of customization in the workplace How to build stronger relationships in hybrid and remote environments Adapting to the future of work…

Build a Better Agency Podcast

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EP 486: Inside the world and benefits of agency book writing and publishing with Shadley Grei 44:54

16 weeks sitten44:54

44:54

Agency book writing and publishing can seem like a daunting mountain to climb. But with the right people to help you through the process, it can be one of the best things you can do to uplevel your thought leadership efforts. That’s why this week, I invited Shadley Grei, an agency book publishing expert and newer member of AMI, onto the show to share how agency owners can start thinking about writing their first (or next) book with the help of a ghostwriter. He shares how his agency helps other agency owners discover if their ideas are ready to become a full-fledged book, and how to start compiling it all to collaborate with a ghostwriter. As the visionaries of the agency, we need to be always looking for the new, unspoken angles of things in the work we do, and Shadley helps agency owners share their perspectives without the pressure of having to do it alone. If you think you might be ready to finally get your idea or vision out in writing in 2025, this episode has all the info you need to start turning that idea into reality. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: How a ghostwriter can be a partner in helping you find unseen angles for your book How to get a seat at the table and show clients you’re capable of more What producing a book can do for the agency and agency owner How and why Shadley got interested in starting his own publishing company The fun of partnering with thought leaders to help their ideas come to life Using a ghostwriter isn’t cheating — it’s a strategy 3 ways to know if you’re ready to write a book Getting over fear and owning your expertise…

Build a Better Agency Podcast

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EP 485: It’s time to heal from post-COVID agency owner grief with Drew McLellan 37:06

17 weeks sitten37:06

37:06

I wanted to wait until after the holidays to talk about this topic because it’s a bit heavier than what we usually talk about on the show. But it’s something that Danyel and I have noticed weighing heavily on a lot of you since COVID, and that is agency owner grief. It’s true that many of you have experienced quite a lot of loss and change these past few years — with the way we work, how well our business is doing, AI, our overall productivity, and so much more. It’s a lot of change to handle, and for many of us, we haven’t taken the proper time to actually acknowledge our grief and begin to let it go. But without taking those first steps, that grief will continue to take hold of us and affect us in all aspects of our business — and even our personal lives. Many of you report being restless, unable to focus, depressed, uninspired, feeling heavy, and burnt out. And it’s all because we’re burning the candle at both ends without taking the time to acknowledge just how much change we’ve gone through in the past 5 years as agency owners. So I hope you’ll join me and take some time to take stock of everything that’s happened from 2020 to now — the good and the bad — and start to recognize just how much we’ve gone through so we can collectively learn to grieve and begin to let go of the bad to make more room for some good. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Why agency owners are struggling mentally and emotionally more than ever Understanding agency owner grief and what’s caused it to increase in the past 5 years Addressing agency owner grief The 5 stages of grief and how it manifests for agency owners The trickle effect of grief on agencies How we can begin to identify our grief Starting the healing process after we identify the source of our grief Seeing post-COVID as an agency renaissance…

Build a Better Agency Podcast

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EP 484: Tapping into non-obvious thinking and thought leadership in 2025 with Rohit Bhargava 50:07

18 weeks sitten50:07

50:07

Many agency owners feel like their clients are putting them in a box of specific skills they’re able to perform for them. And for many of us, that’s not a good feeling. We’re wired to think creatively and break free from that metaphorical box, but it can be hard to communicate that to our clients in a sea of competition. So, it’s time to break out of that box in 2025. That means we need fresh ideas, innovative thought leadership, and non-obvious thinking. And there’s nobody better to talk to us about this than Rohit Bhargava, from Non-Obvious Company. He knows exactly what it’s like to be put in a box creatively, but he’s even better at breaking out of it. For years, he’s taken a hold of the status quo to challenge it, question it, and ask more of it so that he can stay ahead of the conversation and shape it to better serve his clients — and his agency. So join us to get inspired to do some fresh, non-obvious thinking in this week’s episode. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: What should be on every agency owner’s mind in 2025 How to get a seat at the table and show clients you’re capable of more The importance of thought leadership to make sales come to you The difference between content creation and thought leadership How to apply non-obvious thinking to our agency work Getting our clients to be more open-minded, creative thinkers with us The role of AI in the future of agencies The importance of demonstrating real connection and chemistry to both potential and current clients Trends agency owners should be paying attention to in 2025…

Build a Better Agency Podcast

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EP 483: How to get more involved in your agency finances in 2025 with Sandy Catour 56:57

19 weeks sitten56:57

56:57

Almost no agency owner got into the agency world for their passion for bookkeeping. And if you did — great! You’re several steps ahead of most of us. But the reality is, most of us are just happy to keep cash in the bank for payroll and probably aren’t looking at the finances as much as we should be. Sandy Catour joined me this week to share why we should rewire this habit. Agency owners should be just as involved with the agency finances as their finance and accounting teams, and they should be in frequent communication with one another. Without a good understanding of your cash forecast, how your money is being spent, and where you’re losing the most profit, it’s impossible to run the agency by the numbers and keep a good handle on where all your money is going. So join us to get a realistic look at what agency owners should care about the most in the agency financial reports and what they can talk to their finance teams more openly and honestly about in 2025. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: How an agency owner should approach agency finances How agency finance conversations differ between small and medium agencies What financial reports you should be looking at as an agency owner Knowing how to price and how to find profit black holes in the numbers How agency owners should think about the financial roles in their company and how they serve the agency How to communicate well with your financial team What monthly financial meetings should look like with your accountants, bookkeepers, or other finance team members Getting an accounting person to put together a cash forecast and what that should look like…

Build a Better Agency Podcast

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EP 482: How extraordinary thinking leads to extraordinary agency growth with Tori Boats 56:24

20 weeks sitten56:24

56:24

Agency growth and biz dev can feel like an uphill battle when we’re already so tired, overworked, and burnt out. But it doesn’t have to be hard or add anything extra on our already full to-do lists. In fact, it shouldn’t be difficult at all. Tori Boats joined me this week to help close out the year on a high note and show us that setting our agencies up for exponential growth in 2025 doesn’t have to be tough — and it can even be fun. If you’re feeling that end of the year slump, this episode should inspire you to rediscover that creative spark that motivated you to start an agency in the first place. No worrying about what’s profitable or competitive — just pure creative and visionary ideations that will give you the fresh thinking you need to start off 2025 on the right foot. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . In This Episode: What gets in the way of the spark of agency ownership Getting into an innovative and creative headspace Translating a creative spark into sustainable agency growth Centering your clients’ needs instead of yourself or the agency Challenge yourself to come up with silly, unrealistic ideas Infusing energy, excitement, excitement, and visionary ideas to agency employees Having a vision is the key to getting unstuck The 5 mistakes agency owners make that keep us stuck…

Build a Better Agency Podcast

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EP 481: Celebrating the joy that comes with agency ownership with Drew McLellan 18:37

21 weeks sitten18:37

18:37

Agency ownership can leave us stressed, burnt out, and sometimes, thinking the grass is greener somewhere else. But when you really sit back and think about it, we have it pretty good — we just lose sight of it sometimes. So this week, I’m finishing off the year with another solo episode to really sit down and take stock of what it is about agency ownership that makes it so special compared to other jobs. Because no matter how hard things get or how many bad days we have, our jobs are still pretty special and unique. While you listen to this episode, I want you to reflect on all the things that you could take a little more time to appreciate. Whether that’s your employees, your work-life balance, your clients, or even just the type of work you get to do, there’s always something we can be grateful for in this industry. In 2025, let’s find a little more joy in our work and give ourselves more credit for all the hard work we already do and will continue to do — because we love it that much. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . In This Episode: We’re wired to constantly want to do better Agency owners can lose sight of how much joy is in the industry Agency ownership brings us balance in our personal and professional lives You can still make a decent living as an agency owner even if you have a bad year Getting to work for and with whomever you want Doing the type of creative work you want to do (for the most part) Why you should take some time to reflect on all the joys that come with agency ownership Agencies have more impact than we give ourselves credit for…

Build a Better Agency Podcast

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EP 480: What I’d do differently as an agency owner if I started over in 2025 with Drew McLellan 29:34

22 weeks sitten29:34

29:34

As we round the bend into the new year, I’m reflecting on the lessons learned from my time as an agency owner and the insights I've gained from working with hundreds of agencies. While there are too many to count, I’m going to try to boil down my experiences into a few points that I hope you can take into 2025 as you start to think about what you want the next year to look like for your agency. This episode is packed with actionable advice on things like niche selection, service offerings, operational efficiencies, and how to foster a culture of continuous growth and dedication among your staff. As you go into the new year, ask yourself, How do you want your agency to look different? How do you want your team to look different? How do you want to look different to the world? And how do you want the clients you serve to be different? With those questions in mind, join me as I walk through what my dream agency would look like today and how you can implement these strategies to align your agency for success in 2025. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . In This Episode: The most profitable size of an agency Dividing in-office work and at-home work for a hybrid agency The importance of having in-house accounts service people who are dedicated to growing the agency Using freelancers and contractors to support a smaller team of in-house creatives The continued importance of running the agency by the numbers for maximum profitability Having one-on-ones to check in with agency employees and clients Narrowing down your niche to get to that 20% profitability Building a recession-proof agency Getting more thoughtful about what the agency owner role looks like and hiring roles to support it Getting smart about paying yourself Team off-sites and investing in professional development…

Build a Better Agency Podcast

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EP 479: Embracing agency entrepreneurship to work on the business, not in the business with Michael E. Gerber 1:13:21

23 weeks sitten1:13:21

1:13:21

To grow the agency, agency owners need to be working on the business, not working in it. That means we have to accept that it’s time to get out of the day-to-day and embrace agency entrepreneurship as business leaders. Michael E. Gerber, author of The E-Myth and renowned business guru, joined us today to share some profound lessons for agency owners to uplevel their businesses and stop getting stuck just being technicians of the business. Too many of us get stuck in the day-to-day operations, doing work we should hire other experts to do. And while those experts do what they do best — so should we. By focusing on biz dev and enhancing the mission, vision, and values of the agency, we’re making room for the agency to grow while achieving our dreams. If you’ve been looking for a push to get inspired to finally run the agency as the visionary you are, this is your episode. Michael is a great inspiration to show agency owners that following our dreams and visions is possible if we set ourselves up for the right kind of success. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: How agency owners get in their own way of their success Many agency owners are technicians suffering from entrepreneurial tendencies How to use systems and processes when you’re an agency doing custom work The 8 distinct personalities for a great entrepreneur Running an agency vs. doing the work of an agency Create systems and processes, and then make your agency the product Great entrepreneurs are great creators…

Build a Better Agency Podcast

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EP 478: Everything agency owners need to know about their account executives with Lori Highby 51:03

24 weeks sitten51:03

51:03

Account executives are critical for agency profitability and success. Without them, we wouldn’t have anybody responsible for building deeper trust with clients and growing their accounts. That’s why we’ve brought Lori Highby on the show this week to share everything she knows about the account executive role. Some of you might recognize her from the AE Bootcamps she teaches at, and she’s here to bring that wisdom to the greater AMI community so we can better understand just how important our AEs are for agency success. As someone who has an inside look at how AEs think and the questions and concerns that are always in their heads, Lori is the perfect person to share them so we can learn how to better support our AEs. We cover everything from the expectations in an AE role, how agency owners can better communicate their goals and expectations to AEs, recognizing their hard work, and supporting their goals and aspirations within their role so they can also grow with the agency. This episode is packed with incredible insights, so we hope you can take some of these topics and use them to better understand and support the AEs in your agency. A big thank you to our podcast’s presenting sponsor, White Label IQ . They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Recurring struggles that account executives face and are looking for guidance about The importance of standardized communication on the team and with clients Helping AEs level up their soft communication skills Supporting your account executives’ eagerness to learn and level up The importance of AEs knowing agency math and using it to determine profitability What AEs really want from agency leadership Take more time to recognize and appreciate your account executives’ hard work How to find more moments for recognition on your team What AEs love about their jobs How to support and encourage your team in leveling up their skills How agency owners can amplify AE success in the agency…

Build a Better Agency Podcast

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EP 477: Take the sabbatical — why agency owners need to unplug with Louise Oliver 53:06

25 weeks sitten53:06

53:06

This one is going to be hard for most agency owners to hear, but you need to take a sabbatical — or a vacation or any amount of time off where you completely unplug from the agency. No Slack, no email, no phone calls. Nothing. Most of you just got really uncomfortable reading that statement, but it’s absolutely necessary if you want your agency to grow. In fact, not taking time off could be stifling agency growth more than you realize. Every time you jump into a meeting with a client that your project manager or AE could be taking, or you need to sign off on a minor thing that your leadership team could handle, you’re making it harder for your team — and your agency — to grow. Louise Oliver is going to share her story of how she was exactly like many of you, stressing over her maternity leave and avoiding deleting work apps off of her devices. And then she did it. She realized how much that time off helped her and her agency grow exponentially. So, tune in and take the sabbatical. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: Don’t be an agency owner who can’t imagine being involved in everything Taking time off completely unplugged shows your team they trust you The importance of having a strong leadership team to back you up The stages of grief of unplugging during a sabbatical The day and night difference Louise experienced after returning to work Taking a sabbatical will give you the freedom to finally do the work you want to be doing Letting your leadership put out fires while you’re away is the key to their growth How stepping aside can help your team find weak spots in systems and processes If a sabbatical or vacation feels impossible, that’s a good sign to look at how your team is structured How taking time off can help you on a personal level outside of the agency…

Build a Better Agency Podcast

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EP 476: How fractional employees are shaping the future of agency culture with Sara Daw 50:10

26 weeks sitten50:10

50:10

The future of work is becoming more fractional. Instead of full-time, in-house teams doing all the work — how many of us grew up in the agency world — fractional employees like contractors and freelancers can take on more and more complex roles for us. With remote and hybrid work still on the rise, we can leverage fractional employees to bring a more diverse portfolio of skills to the agency without breaking our bottom line. Sara Daw joined me this week to share her knowledge about fractional employees and how they fit into what she calls “the access economy” where we can access a larger pool of talent at our fingertips without actually having to make a full-time hire. We dig into what it means to build psychological ownership in fractional relationships, how fractional employees can make themselves more known within the agency culture, and how the future of work will evolve as the whole concept of employment shifts and changes. This episode comes with a lot of deep thinking homework that will challenge you to look at the workforce you want to build for your agency’s future and the infrastructure you need to start building in order to support that. There’s a lot of good stuff here to share with your leadership team, so get ready to take some notes on this one. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: What is the access economy? Why does the access economy work so well? How psychological ownership plays into fractional work and the access economy The importance of psychological ownership in our relationships with fractional employees Getting a breadth and depth of skillsets in a fractional C-Suite and fractional employees How employment will evolve as we lean into fractional employment and hybrid work Creating culture and creativity in fractional work environments How to be more connected and intentional with relationships as a fractional employee Having the right skillset at the right level…

Build a Better Agency Podcast

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EP 475: Thinking holistically about agency employee compensation, benefits, and perks with Drew McLellan 39:37

27 weeks sitten39:37

39:37

Many agency owners reported in 2024 that one of the best things about their agencies are their employees. Despite continued biz dev struggles and slow sales cycles, agency owners have had a hard time shrinking their teams because they just love them that much. So, this week, let’s talk about some of the ways we can think about agency employee compensation more holistically to show them our gratitude and continued support. Agencies continue to be really competitive environments, and many of our best employees will inevitably be approached by recruiters and other agencies at some point in their careers. And the best way to keep them around is through their compensation packages. But these shouldn’t just be about high salaries and bonuses. While important, that’s just the tip of the iceberg in showing our gratitude and support to our employees. In fact, the most impactful forms of compensation come from deeply knowing and respecting your team, and showing your personalized gratitude for their efforts and commitment to your agency. Join me on this week’s solocast to dig a little deeper in how we can really get thoughtful about how we compensate our employees, not just with more money, but investing in their continued growth and your personal relationship with them. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. In This Episode: Looking at agency employee compensation not as an obligation, but something you do out of gratitude Using raises as a reward for employees adding more value to the agency Giving bonuses or profit sharing to celebrate hitting monthly or quarterly goals as a team How a good benefits package gives you a competitive advantage against other agencies Personalized perks and thank-yous to reward individuals go a long way How to know when one of your employees has gone above and beyond Spending time getting to know your employees and caring for those personal relationships Develop your compensation philosophy based on your goals and values…

Build a Better Agency Podcast

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EP 474: Laying cobblestones for effective agency thought leadership with Susan Baier 59:39

28 weeks sitten59:39

59:39

It’s no secret that new business for agencies was brutal in 2023. And for some in 2024, it’s been equally difficult. So, for 2025, we want to challenge you to get unstuck from those difficult sales cycles and lay the groundwork for some new energy as we come to the end of this year. This week, Susan Baier joined me again to help us look at the agency sales cycle a little differently. Next year, it’s all going to be about using research studies to build your thought leadership portfolio, create cobblestone content, and attract right-fit clients with little to no prospecting on your end. If you haven’t done research studies before, it’s time to start. Get some data, find your unique perspective, and share it openly and with authority. In 2025, it’s going to be all about teaching and educating your audience to build trust so that by the time they pick up the phone to call you, they’ve already bought into your expertise. If you’re looking to get out of the funk of 2 slow sales years, you’ll want to stop what you’re doing right now so you can take some notes on this episode. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How does doing research make agency employees and the agency better? Why agencies need to constantly be adapting and learning new things Using new knowledge and research to make your team smarter How agencies can use their research to innovate and be better The surprising effects of new research and thought leadership on client budgets Using research to shorten the sales cycle, build trust, and promote thought leadership 3 big things that happen when agencies conduct their own research Innovative and creative ways to present new research to clients and prospects It’s not just about data — it’s about your unique perspective on the data Building cobblestone content out of larger research studies…

Build a Better Agency Podcast

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EP 473: The benefits and challenges of hiring for a COO role with Carolyn Lodge 54:12

29 weeks sitten54:12

54:12

With more agency owners wanting to step out of the agency’s day-to-day operations to focus more on being the company’s visionary leader, there are many areas of the business that can sometimes go overlooked. To remedy this, many agencies are embracing the COO role to help keep things running smoothly. With the fast growth of this role comes many questions, which we will answer in today’s episode. Carolyn Lodge, a COO and agency owner herself, has a unique perspective that will help us see both sides of the coin in the CEO/COO relationship. We discuss what skills and qualities we should look for in a COO, the dynamic a CEO and COO should have when working together, the top concerns of current COOs like cybersecurity issues, and the role COOs should play in agency AI development. This episode is packed with insights and advice for agency owners looking for extra support with their day-to-day operations, so be ready to take some notes and, hopefully, think a little differently about how you can best utilize your team in the future. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: What scaling effectively means for agency owners How to identify which areas of the agency are ready for growth Finding ways to replicate and systemize work in a custom industry like marketing Marrying customization and systems and processes for agency growth Letting go of identity attachment as an agency owner to better utilize your team’s skills Building an effective training program that helps team members and new employees be more self-sufficient The more time off you take, the more money you can make The often overlooked downsides of growing and scaling the agency Digging deeper to discover why you really want agency growth Finding your Minimal Viable Operation for what you need to reach your growth goals…

Build a Better Agency Podcast

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EP 472: Defining what agency growth means to you and setting the path to achieve it with Marquel Russell 41:58

30 weeks sitten41:58

41:58

This is a topic we’ve covered many times before, but it’s an important one. When was the last time you checked in with yourself about what agency growth really means to you? It can be more than just adding more team members and physically growing and expanding the agency. It can also mean growing your AGI, getting higher paying clients, more interesting projects, more name recognition, or more freedom and time off. No matter how you personally define agency growth, there’s a method to achieve it. This week, Marquel Russell is sharing his expertise in agency growth and scaling so we can learn how to do it in a way that works for us. From niching down, getting out of the day-to-day operations of the agency, or actually taking time off (a foreign concept to most agency owners), there are ways to reach your agency growth goals. Join us to learn how Marquel has helped countless agencies grow and scale with just a few tweaks to their business models. And if you’re still not sure what agency growth looks like for you, this episode is even more important for you to listen to. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here . What You Will Learn in This Episode: What scaling effectively means for agency owners How to identify which areas of the agency are ready for growth Finding ways to replicate and systemize work in a custom industry like marketing Marrying customization and systems and processes for agency growth Letting go of identity attachment as an agency owner to better utilize your team’s skills Building an effective training program that helps team members and new employees be more self-sufficient The more time off you take, the more money you can make The often overlooked downsides of growing and scaling the agency Digging deeper to discover why you really want agency growth Finding your Minimal Viable Operation for what you need to reach your growth goals…

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