He Said, She Said: Razor Branding™ podcast

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Lisätty eight vuotta sitten

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

11 päivää sitten28:52

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28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

He Said, She Said: Razor Branding™ Podcast

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The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.

230 jaksoa

#Business #Building The Brand #Jaci Russo

He Said, She Said: Razor Branding™ Podcast

updated 17 päivää sitten

Jaa

Sarjan koti•Feed

230 jaksoa

#Business #Building The Brand #Jaci Russo

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He Said, She Said: Razor Branding™ Podcast

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Inside the Agency-Client Relationship w/ Jaci & Michael Russo 44:26

17 päivää sitten44:26

44:26

In this episode of the He Said, She Said: Razor Branding Podcast , it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work. No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From misaligned expectations and territorial marketing teams to the misuse of AI and the trap of Frankenstein feedback, Jaci and Michael talk candidly about the red flags, the success stories, and the reason agencies should always be invited in like vampires (yes, there’s a reference). Whether you work with an agency, are part of one, or just want to understand how branding actually works, this episode is a masterclass in the reality behind the process.…

He Said, She Said: Razor Branding™ Podcast

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Branding from the Factory Floor w/ Robert Pelletier 40:23

29 päivää sitten40:23

40:23

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo talk with Robert J. Pelletier , CEO of Pacific Hardwood , about how he turned a traditional manufacturing business into a $20M industry leader through storytelling, relationship-building, and relentless content creation. From using Instagram to drive $8M in sales to embracing AI for content planning, he offers a blueprint for how even the most “unsexy” businesses can build powerful, profitable brands—without selling out or sounding like robots. Whether you’re building custom floors or scaling your startup, this conversation will shift how you think about brand-building, personal voice, and the future of marketing.…

He Said, She Said: Razor Branding™ Podcast

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Branding Through Relationships w/ Cairo Marsh 54:33

6 weeks sitten54:33

54:33

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Cairo Marsh , Founder and Executive Partner of relativ* , a marketing consultancy known for crafting brand experiences rooted in empathy and human connection. Cairo brings a global perspective—shaped by his upbringing in the Bronx and his time living and working in Tokyo—to the conversation. He shares how cultural experiences and customer service roots shaped his approach to marketing, branding, and what he calls “Relationshipnomics”: the business value of building meaningful relationships between brands and people. If you’re looking for ways to create deeper impact through branding and strategy, this episode delivers a fresh perspective that’s both practical and powerful. Cairo Kenan Marsh is the founder of relativ* , a marketing consultancy focused on relationship-driven brand strategies. With a career spanning the U.S. and Asia, Cairo blends cultural insight, customer service philosophy, and strategic marketing expertise to help brands foster authentic, lasting connections. He’s passionate about helping companies deliver value through empathy, innovation, and purpose.…

He Said, She Said: Razor Branding™ Podcast

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The Art of Visual Branding w/ Stewart Cohen 53:48

8 weeks sitten53:48

53:48

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo welcome Stewart Cohen , an award-winning photographer, filmmaker, and creative entrepreneur. Stewart shares his insights on the evolution of content creation, the power of authentic storytelling, and how brands can stand out in a fast-moving digital world. Whether you’re a marketer, creative, or business leader, this episode is packed with valuable lessons on leveraging high-quality visuals to elevate your brand. As the owner of Stewart Cohen Pictures , he has built a career capturing compelling visual stories for Fortune 500 brands, advertising agencies, and editorial clients. He also leads SuperStock , a visual licensing company managing over 22 million assets, blending the art of production with the science of distribution.…

He Said, She Said: Razor Branding™ Podcast

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Building Brands and Winning Mindsets w/ Dave Behar 57:31

10 weeks sitten57:31

57:31

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael are joined by Dave Behar , entrepreneur, Chief Executive Athlete, and two-time Amazon bestselling author. Dave shares insights on leadership, branding, and the power of collaboration. From his work with NIL programs to his approach to building brands through strategic partnerships, Dave offers a fresh perspective on what it takes to create a culture of winning—both in business and in life. Key Takeaways The Chief Executive Athlete Mindset: Dave’s approach blends athletic discipline with leadership to drive success in business. He emphasizes the importance of staying ready and adaptable, much like an athlete on the field. Collaboration is Key: Success often comes from helping others succeed first. Dave discusses the value of collaboration and investing in relationships. The Power of NIL Programs: Dave shares his thoughts on the evolution of Name, Image, and Likeness (NIL) programs and the need for clearer guidelines to ensure fairness and long-term sustainability. Branding Starts with Purpose: Dave’s branding philosophy focuses on aligning a brand’s personality, purpose, and messaging to create authentic connections. Winning Through Peak Performance: As a two-time bestselling author, Dave talks about his Peak Performance book series and how developing a winning mindset is key to both personal and professional growth.…

He Said, She Said: Razor Branding™ Podcast

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Harnessing Momentum in Branding with Matt Mathison 53:54

13 weeks sitten53:54

53:54

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Matt Mathison , entrepreneur, investor, and founder of MBL Partners . Matt shares insights from his new book, Leadership Orbit , a guide to redefining leadership and creating momentum through consistent micro habits. From building strong company cultures to mastering time management, Matt breaks down the key elements of successful leadership that go beyond titles and authority. Whether you’re a business owner, team leader, or someone looking to develop your personal brand, this episode is filled with practical takeaways and thought-provoking strategies. Matt Mathison is a seasoned entrepreneur, investor, and operator with nearly 25 years of experience spanning sectors like financial services, technology, real estate, and energy. As the co-founder of MBL Partners, Matt focuses on problem-solving and empowering leaders to thrive through innovative solutions. His dynamic career has included leadership roles at Fifth Partners, where he helped build, fix, and scale businesses globally. A former collegiate athlete, Matt brings grit and determination from his athletic background into the business world. He holds a finance degree from Brigham Young University.…

He Said, She Said: Razor Branding™ Podcast

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Finding Your Branding Unicorn with William Vanderbloemen 46:00

14 weeks sitten46:00

46:00

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo are joined by William Vanderbloemen , CEO of Vanderbloemen and author of Be the Unicorn . William shares his incredible journey from pastoral ministry to building a successful executive search firm for faith-based organizations. With humor and wisdom, he dives into how focusing on human-to-human (H2H) skills, creating niche marketing strategies, and embracing change have been the cornerstones of his success. Packed with actionable insights, this episode is a must-listen for leaders, marketers, and anyone striving to make an impact.…

He Said, She Said: Razor Branding™ Podcast

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Building Workplace Culture w/ Dr. Mechelle Roberthon 47:40

17 weeks sitten47:40

47:40

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo sit down with Dr. Mechelle Roberthon , a dynamic leader in professional development and workplace culture. Dr. Roberthon shares her inspiring career journey, from discovering her passion for teaching adults to becoming a sought-after consultant in employee engagement and organizational growth. Together, they explore the critical connection between workplace culture and branding, highlighting how every employee interaction shapes your brand. This conversation is filled with practical advice for leaders looking to create a thriving workplace that attracts and retains top talent.…

He Said, She Said: Razor Branding™ Podcast

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Revolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia Pokriefka 46:35

21 weeks sitten46:35

46:35

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo are joined by Elissa O’Dell and Mia Pokriefka , the innovative minds behind Huxly , a creative tech agency redefining how brands engage with their audiences. Elissa and Mia share their journey into the world of AI-powered chat experiences and how they’ve moved beyond traditional chatbots to create personalized, story-driven interactions that resonate. Listeners will discover: How Huxley uses interactive storytelling to forge meaningful connections Why Instagram DMs are the next frontier for building customer relationships. The ethical considerations and mental health impacts of chat-driven interactions. How brands can embrace emerging technology to build trust If you’re curious about the future of marketing and how technology can create authentic, human-like conversations, this episode is a must-listen!…

He Said, She Said: Razor Branding™ Podcast

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The Intersection of PR and Branding with Sarah Segal 1:02:47

23 weeks sitten1:02:47

1:02:47

In this episode of the He Said, She Said: Razor Branding Podcast , Jaci and Michael Russo welcome Sarah Segal , founder of Segal Communications , for an engaging conversation about her transition from broadcast journalism to PR and what it takes to succeed in today’s evolving communications landscape. Sarah shares insights from her career, including the art of storytelling, the challenges of earned media, and how PR intersects with marketing in a rapidly changing world. Listeners will learn: The growing overlap between PR and marketing—and why it matters Tips for businesses to get the most out of PR and influencer marketing Why adaptability and authenticity are the keys to lasting success Whether you’re a business leader looking to amplify your message or simply curious about the behind-the-scenes of modern communications, this episode is packed with practical advice and inspiring stories.…

He Said, She Said: Razor Branding™ Podcast

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The Power of Direct Mail in a Digital World with Wilson Zehr 35:38

27 weeks sitten35:38

35:38

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with direct mail expert Wilson Zehr, CEO of Zairmail, to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise and remains a highly effective tool for building memorable, personal connections with customers. Listeners will gain insight into: How direct mail stands out in a crowded digital landscape Tactics for crafting memorable mail that avoids the trash pile The science of targeting the right audience with high precision Combining direct mail with digital touchpoints for a powerful, multi-channel approach Whether you’re curious about reviving old-school marketing methods or finding new ways to connect with your audience, this episode contains strategies to make traditional methods work for modern business. Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over$60 million in venture capital funding in his career.…

He Said, She Said: Razor Branding™ Podcast

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How to Adapt and Evolve Without Losing Focus 36:55

29 weeks sitten36:55

36:55

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how companies can evolve and adapt their strategies without abandoning the core brand values that have driven their success. They break down when to stay the course and when to embrace change, using examples from their own experience working with clients who struggle with both stagnation and impulsive decision-making. If you’re a business leader or marketer wondering how to navigate change in today’s fast-moving environment, this episode is packed with insights to help you adapt and thrive.…

He Said, She Said: Razor Branding™ Podcast

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Navigating Leadership and Branding in a Hybrid World with Dan Regard 47:59

31 weeks sitten47:59

47:59

In this episode of the He Said, She Said: Razor Branding Podcast, hosts Jaci and Michael Russo sit down with Dan Regard, CEO of iDiscovery Solutions (iDS), to explore the challenges of leading a global team in a hybrid work environment. Dan shares his insights on how IDS has leveraged technology to maintain reliable internal communication while building trust and culture across continents. The conversation delves into integrating branding with company culture, emphasizing how branding begins within the organization. Dan also discusses the role of AI in the legal and eDiscovery sectors, offering his take on the opportunities and risks presented by emerging technologies. With candid anecdotes and strategic advice, this episode provides valuable lessons for CEOs, marketing leaders, and anyone interested in how technology shapes modern business practices. Listeners will gain actionable insights into the importance of clear communication, internal branding, and the evolving role of AI in the professional world. Dan Regard is an electronic discovery and computer science consultant with 20 years of experience consulting legal and corporate entities. A programmer and an attorney by training, Mr. Regard has conducted system investigations, created data collections, and managed discovery on over 1,000 matters. He is responsible for developing and implementing case and matter strategies that leverage technology in litigation and investigations. Mr. Regard has national and international experience advising on issues such as electronic discovery, computer forensics, structured data, and information management. He is a frequent speaker, teacher, and publisher in electronic discovery matters.…

He Said, She Said: Razor Branding™ Podcast

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The Importance of Having a Strategic Brand Plan 37:10

33 weeks sitten37:10

37:10

In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (where to reach your audience). Jaci and Michael address the confusion between branding and marketing, highlighting the importance of creating an emotional connection with your audience. They emphasize that branding is about laying a long-term foundation for success, not just quick-fix marketing tactics. Authenticity is crucial, and businesses must be honest with themselves to build a strong and lasting brand. The episode is packed with practical insights for building a brand that resonates, stands out in a crowded market, and fosters loyalty. Please tune in to hear their expert advice and relatable experiences.…

He Said, She Said: Razor Branding™ Podcast

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Unlocking Leadership for Your Brand with Chris Hutchinson 43:04

35 weeks sitten43:04

43:04

In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leadership can be learned and why every team member plays a crucial leadership role. If you’re looking to elevate your team’s performance and foster a thriving work environment, this episode is a must-listen! Chris Hutchinson is the CEO of Trebuchet Group, a company he founded in 2002 to help organizations and executive leaders achieve remarkable results through building effective teams. With a background as an Air Force officer, Chris gained firsthand experience in how leadership impacts the success of teams and individuals. As a “recovering” mechanical engineer, he understands the importance of designing systems that serve the people using them, fostering success and collaboration. Chris is also the author of “Ripple: A Field Manual for Leadership that Works”, where he shares practical, field-tested strategies for improving leadership impact.…

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