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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Snapreads
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Sisällön tarjoaa Snapreads. Snapreads tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Download the Snapreads app: https://snapreads.com We have transformed 1000+ best-selling nonfiction books into powerful packs you can read in just 15 minutes. A smarter you in 15 minutes... What is your time worth?
…
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114 jaksoa
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Manage series 1600362
Sisällön tarjoaa Snapreads. Snapreads tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Download the Snapreads app: https://snapreads.com We have transformed 1000+ best-selling nonfiction books into powerful packs you can read in just 15 minutes. A smarter you in 15 minutes... What is your time worth?
…
continue reading
114 jaksoa
Kaikki jaksot
×Small Steps to Big Success: Unlocking Growth with Innovation Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Unlock Your Future: 10 Skills for Lifelong Success Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
10 Life-Changing Tips to Become an Early Riser Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Transform Your Week: Master Productivity with These Tips! Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
From Zero to Hero: Transform Your Management Style Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Embrace Failure: The Secret Path to Success Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Reprogram Your Mind: Success & Happiness Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Morning Routines That Fuel Success When Working Remotely Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Avoid These Start-Up Traps: 10-Year Success Plan Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Unlock Your Potential: Wake Up Early & Thrive! Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Unlocking Introverts’ Hidden Workplace Superpowers Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Make Your Boss WANT to Promote You: Here’s How Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
CEO Secrets: Boost Decision-Making & Avoid Burnout Check out more videos at https://www.youtube.com/@SnapreadsSuccess Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
Avoid These Rookie Investment Mistakes in Your 20s Check out more videos at youtube.com/@SnapreadsMoney Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
How To Get Better At Conversation Skills Check out more videos at https://www.youtube.com/@Snapreads Have you downloaded the Snapreads app yet? Never stop learning with the Snapreads app 📚 https://snapreads.com/app
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