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Curated Questions: Conversations Celebrating the Power of Questions!
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Marketing Vanguard
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Manage series 2078540
Sisällön tarjoaa Al Mannarino. Al Mannarino tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
305 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 2078540
Sisällön tarjoaa Al Mannarino. Al Mannarino tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian , Global CMO of Teads, recorded at CES in Las Vegas. Join them as they discuss Natalie's unique journey from traditional TV to digital marketing leadership, the evolution of advertising technology, and how following your passion can lead to innovative career paths. Natalie shares insights from her extensive experience at companies like Lifetime, Roku, Tubi, and now Teads, highlighting the importance of adaptability and continuous learning in marketing leadership. Here are the key talking points from the episode: The evolution from traditional TV to streaming and ad tech The importance of following your passion while remaining adaptable The role of CES in building business relationships The future of CTV and omnichannel advertising Leadership lessons and career development The value of industry involvement and networking Strategic decision-making in marketing leaders Discover the future of AI-powered digital experiences at Adobe Summit. Tune in to Summit Online March 18th & 19th to access free livestreamed events and select sessions — from anywhere. Explore what’s next in generative AI and personalization at scale. Learn from leading brands, discover the latest trends and technology, and acquire new skills and experiences to grow your business. Be inspired by keynotes from iconic brand leaders like Coca-Cola, Unilever, Marriott, JP Morgan Chase, and more. Explore how leveraging AI can help you deliver exceptional customer experiences, drive efficiency, and prove measurable impact. Get an exclusive first-look at never-before-seen technology during the popular Adobe Sneaks showcase, co-hosted by actor and comedian Ken Jeong. And learn from over 30 expert-led on-demand sessions. Grow your business and transform your marketing with insights only available at Summit. Visit adobe.com/go/marketingvanguard to register for free. Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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1 Leadership Through Turbulence: Insights from Maggie Schmerin, Chief Advertising Officer at United Airlines 39:07
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Maggie Schmerin , Chief Advertising Officer at United Airlines. Together they explore how United is transforming its marketing approach, the evolution of airline customer experience, and the unique challenges of leading marketing for a global airline. Maggie shares insights on everything from managing social media during crises to reimagining traditional airline marketing playbooks. Here are the key talking points from the episode: The evolution of United's marketing strategy post-pandemic The geographical complexities of airline marketing How United transformed its customer communication approach The importance of social media in airline marketing United's brand campaign "Good Leads The Way" Managing marketing during peak travel seasons The future of airline marketing and travel trends Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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In this episode of Marketing Vanguard, Jenny Rooney speaks with Fara Howard , CMO of GoDaddy, about the company's return to the Super Bowl after an eight-year hiatus. Fara shares insights on GoDaddy's evolution beyond domains, their AI-powered product Airo, and their innovative partnership with actor Walton Goggins, demonstrating how they're helping small businesses thrive in the digital age. Episode Highlights: GoDaddy's evolution from domains to comprehensive digital solutions The impact of AI through GoDaddy Airo on small businesses Behind-the-scenes look at Super Bowl advertising strategy Partnership with Walton Goggins and authentic storytelling The role of AI in modern marketing operations Building sustained campaigns beyond major media moments Measuring success in the digital age Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Join Jenny Rooney as she speaks with Chris Bellinger , the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation. Episode Highlights: The evolution of PepsiCo Foods' creative strategy across multiple brands Balancing traditional marketing with new platform requirements The return of Doritos' "Crash the Super Bowl" program Managing the transition from agency life to corporate creative leadership Building and scaling an internal creative team from 2 to 140+ people The importance of data in creative decision-making] Leadership philosophy and the transition from "player to coach" Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira , CEO of Alpha, recorded at CES in Las Vegas. Steven shares his perspective on why AI represents a foundational shift unlike anything before, discusses the critical role CMOs should play in leading AI initiatives, and explains why marketing leaders need to take action now to remain relevant in this rapidly evolving landscape. Here are the key talking points from the episode: Why AI represents a fundamental shift unlike previous technological advances The critical role of CMOs in leading AI initiatives The evolution of marketing roles and functions in an AI-driven world The emergence of AI agents as brand ambassadors The importance of customer experience in AI strategy The future of white-collar jobs in the age of AI The need for new roles like "brand agent personality architects" Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan , Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future. Here are the key talking points from the episode: Evolution of CES and creation of C Space Impact of AI on marketing and technology Agency landscape and consolidation trends Role of content in driving commerce Evolving CMO-CEO relationship Growth and Future of 3C Ventures Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock , Chief Marketing and Content Officer at Citi. Join Jenny and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. Alex shares insights from his extensive experience at companies like BlackRock, Visa, and now Citi, highlighting the importance of unified marketing strategies and the power of disruption in financial services. Episode Highlights: Alex's journey from sales to marketing leadership The evolution of financial services marketing The importance of unified marketing strategies How constraints drive creativity in marketing The future of Citi's brand and marketing initiatives The role of sponsorships and partnerships Leadership philosophy and team development Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. We have a special guest from Brandweek 2024 in Phoenix, Arizona: George Felix , CMO of Chili's. Join Jenny and George as they discuss his fascinating journey from IT to marketing, his experience revitalizing heritage brands, and how he's helping return Chili's to cultural relevance. Learn about the importance of simplification, value proposition, and connecting with customers in the challenging restaurant landscape. Episode Highlights: George's unique career journey from IT to marketing The importance of brand heritage and simplification Chili's strategy for cultural relevance Value proposition in the competitive landscape Leadership philosophy and team building The power of relationships in marketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. Jenny Rooney speaks with Alicia Tillman , CMO of Delta, during an extraordinary CES week in Las Vegas following Delta's spectacular centennial celebration at the Sphere. Join us as they discuss this groundbreaking activation, the company's vision for the future of travel, strategic brand partnerships, and how technology and human connection work together to enhance the customer experience. Learn about Delta's transformation into a lifestyle brand while maintaining its core focus on operational excellence and customer service. Here are the key talking points from the episode: Strategic brand partnerships announced at CES Future vision for travel technology and experience Balance of innovation and human connection Marketing leadership insights and career evolution The importance of operational excellence in brand expansion Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mark Ritson , a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing effectiveness. The conversation explores the structural challenges in business education, the recent Nike case study, and the future role of AI in marketing strategy Here are the key talking points from the episode: The evolution of marketing education and its accessibility Structural challenges in business school education The gap between marketing theory and practice Analysis of Nike's recent marketing challenges Marketing effectiveness and brand salience The future role of AI in marketing strategy The relationship between B2B and B2C marketing Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein , CMO of Hilton. Join Jenny and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform. Mark shares insights on combining brand and performance marketing, the power of authentic partnerships, and Hilton's unique role in fostering human connection through hospitality. Here are the key talking points from the episode: Mark's background and journey to becoming Hilton's CMO The transformation of Hilton Honors loyalty program Integration of brand marketing and loyalty functions The development and success of the "For the Stay" platform Consumer insights and competition in the hospitality sector Authentic celebrity partnerships, particularly with Paris Hilton The importance of human connection in hospitality Hosted on Acast. See acast.com/privacy for more information.…
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny connects with Linda Boff , CEO of Said Differently, and Tony Wells , a former marketer at Verizon, for a compelling discussion about how CMOs can build successful board careers. This special episode comes to you live from Brandweek 2024 in Phoenix, Arizona. Our guests share invaluable insights about the right time to pursue board positions, how to position yourself effectively, and what companies look for in CMO board members. They also discuss the delicate balance between full-time executive roles and board service, and why board work can be both challenging and rewarding. Episode Highlights The right timing and prerequisites for pursuing board positions Building credibility through demonstrated results and boardroom experience Why companies seek CMOs for their boards Balancing full-time executive roles with board service The value and benefits of board service Strategic approaches to positioning yourself for board opportunities Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee , Chief Creative Officer at Squarespace, and Rei Inamoto , Founding Partner of I&CO. The discussion centers on the theme "To AI or Not to AI," exploring the balance between artificial intelligence and human creativity in marketing. Here are the key talking points from the episode The legal and ethical implications of AI in creative work AI's impact on creative professionals and industry economics The value of human creativity in an AI-dominated landscape The balance between efficiency and authenticity in creative outputs Future trends in AI adoption and creative differentiation Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes Sofia Colucci , CMO of Molson Coor s, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors. Here are the key talking points from the episode: Sofia's career journey and promotion to CMO Transformation from beer company to beverage company Building marketing capabilities and creative evaluation Working with distributors and sales teams Adapting to changing media landscape Portfolio strategy and brand innovation The MUSCLE framework for creative evaluation Hosted on Acast. See acast.com/privacy for more information.…
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Marketing Vanguard
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1 Greatest Hits - From Advertising to Operations with Frances Allen, Checkers & Rally's Drive-In Restaurants 31:22
Happy Thanksgiving Marketing Vanguard listeners! Please enjoy this greatest hits episode and normal service will resume next week! Hosted on Acast. See acast.com/privacy for more information.
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