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Sisällön tarjoaa Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Mind The Business: Small Business Success Stories
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1 The SB Starter Kit - Everything You Need or Need to Know to Get Your Business Off the Ground (Part 1) - Trademarks, Patents, LLCs and SCorps 35:28
Step one for starting a small business is often coming up with an exciting idea. But what is step two? Step three? Steps four through launch and beyond? On our second episode, and first iteration of our Small Business Starter Kit Series, Austin and Jannese visit The Candle Pour to chat with founders Misty and Dennis Akers . They’ll tell our hosts about how they got their business off the ground and about all the things that go with it: from incorporation to trademarks. Join us as they detail how they went from Grand Idea to Grand Opening. Learn more about how QuickBooks can help you grow your business: Quickbooks.com See omnystudio.com/listener for privacy information.…
Market Proof Marketing: Home Builder Marketing Insights
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Sisällön tarjoaa Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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Manage series 2092702
Sisällön tarjoaa Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert. Kevin Oakley and Kevin Oakley: New Home Marketing from Do You Convert tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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×Market Proof Marketing · Ep 374: Messaging, Metrics & Moments Jen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley . In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study, shifts in commission post-NAR settlement, and debates over Super Bowl ad spending. And finally, in Things We Love - Things We Hate, Julie shares her journey in making King cake, Kevin shares exciting news about an upcoming trip to Guatemala, and Jen finds both value and stress in her new Oura smart ring. Story Time (00:37): Julie has been deep-diving into messaging with builders, and emphasizes that in today's market, we need to be really paying attention to those small details. They discussed a builder who surveyed a VIP list, and saw that 70% of those surveyed wanted a house that was 3,000 sq. ft. or lower, and didn't care about pendant lights. They detail the importance of sharing that messaging, and how profound that process was for their company. Kevin "double clicks" on making sure your systems and processes are down first, which allows you to then focus on your messaging. Jen shares our recent celebrations surrounding National OSC Day that took place on February 9th, and a recent prospecting strategy she utilized with an OSC, and how they worked around a tricky on-site scheduling barrier. Did you know there are over seven events listed currently on DYC's website ? Kevin shares details about an upcoming speaking appearance, and a special breakfast event happening at the 2025 International Builders' Show . In The News (21:02): Q4 Benchmarks and 2024 Wrap-Up Online Sales remains a constant in a changing market. From Q3 to Q4, appointments from aged leads increased from 19% to 24%. Homes By Dickerson Case Study Julie shares the builders' dedication to their local Parade of Homes, and how the challenge was creating visuals for homes that weren't built yet. Inspired by boutique hotels, each home had a different curated theme. The builder is up for a NAHB Silver Award. Here's what else a $7M, 30-second Super Bowl budget can purchase in 2025 They discuss whether a Super Bowl commercial is a good use of spend, and how their perspective has changed after reading the article. Do you remember the commercial that was just a QR code? Kevin is surprised by companies who produce amazing commercials, but never air them again. Commissions Have Risen Slightly For Affordable Homes, Fallen Slightly For Expensive Homes, Since NAR Settlement Took Effect Jen shares a peek into the conversations happening on the online sales side, and what they are hearing from agents during calls, as well as buyers asking how having a realtor affects their spending power. Things We Love - Things We Hate (44:10): It's King cake season in Louisiana, and Julie decided to make her own! It took 24 hours, and although it tasted good, she said it wasn't worth all the trouble. Kevin finally got new glasses, and really enjoys being able to see well. But what he hates, is that he got two different kinds of glasses and they didn't pass the kid test. He and his wife are also helping to take 25 high school students to Guatemala, and an app he heard about this weekend called How We Feel , a journal for your wellbeing. Jen got the Oura Smart Ring and loves all of the stats it shows, but her "readiness score" is causing her some stress and to overthink. That said, Julie has been appreciating Jen's advice from the ring! Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 373 - When to Speak and When to Listen Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events . A big topic this week is the almost out-of-nowhere emergence of DeepSeek, a new AI app that has the world talking. They also cover Threads -- which now offers ads -- and the importance of authenticity when selling a product, and not just focusing on overloading information. Story Time (01:14): Jackie brought up the quotes she received for redoing her deck, and reminds you that while it's great to be prepared, authenticity and supporting your customer is more important than checking off boxes and overloading information Julie shares the DYC University we're holding for new hires, and the benefit of taking the time to learn what other individuals in your company do on a day-to-day. She also reminds marketers to be cognizant of making sure to share what you do with your team, and ensure your marketing department doesn't have a PR problem. In The News (15:40): Q4 Benchmarks and 2024 Wrap-Up ( https://www.doyouconvert.com ) 2025 Online Sales Academy: Leadership Edition ( https://onlinesales.doyouconvert.com ) U.S. stock markets tumble as investors worry about DeepSeek ( https://www.npr.org ) Meta Launches ads on Threads ( https://searchengineland.com ) ICON, a builder of 3-D printed homes last valued around $2 billion, cuts around 25% of staff ( https://techcrunch.com ) Things We Love - Things We Hate (33:12): Jackie was part of a Toastmasters competition, and although she's a co-host on a podcast and talks for a living, she was a little nervous! But she ended up winning, and gets to go to the next level of the competition! So a friendly reminder: even though you do something often, it's ok to be afraid or nervous. After all of the snow in Louisiana, and the return back to warmer temps, things in Julie's house are now snapping and breaking, which has been less-than-fun. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski , Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. Story Time (03:08): Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. In The News (17:00): Join Do You Convert at the 2025 International Builders' Show Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking Kevin will be talking about leveraging technology for incredible customer experience Karla will be talking about the importance of brand consistency Julie shares a story about her "what not to do" style presentation The trio reminds you -- wear comfortable shoes at IBS! How to Win With Influencer Marketing In a Year of Big Change and Endless Options Authenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company Has spring housing demand already started? For new homes -- it's our season! Now is the time to put your foot on the gas. They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! Google Ads Search Max - new match type spotted A new match type -- smart matching -- has been spotted by some users Google hasn't announced yet what the new match type spotted is exactly It appears to be more A.I. based Things We Love - Things We Hate (34:55): Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype , that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs ' marathon! Beth's favorite is kicking off the Marketing Leadership Collective for 2025! Jackie is starting a book club with friends and would love your favorite recommendations: jackielipinski@doyouconvert.com . Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 371 - Relevance Realization Kevin Oakley is joined this episode by Julie Jarnagin and Beth Russell , and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit , which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset. Story Time (01:50): Julie loves her new Garmin watch -- though it's a little harsh on the data! Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite" Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories In The News (16:24): Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' ( https://www.builderonline.com ) Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? ( https://www.socialmediatoday.com ) Google's search market share drops below 90% for the first time since 2015 ( https://searchengineland.com ) A Skeptical Supreme Court Weighs TikTok's Future in the U.S. ( https://www.adweek.com ) Household Growth Collapse Signals Future Demand Reset ( https://www.thebuildersdaily.com ) Things We Love - Things We Hate (41:19): Beth loves transparent leaders, who involve their team members in conversations Julie read the book Hidden Valley Road, which was a fascinating read Kevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-Reiter Kevin Oakley is joined by a very special guest, Michelle Simms-Reiter , Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's new book, It's Never About the Money: Activating the Performance Motivator System to Attract, Retain, and Motivate People When you take money off the table, what factors are you using to evaluate what matters to you, and what's important to you? The six categories most people fall into within a company related to motivation The role that self-assessment plays when making decisions throughout your career path Building a company culture that serves the motivations of its employees and knowing what applies to your team Engaging team members and nailing down your company's core values to determine who is the best fit The story of "Boomerang Bob" Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 369 - The Venus Metric Trap Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time (03:57): Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show? In The News (15:28): The Venus Fly Trap of Vanity Metrics ( https://www.doyouconvert.com ) Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope ( https://www.realtor.com/news/trends/housing-market-2025/ ) What won't happen in 2025 ( https://digiday.com/marketing/what-wont-happen-in-2025/ ) Things We Love - Things We Hate (39:10): Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope Beth was influenced and was gifted a pair of the Ozlo sleepbuds . She may or may not also be an influencer now! Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 368 - Leaning Into "New" Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. Story Time (02:05): Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson Jessie was delighted by a builder's success in December, and brings up the importance of having very specific goals for Q1 Kevin has some breaking news -- he watched The Godfather movies over break. He also brings up some homebuilder data -- there were over 45.62M unique users tracked going to home builder websites for the year In The News (15:28): Existing-Home Sales Hit Strongest Year-Over-Year Increase Since June 2021 ( https://www.builderonline.com ) Zillow reveals 2024's most popular -- and most unusual -- home searches ( https://zillow.mediaroom.com ) Instagram and Facebook to Fill Platforms With AI-Generated Accounts ( https://petapixel.com ) Things We Love - Things We Hate (46:05): Jessie loves and hates the same thing -- making sourdough Jackie is leaning into showing gratitude and loves showing appreciation for others Kevin is loving the Ohio State Buckeyes! Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 367: Don't Fail Your Realtor Partners In 2025 It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in 2024. Kevin Oakley is joined by James Dwiggins - the Co-Founder and Chief Executive Officer of NextHome Inc., and someone who was one of the named defendants in the case, to help set the record straight. Learn why if you continue to offer compensation to buyer's agents, you might get what amounts to a "cease and desist" from prominent brokers in your area, why offering concessions to your buyer (not the agent) is the way to go, and more. Yes, the world has changed - no, it isn't ending. Real Estate Insiders Unfiltered Podcast (hosted by James & Keith) Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 366: That's a Wrap, 2024! Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell ! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30): Kevin talks about builders finishing the year strong, and the growth planned for 2025 Beth wins story time with the topic of "sales vampires" and the importance of resetting boundaries among marketers and sales teams Jackie reminds you to be the hall monitor of your marketing, and doing your homework on/auditing the things you're signing up for In The News (21:08): Beyond The Artboard: Hedgefield Case Study ( https://www.doyouconvert.com ) Kevin addresses a listener question at (24:50) about a recent online event (The Marketing Dream Team) ChatGPT search is now available to all free users ( https://searchengineland.com ) Why Zonda's Latest Millennial Survey Matters ( https://www.builderonline.com ) Macaulay Caulkin Admits He Considered Buying $5.25 Million 'Home Alone' House 'Just For Giggles' ( https://www.realtor.com ) 2024 DYC Wrapped -- Coming Soon! Things We Love - Things We Hate (44:17): Jackie loves the holidays, but the constant text messages and marketing efforts are becoming a LOT. Beth asked a marketer if she were an Instapot, what would press the button to get her steam out? Kevin shares a story about his son, and a great moment they shared recently. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 365 - Leaning Into Local Like the number of days in a year (we think?), Kevin Oakley , Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15): Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience. In The News (24:20): DYC's Online Sales Academy: Leadership Edition ( https://onlinesales.doyouconvert.com ) Google Ads Testing Video Assets For Search Campaigns? ( https://www.seroundtable.com ) Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves ( https://www.thebuildersdaily.com ) TikTok failed to save itself with the First Amendment ( https://www.theverge.com ) OpenAI's Sora is officially here ( https://mashable.com ) Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin , and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 364 - The Season of Expectations Join Kevin Oakley , Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time (03:27): Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year! Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966 In The News (18:23): 2024 DYC Holiday Gift Guide ( https://www.doyouconvert.com ) Remote work levels drop in 39 of the 40 largest markets - what it meant for housing ( https://www.resiclubanalytics.com ) Zillow predicts more buyers will come out ahead in a bumpy 2025 ( https://zillow.mediaroom.com ) DOJ pushes for Google to break off Chrome browser after antitrust case ( https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html ) Things We Love - Things We Hate (34:20): Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish line Julie talks Black Friday and the participatory element around it Kevin loves Amy's Gourmet Apples , and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing Like and subscribe on your favorite platform!…
Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison Babin In this episode, Kevin Oakley is joined by Allison Babin , Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for personal development and self growth The misconception of personal growth in the business world The advantages of working in the homebuilding industry Embracing mistakes that happen along the way with the customer at the forefront Investing the time and energy to be the voice of the customer through personal touchpoints Knowing your data, and being able to communicate that to executives Managing healthy conflict among team members ... and more! Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 363: Happy Thanksgiving! Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. Story Time (00:24): Beth is thankful for her wonderful husband and amazing kiddos. She is also so grateful to be a part of the Marketing Leadership Collective, and what's to come with the group. Kevin is thankful for the overall community of homebuilder marketers, and the friendships that are cultivated within the DYC: All Access community. Today's Topic: Evolving Dynamics (06:50) Kevin and Beth briefly recap his recent article -- The Evolving Dynamics Between Home Builders & Realtors: A Post-Settlement Analysis They read a few of the "mean tweets" (comments and emails he received), and dive into discussion surrounding the questions and scenarios posed in them Kevin gives a special shout-out to a broker, who provided a fantastic response surrounding representing her buyers Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 362: Operating Within Realities Kevin Oakley , is joined by Julie Jarnagin and Jackie Lipinski , and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her struggle with Samsung appliances -- particularly her refrigerator that is now freezing and giving her issues. Moral of the story: reviews matter. Julie is beginning to embrace conflict and disagreements, and thinks fostering those healthy conversations is a good opportunity Kevin reminds us that there's reality, but within reality, there's always things you can control. In The News (19:31) New technology, old-world style: Zillow reveals 2025's home trends ( https://zillow.mediaroom.com ) LinkedIn Video Posts Generate 3x More Reach, Study Finds ( https://www.searchenginejournal.com ) Average Age of First-Time Homebuyer Hits All-Time High ( https://www.newsweek.com ) Things We Love - Things We Hate (44:04): Jackie is having Friendsgiving and has a love-hate relationship with "panic cleaning," which Julie's family also called "rage cleaning". Julie is going camping this weekend, and bought magical flames to make bonfires colorful and glowsticks to entertain her kids. Kevin shares a notepad he's loving, and a Gilmore Girls advent calendar he got for his daughter this year. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 361: Thinking in Categories Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space In The News (27:19) The 2024 Homebuilder Online Follow-Up Survey ( https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/ ) Before and After: Caviness & Cates (Beyond The Artboard) ( https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/ ) Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/ ) Things We Love - Things We Hate (42:48): Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers Kevin hates running, and is suspicious of people who do this too much. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 360: Perfect Practice Makes Perfect Kevin Oakley , Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of content, and the lingering question... would you let AI book a flight for you? Story Time (2:20): Julie brings up holiday content planning, and fun ideas for leaning into the holidays. Kevin provides some extra bonus point content ideas. Jessie's story time is about holidays too, and being intentional not to go into hibernation during the holidays when managing customers. Kevin's story time is expanding on a recent LinkedIn post about technology investment, which stemmed from a scenario he encountered recently. In The News (23:40) The Q3 2024 Online Sales and Marketing Benchmarks ( https://www.doyouconvert.com ) 62% of Renters Worry They'll Never Own a Home ( https://www.lendingtree.com ) Google Search demoting content that is starkly different from the main content of the site ( https://searchengineland.com ) Google is working on an AI tool that can browse, shop and book flights for you ( https://mashable.com ) Things We Love - Things We Hate (49:15): Kevin loves window seats on planes, and the peaceful feeling it brings Jessie is considering running a full marathon with Julie, and talks about the app Runna, which has been very helpful for her planning and training Julie's favorite thing is celebrating Thanksgiving this Sunday! Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 359: It Doesn't Happen Overnight Julie Jarnagin , Jackie Lipinski and Beth Russell host this episode and are gearing up for Halloween! An important topic surrounds time management, and replacing broken processes to streamline marketing tasks as we near the end of the year. They also share some exciting news... Do You Convert is hiring! Story Time (03:22) Beth talks prepping for next year, and an important question she's asking her builder partners -- who is protecting your time? Jackie's story time is about the shift marketers can experience from realism, pessimism and optimism. Julie brings up how it can seem early to be talking about 2025, but now is really the perfect time. In The News (12:04) Do You Convert is Growing! ( https://www.doyouconvert.com/jobs/ ) Builders continue to shift to condos and townhomes amidst affordability crisis ( https://zillow.mediaroom.com/2024-10-17-Builders-continue-shift-to-condos-and-townhomes-amidst-affordability-crisis ) Meta quietly adds 'automatic adjustments' to ad accounts, raising concerns ( https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720 ) Things We Love - Things We Hate (31:47): Beth has a great deal of disdain for hurricanes, and is so excited to have internet back, sending love to everyone who has been impacted Jackie's favorite thing recently is shared knowledge and communication, getting the best book recommendations to add to her list to check out Julie has been reading books on running and shares her recent reads Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 358: The Wake Behind The Boat Kevin Oakley is joined today by Julie Jarnagin , and a big topic in this episode is looking ahead to November and December -- months that Kevin notes are usually met from a sales and marketing perspective with "ughh". They discuss opportunities for success, with examples of balancing expectations with shifting perspectives. News topics include uncertainty amid mounting challenges, Google's search dominance being shaken as it relates to Gen AI ambitions, a free Apple Intelligence upgrade that could be coming soon, and a common sense rule from the FTC that sadly shouldn't have to be a rule at all. Story Time (00:53) Julie shares a heartfelt story of a thoughtful gesture from Chewy.com in sending a teammate flowers and a card Kevin brings up the left and right hemispheres of the brain, balancing learned expectations with shifting perspectives In The News (12:04) Strategic Limbo: Uncertainty Amid Mounting Challenges ( https://www.thebuildersdaily.com ) DOJ's Plan to Dethrone Google's Search Dominance Shakes Gen AI Ambitions ( https://www.adweek.com ) Free Apple Intelligence upgrade likely arriving soon, leak suggests ( https://mashable.com ) The FTC has announced the "click-to-cancel" rule that will require companies to let you cancel any product as easily as you registered ( https://unusualwhales.com ) Things We Love - Things We Hate (37:43): Julie loves and hates the Halloween candy bowl outside of her office, and is looking forward to having a weekend to herself while the boys are out hunting Kevin loves the fall season, and is also cursing Julie as he is training for a half marathon the team is prepping for surrounding the International Builders' Show Like and subscribe on your favorite platform!…
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1 Ep 357: 2024 Summit Recap! 1:02:56
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Market Proof Marketing · Ep 357: 2024 Summit Recap! Kevin Oakley is joined by Jackie Lipinski and Jen Barkan , and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00) Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team for the week. Jackie created a marketing action plan that she detailed at Summit, and is so excited to see how marketers have been putting it into action. Kevin welcomed builder leaders to his home for pancakes recently while they were in town, and discusses Rob Hahn's talk from Summit. In The News (22:18) Meta Movie Gen sets a new standard for immersive AI content ( https://ai.meta.com/research/movie-gen/ ) TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars ( https://digiday.com/marketing/tiktok-joins-the-ai-driven-advertising-pack-to-compete-with-meta-for-ad-dollars/ ) From Transact to Transform: How to Sell to 55+ Buyers ( https://www.thebuildersdaily.com/from-transact-to-transform-how-to-sell-to-55-buyers/ ) Things We Love - Things We Hate (53:41): Jackie was the cheerleader for Julie and Jessie as they ran the Chicago half marathon before Summit, and was inspired by them to get into running and perhaps try a half marathon. Jen's favorite thing is her "Affirmator" cards she reads off at work with the team Kevin really enjoyed the architectural photography walk that was planned at Summit, which was a good reminder to get together in small groups and enjoy the city together. He hates Amazon's address tool, and all of the bugs that occur when trying to ship things to other people. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 356: Buy Once, Cry Once Kevin Oakley , Jessie Suggs and Beth Russell recently sat down for Ep 356 of MPM! The subject of 'humaneering' comes up first, sparking a conversation around putting great attention and care into relationships. Also discussed are mortgage rates in relation to rent, and the strategies around value proposition at the top of the sales funnel. Story Time (1:15) Beth was talking to a marketer who will be speaking at Summit, and talked about how her favorite feeling used to be the motivation, excitement and inspiration she took home with her! Jessie has TWO stories today: AARP, and a nutrition coach! Kevin's story is about the term "humaneering" and its amazing creator. In The News (20:25) Mortgage rates fall lower than rent in 22 of the 50 largest US metros ( https://zillow.mediaroom.com/2024-09-16-Mortgage-payments-fall-lower-than-rent-in-22-of-the-50-largest-US-metros ) Why 'Old School' Ads Still Work For Home Builders ( https://www.builderonline.com/builder-100/marketing-sales/why-old-school-ads-still-work-for-home-builders_o ) Things We Love - Things We Hate (41:20): Kevin can't believe how bad Apple is doing right now. There's a bug on his wife's new phone, and he's experienced some issues with his for Wi-Fi. Jessie's favorite thing is pizza! She is so excited to try all of the different restaurants in Chicago. Beth recently went shopping for new business clothes, and since working from home for awhile, it was a challenge. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 355: The Trend Is Now Our Friend Episode 355 kicks off with Kevin Oakley , Julie Jarnagin and Jackie Lipinski getting geared up for the Summit! They discuss mortgage rates, strategies for building elite teams and how AI might have an impact on insurance. Story Time (1:43): Jackie recently used apps to plan and visualize different haircuts, and realized just how much apps can help people visualize and feel more comfortable with their decisions. Julie has been preparing her presentation for Summit, and has enjoyed thinking about things in different ways, and notes the power of taking notes and teaching others. Kevin talks mortgage rates, and how the news cycle is factoring into buyer sentiment. "The trend is now our friend" -- but financing is only going to solve one portion of our problem. In The News (15:51): The Federal Reserve just cut interest rates by a half point. Here’s what that means for your wallet ( https://www.cnbc.com/2024/09/18/federal-reserve-cuts-interest-rates-what-that-means-for-your-wallet.html ) Crafting Success: Strategies for Building an Elite Online Sales Team ( https://www.doyouconvert.com/blog/crafting-success-strategies-for-building-an-elite-online-sales-team/ ) AI risks making some people ‘uninsurable’, warns UK financial watchdog ( https://www.ft.com/content/9f9d3a54-d08b-4d9c-a000-d50460f818dc ) Things We Love - Things We Hate (34:31): Jackie is not loving Amazon Fresh's "smart grocery carts". Julie has been finding YouTube "study with me" videos helpful and calming when she has to really focus on a task! Kevin is really excited about the giveaways at Summit he picked out, and cannot stand the word "just". Nothing is "just" anything. Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 354: Get Curious Kevin Oakley , Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape. Story Time (2:52): Beth is taking an online course about storytelling with data, and talks skeletons! Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy Kevin is taking a class surrounding symbolism -- and is going to dive deeper into the subject at Summit In The News (19:24): News Corp would've lost $9 million in 2017 by ditching Google ads, ex-exec testifies ( https://www.reuters.com/technology/news-corp-would-lose-9-million-by-ditching-google-ads-ex-exec-testifies-2024-09-10/ ) Apple Announced new Apple Intelligence at iPhone 16 launch this week ( coming this fall) (https://www.apple.com/apple-intelligence/ ) How the Post-NAR Settlement Landscape Will Shape the New Home Market ( https://www.builderonline.com/builder-100/strategy/how-the-post-nar-settlement-landscape-will-shape-the-new-home-market_o ) Things We Love - Things We Hate (42:40): Julie hates hurricanes, but loves that she has power! Beth made two discoveries this week - one being Costco double-smoked bacon sandwiches, and the other being Blue Bell cinnamon ice cream Kevin says the latest Insta360 x4 is fire Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
Market Proof Marketing · Ep 353: The Truth Is Old Kevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally skeptical of. She was pleasantly surprised by how personalized the experience was, and how her coach set a great expectation of response time. Julie had a really fun builder call with DYC team member Becca, and loves the process of solving puzzles with partners to hit their goals. Kevin talks about a concept he's looking forward to touching on at Summit -- the truth is "old," but never "gets old." In The News (24:15): Closing Time: 6 Ways to Ask For The Appointment ( https://www.doyouconvert.com/blog/closing-time-6-ways-to-ask-for-the-appointment/ ) As Gen-A.I. and Data Fuse With Homebuyers' Journey, Trust Matters Most ( https://www.thebuildersdaily.com/as-gen-a-i-and-data-fuse-with-homebuyers-journey-trust-matters-most/ ) You'll soon be able to leave comments on Instagram Stories posts ( https://www.theverge.com/2024/9/3/24235292/instagram-stories-disappearing-comments-from-friends ) Things We Love - Things We Hate (45:02): Julie is so excited about what her teammates have prepared for Summit! Jen is loving football season, especially college football. Kevin is looking forward to the photo walking tour that will take place at the Summit led by Chad Davies with Davies Imaging Group. He also loves seeing his kiddos grow up and navigate their way through life, sharing a few stories about his daughters. Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
Jackie Lipinski , Julie Jarnagin and Beth Russell host episode 352 and discuss creative ways to repurpose content -- bringing home the idea of "create once, publish everywhere." This episode also covers AI (is it getting dumber?), and finding ways to energize and approach even "mundane" topics. And last but not least, never underestimate how many people put their pets at the forefront of their homebuilding decisions! Story Time (3:38): Beth had a "moment of magic" on a leadership call recently Jackie went to Banff, Canada for her 10-year anniversary, and received the most lovely handwritten cards Julie shared a moment from a recent call where a topic that could be considered mundane turned into an energized conversation From The News (18:09): Creative Repurposing Strategies for Digital Marketing Success: ( https://www.doyouconvert.com ) Did AI Already Peak And Now It's Getting Dumber? ( https://futurism.com ) Prioritizing Pets: New Study Reveals The Role Animals Play In Home Design ( https://www.builderonline.com ) Question Of The Week: Do you think the title of the model home is important (sales center, sales gallery)? Is the term "sales" too intimidating? Clarifying and setting good expectations on the website Paying attention to your local market Things We Love - Things We Hate (39:09): Beth's husband just celebrated his 40th birthday, and she surprised him with an Ember mug that he absolutely loves Julie enjoyed meeting Beth's husband who came and spoke to a group about leadership Jackie's favorite thing is from Amazon -- a portable hanging travel shelf bag -- which made living out of a suitcase so much easier Market Proof Marketing · Ep 352: Create Once, Publish Everywhere Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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1 Ep 351: Consumers Gonna Consume 1:03:12
1:03:12
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Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume." Story Time (05:43) Julie shares her running journey, and how while it isn't easy, it's worth it. She relates it to builder messaging on websites, and how promising "easy" isn't the greatest strategy. Instead, how do we lean into the "worth it" messaging. Andrew talks the Dunning-Kruger effect, and the dangers of making incorrect assumptions with high levels of confidence We have a first for Kevin... no story time this week! In The News (23:33) Who'll Be First Movers Among Homebuilders In New Commission Regime? ( https://www.thebuildersdaily.com ) The US Government Just Banned Fake AI-Generated Reviews ( https://futurism.com ) Five key signs that Reddit is getting ready to launch its own search ads business ( https://digiday.com ) Question of the Week (48:08): "Will there be a shift toward having a single manager (VP of Marketing and Sales) in our industry rather than having two department heads reporting to a CEO?" Differences in management styles Trends we've seen over the years The answer depends heavily on the person, and the builder Things We Love - Things We Hate (55:06) Kevin references the book In This Economy? by Kyla Scanlon, and a recent post by the author discussing home insurance. Julie watched a documentary titled Mountain Queen on Netflix. And Kevin suggests watching age-appropriate comedy shows with your kids. Andrew's current favorite is a spin-mop vacuum, which has worked wonders on his flooring. Market Proof Marketing · Ep 351: Consumers Gonna Consume Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley , Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market trends. Story Time (01:38) Julie recalls a recent conversation with a builder about how websites used to cater to a user's first time visiting, but with the journey expanding in today's market, she highlights the importance of speaking to repeat customers on your site, too. Andrew helped take on some tasks for a team member that was out of office and found it insightful to view processes through another's eyes. Kevin posted a squirrel GIF about problem solving, and was surprised by just how many people related to it! In fact, one builder even put the idea on a Yeti mug as a reminder for problem-solving. He had a wonderful time recently on a long call with a builder brainstorming and positively approaching issues. In The News (25:27) Burned By Boom: Austin's Builders in the Hot Seat ( https://www.parcllabs.com ) Meritage Buyer Resources ( https://www.meritagehomes.com ) 'One of the first places I go': Gen Z is finding brands via Pinterest ( https://www.modernretail.co ) Broad match keywords: When to test and when to avoid ( https://searchengineland.com ) Things We Love - Things We Hate (50:47) Julie's kiddos are back in school, and all of the parents out there know that that can be a love-hate! Andrew is on Season 4 of Game of Thrones (arguably for Kevin where it peaks!), and is dialed in. Kevin is watching Big Brother with his family and notes a realtor on the show whose bad behavior has tarnished her reputation professionally -- an interesting idea that you can't go on a show where the whole point is to backstab and lie, and not tarnish your brand. You are who you are all of the time! Market Proof Marketing · Ep 350: Putting A Pin In Efficiency Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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1 Ep 349: Strategic Spaghetti 1:00:04
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Jackie Lipinski , Kevin Oakley and Beth Russell host Episode 349! In this episode, the team discusses the seasonal changes in homebuilder marketing, and focusing on the right things when it comes to leads and conversions. We have some new exciting blog posts they discuss, highlighting the importance of not oversimplifying how we view data. And of course last but not least, "strategic spaghetti", a great term Beth has been using to remind her builders to approach even new opportunities very strategically. Story Time (02:00) Beth has deemed the song "Too Little Too Late" by JoJo the anthem of August, emphasizing the importance of preparing for the fall and celebrating the small wins we can get. Jackie brings up an insightful story from a book she loves, Alchemy, by Rory Sutherland, which she tied into finding creative ways for a builder to remove boredom from the process of waiting for your home. In The News (10:59) Messaging Strategies to Meet Your Buyers Where They Are ( https://www.doyouconvert.com ) Federal judge rules Google violated antitrust law ( https://searchengineland.com ) Attribution is B.S. Three-Part Series ( https://www.doyouconvert.com ) Zillow releases state-specific short-term touring agreements ( https://www.housingwire.com ) Question of the Week: How will increased pricing transparency affect conversion ratios? (43:24) Kevin gives a great example about Tesla and ties it to interactive floor plans. Beth feels making the process easier up-front will spur further conversation down the road, and discusses the strategy of gating information and how it all comes down to execution -- and Kevin discusses his thoughts on gating information. Jackie recalls the positives and negatives of when you provide information, and how accurate the pricing details are. Things We Love - Things We Hate (52:00) Beth's favorite phrase this week for her builders is "strategic spaghetti". When throwing things at the wall to see what sticks, you still have to do things strategically! Jackie's first heirloom tomato is in, and this year she went for quality over quantity! Kevin brings up UTour, and one of his new favorite questions to ask, "How do you track and report UTour appointments?" And... over 80% said they don't! He is loving Ozlo Sleepbuds , which plays what you are interested in listening to, but then defaults to your sleep sounds. Market Proof Marketing · Ep 349: Strategic Spaghetti Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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1 Ep 348: Positively Impacting The Numbers 1:10:21
1:10:21
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Kevin Oakley is joined by Jen Barkan and Andrew Peek this episode, and they dive into the Q2 Benchmarks that were just released! They touch on the spicy Attribution is B.S. three-part series recently posted, as well as news and thoughts surrounding the Olympics! Story Time (07:13) Jen shares a story from a coaching call, and a new term that was assigned to very old leads in a builder's CRM -- "the walking dead corpse revival." This brings up the importance of segmenting your database, and the hard work that goes into list hygiene. Andrew provides an update on his visit to Epperson Lagoon/new home community (he loved it, but did feel some parts didn't look as "finished" as they should for how long it has been around). Which brings up a great point - when the magic can fade during the experience, when is the best time for a sales consultant to connect? Kevin's story time is a theory: builders are likely engaging with consumers using AI more than they think, but not in the ways that they think. His hunch? To try to negotiate a lower price. They also discuss SearchGPT, and what to expect there. In The News (35:41) Attribution is B.S. (Part II): ( https://www.doyouconvert.com ) Q2 Benchmarks: ( https://www.doyouconvert.com ) 62% of Gen Z and Millennials Want to Be Homeowners Despite Concerns ( https://www.builderonline.com ) Google's Latest Pitch for AI Is So Sad It Sounds Like A Spoof ( https://futurism.com ) 6 Apple Intelligence features you can try right now and how to turn them on ( https://mashable.com ) Things We Love - Things We Hate Andrew started Game of Thrones which he's loving, but can't wait until he gets a better grasp on the complicated character structure. Jen is really enjoying the Olympics! And the team wonders... how old is Snoop Dogg? Market Proof Marketing · Ep 348: Positively Impacting The Numbers Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls. Story Time (05:45) Julie talks disgruntled homeowners on social media, and reminds everyone of the best approach to handling these situations when they arise. Jackie is getting ready to take on some good old fashioned "panic cleaning" in preparation for family coming to town! Which leads to a great suggestion on improving customer experience. Andrew is deep-diving into SEO, and brings up the simple opportunities builders can take to make meaningful improvements for attainable time input. He also brings up the correlation to reputation management. In The News (26:52) Attribution is B.S. ( https://www.doyouconvert.com ) Google to keep cookies in Chrome after advertiser pushback ( https://finance.yahoo.com ) Homebuyer FOMO Starts to Pump Up Canada's Real Estate Market ( https://www.bloomberg.com ) Why You Should Be Focusing On Brand Marketing Right Now ( https://www.searchenginejournal.com ) Things We Love - Things We Hate Andrew is enjoying his Ninja CREAMi, which makes incredible protein shake ice cream treats. He is not, however, enjoying the Sonos speaker app. Jackie is finding a great deal of convenience in the Amazon Fresh stores. Julie shouts out DYC's creative team member Jade Young, who sketched the most incredible drawing for our recent Attribution blog post. She is also enjoying a few new podcasts that will definitely keep you entertained! (Don't say she didn't warn you!) Market Proof Marketing · Ep 347: Do The Right Thing Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02) Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25) Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03) Meta Tests AI Summaries In Post Comment Streams Across Facebook: ( https://www.digitalinformationworld.com ) An Overview of the Modern TV Viewing Landscape: ( https://www.socialmediatoday.com ) Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: ( https://www.adweek.com ) Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com ) Things We Love - Things We Hate (48:51) Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22) Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The Fence Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career. Story Time (05:53) Julie shares a parenting bribe she approves of -- reading professional development books -- and relates it back to the importance of being able to positively impact those around you, using the book How to Win Friends & Influence People by Dale Carnegie. Andrew is looking for some new gym equipment, and is going through the painstaking process of getting quotes and comparing pricing. It made him think of what builders share is/isn't included in homes, and how detailed one should be with specs and features, including what order is the correct order to discover this information. Kevin discusses a marketer meme opportunity, resulting in some amazing advice about properly prepping for meetings and giving yourself time and space to tell stories vs. recapping what should be known. In The News (21:25) Are Your Events Delivering Enough Value? ( https://www.adweek.com/resource-library/are-your-events-delivering-enough-value/ ) Share of Smaller Home Lots Reaches New High ( https://www.nahb.org/blog/2024/07/share-smaller-lots-reaches-new-high ) Marketing muscles don't grow through familiar work ( https://www.marketingweek.com/grant-mckenzie-marketing-muscles/ ) Things We Love - Things We Hate (44:07) Julie is loving her kids spending a few weeks at their grandparents, and all of the positives that come from similar experiences in new places. Andrew has a love and a hate -- The Bear on Hulu -- having different feelings toward Season 1 and 2 than he did Season 3. Kevin gives us an update on a previous favorite -- his smart thermometer from his kids -- which is incredibly easy to use, but... kind of takes the fun out of it. Bonus Conversation (51:40) Kevin brings up Realtor.com and properties you can choose after filling out a form that you may also be interested in, that prompts an email to be sent to you. The team discusses how there is some question on the builder side around how rigorous the matching is, and the quality of leads that are coming in. Market Proof Marketing · Ep 345: Thinking Through Events Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs ! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month! Story Time (01:28) Jessie shares her car purchasing experience, particularly the less-than-impressive communications she has been receiving as follow-ups. This brings up a great point: Just because something can be automated, doesn't mean it should. Kevin brings up cross-selling, the dynamics around this strategy, and how it impacts the consumers' experience. Andrew's story time involves the application of technology, using an awkward interaction while checking out at Publix grocery store to provide food for thought for marketers and the user experience that goes along with new tech solutions. Listener Questions (22:45) Do You Believe in Ghosts? Implementing Multi-Touchpoint Strategy to Turn "Ghost Leads" Into Engaged Prospects ( https://www.doyouconvert.com ) REColorado Owners Oust Board Amid Plans to Sell MLS ( https://www.inman.com ) If ChatGPT Can Write Your Content For You, Then That Content Wasn't Worth Writing In The First Place ( https://www.linkedin.com/posts/ ) Things We Love - Things We Hate (44:07) Jessie discusses the app Goodnotes and the perks of this software Andrew refreshed his office space, and is loving the new look and added space it provided! Kevin is really enjoying the podcast 99% Invisible about the unnoticed design and architecture that shapes our world. Market Proof Marketing · Ep 344: The Downfalls of Automation Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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1 Ep 343: Bringing Variety To Remarketing 1:01:13
1:01:13
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Tykätty1:01:13![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski ! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just frequency to frequency and immense variety, which Kevin feels comes across in a more positive way to consumers. Story Time (01:38) While doing builder website research, Jackie saw a job site live stream to show construction progress, which she felt showcases transparency. But will everyone be on board? Andrew's family is doing a staycation at a Crystal Lagoon at Epperson in Tampa, FL, which he pointed out has a unique web design from a product/developer standpoint. Kevin gives an update on PCBC and the trending Econ talk, recapping an insightful perspective on mortgage interest rates that is helpful for sales and marketing to understand. Listener Questions (33:21) Google Ends Universal Analytics July 1st: What You Need to Know ( https://www.doyouconvert.com ) Google Ads Now Being Mixed In With Organic Results ( https://www.searchenginejournal.com ) Emotional attachment could be prolonging Gen X and Baby Boomers’ moving timelines ( https://www.opendoor.com ) Google dropping continuous scroll in search results ( https://searchengineland.com ) Things We Love - Things We Hate (51:12) Kevin has really enjoyed reading In This Economy? by Kyla Scanlon , and is loving his Father's Day gift from his family. Jackie loves the Hibachi grill top she got her husband for Fathers Day, and is cooking up some amazing things! Andrew watched the movie "Inside Out 2" and found great lessons in emotional IQ to keep in mind as marketers. Market Proof Marketing · Ep 343: Bringing Variety To Remarketing Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell ! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It’s an incredible way to make them feel seen, instill trust and let them know they’ve made a difference that can help others. They talk about how attribution isn’t the full story and the importance of the appointment-to-sales metric. Story Time (05:15) Jackie thinks we should add “Discomfort” as the 6th “D” of why people move, which are currently: Divorce, Diapers, Downsizing, Diamonds, and Death. Andrew shares a neat situation where a brand actually listened to him and made the change. Beth loved that a builder said “...Attribution is BS!” this week. Listener Questions (30:03) The Incredible Importance of the Appointment-to-Sales Metric Google Ads phasing out card payments Homeowners list while buyers hang back, pushing inventory higher Things We Love Things We Hate (45:42) The Ember mug got Beth through her day. Andrew’s favorite was his trip to Jamaica and also his son competed in a Fortnite tournament and got 2nd place! Jackie loved sharing Mario video games with her son. Market Proof Marketing · Ep 342: Feeding Into Feedback Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell ! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions! Story Time (03:27) Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience. After four months of only advertising their car by parking it out front, Jackie’s parents were about to sell it in four hours after posting it to Facebook. Julie was inspired by the phrase “Your "from" line matters more than your subject line”. Listener Questions (17:53) Boots on the ground Events Marketing in New Markets Things We Love Things We Hate (46:04) Beth disdains phone upgrades. Jackie hates Xfinity and is done with them. Julie loves the problem solving on the DYC team. Market Proof Marketing · Ep 341: Read the Room Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan ! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and Jackie is lost during the podcast to a storm outage! Story Time (03:34) Sam, Jen's son, has found online sales to be tougher than he expected! Jackie had an encouraging meeting with a marketer. All the context around Benchmarks is driving Kevin crazy. The News (21:06) Instagram Photos Are Being Labeled ‘Made With AI’ When They’re Not ( https://petapixel.com ) Instagram confirms test of ‘unskippable’ ads ( https://techcrunch.com ) Top 5 Things To Focus On As Spring Selling Season Fades ( https://www.builderonline.com ) The number of US homes for sale is slowly returning to normal: An ‘incredible trend,’ economists say ( https://nypost.com/2024/06/05/real-estate/number-of-us-homes-for-sale-is-slowly-returning-to-normal-an-incredible-trend-economists-say/ ) Things We Love Things We Hate (46:04) Jen's favorite is Gardenia flowers! Kevin is loving his Lock Picking Kit. Market Proof Marketing · Ep 340: Don't Get Comfortable Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
Like and subscribe on your favorite platform! 🎙 In this episode, Kevin Oakley is joined by Dennis O'Neil , President of O'Neil Interactive ! Dennis hops on the podcast to educate us all about websites and how Google is measuring user experience through their "Core Vitals". He explains in detail what stats they're collecting, what they are using them for and how builders can use that info to improve their websites. Kevin and Dennis get into a nerdy software discussion and Dennis gives some insight into what builders request the most. Kevin and Dennis discuss: Googles Core Vitals: Website speed, website responsiveness, visual stability, and Interstitial ads. It's about who is willing to make sure that they're website is performing as best as it can. Why builders struggle with interaction to next paint (INP). What builders request the most. The importance of structured data. Market Proof Marketing · Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
🎙 In this episode, Kevin Oakley is joined by John Cecillian Jr. , founder and CEO of Cecilian Partners, Inc.! Cecilian Partners is a Proptech company built around the customer experience for Community Developers, Home Builders and Homebuyers. They simplify data, digital marketing, and operations by centralizing the entire new home buying process! Kevin and John sit down to discuss AI, the over fascination with it, how it can be beneficial and how it's being used negatively. You can view Kevin's post that sparked this conversation here. Kevin and John discuss: Cecilian Partners Inc., what they do and who it's for. The foundation of every company should be data, how it's structured and managed. Hitting the baseline before slapping on modern technology. How AI can be beneficial. Market Proof Marketing · Guest Ep: The Reality Of AI with John Cecilian Jr. Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell ! The Do You Convert team is growing and we’re looking for a Unicorn ready to join the Creative Services team as a Marketing Manager ! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point! Story Time (08:07) Julie has noticed bad URL structures from builders. Andrew is more open to ChatGPT to help with some things. A tool to lean on, not to use as a replacement. Beth says the more simple the better! The News (22:46) Price Drops Hit Highest Level in 18 Months As High Rates Dampen Buyer Demand ( https://www.redfin.com ) Amazon to expand drone delivery service after clearing FAA hurdle ( https://www.cnbc.com ) Real estate agents are fleeing the field. Is that good for homebuyers? ( https://www.washingtonpost.com ) Things We Love Things We Hate (41:39) Andrew is going to Jamaica and is very excited! Beth's favorite is small town coffeeshops and bookstores. Julie's been "jeffing" her running and it has made it so much better, she also loves her flip belt. Market Proof Marketing · Ep 339: Seeds and Branches Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
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1 Ep 338: Back to the Basics 1:03:10
1:03:10
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Tykätty1:03:10![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell ! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to separate English muffins. Story Time (05:23) Andrew is angry that Google is complicating things. Beth urges everyone to cover their basics before trying to do something new and exciting! Kevin shares his thoughts on a talk given by the CEO of M/I Homes at a Zonda event. The News (29:00) Do You Believe In Ghosts? ( https://www.doyouconvert.com ) DOJ Lawyer: No Offers Of Compensation 'Anywhere' ( https://www.rismedia.com ) Meta AI chief says large language models will not reach human intelligence ( https://www.ft.com ) Things We Love Things We Hate (51:05) Kevin loves his rocket shaped air blower from Giottos ! Beth disdains people who open up English muffins with a fork. Andrew wants two dishwashers in the future. Market Proof Marketing · Ep 338: Back to the Basics Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin ! They dive into conversation on recent marketing failures and successes they’ve witnessed in regards to discoverability. Beth dropped a blog on leadership that some might consider controversial so she shares its inspiration and gives us an in-depth content breakdown. The three give their top picks for books that inspired them. Story Time (01:44) Beth recently visited a new creamery and it had her contemplating digital and physical discoverability. Julie noticed a builder was marketing based on strange groupings they had created, so she suggested they take a step back and look at how home buyers are ACTUALLY seeing things. Jackie has had to teach a builder that discoverability does not always equal intentional leads. The News (12:46) Your Leadership (Or Lack Thereof) Is Stunting More Than Your Team's Growth. It's Killing Your Company. ( https://www.doyouconvert.com ) The Greatest Books I’ve Ever Read ( https://www.willduder.com ) Things We Love Things We Hate (36:55) Julie loves that the end of school is happening but is annoyed by the last minute events. Jackie heard the quote "Treat yourself like you'd treat your daughter" and loved it. Beth appreciates the curiosity that has prompted some questions from marketers that keep her thinking. Market Proof Marketing · Ep 337: The Art Of Discoverability Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!…
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski ! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares his thoughts on the event. Story Time (04:28) Julie experienced the power of making someone feel part of a larger community or leveraging people wanting to be part of something through a church event. Jackie tells all about her Master Plan Model Home tour event in Washington. Kevin was just at the Builder100 and shares his main takeaways. The News (26:50) McDonald's is making a massive investment in digital marketing ( https://www.restaurantbusinessonline.com ) Home prices grew in 93% of markets in Q1 2024: NAR ( https://www.housingwire.com ) 44% of adults would buy their childhood home today if they could afford it ( https://zillow.mediaroom.com ) Google delays third-party cookie demise yet again ( https://digiday.com ) Things We Love Things We Hate (42:23) Julie made a Spotify playlist with her kids and loves their choices. Jackie took the Hubspot Email Marketing academy and thought it had good takeaways. Kevin loves receiving gifts (however, please give him context) and recently had a three piece Darth Vader helmet sent to him. Market Proof Marketing · Ep 336: The Importance of Perception Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! 🎙In this episode, Kevin Oakley is joined by Kody Smith , President of NoviHome ! Kody hops on the podcast to give an overview of NoviHome and the new tools and features they are rolling out. Novihome looks to connect the buyer and builder through apps that elevate the home buyer experience through seamless communication ensuring everyone is on the same page at all times. You can reach out to Kody here to learn more about NoviHome or check out their website here ! Kevin and Kody discuss: NoviHome has turned into a complete buyer experience app. NoviHome allows the builder to own their marketing and own the buyer's journey. They built this technology on gaps they were seeing in the industry. The new analytics platform and what it offers for builders. The “Listings” function, how it works, and how it was prompted by Mike Lyon. New features like “Build Tracker” coming soon… Market Proof Marketing · Guest Episode: Creating Solutions For Builders and Buyers with Kody Smith Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs ! The team discusses the difference between people who put in the effort and those who don’t, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up! Story Time (07:48) Jessie's tagline for the episode is “it’s not slow, you’re slow”. Kevin had an interesting conversation with someone from one of the top 25 builders. Andrew’s self driving trial ended and he is sad. The News (29:45) The Q1 2024 Online Sales Benchmarks ( https://www.doyouconvert.com ) AI is making Meta’s apps basically unusable ( https://www.fastcompany.com ) Predicted 25% Drop In Search Volume Remains Unclear ( https://datos.live ) Most Americans Have Regrets About Buying a New Construction Home (2022 Data) ( https://www.realestatewitch.com ) Three-Quarters Of Households are Priced Out Of The Housing Market ( https://www.builderonline.com ) Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash ( https://www.theverge.com ) Things We Love Things We Hate (48:55) Kevin loves that his flight was upgraded to first class. Jessie gives a shout out to the blue bag nerd clusters. Andrew is loving the Ninja Creamy. Market Proof Marketing · Ep 335: It's Not Slow, You're Slow Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! 🎙In this episode, Kevin Oakley is joined by Paul Cardis , Chief Executive Officer at ON3 . Paul dissects what “Customer Experience” truly means and how it has evolved over the years and walks us through the ON3 Total CX quadrant that makes up the ultimate customer experience. After realizing that the quality quadrant wasn’t effectively being solved, Paul and other leaders in the industry decided to launch ON3! Kevin and Paul discuss the current issues in customer experience regarding survey's and share their insight on how companies can improve. Kevin and Paul discuss: Customer Experience being the “psychology of happiness”. Quick overview of the Total CX quadrant: Quality, Caring, Ease and Authenticity. Paul created ON3 after realizing that the “quality” quadrant wasn't being solved. How ON3 has developed their customer surveys. Chatbots aren’t truly solving the problem. People want human interaction. Market Proof Marketing · The Psychology of Customer Happiness with Paul Cardis Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
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1 Guest Episode: Success With Realtors In A Post-Settlement World with Brian Boero and Bryan Sheppard 1:00:48
1:00:48
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Like and subscribe on your favorite platform! 🎙 In this episode, Kevin Oakley and Mike Lyon sit down with special guests Brian Boero , from 1000Watt, and Bryan Sheppard , the President of Coldwell Banker Select. They discuss the latest impacts and changes caused by the proposed NAR Settlement Agreement - on this special LIVE episode of Market Proof Marketing! You'll also learn how partnering with the best agents, teams, and brokers can be your key to success, even if it begins to look a little different. Market Proof Marketing · Guest Episode: Success With Realtors In A Post-Settlement World with Brian Boero and Bryan Sheppard Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! 🎙 In this episode, Kevin Oakley is joined by Jason Hardy , Co-Founder & CEO at Ownly , to cover customer experience, Ownly, and the pros and cons of builders partnering with realtors. They discuss the excellent customer experience provided by builders and how it is vital for the brand. They consider the negative and positive outcomes of working with realtors and question what they ultimately bring to the table. Jason walks us through Ownly, sharing the goals of the company and the surprising outcomes they’ve discovered so far. Kevin and Jason discuss: How customer experience is everything and it’s the heartbeat to most top builder brands. Having a platform that’s willing to integrate with others. What real estate agents bring to the table… or lack thereof. The solution that Ownly offers: creating trust and transparency between buyers and sellers. Ownly has shown that buyers are making big decisions at night from the comfort of their own home. Market Proof Marketing · Guest Episode: Improving The Customer Experience with Jason Hardy Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin ! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well! Story Time (01:35) Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery. Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don’t even know what's in it. Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note! The News (15:17) As deal rumors fly, Alphabet and HubSpot would be a strange pairing ( https://techcrunch.com ) 4 Google Business Must-Haves for Homebuilders ( https://www.doyouconvert.com ) Sorry (Not Sorry), Self-Promotion Doesn't Work ( https://www.whatworks.fyi ) Almost half of brands view marketing as a cost rather than an investment ( https://www.marketingweek.com ) Things We Love Things We Hate (49:41) Jackie loves her library! Kevin's favorite is “ The Master and His Emissary: The Divided Brain and the Making of the Western World ” by Iain McGilchrist Julie is obsessed with frozen mango. Market Proof Marketing · Ep 334: Lead Attribution is Broken Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
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1 Ep 333: Perspectives on Personas 1:20:16
1:20:16
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Tykätty1:20:16![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek ! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it’s really a conversation about messaging and content. Story Time (07:17) Andrew is testing the full self-driving scope of his Tesla. Kevin is noticing that the phrase “what's old is new” isn’t always accurate and what’s old stays old and becomes irrelevant. Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.Julie’s AI audio book turned out to be a failure. The News (35:51) Always Assume the **Appropriate** Appointment ( https://www.doyouconvert.com ) How an iPhone Powered by Google’s Gemini AI Might Work ( https://www.wired.com ) Welcome to the AI gadget era ( https://www.theverge.com ) Things We Love Things We Hate (01:09:16) Kevin’s favorite is a Youtube channel called 3Blue1Brown . Beth loves that the Baltimore Orioles are back! Andrew enjoys driving his Tesla. Market Proof Marketing · Ep 333: Perspectives on Personas Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski . They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about! Story Time (06:16) Jackie came across a failed AI ad for a Paw Patrol experience. Andrew bought a Tesla and realizes how important the brand is. Julie’s AI audio book turned out to be a failure. The News (17:31) The Great Compression ( https://www.nytimes.com ) The Typical Household Earns Roughly $30,000 Less Than Needed to Afford the Median-Priced Home—But That’s an Improvement From Last Year ( https://www.redfin.com ) Don't wait to buy a home ( https://www.businessinsider.com ) Things We Love Things We Hate (39:01) Andrew is enjoying the self driving auto pilot on his Tesla, but is also terrified of it. Jackie loves including her her kids in her hobbies like water coloring. Julie has gotten back into thrifting and is loving Market Proof Marketing · Ep 332: Give Them Something to Talk About Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! 🎙 In this episode, Kevin Oakley sits down with Rob Hahn , Founder of Decentre Labs , to bust open the new NAR settlement! Rob addresses the wrong claims made by the media and walks us through what will change and what will stay the same. Kevin and Rob go through some scenarios to help clear up some confusion and demonstrate what the future might look like. Kevin and Rob Hahn discuss: The ways the media has gotten it all wrong leading to chaos. How steering is still preserved in the agreement. Why the new agreement will probably set the stage for smaller lawsuits down the line. That overall, nothing is really going to change. Seemingly, no one wins in this settlement. Market Proof Marketing · Guest Episode: A Deeper Look Into The NAR Settlement with Rob Hahn Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell . The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them. Lastly, the three share their thoughts on the recent NAR deal! Story Time (03:02) Andrew is car shopping and is comparing different experiences. Jackie had a negative experience when pretending to be a customer. Beth has noticed a lot of people pretending to be “experts” and offering horrible advice. The News (19:09) Meta’s A.I. Chief Yann LeCun Explains Why a House Cat Is Smarter Than The Best A.I. ( https://observer.com ) The Fallout: How Will the NAR Deal Impact New Home Sellers? ( https://www.thebuildersdaily.com ) ICON Unveils Suite Of New Technology ( https://www.builderonline.com ) Productivity is way up ( https://www.businessinsider.com ) Things We Love Things We Hate (46:20) Jackie got Privacy Film for her house and loves it! Beth is excited for Masters week! Andrew is loving building up the credit on his solar account. Market Proof Marketing · Ep 331: Bad Customer Experience Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin ! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics. Story Time (00:13) Julie asks the team their thoughts on offering Building Certainty as an audiobook. Jackie’s friend is move 30 min away, and for Washington it's a whole new lifestyle whereas in other states its “around the corner.” Kevin says there are too many stats and not enough questions around the stat. The News (20:28) Let’s Get Visible, Visible ( https://www.doyouconvert.com ) Incentives Remain 'Name Of The Game' For Builders in 2024 ( https://www.builderonline.com ) February Saw More Sellers Jumping Back Into the Housing Market ( https://www.probuilder.com/february-saw-more-sellers-jumping-back-housing-market ) Things We Love Things We Hate (39:06) Julie's been loving audiobooks again! Jackie created a blueprint for her garden. Kevin was disappointed by Napoleon (2024) and loved using the at home health test Everylwell . Market Proof Marketing · Ep 330: Too Many Stats, Not Enough Questions Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan ! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it. Story Time (11:26) Jen shares a heartwarming story about an OSC who went above and beyond! Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad . Kevin enjoyed playing Black Jack with the DYC team at IBS. The News (25:22) Google takes aim at SEO-optimized junk pages and spam with new search update ( https://techcrunch.com ) This Music City Builder Has A New AI Assistant ( https://www.builderonline.com ) Overrated: Social media viewed as overly important by businesses, marketers say ( https://www.marketingweek.com/overrated-social-media/ Things We Love Things We Hate (49:59) Jen is LOVING the newest OPT Episode! Andrew hates AI and has renewed his love for his Nespresso maker. Kevin loves the restaurant Sul & Beans in Las Vegas. Market Proof Marketing · Ep 329: Public Wall of Shame Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Kevin Oakley , Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders’ Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders’ show is not a place to sell something. Market Proof Marketing · Ep 328: IBS 2024 Recap Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski ! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company’s goals. Leaders should also focus on learning about the people on their team and finding what motivates each individual! Story Time (05:09) Andrew pretended to be an electrician this week! Jackie referenced a document three times this month that she made years ago called “This Is Marketing” Beth urges leaders to get to know their people and find out what motivates them! The News (23:37) Keeping the Fire Alive: Strategies for Post-Community Launch Success ( https://www.doyouconvert.com ) Homeowners Are Staying Put Twice As Long As they Did In 2005 ( https://www.builderonline.com ) The best way to build a new home ( https://welcomehomes.com/buildability ) Things We Love Things We Hate (41:58) Beth loves The International Builders' Show! Jackie loves the travel vlog tours of vacations. Andrew loves the show "Yellowstone" Market Proof Marketing · Ep 327: Connecting The Silos Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing bubble” and give their thoughts on whether they think home prices will eventually drop or if the current higher prices are here to stay. Story Time (08:35) Beth has noticed a lot of conversations lately around reporting and communication. Julie has been going back to the SWOT Analysis. Andrew was disappointed by a brand he got influenced by. The News (22:37) Home shopping early may pay off as price cuts abound ( https://zillow.mediaroom.com ) The myth of the housing bubble ( https://www.businessinsider.com ) Investors Bought 26% of the Country’s Most Affordable Homes in the Fourth Quarter—the Highest Share on Record ( https://www.redfin.com ) Things We Love Things We Hate (43:15) Beth hates that Amazon stopped 2-day delivery to her area. Andrew loves and hates the TV show “Yellowstone” Julie loves fun Mardi Gras throws! Market Proof Marketing · Ep 326: The Housing Bubble Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski . The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise. Story Time (04:30) Jackie created a survey and asked how often you go on-site and visit the home communities? Julie was in a meeting and had a builder say “It didn’t take me 5 minutes, it took me 10 years” Kevin heard the phrase “Fear is often caused by a temporary loss of perspective” and also believes that the true SEO is Tiktok. The News (25:44) Marketers: I dare you to go first! ( https://www.doyouconvert.com ) Google and Yahoo Updated Email Authentication Requirements for 2024 ( https://powerdmarc.com ) The Gap in Selling Intentions Between Those With Rates Above and Below 5% Shrank at the End of 2023 ( https://www.zillow.com ) Homes.com | Launches the BIGGEST marketing campaign in real estate history ( https://www.youtube.com ) Things We Love Things We Hate (54:07) Jackie loves that people are listening to the podcast, even if it means she gets her english corrected when she says “Tubberware” not “Tupperware” Julie loves the movie “Paterson” (2016) because it was the most un-stressful movie she’s ever seen. Kevin hates the word “flusterated” and also Julie. Market Proof Marketing · Ep 325: Loss of Perspective Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
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1 Ep 324: Inspiration in Unusual Places 1:01:39
1:01:39
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Tykätty1:01:39![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Like and subscribe on your favorite platform! In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs ! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes! Story Time (01:23) Jessie reflects on her recent trip to Garman Homes. Kevin reassures everyone that no, no one has put Kevin in a corner at IBS. Beth shares an example of pulling inspiration from unexpected places like “The Color Monster” The News (24:28) Hot Takes Digital Advertising Edition: What’s Overrated For 2024 ( https://campaignsandelections.com ) In rocky digital advertising landscape, advertisers reconsider direct mail ( https://digiday.com ) US Consumer Confidence Climbs to Highest Since End of 2021 ( https://www.msn.com ) 32% of Homes for Sale in the Fourth Quarter Were Newly Built—Just Shy of the Record High ( https://www.redfin.com ) Experience the future of home tours with Zillow Immerse on Apple Vision Pro ( https://zillow.mediaroom.com/2024-02-01-Experience-the-future-of-home-tours-with-Zillow-Immerse-on-Apple-Vision-Pro ) Things We Love Things We Hate (52:50) Jessie’s favorite is girl scout thin mints! Beth and her husband are both enjoying “Switch” Chip & Dan Heath . Kevin’s favorite “The 22 Immutable Laws of Branding” by Al & Laura Ries as well as the Miyoo Mini . Market Proof Marketing · Ep 324: Inspiration in Unusual Places Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
Like and subscribe on your favorite platform! In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski . The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer and what they would like in their own homes. Story Time (05:23) Julies in-laws are searching for a second home near her family and has observed the different aspects of a home that they have to watch out for that they normally wouldn't have to consider in a different area. Jackie bought a new oven and her husband has been vigilant about getting a refund from the appliance company during the refund period whenever the price drops.Kevin visited a builder in Colorado and had two takeaways. Andrew ponders the methods of building a social media following. The News (23:15) Opendoor to livestream home selling tool during Halftime Show ( www.brand-innovators.com ) 9 Home Design Trends Set To Transform Spaces in 2024 ( /www.builderonline.com ) 2024 will be a 'pivot year' for the housing market: NAHB CEO ( https://finance.yahoo.com ) Things We Love Things We Hate (40:52) Andrew’s favorite is “Yellowstone” as well as his personal traveling medicine cabinet. Jackie loves Care.com to find last minute childcare and she enjoys her Toast Masters class. Julie said Cepacol will save the day if you’re sick, and her son is now in driving school and she’s glad she doesn’t have to do the driving part with him. Market Proof Marketing · Ep 323: Fitting The Mold Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access . A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!…
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