We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Unboxed
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Sisällön tarjoaa Sightbox. Sightbox tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Unboxing lives.
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6 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 2147122
Sisällön tarjoaa Sightbox. Sightbox tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Unboxing lives.
…
continue reading
6 jaksoa
Όλα τα επεισόδια
×Welcome to a new series by Sightbox Co-Founders Charlie & Nathan called #WordUp. In this series, we discuss inspirational messages intended for life and translate them into business and entrepreneurship. [ TODAY'S WORD ] ~ Tone ~ Timing ~ Trust ~ Truth ~ Team [ MUSIC ] https://instagram.com/revlalo…
Welcome to a new series by Sightbox Co-Founders Charlie & Nathan called #WordUp. In this series, we discuss inspirational messages intended for life and translate them into business and entrepreneurship. [ TODAY'S WORD ] ~ Abundance ~ Romance See you next time!
Welcome to a new series by Sightbox Co-Founders Charlie & Nathan called #WordUp. In this series, we discuss inspirational messages intended for life and translate them into business and entrepreneurship. [ TODAY'S WORD ] ~Community ~The Changeover Box ~80% [ INSPIRATION ] "Never Walk Alone" Matt Olthoff https://www.instagram.com/mattolthoff/ "The Changeover Box" Daniel Floyd https://www.instagram.com/psdanielfloyd/ See you next week!…
Cristina Mendonsa is an Award winning journalist, host, omnichannel reporter/anchor, contributor to ABC News / creator of The Short List and A Fresh Agenda podcast / founder of Mendonsa Media. In this episode, we talked about her beginning, THE ART OF STORYTELLING, WINE and HOME EXCHANGING. Enjoy.
Ryan Hammonds is Founder and CEO of R. Douglas Custom Clothier in Sacramento. Ryan initiated R. Douglas Custom Clothier in 2003 with a passion to reintroduce the concept of custom tailoring. In this episode, we talked about his start, his failures, FRESNO (yes), TESLAS and MARS! Enjoy.
Gilbert Acevedo, founder and CEO of Modern Abolition. Modern Abolition is a lifestyle company whose goal is to inspire a movement for living an economical, environmental, and socially responsible life through it's products.
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