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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Sunday Evening with Natalie and Michael
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Sunday Evening with Natalie and Michael
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Merkitse kaikki (ei-)toistetut ...
Manage series 2343708
Sisällön tarjoaa Radio 2GB. Radio 2GB tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Sunday Evening with Natalie and Michael
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1 Sunday Evening - Full Show: March 4th 1:22:54
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FULL SHOW See omnystudio.com/listener for privacy information.
Murray Wilton - RAS General Manager Nathan Cox - General Manager Accor Hotels Sydney Olympic Park See omnystudio.com/listener for privacy information.
Vonda Malone - Torres Strait Mayor See omnystudio.com/listener for privacy information.
Paul Geyer - Principals Australia Institute See omnystudio.com/listener for privacy information.
Darren Chester - New Veterans Affairs Minister See omnystudio.com/listener for privacy information.

1 Sunday Evening - Full Show: February 25th 1:23:07
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Greg Clarke - Mardi Gras Creative Director Blair Weir - Sofitel Sydney See omnystudio.com/listener for privacy information.
Heather Allan - CEO Lung Foundation Australia See omnystudio.com/listener for privacy information.
Laura Parr - Macquarie Radio Reporter See omnystudio.com/listener for privacy information.
Ethan Smith Media & Communications Manager Vissla Sydney Surf Pro Series James Ferguson General Manager Novotel Manly Pacific See omnystudio.com/listener for privacy information.

1 Sunday Evening - Full Show: February 18th 1:22:51
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Natalie Peters - Macquarie Reporter covering the games See omnystudio.com/listener for privacy information.
What's The Future idea winner Olivia Lanchester - Adopt a Grandparent See omnystudio.com/listener for privacy information.
Flu Vaccine - Prof Brendan Murphy - Australia's Chief Medical Officer See omnystudio.com/listener for privacy information.

1 Sunday Evening - Full Show: February 11th 1:14:51
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What's On - The Lady and the Unicorn Tapestry series Jackie Dunn - Special Exhibitions Curator - Art Gallery of NSW Richard Holt - General Manager Novotel Sydney Darling Harbour See omnystudio.com/listener for privacy information.
John O'Sullivan - Manager Director Tourism Australia See omnystudio.com/listener for privacy information.
Winter Olympics - Natalie Peters - Macquarie Media Reporter covering the Games See omnystudio.com/listener for privacy information.

1 Sunday Evening - Full Show: February 4th 1:22:47
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Claudia Chan Shaw - Curator Chinese New Year Festival Sandra Crisafi - Sebel Sydney Chatswood See omnystudio.com/listener for privacy information.
Dr Carmel Harrington - Sleep expert See omnystudio.com/listener for privacy information.
Natalie Peters - Macquarie Media host See omnystudio.com/listener for privacy information.
Calling for a national approach to help adults who struggle with reading and writing See omnystudio.com/listener for privacy information.
What's On thanks to Destination NSW and Accor Hotels. Super League’s World Club Champions Wigan Warriors and Challenge Cup holders Hull FC will travel to Australia next month for games in Wollongong and Sydney. Natalie Peters talks to Wigan Warriors Commercial Manager Dan Burton about the tour. See omnystudio.com/listener for privacy information.…

1 Sunday Evening – Full Show: January 28th 1:23:23
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Intelligent Risks chief executive Neil Fergus tells Natalie Peters the “united” Korean team that will march in PyeongChang doesn't signal any major shift in North Korea's objectives. See omnystudio.com/listener for privacy information.
NSW Pharmacy Guild President David Heffernan tells Natalie Peters they are still fighting the ban, which is due to come into force on Thursday. See omnystudio.com/listener for privacy information.

1 Sunday Evening - Full Show: January 21st 1:23:00
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Michael Pachi tells us “What’s On” in Sydney this Summer See omnystudio.com/listener for privacy information.
Sam Chalmers from Western Sydney University explains how we monitor the heat at the Australian Open See omnystudio.com/listener for privacy information.
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