CMO Conversations With Tricia Gellman podcast

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

9 päivää sitten28:52

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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

CMO Conversations with Tricia Gellman

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Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.

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CMO Conversations with Tricia Gellman

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updated 2 vuotta sitten

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#Business #A16z #Drift #Drift.com #Entrepreneurship #Ideas #Investing #Investors #Tim Ferris #Conversational Marketing #Tech #Marketing #B2B #Startup #HBR #Innovation #Learn

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CMO Conversations with Tricia Gellman

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Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory) 29:48

2 years sitten29:48

29:48

On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things ABM, marketing to marketers, setting SEO goals, building and managing remote teams, the secrets to growing your career in marketing, and much more.…

CMO Conversations with Tricia Gellman

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7 Marketing Books That Have Shaped My Career 8:47

2 years sitten8:47

8:47

On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last few years, he’s amassed a huge library of marketing books. Want to find out the books that have influenced him the most? Listen to the full episode.…

CMO Conversations with Tricia Gellman

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The Next Frontier of B2B Buying with Bevy's Steven Broudy 46:46

2 years sitten46:46

46:46

In this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and why it's important to activate, build, and scale your community around your brand and product – both online and in-person. Want to hear Steven's take on imposter syndrome and the reason why he's worn a Hawaiian shirt every day for more than a year? Listen to the full episode.…

CMO Conversations with Tricia Gellman

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The 10 Commandments for Modern Marketing 14:37

2 years sitten14:37

14:37

You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trainer he had never heard of, and started reading a post they shared on their 10 commandments for training. And DG liked the idea so much that he sat down in that moment to write down the 10 marketing rules that Drift lives by, like using social proof (aka your customer's words) whenever and wherever you can. Want the other nine commandments? Listen to the full episode.…

CMO Conversations with Tricia Gellman

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The Secret to Killing Writer's Block 7:09

2 years sitten7:09

7:09

Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a listen and you'll be coming up with better ideas in no time.…

CMO Conversations with Tricia Gellman

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The #1 Skill Missing in B2B Marketers 6:28

2 years sitten6:28

6:28

"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do is forget to treat your buyers like humans. So in this episode, DG talks about how you can take the #1 skill that most B2B marketers are missing, turn it into your advantage, and start having more conversations with buyers.…

CMO Conversations with Tricia Gellman

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The Relationship Between Sales & Marketing with Drift CRO Josh Allen 28:13

2 years sitten28:13

28:13

DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.

CMO Conversations with Tricia Gellman

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Is The Traditional Marketing Funnel Dead_ 35:18

2 years sitten35:18

35:18

DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

CMO Conversations with Tricia Gellman

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What It Really Means To Be A CMO In 2020 (SEBA International’s Kate Bullis) 40:41

2 years sitten40:41

40:41

If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicates a lot of her time working with clients to define what they need in a CMO – and then finding the right person for the job. Over the years she’s worked with companies ranging from venture-backed startups to Fortune 500 brands, and across digital, technology, CPG, professional, and financial services. Suffice to say, Kate knows what top companies are looking for in marketing leaders (and she knows the marketing leaders who can get the job done). In this episode, Kate and Tricia talk about everything a CMO is (and is not), plus why now is the time for CMOs to rally their companies around brand and experience.…

CMO Conversations with Tricia Gellman

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Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici) 33:18

2 years sitten33:18

33:18

Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by openly sharing his own struggles with mental health in the workplace and being vulnerable, the CMO of G2 showed his team that they could be vulnerable and open with him. On this episode of CMO Conversations, Tricia and Ryan discuss how this simple shift to his calendar served as the catalyst for becoming an outspoken advocate for mental health, building deeper connections with his team, and growing as a leader. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Ryan on Twitter @triciagellman @ryanbonnici @HYPERGROWTH_Pod…

CMO Conversations with Tricia Gellman

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Why Marketers Need To Obsess Over Their Differentiation And Their Story With ThoughtSpot’s Scott Holden (Part 1) 31:51

2 years sitten31:51

31:51

When it comes to marketing, the message is...everything. At least that's how Scott Holden (CMO of ThoughtSpot) thinks about it. In this episode of CMO Conversations, Tricia and Scott talk about how to get buy-in on your big ideas, what it takes to build a successful (and sustainable) thought leadership program, why great storytelling is the secret to product differentiation, and what it means to be a messaging freak. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Scott on Twitter @triciagellman @scottiholden @HYPERGROWTH_Pod…

CMO Conversations with Tricia Gellman

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ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden) 29:43

2 years sitten29:43

29:43

Marketers, buckle up. Because on this episode of CMO Conversations, we’re talking all about account-based marketing. No fluff, just honest-to-goodness strategy and best practices from a CMO whose marketing team is talking the talk, walking the walk, and getting serious results from ABM. Scott Holden is back, and this time around he’s spilling (some of) his secrets around the framework, formula, and flywheel behind ThoughtSpot’s impressive ABM program. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Scott on Twitter @triciagellman @scottiholden @HYPERGROWTH_Pod…

CMO Conversations with Tricia Gellman

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What Being A CEO Taught VMware’s CMO (Carol Carpenter) 27:51

2 years sitten27:51

27:51

If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mention, a marketing exec many times over. Now as VMware’s CMO, Carol is driving the 22-year-old software company’s digital transformation. In this episode, Carol talks to Tricia about how her non-linear career path helped her become a stronger marketer and recaps some of her biggest learnings from being a CEO. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Carol on Twitter @triciagellman @carol_carolling…

CMO Conversations with Tricia Gellman

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How Do You Run Fast At Scale? (Part 2 with VMware's Carol Carpenter) 18:18

2 years sitten18:18

18:18

Tricia and Carol Carpenter (CMO of VMware) pick up right where they left off – going even deeper on how being a CEO helped her become a better marketer. Plus Carol shares the three biggest leadership lessons she's learned throughout her career. Trust us, you're going to want to write these down. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Carol on Twitter @triciagellman @carol_carolling…

CMO Conversations with Tricia Gellman

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The 8 Mile Play & Why We Did The Webinar No One Was Doing In B2B Marketing 8:10

2 years sitten8:10

8:10

If there's one thing we can all agree on – it's this. There's so much noise in marketing today. No one wants to be sold to. So in this episode of the Marketing Swipe File, DG talks about how to break through the noise and earn trust by being real, authentic, and human. DG shares a real example of how he addressed buyer objections up-front in a live webinar. Uncomfortable? Scary? Sure. But it worked. Listen to the full episode to get more ideas for bringing authenticity back into your marketing.…

CMO Conversations with Tricia Gellman

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What I've Learned (So Far) From Being A 3-Time CMO & First-Time Mom 22:09

2 years sitten22:09

22:09

Tricia Gellman is the host of CMO Conversations, and on this episode, she’s also the guest. At the end of 2020, Tricia went on maternity leave to welcome her daughter into the world. But now she’s back at it and figuring out the balance of being a new mom, wife, and – you guessed it – CMO. She’s joined by Dena Upton, Drift’s Chief People Officer, for a candid discussion about her journey to motherhood, her transition back to work, and what she’s learned so far. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Vidya on Twitter @triciagellman @heydenaupton @DriftPodcasts -- Tricia's Article in Business Insider --> I'm a 3-time CMO and 5-time ironman triathlete, but having a child is the hardest thing I've ever done: https://www.businessinsider.com/drift-cmo-tricia-gellman-motherhood-infertility-ivf-loss-career-2020-10 The Rainbow Fish by Marcus Pfister https://bookshop.org/books/the-rainbow-fish/9781558585362 Big Words for Little People by Jamie Lee Curtis https://bookshop.org/books/big-words-for-little-people/9780061127595…

CMO Conversations with Tricia Gellman

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What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp) 33:36

2 years sitten33:36

33:36

We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten walks Tricia through her path to becoming CMO at FullStory – a journey with as many Zoom meetings as you can imagine, but there was also one very unexpected meeting along the way. Now that Kirsten has been at FullStory for a few months, she shares how she's building relationships with her marketing team and driving alignment with the head of sales. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Kirsten on Twitter @triciagellman @kirstenpetra @DriftPodcasts…

CMO Conversations with Tricia Gellman

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Embracing a Beginner's Mind as a First-Time CMO (Coalition's Dylan Steele) 37:28

2 years sitten37:28

37:28

Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketing at Salesforce (where he and Tricia met). In this episode, Tricia and Dylan talk about why Dylan wanted to make the jump from VP to CMO, how the roles are different, his approach to his first 30 days on the job, what he's learned so far, and his advice for aspiring CMOs. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @dylanrsteele @DriftPodcasts If you want even more marketing leadership insights, sign up for Tricia's newsletter: https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/…

CMO Conversations with Tricia Gellman

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How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit 25:28

2 years sitten25:28

25:28

How do you know what your customers want? It’s not a guessing game, and Swan Sit knows this best. Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback. In this exclusive interview that we’re airing before her keynote goes live at Drift’s virtual event, RevGrowth: Personalization at Scale, Tricia and Swan talk about how Swan balances both anecdotal and data-driven feedback and transforms it into powerful stories that resonate with her audience. To hear Swan’s full keynote, register for Drift’s virtual event summit, RevGrowth: Personalization at Scale: https://www.drift.com/events/revgrowth-personalization/ Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Swan on Twitter: @triciagellman @swansit @DriftPodcasts…

CMO Conversations with Tricia Gellman

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Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello 50:47

2 years sitten50:47

50:47

Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it’s been like growing their marketing careers in the digital age, and how, no matter where you start, there’s always a path to CMO. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Lauren on LinkedIn and follow @DriftPodcasts on Twitter. Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/…

CMO Conversations with Tricia Gellman

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Why Community Is the Key to Growing Demand for Your Business with Hopin's Anthony Kennada 44:16

2 years sitten44:16

44:16

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months. In this episode, he and Tricia discuss how events foster community, why community is the secret to category creation, and why building an internal community between sales, marketing, and customer success is critical to growing revenue for your business. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Anthony on Twitter at @triciagellman, @akennada, and @DriftPodcasts. Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/…

CMO Conversations with Tricia Gellman

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Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant 31:45

4 years sitten31:45

31:45

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role. Yes, you read that right. Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Latané on LinkedIn and follow @DriftPodcasts on Twitter. Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/…

CMO Conversations with Tricia Gellman

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Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada 43:19

4 years sitten43:19

43:19

CMO Conversations with Tricia Gellman

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Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello 47:04

4 years sitten47:04

47:04

CMO Conversations with Tricia Gellman

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How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit 25:53

4 years sitten25:53

25:53

CMO Conversations with Tricia Gellman

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[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley) 47:21

4 years sitten47:21

47:21

This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FADV brand (internally AND externally), redefined marketing's relationship with sales, and getting measured on what matters most – revenue. Her hard work has certainly paid off in a big way, as FADV's valuation tripled before it sold in 2020, and most recently IPO'd in June 2021. This episode is required listening for any marketer who wants to get a seat at the revenue table. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Katharine on Twitter @triciagellman @KatharineMobley @DriftPodcasts Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/…

CMO Conversations with Tricia Gellman

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Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele 34:45

4 years sitten34:45

34:45

CMO Conversations with Tricia Gellman

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What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch 39:59

4 years sitten39:59

39:59

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everything (yes, everything), they do. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Randy on Twitter @triciagellman @randyfrisch @DriftPodcasts For more learnings from Tricia, check out her quarterly newsletter, The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/…

CMO Conversations with Tricia Gellman

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Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal 50:12

4 years sitten50:12

50:12

We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agrawal, the CMO of Airtable. Archana shares her advice for creating more alignment, cutting down on task volume, executing with more agility, and dealing with burnout. And one fun fact before you hit play – Archana started at Airtable the day shelter-in-place began due to COVID-19, so she's got some great learnings to share about how she navigated a new role at a new company during a pandemic.…

CMO Conversations with Tricia Gellman

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This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson) 28:59

4 years sitten28:59

28:59

Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out what is really expected of them AFTER they join a new company. So how do you make sure your next role is right for you...before signing on the dotted line? On this episode of CMO Conversations, Tricia asks four-time CMO Jennifer "JJ" Johnson to come back on the show to share how she has vetted CMO opportunities throughout her career, her perspective on the evolution (and volatility) of the CMO role, how to interview for the role (including what questions to ask the CEO), and the challenges and opportunities of being the "first-ever" CMO at a new company. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and JJ on Twitter @triciagellman @jj_cmo @DriftPodcasts…

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