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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Desse dagar
Merkitse kaikki (ei-)toistetut ...
Manage series 2508740
Sisällön tarjoaa NRK. NRK tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
I Desse dagar ser journalist Håkon Haugbø nærare på aktuelle saker som opptek oss, på jakt etter dei lange linjene, nye perspektiv og det store biletet. Hør alle episodene i appen NRK Radio
…
continue reading
41 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 2508740
Sisällön tarjoaa NRK. NRK tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
I Desse dagar ser journalist Håkon Haugbø nærare på aktuelle saker som opptek oss, på jakt etter dei lange linjene, nye perspektiv og det store biletet. Hør alle episodene i appen NRK Radio
…
continue reading
41 jaksoa
Kaikki jaksot
×Kva gjer all denne tida me brått har fått med norske familiar og norske barn? For enkelte er tida ei velsigning, for andre ein forbannelse. Det er tema i denne vekas utgåve av Desse dagar med Håkon Haugsbø på NRK P2. Hør episoden i appen NRK Radio
Krisa er over oss og vil vara lenger. Folk og land er i ei brutal omstilling. Kva endringar vil vare, kva vil gå over og - kva er verdt å ta vare på? Dette er tema i denne vekas utgåve av Desse dagar med Håkon Haugsbø på NRK P2. Hør episoden i appen NRK Radio
For akkurat eit halvt år sidan stilte “Desse dagar” spørsmålet om Norge var klar for ein ny epidemi. Og no er korona-krisa over oss. Kva sa dei då, og kva seier dei no? er tema i denne vekas utgåve av Desse dagar med Håkon Haugsbø på NRK P2. Hør episoden i appen NRK Radio
- Hør alle episodene i appen NRK Radio
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