Alienating The Audience podcast

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Lisätty five vuotta sitten

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

2 päivää sitten27:29

Toista Myöhemmin

Listat

Tykkää

Tykätty

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Alienating the Audience

Jaa

Sarjan koti•Feed

Andrew Heaton and an army of nerds plunge deep, deep into films, books, and TV shows to ask: what's science fiction really about? What is The Twilight Zone really exploring? What are the underlying themes of Star Trek? What is the worldview of Star Wars? Also sometimes Heaton performs comedy on other planets.

164 jaksoa

#Sci-Fi / Fantasy Stories #Comedy #Audio Drama #Andrew Heaton #Humor #Sciencefiction #Geekery #Tech #Entertainment #SciFi

Alienating the Audience

60 subscribers

updated 23 tuntia sitten

Jaa

Sarjan koti•Feed

164 jaksoa

#Sci-Fi / Fantasy Stories #Comedy #Audio Drama #Andrew Heaton #Humor #Sciencefiction #Geekery #Tech #Entertainment #SciFi

Kaikki jaksot

1
Holy Space Capitalism of the Feringi 1:21:42

23 hours sitten1:21:42

1:21:42

Star Trek’s Feringi are intergalactic traders, merchants, entrepreneurs, and feckless shysters. How did they get to be space capitalists when the Federation outgrew the concept of money altogether? Sean Finnerty joins to discuss Feringinar, the Rules of Acquisition, and the economy of the 24th century.…

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Cheating with a Sexbot 1:06:31

28 päivää sitten1:06:31

1:06:31

In "Subservience" Megan Fox plays a robot servant who goes off the rails, seduces her owner, and tries to kill his wife. Henrique Couto joins to discuss the ethical implications of cheating on your spouse with a robot, how we ought to treat robots even if they don't really have consciousness, and whether or not we'd buy robot servants in general.…

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"Alien" is Dudes Afraid of Getting Knocked Up 1:13:55

8 weeks sitten1:13:55

1:13:55

Fresh after seeing “Alien: Romulus,” Dickie Lynch and Heaton discuss Ripley Scott’s “Alien” franchise: the creepy aesthetics of H. R. Geiger, the deepest fears of the movie, the alien seeding of “Prometheus,” and the most recent installment as a best-of.

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A Canticle for Leibowitz 1:10:40

11 weeks sitten1:10:40

1:10:40

It's three centuries after the apocalypse, and a small Catholic monastery in the desert is collecting and safeguarding whatever pre-calamite artifacts it can, to preserve knowledge until civilization gets going again. Brian Brushwood joins to discuss this post-apocalyptic "Jesuits in space" novel.

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A. I. As Monkeypaw Slaves 59:33

15 weeks sitten59:33

59:33

How has A. I. been portrayed through history in science fiction, and what's it going to look like as it keeps getting better? Stone Lynch and J. C. Campbell join to discuss.

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A Clockwork Orange’s Secret Extra Chapter 1:18:16

20 weeks sitten1:18:16

1:18:16

Anthony Burgess wrote his dystopian novel “A Clockwork Orange” in 1962, but two different versions appeared on either side of the Atlantic. The American version stops at chapter twenty, whereas the British version has an extra twenty-first chapter, which totally changes the book. Brian Brushwood joins to discuss.…

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Faster Than Light Travel in Sci-Fi 1:13:13

25 weeks sitten1:13:13

1:13:13

The universe is really, really big. Like huge . Really really really huge. Prompting science fiction to come up with workarounds so everyone isn't stuck on the same boring 'ol planet. Dickie Lynch rejoins to discuss.

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Stay Your Age Right Now Forever 1:14:35

30 weeks sitten1:14:35

1:14:35

Drew Magary’s book “The Postmortal” explores a scenario in which a vaccine is made for aging. Whatever age you take it at, you are paused there indefinitely. How does that effect marriage, retirement, and society as a whole? Josh Jennings and Ashland Viscosi return to discuss.

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All The Gods Suck, Except "Circe" 1:23:01

34 weeks sitten1:23:01

1:23:01

Madeline Miller's "Circe" novelizes the mysterious character from the Odyssey who turns men into swine, but also helps Odysseus get home. The book shows the feckless, narcissistic nature of the Greek pantheon, what is the true nature of self, and the divine patriarchy. Alexandra August and Isabella Reinhardt join to discuss.…

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"1984" According to Julia 58:20

37 weeks sitten58:20

58:20

George Orwell died way back in 1950, and his estate has never allowed anyone to canonically (or legally) contribute to the immense worldbuilding of "1984"... Until now. Sandra Newman recently wrote "Julia," the official sequel to 1984, which happens conterminously with its events, but from the perspective of Winston's paramour, Julia. Josh Jennings joins to discuss.…

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The Zen of Robots 32:19

1 year sitten32:19

32:19

Season Finale! In which we talk about how to use sci-fi robots for helpful psychological thought experiments. Support the show! www.patreon.com/alienating ATA Survey: https://docs.google.com/forms/d/e/1FAIpQLSe8FbFXeniKqq4gJNITdQNtbBy4MvUEnZH2m66JteJIJXY-zw/viewform?usp=sf_link

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Much Ado About Garak 1:01:15

1 year sitten1:01:15

1:01:15

Star Trek Deep Space Nine's Elim Garak is a simple, unassuming character. But also a spymaster. Why is he so beguiling, and what's his character arc? Andrew Young joins to discuss.

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Doublethinking George Orwell's 1984 1:36:40

1 year sitten1:36:40

1:36:40

Is 1984 prophetic, or merely a terrifying dystopia? What makes this haunting book so engaging on a literary level? Josh Jennings returns to discuss.

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Why Picard's Last Season Is So Much Better Than The Others 1:14:11

1 year sitten1:14:11

1:14:11

Star Trek: Picard recently wrapped up its third and final season--and the first season Heaton or his guests have enjoyed of it. Scottish sci-fi twins Dickie and Stone rejoin to discuss Star Trek: Picard, and what made its ultimate season likeable.

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Super-Intelligent Spiders And A Sleeper Ship: Children of Time 48:32

1 year sitten48:32

48:32

Adrian Tchaikovsky's "Children of Time" tackles multi-generational sleeper ships, uplifiting species, AI, the nature of intelligence, teleforming and more. Richard Amiro rejoins to discuss.

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