Bookaroo - a children’s literature festival set up by Bookaroo Trust, a public charitable trust - endeavours to make books come alive through interactions between children and creators of books and storytellers. Bookaroo’s mission is to bring back the wonder of imagination and reconnect children everywhere with the world of literature in a fun way. Bookaroo’s journey started with the setting up of India's first exclusive children's bookstore Eureka in 2003, where book-related events were held nearly every weekend. The idea was to create a place that children could call their own, choose books of their choice without parents or teachers dictating what a good book is.