The Business Of Content With Simon Owens podcast

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Lisätty four vuotta sitten

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Carol Costello Presents: The God Hook

1
1 | The False Prophet 35:56

10 päivää sitten35:56

Toista Myöhemmin

Listat

Tykkää

Tykätty

35:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

The Business of Content with Simon Owens

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Sarjan koti•Feed

The show about how publishers create, distribute, and monetize their digital content.

235 jaksoa

#News #Simon Owens #Journalism #Marketing #Media #Technology #News Talk

The Business of Content with Simon Owens

30 subscribers

updated 2 päivää sitten

Jaa

Sarjan koti•Feed

The show about how publishers create, distribute, and monetize their digital content.

235 jaksoa

#News #Simon Owens #Journalism #Marketing #Media #Technology #News Talk

Kaikki jaksot

The Business of Content with Simon Owens

1
How to sell your media business 43:49

2 päivää sitten43:49

43:49

My newsletter: https://simonowens.substack.com/ When the media covers business acquisitions, it’s usually only for huge deals involving VC-backed companies. Coverage of mergers for small, bootstrapped businesses is almost nonexistent. That’s where They Got Acquired comes in. Launched in 2021, it focuses on acquisitions in the $100,000 to $50 million range. Recently, it put out a detailed research report specifically focused on acquisitions of media outlets, which are typically sold at lower multiples than other kinds of online businesses. In an interview, founder Alexis Grant walked through the experience she had selling two of her own media outlets and explained the steps a current media entrepreneur should take to maximize the selling price for their own business.…

The Business of Content with Simon Owens

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News nonprofits need to spend more time courting rich donors 49:44

9 päivää sitten49:44

49:44

My newsletter: https://simonowens.substack.com/ Given the tumultuous economic landscape for local news, many outlets are turning to nonprofit models because they offer increased flexibility for generating revenue. But while these outlets have been adept at attracting foundation grants and small donor memberships, they’re not doing enough to cultivate relationships with the wealthy members of their own communities, many of whom can write much larger checks than your average reader. At least that’s the thesis of Julie Rafferty. She not only has a deep background in consulting with nonprofits, but she also played an instrumental role in co-founding Brookline News, a nonprofit media outlet that operates outside of Boston. In a recent interview, Rafferty walked through how she got wealthy members of her city to fork over $100,000 before the outlet even launched, and she gave some good advice on how other nonprofit newsrooms can identify and reach out to rich people in their own communities.…

The Business of Content with Simon Owens

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How media outlets can use games to increase their revenue 48:06

14 päivää sitten48:06

48:06

My newsletter: https://simonowens.substack.com/ If you work in the media industry, you’re likely aware of The New York Times tremendous success with its gaming vertical; in fact, millions of people subscribe solely so they can play games like Wordle and Connections. But it’s not the only publisher that’s incorporated games into its business strategy. Hundreds of outlets ranging from Morning Brew to The New Yorker utilize a platform called Amuse Labs to build everything from crosswords to sudoku. In a recent interview, co-founder John Temple explained how publishers can leverage games to increase everything including time on site, repeat visits, advertising revenue, and paid subscription conversions.…

The Business of Content with Simon Owens

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His media company reaches more New Yorkers than the New York Times 40:23

21 päivää sitten40:23

40:23

My newsletter: https://simonowens.substack.com/ You’ve probably never heard of Schneps Media, but if you live in any of the five boroughs of New York, you’ve probably encountered its content. Started as a single Queens newspaper in 1985, the company gradually bought up community news outlets all across New York, and it’s since expanded into Philadelphia and even Palm Beach, Florida. It not only targets audiences by locale, but also ethnicity. And most of its news is completely free to read. How has the company continued to grow despite so many headwinds in local news? To answer this question, I spoke to CEO Josh Schneps. He told the story of how his mother launched that first Queens newspaper and explained why businesses continue to advertise with him despite having plenty of other options.…

The Business of Content with Simon Owens

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Why China will dominate the global electric vehicle market 25:42

29 päivää sitten25:42

25:42

My newsletter: https://thelongstory.substack.com/ Earlier this year, China crossed a major milestone when BYD, an electric car company based in its Shaanxi province, surpassed Tesla in total sales. What’s more, most experts believe the country is only at the beginning of its EV dominance. In a recent Washington Post article titled “How China pulled ahead to become the world leader in electric vehicles,” journalist Christian Shepherd explained how the country’s centralized, top-down government prioritized every level of the supply chain, from the building materials to the manufacturing to the charging stations. In a recent interview, we discussed what decisions the country made over a decade ago to incentivize EV production, to the point where it can sell cars at nearly half the price of its non-Chinese competitors. We also explored what the US would have to do if it wants to catch up.…

The Business of Content with Simon Owens

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How Zyn conquered America 26:04

5 weeks sitten26:04

26:04

My newsletter: https://thelongstory.substack.com/ They walk among us, almost completely undetected. If you notice them at all, it’s because they’re pulling a discreet tin out of their pockets so they can replace the small, white pouch hidden above or beneath their molars. Yes, I’m talking about Zyn enthusiasts. Though the nicotine pouch came to our shores over a decade ago, it’s only within the last few years that its reach expanded from the boiler rooms on Wall Street to the open office cubicles in Silicon Valley. How did the product develop its obsessed fanbase? To answer that question, I turned to Carrie Battan, the author of a New Yorker piece titled “Zyn and the New Nicotine Gold Rush.” In our interview, she traced its origin as a Swedish cigarette replacement, explained why it has the potential to radically expand the nicotine-delivery industry in the US, and assessed the science as to whether nicotine is even bad for us when it’s not absorbed through the lungs.…

The Business of Content with Simon Owens

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What Hollywood can learn from MrBeast 26:17

8 weeks sitten26:17

26:17

My newsletter: https://thelongstory.substack.com/ Heading into 2025, we knew that MrBeast had a huge online following. After all, his main channel has grown to over 300 million subscribers and 74 billion views. He’s built out an entire studio in North Carolina and is mobbed by legions of fans wherever he goes. But what we didn’t know was whether this online fame would translate into traditional Hollywood success. MrBeast famously signed a $100 million deal with Amazon to create one of the most ambitious game shows of all time, and it debuted in December with 1,000 contestants and $5 million in grand prize money. Flash forward to today, and it’s clear that the show was an unequivocal success, with Amazon claiming it reached record viewership numbers. Now, Hollywood studios are casting about for other projects that can be helmed by popular creators. What will those projects look like? To answer that question, I spoke to Lucia Moses, the co-author of a Business Insider piece titled “What MrBeast can teach Hollywood.” We discussed why previous creator-led shows failed, how the Beast Games viewership compared to other popular shows, and whether MrBeast’s production mishaps that led to a class action lawsuit will give studio executives any pause.…

The Business of Content with Simon Owens

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How JJ Hornblass built Royal Media, the most successful B2B media company you've never heard of 1:08:11

10 weeks sitten1:08:11

1:08:11

My newsletter: https://thelongstory.substack.com/ When JJ Hornblass got his first journalism job in the 1990s, his dad made a deal with him: he could spend a few years as a reporter, but he had to eventually make his way over to the revenue side of the media business. It only took JJ a few years to follow through on that deal. While working as an editor at American Banker, he pitched his bosses on launching a print newsletter covering the mortgage securities market. When those bosses took too long to make a decision, he left his job to launch the newsletter on his own. Flash forward 30 years, and that newsletter has grown into Royal Media, a B2B media company that covers four niche industries. In a recent interview, JJ explained where he found his initial subscribers for that first newsletter, how he expanded into new verticals, and why he’s so focused now on building and selling access to data platforms.…

The Business of Content with Simon Owens

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How The Dispatch is diversifying beyond just subscription revenue 57:58

11 weeks sitten57:58

57:58

My newsletter: https://thelongstory.substack.com/ The Dispatch was launched in 2020 with a pretty straightforward thesis: that people would pay for quality, fact-based journalism. It certainly had a partisan lean – it was co-founded by conservative journalists Jonah Goldberg and Steve Hayes after all – but it steered clear of the wholesale rejection of reality that’s rampant in most pro-Trump media. Flash forward to 2025, and that thesis has been vindicated. It recently crossed 45,000 paid subscribers without the help of huge VC investors. Now, it plans to diversify its revenue streams, and to accomplish that it brought on Mike Rothman, a longtime media veteran who helped build companies like Thrillist and Fatherly. In a recent interview, Mike walked through his decision to join The Dispatch, what kind of advertising he wants to sell, and why brands are suddenly interested again in sponsoring politics media.…

The Business of Content with Simon Owens

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Mill Media proved that audiences would pay for local news 41:49

12 weeks sitten41:49

41:49

My newsleter: https://thelongstory.substack.com/ When the Manchester Mill launched in 2020, it operated on a simple theory: that local audiences would pay for news as long as it was original and differentiated. It quickly proved that model out and was able to hire its first full-time employee within a matter of months. From there, founder Joshi Herrmann decided to replicate this model across other cities in the UK, and Mill Media now runs six publications that have collectively generated tens of thousands of paid subscribers. In a recent interview, Joshi discussed why he first got interested in local news, how he decided to expand to different cities, and whether he thinks his model can be replicated by other local news startups.…

The Business of Content with Simon Owens

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This Colorado food writer came up with a novel way to monetize his content 1:00:25

14 weeks sitten1:00:25

1:00:25

My newsletter: https://simonowens.substack.com/ When Matthew Schniper launched his Colorado Springs food newsletter in 2023, he ran into a problem many local news entrepreneurs face: he didn’t have enough time to do his reporting and chase down advertisers. Luckily, by that point he already had strong relationships in the Colorado Springs food scene, and so he approached 12 of his favorite restaurants with an interesting proposition: if they came on as annual sponsors, he would go above and beyond to feature them in his newsletter, and he wouldn’t allow any other local businesses to advertise. This allowed him to focus on his reporting and not waste time on sales calls. The experiment was so successful that over half of the restaurants have already renewed for a second year. In a recent interview, Matthew explained how he came up with the idea, what services he provides for these 12 restaurants, and why he thinks his model can be replicated by other local news startups.…

The Business of Content with Simon Owens

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How 1440 scaled its newsletter to 4 million subscribers 55:30

15 weeks sitten55:30

55:30

My newsletter: https://simonowens.substack.com/ What’s the true monetary value of a newsletter subscriber? Tim Huelskamp knows the answer to that question. As the co-founder of the 1440 newsletter, he knows how many emails the average subscriber will open, how much money they’ll generate in ad revenue, and what it costs to acquire them. It’s this ruthless approach to unit economics that allowed 1440 to grow to over 4 million subscribers, all without raising any VC investment. In a recent interview, Huelskamp walked me through the original idea behind the company, how he and his co-founders generated their first few thousand subscribers, and why 1440 is now expanding beyond the inbox into topic-based explainer content.…

The Business of Content with Simon Owens

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How Scott Porch helps podcasters grow and monetize their audiences 59:41

16 weeks sitten59:41

59:41

My newsletter: https://simonowens.substack.com/ 2024 was a big year for the podcast industry. Not only were there several huge deals signed, but podcasts wielded significant influence in the US presidential election. These days it’s impossible to open YouTube, TikTok, or Instagram without coming across podcast clips, and the market is still poised for significant growth in the coming years. But if you run a small-to-mid-sized podcast, it’s still incredibly difficult to make a living from your work. You need to join an advertising network to generate significant revenue, and most networks won’t accept you unless you meet a minimum audience threshold. To deal with these challenges, many podcasters turn to Scott Porch. Scott runs Big IP, a podcast management company that helps podcasters grow their audiences and monetize their content. In a recent interview, he explained how he chooses which podcasters to work with, what value he brings to the relationship, and why he’s bullish on paid subscriptions for podcasts.…

The Business of Content with Simon Owens

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How the Money for the Rest of Us podcast built a six figure membership platform 44:58

20 weeks sitten44:58

44:58

My newsletter: https://simonowens.substack.com/ David Stein had an innovative marketing hack for growing his investing podcast called Money for the Rest of Us. He put the names of other popular finance podcasts in his metadata, and Apple’s unsophisticated search algorithm would surface his show whenever people were searching for his competitors. By the time Apple eventually eliminated that functionality, Money for the Rest of Us had built up a loyal audience that’s since downloaded the show over 20 million times. His audience is so loyal, in fact, that it sustains a high-priced membership community that charges $450 a year and generates well into the six figures in revenue. In a recent interview, David walked me through how he developed his investing expertise, what he offers to paying members, and why he launched his own premium investing app.…

The Business of Content with Simon Owens

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How Ben Cohen successfully pivoted from advertising to a subscription-based business model 1:04:26

21 weeks sitten1:04:26

1:04:26

My newsletter: https://simonowens.substack.com/ In 2017, Ben Cohen was living the dream. His politics news site The Daily Banter was generating over 6 million visits a month and enough advertising revenue to support him and a small stable of writers. But then the floor fell out from under him virtually overnight; Facebook pivoted away from news and sent his traffic plummeting. Without traffic, his advertising revenue crumbled. So in an act of desperation, Ben pivoted his entire business model into paid subscriptions. Doing so forced him to slow down his publishing schedule and focus on serving his core audience. Slowly but surely, he built up a new revenue base, and in the last few months he passed the threshold of 1,000 paid subscribers. In a recent interview, Ben explained how he executed on his pivot and why he’s determined to never rely on a single large tech platform ever again.…

The Business of Content with Simon Owens

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How Eric Newcomer used his newsletter to launch a $1.5 million events business 43:10

21 weeks sitten43:10

43:10

My newsletter: https://simonowens.substack.com/ Like a lot of journalists=turned-media–entrepreneurs, Eric Newcomer decided to launch a paid newsletter after leaving his job at Bloomberg in 2020. That model yielded 2,500 subscribers who collectively pay over $400,000 a year to access his newsletter about startups, but that’s no longer the biggest part of his business. Today, Eric generates over $1.5 million a year from the Cerebral Valley AI Summit, a twice-a-year conference that he monetizes through a mixture of ticket sales and premium sponsorships. In a recent interview, he explained the conference’s origin story, how he attracts the right mix of startup founders and VC investors, and why he thinks he can replicate its format across multiple tech industry niches.…

The Business of Content with Simon Owens

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How the KC Sports Network is building a regional media empire 29:41

25 weeks sitten29:41

29:41

My newsletter: https://simonowens.substack.com/ The last few years have been pretty good to the Kansas City Chiefs, what with its multiple Super Bowl championships and a close association with the biggest pop star in the world, but BJ Kissel remembers what it was like to be a fan of the team long before it started regularly winning games. Back in the early 2010s, he began blogging for SB Nation, and he used his success there to eventually land a job as the Kansas City Chiefs in-house reporter. In that role, he did everything from writing web articles to serving as a sidelines correspondent for live game broadcasts. In 2021, he struck off on his own and co-founded the KC Sports Network, a group of podcasts and YouTube channels that cover Kansas City Sports. Today, puts out 10 different shows and is monetized through a mixture of local and national advertisers. In a recent interview, BJ explained why he left his job at the Chiefs, how he convinced local businesses to sponsor his shows, where he sees new opportunities for growth.…

The Business of Content with Simon Owens

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How Lon Seidman used his tech YouTube channel to build a huge affiliate business 26:36

26 weeks sitten26:36

26:36

My newsletter: https://simonowens.substack.com/ Lon Seidman doesn’t operate the largest gadget YouTube channel in the world, but he doesn’t need to in order to run a successful media business. That’s because he remains hyper focused on reviewing non-sexy products that sell in extremely high volumes. This has allowed him to build a highly lucrative affiliate business, not only on YouTube, but also on Amazon Video. In a recent interview, Lon explained his methodology for picking products to review, how he optimizes his affiliate links, and why he’s spending more time posting his content to decentralized platforms.…

The Business of Content with Simon Owens

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How to market a book in the age of Tiktok 26:29

28 weeks sitten26:29

26:29

My newsletter: https://simonowens.substack.com/ Book publicity is a mixed bag these days. On the one hand, it’s never been easier for an author to form a direct relationship with their audience with tools like Substack and TikTok. On the other hand, more books are published each year than ever before, which means competition is fierce. Most newspapers have laid off most of their book critics, but at the same time there’s an ever expanding ecosystem of podcasts that are eager to have on book authors for longform interviews. Probably nobody is more knowledgeable about marketing books in the modern age than Kathleen Schmidt. She spent nearly 20 years working for almost every major book publishing company, and she now runs her own firm that specializes in book marketing. She also writes Publishing Confidential, her insider account of how the book industry actually functions. In a recent interview, Kathleen walked through nearly every aspect of selling books, from choosing the right cover to courting influencers to advertising on Amazon.…

The Business of Content with Simon Owens

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How Alts.co monetizes its massive newsletter with an investor membership platform 21:49

29 weeks sitten21:49

21:49

My newsletter: https://simonowens.substack.com/ When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into alternative investments like art, baseball cards, and rare books. But the most serious investors in its audience want access to actual deal flow, and to gain that access they sign up for Altea, a high-priced membership community that actually vets potential deals and allows them to invest. Not only does Alts.co generate revenue through the annual membership, but it also charges for management fees and carried interest. In essence, Alts.co is a media company that monetizes via an investment firm. In a recent interview, co-founder Stefan von Imhof explained why his company settled on this model, how it sources deals, and why he eventually wants to stop selling sponsorships within the newsletter.…

The Business of Content with Simon Owens

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How Eric Siu leveraged his hugely popular podcasts to grow his ad agency 18:55

29 weeks sitten18:55

18:55

My newsletter: https://simonowens.substack.com/ Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two podcasts – Marketing School and Leveling Up – have generated tens of millions of downloads. But Eric doesn’t bother with traditional media monetization models like advertising or subscriptions. Instead, he leverages his influence to drive clients to Single Grain, a marketing agency he owns. As that business grew, he was able to acquire more agencies and add to Single Grain’s capabilities, and it now works with some of the world’s largest brands. In a recent interview, Eric explained how he met his co-host, where he found his audience, and why he chose to monetize his content with a services business.…

The Business of Content with Simon Owens

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How Keith Pepper turned an Atlanta newspaper chain into a digital-first media company 18:01

30 weeks sitten18:01

18:01

My newsletter: https://simonowens.substack.com/ When Keith Pepper bought a chain of print newspapers back in 2020, he received an email from a columnist at the Atlanta Journal Constitution that basically asked if he was crazy. But Keith had a plan for taking a company that generated 98% of its revenue from print advertising and converting it into a digital-first media company. And he’s done just that. Today, Rough Draft Atlanta generates 27% of its revenue from digital ads, and it managed this feat without seeing a significant decline in print advertising. This has allowed Keith to reinvest in the business by hiring more journalists, and it’s now stronger than ever. In a recent interview, Ketih explained how he consolidated all the newspapers under a single brand, his strategy for attracting online ads, and why he’s avoided placing his content behind a paywall.…

The Business of Content with Simon Owens

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How Block Club Chicago reached 20,000 paying subscribers 52:40

32 weeks sitten52:40

52:40

My newsletter: https://simonowens.substack.com/ Layoffs in the local news sector are, sadly, a regular occurrence, but the founders of Block Club Chicago decided they weren’t going down without a fight. In November 2017, the news startup DNA Info laid off its entire staff, and it was only a few months later that three of its editors launched a Kickstarter that raised over $183,000; they used that capital to launch Block Club Chicago, a nonprofit that seeks to put a journalist in each of the city’s neighborhoods. Flash forward six years, and Block Club has a robust news gathering operation that’s funded by 20,000 paying subscribers, foundation support, and a growing advertising business. In a recent interview, co-founder Stephanie Lulay walked me through the site’s launch strategy, its unique approach to neighborhood-based reporting, and why she thinks Block Club’s model can be replicated all across the US.…

The Business of Content with Simon Owens

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How State House News charges $4,000 for access to its journalism 41:53

33 weeks sitten41:53

41:53

My newsletter: https://simonowens.substack.com/ For much of its 130-year existence, State House News operated as a standard newswire service. Its journalists covered the Massachusetts state government and it then syndicated their content to regional and national newspapers. But in the late 90s, owner Craig Sandler realized that internet distribution would allow him to sell direct digital subscriptions and vastly expand his customer base. Today, the service charges $4,000 a year to any company or organization whose business is directly influenced by the state’s government. In a recent interview, Craig discussed how he built the direct subscription business, why he decided to sell a majority stake in the company, and whether State House News is shielded from the whims of large tech platforms and AI chatbots.…

The Business of Content with Simon Owens

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How Stacker distributes sponsored content to thousands of publishers 15:45

34 weeks sitten15:45

15:45

My newsletter: https://simonowens.substack.com/ Most people are familiar with newswires like the Associated Press and Reuters, but a much newer upstart called Stacker has devised a new business model for syndicating content. Rather than charging a fee for its articles, it instead gives away its data journalism to any publisher that wants it. It then charges brands a fee to create and distribute sponsored content across the thousands of media outlets that subscribe to its service. In a recent interview, co-founder Noah Greenberg explained how Stacker works with publishers, its process for creating sponsored content, and why he has no interest in driving an audience to Stacker’s owned and operated website.…

The Business of Content with Simon Owens

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How Mignon Fogarty launched a massively successful series of online courses 15:50

35 weeks sitten15:50

15:50

My Substack: https://simonowens.substack.com/ Mignon Fogarty isn’t just one of the world’s most popular podcasters, she’s also an incredibly innovative media entrepreneur. She launched her Grammar Girl podcast 18 years ago, and the success of that propelled her book onto the New York Times bestseller list. She also founded Quick & Dirty Tips, a media network she now runs in partnership with Macmillan Publishers. To round out her media business even more, she’s launched around seven courses, all geared toward being a better communicator and writer. Thousands of customers have taken them, and they’ve opened her up to an entirely new customer base for her content. In a recent interview, Mignon explained how she entered the courses market, what goes into putting together a course, and why she decided to partner with powerful distributors like LinkedIn Learning rather than create the courses by herself.…

The Business of Content with Simon Owens

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How Andrew Curtin built Construction Wave, a B2B outlet covering the UK's construction industry 37:30

35 weeks sitten37:30

37:30

My newsletter: https://simonowens.substack.com/ Most companies buy advertising to drive sales of their products, but Andrew Curtin’s first sponsor mostly bought out of pity. It was May 2022 and he had just launched Construction Wave, a B2B outlet that covers the UK’s construction industry. He had absolutely no audience, but a major crane manufacturing company bought a $10,000 sponsorship anyway. That $10,000 allowed him to hire his first editor, and over the next two years they built Construction Wave up into one of the leading publications in its sector. Its website is mainly monetized through high-priced sponsorships, and this year it hosted its first conference geared toward construction CFOs. In an interview, Andrew explained how he got interested in the sector, where he found his initial readers, and why he thinks there’s an opportunity to launch a subscription data product for his industry.…

The Business of Content with Simon Owens

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How Tim Burrowes helped build Mumbrella into a $7 million media brand 56:04

37 weeks sitten56:04

56:04

My newsletter: https://simonowens.substack.com/ Like a lot of journalists in the mid-2000s, Tim Burrowes grew frustrated with his employer’s print mentality and its tendency to treat online publishing as an afterthought. At the time, he worked for an Australian trade magazine that covered that country’s media industry. So in 2008, he and two co-founders decided to launch Mumbrella, a competing blog that published upwards of 15 times a day. Its gossipy comments section quickly attracted an audience of bored office workers, and within a few years it was hosting multiple industry events that collectively generated millions of dollars. In a recent interview, Tim explained how Mumbrella made such a big splash so quickly, why he and his co-founders decided to sell it, and what he’s doing differently with his newest media startup.…

The Business of Content with Simon Owens

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How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry 36:56

39 weeks sitten36:56

36:56

My newsletter: https://simonowens.substack.com/ When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions. In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.…

The Business of Content with Simon Owens

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How Mission Local spun off from UC Berkeley and became a self-sustaining news outlet 32:00

39 weeks sitten32:00

32:00

My newsletter: https://simonowens.substack.com/ One of the great things about being a college journalism major today is that it’s incredibly easy for professors to build their own news sites and allow students to experience every aspect of the publishing process. Not that long ago, journalism students had few avenues for publication outside their college newspaper. Lydia Chavez took advantage of this dynamic while teaching at UC Berkeley. In 2008, she and her colleagues launched Mission Local, a local news blog that covered San Francisco’s Mission District. It quickly gained traction within the community, and in 2014 Lydia spun it out into its own independent news organization. Today, it’s fully sustained by a mix of large and small donors. In our interview, Lydia walked me through how she incorporated the site into her journalism curriculum, why she spun it out from the university, and whether she thinks Mission Local’s model can be replicated across the US.…

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