Growth Colony: APAC's B2B Growth podcast

Growth Colony: APAC's B2B Growth Podcast

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We Have The Receipts

1
Battle Camp S1: Reality Rivalries with Dana Moon & QT 1:00:36

14 päivää sitten1:00:36

Toista Myöhemmin

Listat

Tykkää

Tykätty

1:00:36

Do you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

Growth Colony: APAC's B2B Growth Podcast

Jaa

Sarjan koti•Feed

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

263 jaksoa

#Tech #MBA #Entrepreneur #Business #Marketing #Australia #xGrowth

Growth Colony: APAC's B2B Growth Podcast

updated 13 päivää sitten

Jaa

Sarjan koti•Feed

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

263 jaksoa

#Tech #MBA #Entrepreneur #Business #Marketing #Australia #xGrowth

Kaikki jaksot

Growth Colony: APAC's B2B Growth Podcast

1
Growth Colony Announcement 4:05

13 päivää sitten4:05

4:05

We'll be going on a 4-week break! For 5 years it's been go, go, go, so this break will allow us to take a step back and create more awesome content for you. But whether you're an OG follower or new to the party, here are 3 episodes we think you should check out. Unlocking Company Growth in the B2B Landscape with Sean Ellis How to Think Remarkable in B2B Marketing with Guy Kawasaki Strategies to Achieve More with Less Is there someone you'd love for us to interview? Or, have a topic that you want us to cover? Reach out to Shahin Hoda on LinkedIn, or email us at podcast@xgrowth.com.au . Any other thoughts? Let us know! _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . Think you'd be a great guest? Fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
From Hospitality to Marketing: What B2C Can Teach Us About B2B 36:18

19 päivää sitten36:18

36:18

Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson , shares with us her hospitality experiences that have shaped her entire approach to B2B. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/iY1yaAORv-Y From navigating customer complaints to helping a guest land a job (thanks to an emergency hotel tie!), this episode also covers... What fear has to do with campaign strategy How understanding the customer’s “worst possible outcome” can align marketing and sales Why stakeholder relationships (even one-on-one) can create powerful ripple effects About Morgan... Morgan is an accomplished marketing manager with a unique background that spans hospitality, office management, and marketing. Early in her career, Morgan developed a deep passion for creating memorable experiences. With a strong talent for building meaningful relationships and effective stakeholder management, she thrived in the hospitality industry, fostering connections that drove both customer satisfaction and positive business outcomes. After taking on an Office Manager role during the 2020 lockdowns, Morgan jumped at an opportunity to assist the marketing team during office closures and quickly discovered a genuine love for marketing. This newfound passion allowed her to work closely with internal sales and delivery teams, as well as partners and customers, leading to a smooth transition into a full-time marketing role. Today, Morgan is dedicated to creating impactful campaigns that reflect her passion for delivering exceptional experiences. She leverages her background in hospitality to craft campaigns that not only engage customers but also foster positive interactions and support for her internal team, external partners, and customers alike. Resources mentioned in this episode: Boundaries - Henry Cloud & John Townsend _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
How to Market to the Mining Sector 43:34

26 päivää sitten43:34

43:34

How do you market to someone who doesn’t even know what they’re looking for yet? That’s the challenge with the mining industry, and we’re unpacking it all in this episode with Alex Lloyd , Head of Marketing for Advanced Navigation. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/bm3QGZPpfRc From focusing on storytelling, to navigating complex stakeholder networks, and building account-level influence in one of the toughest B2B sectors out there, this episode also covers... Moving from product-led to value-led marketing Understanding the importance of Category Entry Points (CEPs) How to identify and speak to customer pain points that actually drive action Using content, humour, and empathy to win over mining giants like BHP and Rio Tinto And, why scoring accounts is critical in long-game industries (not just leads) _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
REBROADCAST | EP #175: Implementing Brand Experience Into ABM Programs 32:34

5 weeks sitten32:34

32:34

Shahin chats with Christine Law , Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: What is brand experience? How to define ABM The mistakes marketers make Finding the balance between strategy and uplifting the strategy Christine has worked at some of the world's most innovative and open companies, including ServiceNow, Google, Red Hat, and IBM. She and her team established and spearheaded marketing strategies and execution for these companies' top strategic accounts and fuelled multi-million pipeline and revenue growth for the Asia Pacific region. When she isn’t thinking about marketing strategies for her portfolios, Christine loves exploring culinary treats in Singapore or around the world during her travels. She is fascinated with what the different cultures have on offer and appreciates the richness of diversity. Resources mentioned in this episode: Who Says Elephants Can't Dance? - Louis Gerstner _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos 1:09:59

6 weeks sitten1:09:59

1:09:59

"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kontopoulos , VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/9btCAubJnT0 This episode covers... How Twilio’s APJ team is shaping their global strategy Nicholas’ formula: OP + NT = EOP What it means to be “AI Ready” Why transparency is just as important in the industry today About Nicholas... 'Customer Experience' is more than marketing fluff; “it's a core business ideology that needs to be at the heart of everything we do professionally”. Nicholas believes that both 'People' and the 'Promises' we make are at the very heart of a Brand - be that the Brand we work for or our very own Personal Brand. He is passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking process that's paramount to delivering fantastic customer experiences. Nicholas is continually striving to harness his 30+ years of professional experience, which he built across multiple industries and geographies, to develop innovative and viable business strategies for both the enterprise he works for and the great clients he gets to serve as VP of Marketing, APJ, at Twilio. _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Mark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBA 59:31

7 weeks sitten59:31

59:31

Joining Shahin and Vinnie is marketing legend, Mark Ritson , Founder of the Mini MBA . From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/FEVkez18g44 This episode also covers... Why small brands struggle Why "trust" doesn't actually matter for strong branding How pricing is the real key to profit (not revenue) The 95-5 rule Why salespeople should not create content (and who should) Mark's take on personal branding About Mark... Mark has a PhD in Marketing and spent 25 years working as a marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT and SMU. He’s also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Penfolds, Jurlique, Cloudy Bay and WD40. For thirteen years, Mark served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy. He’s been a columnist for 20 years, writing a weekly column for Marketing Week. On five occasions, he’s been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. Mark’s also been the British Society of Magazine Editors Business Columnist of the Year in 2018, 2022 and 2023. More scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research. These days, Mark focuses on his Mini MBA courses at his home base in Tasmania. _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Predicting the Unpredictable: AI and the Future of Risk Management 37:52

8 weeks sitten37:52

37:52

Every day, the macro environment continues to shift. Geopolitical conflicts disrupt supply chains, economic shifts shake industries, and new business pressures emerge overnight. So we spoke with General Manager of Factiva, Traci Mabrey , who shared how AI is transforming risk management. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/9gwL9GMrqKI This episode covers... The biggest risks businesses should be tracking right now How predictive AI is helping companies see risk before it happens A real-world example of how an oil company avoided massive losses Why tariffs, supply chains & compliance are the next big things you should keep an eye on How financial services shaped modern risk management The practical steps businesses must take now to protect their future About Traci... Traci Mabrey is General Manager of Factiva, a business intelligence platform owned by Dow Jones. She has commercial oversight for the Factiva portfolio and since joining Dow Jones has led the strategic reimagination of the Factiva experience for the next generation of decision-makers. She is also tasked with infusing AI into the entire Dow Jones portfolio, starting with financial products. Traci has deep expertise in financial services technology and wealth management. Previously, she was the head of wealth solutions, global technology and operations for Broadridge Financial Solutions, where she governed a suite of top-tier wealth management and market data solutions. As a recognised thought leader and content contributor, Traci is a frequent speaker at industry events and an author of several articles and white papers. She lives in New York and is active in professional women’s organisations, as well as nonprofits committed to financial coaching and skill-building for the next generation. Resources mentioned in this episode: Letters to a Young Poet Satya Nadella Christina Brady _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
What You Need to Know About Brand Crisis Management 28:24

9 weeks sitten28:24

28:24

What does a brand crisis look like? In an ever-changing industry, anything can happen, so it helps to be prepared for whatever, whenever. So that's why we sat down with CMO of Packserv Australia, Julia Casey , to chat about how businesses can effectively manage their brand to prepare for, and rise from, a brand crisis. This episode covers... What can cause a brand crisis? What businesses have risen from a brand crisis, and how did they do it? What does proactive crisis management look like? Marketing’s role in crisis management About Julia... Julia brings over 20 years of experience in senior marketing roles, leading global teams across manufacturing, data management, and logistics. As the CMO of Packserv, she specialises in brand differentiation and positioning in highly competitive markets. Her expertise in driving business growth has earned her multiple marketing awards. Julia is currently completing a PhD at Macquarie University and holds a Master of Research (High Distinction), a Bachelor of Business Studies (Marketing), and a Bachelor of Health Science. She is also a published author in the Journal of Consumer Behaviour. Resources mentioned in this episode: 18 Minutes - Peter Bregman Greg Kihlstrom Seth Godin _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
How AI Can Close a Complex B2B Deal with Amanda Kahlow 32:44

10 weeks sitten32:44

32:44

"What buyer actually wants to talk to a salesperson?" That's what Amanda Kahlow , CEO & Founder of 1mind, asked Shahin in this AI versus Sales chat. Find out how Amanda closed a $200,000 deal with the help of AI and why she thinks AI can completely take over the sales cycles with no human involved. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/WflyXGLcjz0 This episode covers... Why AI Agents that do the small, simple tasks don't move the needle. What jobs will be obsolete and what new jobs will emerge? What will happen to the human relationship during the buying cycle? The next wave of AI (fully autonomous buying and selling) About Amanda... Amanda Kahlow is a visionary entrepreneur and a pioneer in AI-driven sales transformation. As the CEO and Founder of 1mind, she is redefining the future of B2B go-to-market strategies by replacing and enhancing sales teams with AI superhumans—intelligent, human-like AI agents that engage prospects, qualify leads, and close deals with unparalleled efficiency. A seasoned leader in the AI and SaaS space, Amanda has a track record of building category-defining companies. Prior to 1Mind, she was the founder and CEO of 6sense, where she spearheaded the account-based marketing (ABM) movement, leveraging AI to revolutionise B2B demand generation and predictive sales. Under her leadership, 6sense became an industry leader, fundamentally changing how enterprises identify, engage, and convert high-value accounts. Amanda’s leadership is fueled by a mission to create technology that drives efficiency and innovation while elevating the human experience. She continues to push the boundaries of AI and go-to-market strategy, helping enterprises navigate the new era of intelligent revenue growth. Resources mentioned in this episode: The Greatest Salesman in the World - Og Mandino Y Combinator Podcast Lenny's Podcast _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Stand Out in B2B Marketing With Get Different's Mike Michalowicz 24:01

11 weeks sitten24:01

24:01

Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz . 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/4zPDm1f4gVE This episode covers... From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into... How to use his DAD framework for marketing - Different, Attractive, and Direct The challenges small businesses face when trying to get noticed Building an Attention Plan over a Marketing Plan What the ideation process looks like About Mike... Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate Resources mentioned in this episode: Mike's Website The World Almanac and Book of Facts The Go-Giver - Bob Burg Brainfluence - Roger Dooley FRICTION - Roger Dooley The One Thing - Jay Papasan & Gary Keller Malcolm Gladwell _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

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The Marketing Fundamentals With Bob Hoffman 45:58

12 weeks sitten45:58

45:58

What's it like to chat with the Ad Contrarian, Bob Hoffman ? You're about to find out, as we get down to business discussing hypocrisy and the fundamentals in the marketing and advertising industry. 🚨 This episode uses explicit language 🚨 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/OAHVU-MWFDg This episode covers... Making an impression The importance of being skeptical Building your brand and His book, The Three Word Brief About Bob... Bob is a writer and speaker. He has written seven books about advertising, each of which has been an Amazon #1 seller. Before leaving the advertising business, Bob had been the chief executive of two independent ad agencies, and the US operation of an international agency. Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider. His commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences. Resources mentioned in this episode: The Ad Contrarian Newsletter The Three Word Brief - Bob Hoffman The Long and Short of It - Les Binet & Peter Field A Complete Unknown - Film People to watch in the space: Dave Trott Mark Ritson Byron Sharp Karen Nelson-Field Orlando Wood Brian Jacobs _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
How ABM Can Help With Sales and Marketing Alignment 50:42

13 weeks sitten50:42

50:42

Join Vinnie and his chat with Head of Marketing for ANZ, and ESG Specialist of OneAdvanced, Brynne Beetge , to uncover how ABM can bridge the gap between Sales and Marketing. This episode also covers... The importance of relationship building in all roles How to deal with rejection as a salesperson and marketer Why Environmental, Social & Governance (ESG) is important About Brynn... Brynn Beetge is the Head of Marketing for Australia and New Zealand and an ESG Specialist, with over a decade of leading marketing across consulting services, SaaS, financial services, commercial real estate, and renewable energy. He specialises in driving brand growth, partnerships, and ESG integration through ABM, channel partnerships, brand management, and PR. Holding a diploma in ESG, Brynn is passionate about leading teams and using data-driven insights to optimise growth and brand positioning. With extensive experience in stakeholder management and leadership, he drives strategic relationships to support sustainable growth. Resources mentioned in this episode: Produce Marketing Alliance Fiona Tipping Serena Leith _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

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Building a Bulletproof Digital Marketing Plan 39:53

14 weeks sitten39:53

39:53

Shahin is joined by CEO of VOLTAGE, Corey Morris , to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignments Large Language Models (LLM) and SEO How to build a solid strategy for your tactics to actually work Impostor syndrome and the future of AI About Corey... Corey is author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award. In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show. He is currently a contributor to Search Engine Journal, Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events. Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan which you can find at thedmsp.com . Resources mentioned in this episode: Sell with Authority Podcast Rand Fishkin Wil Reynolds _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

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Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker 44:07

16 weeks sitten44:07

44:07

Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic , the Godfather of MarTech, Scott Brinker . This episode covers... Composable tech stacks The role of AI Agents in workflows ‘Service as a Software’ (not your usual SaaS model) And the future for marketers in this space About Scott... Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset. Resources mentioned in this episode: Ethan Mollick OfferFit _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

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Balancing Sales and Marketing for Growth in the APAC Region 35:36

18 weeks sitten35:36

35:36

Shahin is joined by ANZ Regional VP of LogicMonitor, Caerl Murray , to chat about the nuances of developing a go-to-market strategy in ANZ as well as how to approach building a strong, successful team. This episode also covers... How to achieve messaging alignment between marketing and sales teams How to stand out to your customers And how team sport can help you approach business resilience and motivation About Caerl... Caerl Murray is an accomplished technology leader with over 20 years of experience in IT operations, cloud computing, and sales management across various industry verticals. Currently serving as the ANZ Regional Vice President at LogicMonitor, he is responsible for driving business operations and strategic growth in the region. Under his leadership, LogicMonitor’s observability platform empowers organisations to enhance visibility across their technological landscapes, enabling them to focus on innovation rather than troubleshooting. Prior to this role, Caerl was the ANZ Sales Director at Alibaba Cloud, where he led a team dedicated to helping customers navigate the cloud ecosystem, particularly in Asia and China. His extensive experience also includes serving as National Sales Manager at Ricoh IT Services, where he managed a team of 16 sales professionals, focusing on strategic planning and business growth. With a Bachelor of Economics from the University of Sydney and a Graduate Certificate of Management from the Macquarie Graduate School of Management, Caerl combines academic expertise with practical experience. His career is marked by a commitment to customer success and a passion for leveraging technology to drive business results. Resources mentioned in this episode: Mindset - Carol Dweck The Brutal Truth - Brian Burns _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Rebroadcast | EP #204 Jay Baer: How to Accelerate B2B Success 49:43

19 weeks sitten49:43

49:43

Legendary author of The Time to Win, and business growth advisor, Jay Baer , joins Shahin in this chat about how speed sells. People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode. About Jay A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. In his spare time, he is the second most-popular tequila influencer and educator on the planet. Resources mentioned in this episode: Procrastinate on Purpose - Rory Vaden The Time to Win - Jay Baer Tequila _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Rebroadcast | EP #201 Marc Washbourne: How to Acquire Enterprise & Move Up Market 53:46

19 weeks sitten53:46

53:46

Shahin is joined by CEO of ReadyTech, Marc Washbourne , as they chat about the origins of ReadyTech and how you can move up your market too! What to expect in the episode... The challenges you face when you grow The transition strategies you can implement The team dynamics to make it in the enterprise market ReadyTech’s brand evolution Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999. With over 25 years of leadership in business and technology, Marc is responsible for shaping ReadyTech’s strategy and vision for excellence – guiding a team of 500+ ReadyTechers, delivering mission-critical technology solutions to 4,600+ customers. Recognised for his expertise, in 2020 Marc also joined the board of the Federal Government’s Digital Skills Organisation, with a focus on advocating for digital skills in Australia and contributing to Australia's Skills Reform agenda. Outside of work, Marc enjoys spending time with his wife and teenage children, and staying (very) active. He’s completed the 100km Trailwalker event five times and helped to raise over $100,000 for Oxfam, and in 2023 he also led an expedition to Mount Everest Base Camp to raise funds for Pankind, the pancreatic cancer foundation. Resources mentioned in this episode: 20VC Podcast All-In Podcast The Rest Is Politics Drive - Daniel Pink Elon Musk - Walter Isaacson Going Infinite - Michael Lewis _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Rebroadcast | EP #207 Guy Kawasaki: How to Think Remarkable 57:51

20 weeks sitten57:51

57:51

Remarkable human, Guy Kawasaki , joins Shahin to tell us about his new book, Think Remarkable , and how Guy's findings can be implemented in not only marketing but in your own life too. About Guy Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also written The Art of the Start 2.0, The Art of Social Media, Enchantment, and twelve other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. Resources mentioned in this episode: Think Remarkable - Guy Kawasaki Guy Kawasaki's Remarkable People If You Want to Write - Brenda Ueland David Aaker _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Rebroadcast | EP #196 Joerg Klueckmann: Stop Being Just a Data-Driven Marketing 30:59

20 weeks sitten30:59

30:59

Head of Marketing of Finastra, Joerg Klueckmann , joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space. What to expect in the episode... How to sell creative to leadership How to build a great creative team Using AI as a co-pilot With more than 20 years of leadership experience, Joerg transformed global marketing organisations across the B2B software industry to become integrated, high performing and digital-first. He believes in focus, simplicity and the courage to be different. Joerg enjoys a good espresso and rides his mountain bike with passion. Resources mentioned in this episode: Play Bigger Own the Room - Amy Jen Su Marketing Artificial Intelligence - Paul Roetzer Impromptu - Reid Hoffman _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Rebroadcast | EP #209 Stephanie McCredie: How to Use AI in Your ABM Strategy 42:14

21 weeks sitten42:14

42:14

Stephanie McCredie , Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM. With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects. But are you using AI to its full potential? This episode also covers... How to use AI for account selection Including AI in the customer journey Refining messaging and offers using AI Where AI won't play a role About Stephanie... Stephanie is proud to lead a team focused on amplifying customers’ trailblazing stories and creating mutual and sustainable customer value through account-based marketing experiences for some of Australia and New Zealand's leading organisations. With over 20 years of experience in B2B marketing, her leadership roles include pioneering ABM at IBM Australia and helping large corporate clients and startups grow across culturally diverse global markets in Asia Pacific, Latin America, Central Eastern Europe, Middle East, and Africa. Stephanie believes that great customer experiences are fundamentally about a human connection that can be enhanced and supported by innovative and predictive technology. Resources mentioned in this episode: Any Ordinary Day - Leigh Sales Salesforce Marketing AI Solutions _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
If AI had the answer, what’s your question? With Thomas Barta 47:28

22 weeks sitten47:28

47:28

Join Vinnie and marketing leadership expert, Thomas Barta , as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketing CEO and customer expectations Creative opportunities About Thomas... Thomas Barta is the world’s premier expert, author, and speaker on marketing leadership. A “CMO-turned McKinsey partner-turned organisational psychologist”, Thomas conducts research, including the world’s largest study - involving over 68,000 assessments - on what makes for a successful marketer. Thomas is the Managing Director of the Marketing Leadership Institute, the author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill), and the founder of the world’s #1 Marketing Leadership Masterclass. Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500. He holds an MBA from London Business School and a Master’s in Clinical Organizational Psychology from INSEAD Business School (France and Singapore). Thomas is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. He writes for Forbes, Marketing Week, and his own TryThis.Blog. He has given hundreds of keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week. Resources mentioned in this episode: Marketing Leadership Institute Seth Godin's Blog _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Why Marketers Should Lean Into Creativity 52:51

23 weeks sitten52:51

52:51

Joining Shahin and Vinnie is Marketing Director (ANZ) at HP, Ruben Ahmed . They got to chat about all things creativity and efficiency in marketing, and what marketers should be doing to stand out. This episode also covers... Long-term vs short-term marketing focus Cultivating a niche The importance of understanding P&L How to build trust in your teams and with customers About Ruben... Ruben Ahmed is an award-winning marketer, speaker and the Director of Marketing for HP Australia & New Zealand, he oversees all areas across Consumer and Commercial divisions. With a passion for emerging technology, he has had the privilege of building his career with Fortune 100 brands like HP, Telstra, IBM, and Sony. Ruben is known across the industry for his uncanny ability to pick apart the tough problems, drive business growth, and culture an environment that leads with creativity. Resources mentioned in this episode: 10x Is Easier Than 2x - Dan Sullivan How Brands Grow - Byron Sharp Reforge Rory Sutherland _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Navigating Business Growth: The hipages Story 56:48

24 weeks sitten56:48

56:48

Joining Shahin on the podcast is CEO & Founder of hipages, Roby Sharon-Zipser . He spoke about the journey of this Aussie company; from the origin story, to getting through the COVID-period, and to where they are now, hipages continues to smash their growth targets. This episode also covers... The role and evolution of being a CEO How to adapt to consumer behaviour and technology development Building company strategy The importance of company values and pillars About Roby... Roby is an entrepreneur who creates and invests in thriving and durable businesses that challenge the status quo. With a passion for developing technologies that liberate others to free up their time for higher-value business activities, Roby instils this passion in the hipages Group team, driving the company’s purpose of transforming the trade industry, making better lives for everyone, and striving for continuous curiosity and professional growth. Roby kickstarted the hipages Group journey in 2004, with the company’s founding business, hipages, inspired by the personal challenges of trying to renovate his own home. Fast forward to today and not only does he have extensive insight into tradie businesses, but he is also at the helm of a data powerhouse for the trade industry. With a strong background in numbers, Roby has led his team to harness this data to create a unique industry map of opportunities, known as the hipages Group tradie ecosystem. Resources mentioned in this episode: Founder Mode - Paul Graham Open - Andre Agassi The Hard Things About Hard Things - Ben Horowitz Acquired Podcast The Contrarians 7 Powers - Hamilton Wright Helmer hipages annual reports hipages product vision video _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
How to Build a Marketing Team in APAC 37:17

25 weeks sitten37:17

37:17

Director of Marketing (APJ) of Smartsheet, Laura Jenkins , shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers... Regional differences with campaigns How to navigate working in a sales-led organisation How to deal with HQ being in a different region Collaboration and budget management About Laura... Laura Jenkins is an award-winning senior B2B marketing professional with 20 years of experience across technology, media, and professional services. She specialises in developing and executing strategies for both listed and unlisted companies, with expertise in brand, PR, performance marketing, events, and sponsorships. A results-driven marketer and collaborative leader, Laura is also the host of In The Blend , a podcast helping parents and step-parents navigate life in blended families. Resources mentioned in this episode: Deep Work - Cal Newport Essentialism - Greg McKeown Mini MBA - Mark Ritson The Marketing Leadership Masterclass - Thomas Barta Axel Sukianto SparkAI _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
How to Become a Board Member as a Marketer 39:38

26 weeks sitten39:38

39:38

How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table. This episode also covers... Why it’s so important for marketing to be on the board The do’s and don’ts of getting on the board Your relationship with the CEO and building internal networks The evolution in the market with AI About Anne... With extensive global experience spanning hospitality, market research, technology software, and social sustainability, Anne is the ultimate professional chameleon - demonstrating an exceptional ability to adapt and thrive in diverse environments. Her career journey reads like a game of executive bingo, featuring roles such as board chair, CEO, entrepreneur, executive coach, business developer, and public speaker. Anne exemplifies the essence of career adaptability, making her an asset in any professional landscape. Based in Australia, Anne serves as the Chair at The CEO Institute NSW for two Syndicate groups of CEOs - because why settle for one when you can have two? She also chairs the ACDC Project at Community Mental Health Australia, proving that she’s not just about the bottom line but also about supporting communities. Her board memberships include the Kariba Retail Group and an advisory role for Resilient Ready Australia. Resources mentioned in this episode: Harvard Business Review Amy Gallo Amy Edmondson Dare to Lead - Brené Brown The New CEO - Ty Wiggins The CEO Institute Moby Siddique Laura Barnes Green shoots of change in the Boardroom Review (2024) _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Growth Through Acquisition: The efex Story told by Nick Sheehan 57:38

27 weeks sitten57:38

57:38

For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today. This episode also covers... The realisation that M&A can be a great growth channel The evolution of leadership Mistakes and fear Balancing life and a business About Nick... Nick Sheehan is the founder and CEO of efex, one of Australia's leading & fastest growing MSP's. Under Nick's leadership, efex has grown exponentially since its inception in 2013 from 2 employees to over 300 across 22 Australian branches. efex has successfully completed 12 acquisitions to date, with 3 more planned in FY25. In 2021 Alceon Private Equity purchased a 50% stake in efex. Nick is driven by the belief that IT should be simple, scalable, and ultimately solve for tangible gains to productivity and efficiency of workforces. His energy inspires the team to deliver on this core focus, backed by a depth of decentralised capability and expertise, and an egalitarian, values-driven culture. When Nick isn't building one of Australia's best IT companies, you'll find him indulging in his other passion - tending to his vineyards in the Adelaide Hills. _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
B2B Influencer Marketing at Sendoso 38:36

28 weeks sitten38:36

38:36

On this episode, we chat to Kris Rudeegraap , Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer community How to balance transparency and professionalism The strategies and tactics of building a community The future of Sendoso About Kris... Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand. Sendoso is backed by $150M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area. Resources mentioned in this episode: Amp It Up - Frank Slootman Marc Benioff _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
What does it mean to be a Thought Leader? 57:37

29 weeks sitten57:37

57:37

Join Vinnie and Ashley Faus , Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought Leader The difference between a Thought Leader, a Subject Matter Expert, and an Influencer Ashley's Thought Leader model and pillars About Ashley... Marketer, writer, speaker by day... singer, actor, fitness fiend by night! Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she’s spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs. _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
Marketing Research in B2B 36:48

30 weeks sitten36:48

36:48

Vinnie is joined by Lyssna's Director of Marketing, Claire Brown , to chat about the importance of approaching marketing research in the B2B space. This episode also covers... the cost-effective methods of marketing research how marketing research can help you stay ahead of the curve practical insights for startups to refine their marketing approaches About Claire... Claire is a seasoned marketing executive with over 15 years of experience across various industries, including technology, financial services, education, and fashion, working with companies in the US, Dubai, the UK, and Australia. Now specialising in brand, growth, and product marketing for B2B SaaS companies, she currently acts as the Director of Marketing at Lyssna. With an MBA, Claire has held leadership roles in e-learning, martech, and user experience software companies. She is known for her strategic thinking, creativity, and ability to leverage digital technologies and customer insights to drive results. Resources mentioned in this episode: Obviously Awesome - April Dunford Elena Verna Kyle Poyar _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

Growth Colony: APAC's B2B Growth Podcast

1
How B2B Marketing is Misrepresented 43:59

31 weeks sitten43:59

43:59

Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this. This episode also covers... Tertiary education and their approach to teaching marketing The key actions to close the gap between B2B and B2C How to build a strong brand About Sobia... Sobia is a seasoned marketing expert with over 15 years of experience in B2C and B2B sectors, spanning higher education, FMCG, automotive, and technology/SaaS industries. An award-winning academic and practitioner, she is passionate about data-driven marketing solutions that prioritises people. As Chair of the B2B Special Interest Group at the Marketing Association and a frequent guest lecturer and conference speaker, Sobia is dedicated to sharing knowledge and empowering others. Sobia's passionate approach has led to multiple accolades, including best paper award at the MAG Scholar Conference and winning New Zealand's first 3Minute Thesis competition as a postgraduate student in 2016. Resources mentioned in this episode: Marketing Association NZ Axel Sukianto _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Vinnie Romano , Allysa Maywald & Alexander Hipwell , from xGrowth . 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth…

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Growth Colony: APAC's B2B Growth Podcast

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