The Creative Floor Awards podcast

The Creative Floor Awards

1
Episode 89: What Pharma Can Learn from Apple 46:28

3 päivää sitten46:28

46:28

This week we’re joined by none other than Ben Kay - podcaster, blogger, novelist, Creative Review contributor, ex-Creative Director at Apple, Droga5, AMV, Luna BBDO etc… basically, a walking awards cabinet. 🏆 Ben’s dipped his toes into the world of pharma advertising and shares his observations. In this episode, Ben breaks down what healthcare marketing can borrow from the fruit-shaped tech giants in Cupertino (spoiler: it’s not just clean design and turtle-necked presentations). 💡 What to expect: 🍎 Apple-level creative thinking 💊 Pharma truths with a twist 🙃 Advice you’ll actually use 🎤 One or two mic drops. Maybe more... #NotAllAwardsAreCreatedEqual…

The Creative Floor Awards

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Episode 88: With Dave & I 1:43:01

10 päivää sitten1:43:01

1:43:01

This week, we sit down with the Joe Rogan of advertising himself - Dave Dye. One of the most awarded creatives, a blogging Jedi and the kind of podcaster who probably has a mic built into his soul. We cover everything from: 🧙‍♂️ What David Abbott could do with a banner ad (yes, really) 🙌 The legends he looks up to 🪄 What it was like having David Abbott freelancing for him 🔮 And where he thinks the future of advertising is heading (brace yourself). #NotAllAwardsAreCreatedEqual 🚨 Links from this podcast you’ll actually want to click (we know, shocking.) 🏆 2025 Awards THIS IS IT... FINAL CALL THIS FRIDAY 25th April If you thrive on last-minute pressure and questionable life choices, this is your time to shine. 👉 https://thecreativefloor.com/awards 📚 Masterclass: Want to level up your creative game? Think of this as your creative cheat code no Konami moves, just actual results 👉 https://awards.thecreativefloor.com/masterclass 💥 💥 BOOM CGI: Because even your ideas deserve to look award winning 👉 https://boomcgi.com/ ✨ David Abbott brilliance, served fresh: 🧠 The BT Pitch . A masterclass in clarity, charm, and how to win hearts before budgets: 👉 https://davedye.com/2019/04/11/pitch-david-abbott-bt/ 📞💬💡 🚗 The VW Pitch . Proof that wit, insight, and a well-placed headline can move more than just cars 👉 https://davedye.com/2013/11/29/abbo/ 🪄📰🚘 📚 More creative gold from Dave Dye’s blog . Bookmark it, binge it, bow down: 👉 https://davedye.com/ 🧙‍♂️🔥🎯…

The Creative Floor Awards

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Episode 87: BONUS EPISODE: Naked Voice Crossover 39:29

13 päivää sitten39:29

39:29

Because why just run one of the world’s top creative award shows when you can also hijack someone else’s podcast and spill all the secrets? In this juicy behind-the-scenes chat with our friends at Naked Voice, we reveal: 🕵️‍♂️ What it really takes to run an awards show (hint: coffee, chaos and mild existential dread) 🏆 How we accidentally became the World’s No.1 Marketing Podcast 🧠 How we created our brand new Masterclass 💣 And for the first time ever… a hack to win a TCF Award (yes, really we went there) Hosts with the mosts: 💥 Lee Williams 🎤 Max Jackson 🔥 Raj Jangra 👑 Russell Kirk 🚨 Links You’ll Actually Want to Click (We know, shocking.) 🏆 2025 Awards FINAL CALL: Friday 25th April If you thrive on last-minute pressure and questionable life choices, this is your time to shine. 👉 https://thecreativefloor.com/awards 📚 Masterclass: Want to level up your creative game? Think of this as your creative cheat code no Konami moves, just actual results. 👉 https://awards.thecreativefloor.com/masterclass 💋 For sexy sound waves, follow the Naked Voice Podcast 👉 https://nkdhealth.com/podcasts…

The Creative Floor Awards

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Episode 86: The Legacy Blueprint 52:13

17 päivää sitten52:13

52:13

Last year we launched our inaugural Hall of Legends Award… because why just win awards when you can be immortal? 🏆👑 So this week, we’re diving headfirst into legacy. What is it? Do you need one? Is it just for billionaires and Bond villains? And most importantly, how do you build one without spontaneously combusting from burnout? Helping us unpack this Big Existential Energy are two legends in the making: 💥 Tom Richards, Global CCO of 21GRAMS 💥 Frank Mazzola, Managing Founder of 21GRAMS If you’ve ever dreamed of being the Charles Saatchi of our generation (minus the ‘mood swings’), plug in, press play and maybe take some notes. Your legacy isn’t going to build itself. #NotAllAwardsAreCreatedEqual 🚨 Show Notes & Deadlines (we know you usually skip this bit, but this time it might actually help you look clever.) 🏆 2025 Awards FINAL CALL – FRIDAY 25th APRIL Due to overwhelming demand (and more chocolate-based bribery than we care to admit), we’ve caved and issued one last deadline extension. 👉 Full details: https://thecreativefloor.com/awards 📚 Masterclass: Want to make world-class advertising? We’ve basically got the cheat codes, minus the 3am existential crisis and sad desk lunches. 🎮✨ 👉 https://awards.thecreativefloor.com/masterclass 💥 💥 BOOM CGI : Turning your “this might be too weird” ideas into award-baiting visual gold. Because why look cheap when you can look Hollywood ? 👉 https://boomcgi.com/ Need to plug a job or service? Hit us up at awards@thecreativefloor.com. We definitely read our emails (unless there’s cake in the kitchen). 🎤🔥 🎤 21Grams work referenced in todays conversation: https://www.adforum.com/creative-work/ad/player/34697876/tokking-their-language/hemlibra…

The Creative Floor Awards

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Episode 85: Brutal Feedback 1:00:28

24 päivää sitten1:00:28

1:00:28

Ever received feedback so savage it made you consider a career in alpaca farming? 🦙 ☕ This week’s panel dives into the most ego-shattering, soul-crushing and (eventually) character-building conflicts they’ve survived, plus their best tips on how to dish it out and take it like a pro. We’re talking: 🔪 Having book crits while being locked in actual cupboards (because why destroy someone’s confidence in a well-lit room?) ⬛ Clients asking for 100% black to be… er blacker (Physicists, help?) 🔥 Interview meltdowns so bad they should come with a bullet-proof vest 😂 Lessons that, somehow, turned out to be pure gold Today's survivors: 🥊 Phil Blackmore, Create Health 🥊 Khalid Latif, VML 🥊 Brett O’Connor, VCCP Health 🎧 Listen now before you get your next "quick bit of feedback" #NotAllAwardsAreCreatedEqual #BretterThanYou 🚨 Important Deadlines & Links (Yes, this might actually be useful. We’re just as surprised as you are.) 🏆 2025 Awards FINAL DEADLINE - FRIDAY 11th APRIL ( If you’re a last-minute legend, this is your cue to panic efficiently. ) 👉 Full details: https://thecreativefloor.com/awards 📚 Masterclass: Want to make world-class work? We’ve basically got the cheat codes. No Konami code required. 👉 https://awards.thecreativefloor.com/masterclass 💥💥 BOOM CGI: Because even your weirdest, wildest ideas deserve to look expensive 👉 https://boomcgi.com/…

The Creative Floor Awards

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Episode 84: Idea to Empire 44:01

4 weeks sitten44:01

44:01

Ever had a genius idea to start your own advertising agency but got stuck somewhere between “This could work” and “How do I even start?” 🤯 Well, good news, you don’t have to sell a kidney or start calling yourself a visionary disruptor on LinkedIn (yet). Serial entrepreneur David Hunt and his Chief Creative Officer Emily Knight-Kristoffersen (KK) at The Considered, spill the beans on how to actually start an agency without going broke or burning out. Expect no-BS advice and industry secrets no one tells you before you dive in. If you’ve ever thought, “Maybe I should start my own thing?” this episode will either be your blueprint for success or a cautionary tale (either way, entertaining). 🎧 Listen now before someone else launches your idea and makes trillions. If you want to continue the conversation with David or KK connect with them below: david.hunt@the-considered.com emily.kk@the-considered.com 🚨 Important Deadlines & Links (Yes, this stuff might actually help you. Shocking, we know): 🏆 2025 Awards are OPEN! Third Deadline: 4th April (Procrastinators, this is your sign). Full details: https://thecreativefloor.com/awards 📚 Masterclass: Want to boost your odds of making world-class work? We’ve got the cheat codes: https://awards.thecreativefloor.com/masterclass 💥 BOOM CGI: Because even your wildest ideas deserve to look expensive: https://boomcgi.com/ 🎤 Need to plug a job or service? Drop us a line at awards@thecreativefloor.com. We promise to read it (probably) 🔥…

The Creative Floor Awards

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Episode 83: Talent Fund Winners 5:20

5 weeks sitten5:20

5:20

🚀 NEW BONUS EPISODE. Because giving back feels good (shocking, we know). A special thank you from this year’s Talent Fund Winners: 🎨 School of Communication Arts 💪 Key4Life 🎓 Brixton Finishing School 💡 The Ideas Foundation To all our judges and everyone who enters The Creative Floor Awards, you’re basically superheroes (minus the capes, but we’ll work on that). 🦸‍♀️🦸‍♂️ Your creativity is literally changing lives ❤️ Check out this year’s winners👇 🔗 https://awards.thecreativefloor.com/talentfund #NotAllAwardsAreCreatedEqual…

The Creative Floor Awards

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Episode 82: Secrets of a CCO 54:12

5 weeks sitten54:12

54:12

Ever wondered what it takes to go from the admin department to running the world’s largest health and wellness creative agency? Spoiler: It’s not good PowerPoint skills and pretending to look interested. 🔥 We sit down with one of the most successful Chief Creative Officers on the planet, Kathleen Nanda, CCO of FCB Health New York, who went from humble beginnings to growing a team of over 450 creatives at the top of the industry. She gives us the blue-print on: 💬 How to sell work when you hate presenting 💰 How to win pitches (she's done over 1000) 🛠️ The skills needed to thrive in todays creative agencies 💡 Why leading as a woman means breaking the rules, not just the glass ceiling If you're a creative and dream of becoming a CCO or just want the inside scoop on what they actually do all day, this episode is packed with gold and is unmissable. 🎧 Listen now, you'll thank us for it when you become CCO. #NotAllAwardsAreCreatedEqual Important Deadlines & Links (shockingly, this stuff might actually help you): 🏆 2025 Awards are open. Third Deadline is 4th April. Full details: https://thecreativefloor.com/awards 📚 Masterclass to help you up the odds on making world-class work : https://awards.thecreativefloor.com/masterclass 💥 BOOM CGI: https://boomcgi.com/ Need to plug an open role or service? Drop us a line at awards@thecreativefloor.com 🎤🔥…

The Creative Floor Awards

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Episode 81: Dear Deidre, 2025 1:09:14

6 weeks sitten1:09:14

1:09:14

Ever had a work dilemma so awkward you’d rather fake a panic attack than ask your boss? Well, we’ve got you covered. This week, our expert agony aunts tackle your toughest questions, including: 💰 How do you ask for more money without triggering your agency going bankrupt? 🔄 How do you switch departments without looking like you're running from a crime scene? 🏢 What to do when your agency drags you back to the office… but your wallet is still working remotely. 🔥 Your agency just set fire to its ED&I initiatives, do you: A) Call it out, B) Update your LinkedIn to “Open to Work,” or C) Grab marshmallows and watch the chaos unfold? 🥪 And, perhaps most importantly… who keeps stealing your food from the agency kitchen? Our wise (and slightly judgmental) panel: ⚡ Alex Okada, Havas Lynx ⚡ Tash Beecher, Syneos Health ⚡ John McPartland, Ogilvy Health 🎧 Listen now before HR gets Elon to take it down #NotAllAwardsAreCreatedEqual #EDI #OfficePolitics #PayMeMore #WhoStoleMySandwich 🔗 Important Deadlines & Links (Yes, some of this is actually useful): 🏆 2025 Award Entry Deadlines: Second Deadline is this Friday 21 March: https://awards.thecreativefloor.com/ 📚 Masterclass: https://awards.thecreativefloor.com/masterclass 💥 Mind-Blowing CGI: boomcgi.com Need to plug an open role or service? Drop us a line at awards@thecreativefloor.com 🎤🔥…

The Creative Floor Awards

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Episode 80: Rise of the Robots 2025 (by the Humans) 1:04:34

7 weeks sitten1:04:34

1:04:34

AI had its turn. Now, it’s time for the humans to fight back 🤖 vs. 🧠 Last episode, we handed over the podcast to AI and let’s just say, it was… an experience. This week, we’re taking control to discuss the real impact of AI on advertising, from ethics to automation, threats to opportunities and whether we should all start retraining as baristas. Joining us for this definitely not AI-generated discussion: 🧠 Joe Graiff & Patrick Mullady: FCB Health New York 💡 Faisal Ahmed : Digitally Sick We’re diving into: ⚖️ Ethics, Legislation & Conspiracy theories - Who’s keeping AI in check? 💼 The Future of Jobs - Will AI take your job or just make it unbearable? 🕵️ AI Agents & Creativity - Can AI be truly creative, or is it just a glorified autocomplete? 🚀 Opportunities & Innovation - Where humans still have the edge (for now). Will AI be the greatest creative revolution or the industry’s biggest existential crisis? Listen now and decide who’s really in charge. #NotAllAwardsAreCreatedEqual #AI #RiseOfTheRobots #FutureOfAdvertising 🔗 Important Deadlines & Links (Yes, some of this is actually useful): 🏆 2025 Award Entry Deadlines: https://awards.thecreativefloor.com/ 📚 Masterclass: https://awards.thecreativefloor.com/masterclass 💥 BOOM CGI: https://boomcgi.com/ Need to plug an open role or service? Drop us a line at awards@thecreativefloor.com 🎤🔥…

The Creative Floor Awards

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Episode 79: Rise of the Robots 2025 (by the Robots) 15:54

7 weeks sitten15:54

15:54

🚨 BREAKING: AI Has Taken Over The Creative Floor Awards Podcast! 🤖🎙️ This week, we decided to talk about AI. But then AI decided to talk about us. And now we’re in some kind of weird, tech-driven, podcast-ception. We sat down with some very clever tech bros: 🧠 Joe Graiff & Patrick Mullady: FCB Health New York 💡 Faisal Ahmed: Digitally Sick But then Faisal, in a truly mad scientist moment, fed our recording into a couple of AI platforms… and BOOM! AI created its own version of our podcast. AI reviewing us, talking about AI? We’ve officially lost control. So, this episode has been 100% written, voiced, edited and reviewed by AI. No humans were harmed (or paid) in the making of this episode. Will it be a masterpiece? A disaster? A passive-aggressive job application from ChatGPT? 🤷‍♂️ Listen and decide for yourself. And don’t worry, the human version drops next, featuring actual flesh-and-blood experts (for now). #NotAllAwardsAreCreatedEqual #SkynetApproved 🔗 Important Deadlines & Links (Yes, some of this is actually useful): 🏆 2025 Award Entry Deadlines: https://awards.thecreativefloor.com/ 📚 Masterclass: https://awards.thecreativefloor.com/masterclass 💥 BOOM CGI: https://boomcgi.com/ Need to plug an open role or service? Drop us a line at awards@thecreativefloor.com 🎤🔥…

The Creative Floor Awards

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Episode 78: The Rockstar, Part 4 1:03:37

8 weeks sitten1:03:37

1:03:37

Brace yourself, Robert Campbell is back for one last (probably) round of industry wisdom, outrageous stories and brutally honest predictions. If you haven’t taken notes yet, now’s your chance before your boss pretends they invented everything he says. This time, we dive into getting sued by Sir Martin Sorrell, ageism, Hammer Horror, Nils Leonard and... The Wombles? (Yes, really.) 🔥 Important Stuff That Might Actually Impact Your Career: 📅 First Entry Deadline: 07 March (Get those award-winning ideas in!) https://awards.thecreativefloor.com/ 📚 Masterclass: "Where Did Your Advertising Go Wrong?" (Spoiler: everywhere, but we can fix it) https://awards.thecreativefloor.com/podcast 💥 Mind-Blowing CGI https://boomcgi.com/ 🎤 Need to plug an open role or service? Hit us up at awards@thecreativefloor.com #NotAllAwardsAreCreatedEqual #Advertising #Marketing #Podcast #Development #Training…

The Creative Floor Awards

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Episode 77: The Rockstar, Part 3 54:04

9 weeks sitten54:04

54:04

Robert Campbell is back, dropping more wisdom, war stories and advertising gold you won’t find anywhere else. 🔥 This episode is so packed with legends, we’re legally obligated to warn you about potential mind-blown side effects: 🎤 Dustin Hoffman (yes, really, this is not a typo) 🕶️ James Gandolfini (because advertising is just The Sopranos with better lighting) 💃 Eva Longoria (we’re still not sure how, but she’s in it) 🧠 Dave Trott (delivering truth bombs with military precision) 🎧 Listen now before your boss tries to pass off Robert’s wisdom as their own: 🌍 Web: https://awards.thecreativefloor.com/podcast 🍎 Apple: https://lnkd.in/g6-aVsQ 🎵 Spotify: https://lnkd.in/eekr9-9g 🔥 Important Stuff You Should Probably Know: 📅 Our awards First Entry Deadline 07 March... All deadlines are here : https://awards.thecreativefloor.com/ 📚 Masterclass: "Where Did Your Advertising Go Wrong?" Get schooled here : https://awards.thecreativefloor.com/masterclass 💥 Mind-Blowing CGI Prepare to be amazed : https://boomcgi.com/ 🎤 Need to plug an open role or service? Hit us up at awards@thecreativefloor.com #NotAllAwardsAreCreatedEqual #Advertising #Marketing #Podcast…

The Creative Floor Awards

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Episode 76: The Rockstar, Part 2 1:06:32

10 weeks sitten1:06:32

1:06:32

The legend returns! Adland’s original rock ‘n’ roller Robert Campbell is back for another round of epic stories, outrageous lessons and jedi-wisdom you won’t find anywhere else. 🔥 This episode is so stacked with legends, we’re surprised it doesn’t have its own Hollywood biopic. Featuring: 🎤 Peter Souter, Paul Brazier, Tom Carty, Walter Campbell , 🌍 Kofi Annan, Nelson Mandela, Desmond Tutu, Sir Richard Branson and President Carter. Yes. PRESIDENT CARTER. 🎧 Listen now before your Account Executive pretends they heard it first. 🔥 Important stuff: 📅 First Entry Deadline – 07 March (All deadlines here: https://awards.thecreativefloor.com/ ) 📚 "Where Did Your Advertising Go Wrong?" Masterclass: https://awards.thecreativefloor.com/podcast 💥 Mind-Blowing CGI : https://boomcgi.com/ 🎤 Need to plug an open role or service? Drop us a line at awards@thecreativefloor.com #NotAllAwardsAreCreatedEqual…

The Creative Floor Awards

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Episode 75: The Rockstar, Part 1 59:34

11 weeks sitten59:34

59:34

What happens when an adman with the swagger of a rockstar and the creative chops of a legend shakes up the communications industry? You get Robert Campbell, the mind behind some of advertising’s most iconic campaigns. From shaping ads for Virgin, Lego, BMW, Jaguar, The Times, L’Oréal, and more, to co-founding Rainey Kelly Campbell Roalfe, one of the UK's most successful independent agencies before being bought by Y&R. Robert’s career is the stuff of industry folklore. Oh, and did we mention we’ve got the untold story of Uncommon Studios’ Co-Founder Nils Leonard, who once worked under him? Yeah, you’ll want to hear this. 🔥 Epic stories, career-defining lessons from his old boss David Abbott, and proof that advertising really is the original rock ‘n’ roll industry. 🎧 Listen now before your Creative Director claims they heard it first The Creative Floor Awards are open: 🔗 First Entry Deadline 07 March. All entry dates can be found here: https://awards.thecreativefloor.com/ Links from todays ads: 📚 "Where Did Your Advertising Go Wrong? Masterclass: https://awards.thecreativefloor.com/podcast 🎟️ PM360 SPARK (Feb 24, NYC): https://buff.ly/4jf1GT5 💥 Mind-Blowing CGI: https://boomcgi.com/ Need to plug an open role or service? Drop us a line at awards@thecreativefloor.com 🎤🔥 #NotAllAwardsAreCreatedEqual…

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