AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…
Player FM - Internet Radio Done Right
Checked 2+ y ago
Lisätty four vuotta sitten
Sisällön tarjoaa Centricity. Centricity tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
))
Daily Deals
Kuuntelemisen arvoisia podcasteja
SPONSOROITU
Best Kept Secret with Jay Kingley
Merkitse kaikki (ei-)toistetut ...
Manage series 2976614
Sisällön tarjoaa Centricity. Centricity tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
High-performing, successful executives of professional services businesses talk with Jay Kingley, CEO of Centricity, to trumpet their clarion call to their target market to change the status quo. In each episode, Jay uses Centricity's proprietary framework, Provocative Perspectives™, to guide his guest to articulate how executive decision-makers should solve some of their toughest business problems, positioning his guest as a strategic advisor instead of a peddler of products and pitcher of services. Listen as each guest discusses the one big thing their target market is missing out on or thinking about incorrectly. They’ll give you their take on how executives should reframe their thinking, lay out the benefits of doing so, and give you the key steps to take to make the change. They’ll then have the opportunity to share their story including why they do what they do. Listening to The Best Kept Secret with Jay Kingley will give you strategic insights that you can use to improve the performance of your business and gain that competitive edge. Please reach out to us at BestKeptSecret@CentricityB2B.com if you’re interested in being part of the show. Visit our website at www.centricityb2b.com. Connect with the two founders of Centricity on LinkedIn at www.linkedin.com/in/kingley and www.linkedin.com/in/tazsadhukhan.
…
continue reading
84 jaksoa
Jaa
Merkitse kaikki (ei-)toistetut ...
Manage series 2976614
Sisällön tarjoaa Centricity. Centricity tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
High-performing, successful executives of professional services businesses talk with Jay Kingley, CEO of Centricity, to trumpet their clarion call to their target market to change the status quo. In each episode, Jay uses Centricity's proprietary framework, Provocative Perspectives™, to guide his guest to articulate how executive decision-makers should solve some of their toughest business problems, positioning his guest as a strategic advisor instead of a peddler of products and pitcher of services. Listen as each guest discusses the one big thing their target market is missing out on or thinking about incorrectly. They’ll give you their take on how executives should reframe their thinking, lay out the benefits of doing so, and give you the key steps to take to make the change. They’ll then have the opportunity to share their story including why they do what they do. Listening to The Best Kept Secret with Jay Kingley will give you strategic insights that you can use to improve the performance of your business and gain that competitive edge. Please reach out to us at BestKeptSecret@CentricityB2B.com if you’re interested in being part of the show. Visit our website at www.centricityb2b.com. Connect with the two founders of Centricity on LinkedIn at www.linkedin.com/in/kingley and www.linkedin.com/in/tazsadhukhan.
…
continue reading
84 jaksoa
Kaikki jaksot
×
Anna Henry of Shift Sustainability Consulting tells us that consumers are anxious about climate change and are beginning to demand that the businesses that they patronize are supporting this cause. Many consumers believe that brands have just as much responsibility for – and ability to take – climate action as governmental bodies. Anna points out that survey data from The Economist shows a 71% rise in online searches for sustainable goods in the past 5 years. KPMG reveals 80% of the world's top companies are already reporting on sustainability metrics, and Forbes estimates 20% of top global companies have made a commitment to go net zero. Companies need to find ways to demonstrate to consumers that they care about this issue and are taking action. Anna recommends each business create a climate action plan that identifies actions that are both impactful and visible. Examples include airlines offering emissions offsets, utilities providing the ability to purchase green electricity, and Amazon adding a Climate Pledge Friendly tag to help consumers identify products that have more sustainable attributes. Anna provides 5 steps to create a consumer-focused climate action plan for your business. Show highlights 04:17 Consumers are increasingly choosing to do business with climate aware companies. 04:55 Consumer-driven activism. 07:01 Doing what some of your customers want but not others. 09:55 How companies benefit from adopting climate aware policies. 12:02 5 steps to implement a climate action plan. 15:24 Learn about Anna. Email Anna at anna@shiftsustainable.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Do Less Marketing. Get More Clients. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Jeff Krukin of Earth-Space Commerce Advisors points out the tremendous potential that companies have to do business in the commercial space industry. While you’ve heard of space industry companies like Jeff Bezos's Blue Origin, Elon Musk's SpaceX, Richard Branson's Virgin Galactic, and even the space force military branch, you may not appreciate how much these and other companies in the sector may need what you offer. Jeff informs us that space isn’t a far future market that's "out there". The commercial space market is rapidly growing and needs products and services to solve issues they have today. Jeff recommends that you need to do 4 things to develop a market access strategy. First, identify where both the current and near-term demand is for your products in the various commercial space industry market sectors. Second, pinpoint and prioritize your target customers within these sectors. Then, analyze your competition, and determine how to beat them, and finally develop an executable market access strategy. Jeff provides a 5-step process to successfully implement your market access strategy to enter the commercial space sector. Listen to the end for the details of Jeff’s gift to our listeners. Show highlights 04:03 The opportunity to serve the commercial space market. 05:33 Why companies find this a hard market to break into. 08:15 What you need to do to take advantage of the opportunities in the commercial space sector. 11:18 The opportunities available to those who dare. 15:27 5 steps to implement your marketing strategy for the commercial space sector. 19:15 Learn about Jeff. Email Jeff at jkrukin@esca.global. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Do Less Marketing. Get More Clients. The workshop will show you how to become remarkably referable so you can replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Chia-Chun Chung of Cadence Process Consulting observes that hard tech company founders have much uncertainty on how to go from “breakthrough performance” in the lab to “the new normal” for their product. Scaling up uncovers unexpected problems that lengthen the time to market putting the company trajectory in jeopardy. There are 3 big challenges to overcome when you go from the lab to full-scale production: unit economics, process behaviors, and quality standards. Chia-Chun cautions that the ability to scale effectively requires you to set realistic expectations, map out your processes, and shorten your critical path to accelerate the speed of learning, and understand process dependencies. She provides a 3-step process that every hard tech manufacturer can take to ensure a successful scaling journey. Listen to the end to get the details of her gift to our listeners. Show highlights 04:17 The challenge of going from the lab to commercial production. 05:30 Why you can’t scale by making what you do in the lab bigger. 07:46 Tackling the difficult challenge of scaling. 09:43 How companies benefit from following the right process to scale. 13:52 An implementation roadmap for scaling your process. 16:47 Learn about Chia-Chun. Email Chia-Chun at chiachun@cadenceprocess.com or call her at +1.781.957-6910. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Do Less Marketing; Get More Clients. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Alex Burkhart of Zooky observes that while many enterprise executives desire to make a mark as innovators in their business, they fail to properly understand what it is they are trying to solve, who they are selecting to help solve the problem, and how they are going about solving the problem. Alex points out that innovation inside a corporation requires very different types of thinking and talent. Alex recommends that executives develop a system that allows their team and company to create a sustainable culture of innovation. He argues that executives must focus on creating a sustainable culture of innovation that's tied to the right metrics and possible outcomes. Innovators must embrace having to navigate a fair amount of uncertainty and ambiguity. Alex recommends a 5-step process to successfully implement a culture of innovation inside the enterprise. Listen to the end for Alex’s gift to our audience. Show highlights 02:48 Why enterprises struggle to innovate. 05:12 Finance and governance. 10:47 How an enterprise should foster innovation. 12:28 How an enterprise benefits from having innovation embedded within. 17:06 5 step implementation process to create a culture of innovation inside the enterprise. 21:13 Learn about Alex. Email Alex at alex@whatiszooky.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Become Remarkably Referable. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Scott Kaplan of Quick Hit Sales Tips observes that sales is one area where most CEOs think they should and must do better. Frequent pain points are needing to level up the sales skills of their team, getting new hires up to speed, consistency, and management. Scott points out that these issues are often caused by a lack of experience in using the right sales tools, poor coaching skills in the leadership team, and sales being under-resourced. Scott recommends that sales people constantly improve their sales skills and be open to coaching. Sales leaders need to be able to coach on deal strategy, selling, and skill development. They need to put together the right programs, tools and structure for scale and create a results driven environment. This should result in sales attainment going up by at least 20% and deliver a wide range of other benefits in addition. Scott provides a 4-step implementation plan to get your sales team to perform at a top level. Listen to the end for Scott’s gift to our audience. Show highlights 03:27 CEOs often have unrealistic expectations of sales people. 07:24 How to set expectations for the sales team. 13:38 What sellers and their management need to do. 16:52 How this impacts revenues in a material fashion. 20:11 4 steps to implement an effective sales management program. 25:12 Learn about Scott. Email Scott at scott@quickhitsalestips.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Nicole Hanusek of Smack Happy Design points out that an out of date website can result in the growth of your business stalling out because you’re not getting the right leads. Many business owners think their website is a create it and forget it. She observes that your website reflected your business when it was created but over time your business has likely changed but your website hasn’t. So now your website is attracting the people who used to be a good fit for you but are no longer. Nicole points out that most people, when redoing their websites, modify the current site when what you actually want to do is start over from scratch. Based on who your target is, figure out how to present it on your website. Help them find exactly what they're looking for and let them know they're in the right place. Nicole lays out a 4-step implementation process for how to get your website to reflect your current business and where you’re going in the future rather than keeping it as an historical record of your past. Listen to the end for Nicole’s gift to our audience. Show highlights 03:32 One reason your sales could be stagnant is your website is out of date. 04:01 How out of date websites hurt your business. 06:54 Start from scratch when it’s time to redo your website. 09:30 The importance and benefits of having an up to date website. 14:55 4-step tactical plan to redo and relaunch your website. 19:28 Learn about Nicole. Email Nicole at nicole@smackhappy.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Nick Kobayashi of Open Door Consulting laments that employers don’t understand that a big reason why employees are quitting is because they don't see a path for growth. Since the 1980's, employer's have looked at employees as commodities. The employer/employee relationship changed and the responsibility of training and continuing education fell to employees. Now, employers are starting to pay the cost in terms of losing valuable talent, institutional knowledge, and increasing recruiting costs. Nick suggests that every business needs to establish some kind of talent development program for their employees. Structured mentorship and career development programs are proven to improve engagement, reduce turnover, and increase revenue. Nick lays out the 3 steps a business owner should take to attract and retain staff using career development. Listen to the end for a valuable gift that Nick is offering our listeners. Show highlights 02:46 Employees are leaving their jobs because they don’t see a path for growth. 03:20 The employer - employee relationship has changed for the worse in the last 40 years. 07:33 Employers need to combat lack of employee loyalty by offering talent development programs. 09:13 Why train staff if they are just going to leave? 13:24 The benefits to employers from investing in the development of their staff. 16:07 A 3 step approach to implementing a career development program. 21:21 Learn about Nick. Email Nick at nick@opendoorconsulting.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Joe English of 360 Consulting observes that so many businesses struggle to meet sales goals and expectations in spite of their best efforts. This manifests itself in stalled out proposals, inability to take sales to the next level, lack of time to manage sales, inability to find the "right" salesperson, or having the wrong compensation system. Joe points out that there are 4 reasons why companies struggle with their sales: 1. They lack the right go-to-market strategy; 2. They don't have roles, responsibilities, comp plans and onboarding processes for their sales team; 3. Their sales process is ineffective; and 4. They don’t have the right management process. Joe recommends business owners must have an exceptional onboarding plan and a solid management process that provides constant feedback and input to salespeople so they have clear expectations. Joe offers a 5-step process to implement an effective sales development and management process. Listen to the end for Joe’s gift to our audience. Show highlights 03:43 The signs and symptoms that a business is failing at building a sales function. 05:24 The underlying issues that cause your sales function to start to underperform. 08:39 The game plan to build an effective sales function. 09:36 The importance of clarity of task in sales team performance. 12:20 The impact on the business owner of having an effective sales team and process. 13:28 5-step process to professionalize your sales function. 17:12 Learn about Joe. Email Joe at joe@360consultingdfw.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you become referable so you can replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
David McClaskey of the McClaskey Excellence Institute observes that two-thirds of employees are NOT engaged in their jobs. This results in your customers not getting products and services delivered so they 100% meet the brand specifications every time and not feeling welcome when they do business with your company. It also results in high manager turnover and low employee productivity due to stress and burnout. Even worse, things don't seem to be getting any better. Too many leaders and managers accept that their products and services will at best MOSTLY meet their brand specifications MOST of the time. This means most companies' standards are designed to get the products and services wrong SOME of the time. David points out that because leaders' and managers' accept less than 100%, they get a result that’s less than 100%. The work environment is not designed for 100% execution of the approved processes. He recommends that managers provide corrective coaching every time they see a process not being precisely followed to achieve brand excellence and always meet customer expectations. David provides a 4-step implementation road map that can help any company achieve 100% excellence 100% of the time. Listen to the end to hear the details of David’s gift for our listeners. Show highlights 03:06 Employers complain that their staff too often only do the minimum necessary to keep their jobs. 05:55 The underlying problem is that management doesn’t set the expectations that the work should be right every time. 08:00 Managers, not staff, are the cause of the lack of excellence. 09:55 You can actually get to a 98 or 99% level in practice while most others are in the 80% range with the right processes and expectations. 12:14 4-step implementation process to get to 100% excellence 100% of the time. 16:43 Learn about David. Email David at info@McClaskeyExcellence.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Excellence only happens on purpose. John Gallagher of Growing Champions observes that too often, leaders fail to believe that success can be achieved in business AND life. Their definition of success, and thus, their personal worth, is limited to the title they have on their business card or the speed in which they climb the corporate ladder. John argues that executives should consider eternal impact as their measure to success. Leaders should recognize, design and deploy a life that has purpose. He discusses many objective and emotional benefits resulting from this mindset. John provides a clearly defined 6 step process you can use to implement what he calls the Greatest Story Ever Told for yourself and/or your business. Listen to the end for a very generous gift John is offering our listeners. Show highlights 02:48 The trap of defining your success by only your business accomplishments. 04:55 The burden of loneliness. 06:37 Game plan on how to make a difference and find meaning. 09:19 The impact of legacy. 11:10 The benefits of leading a purposeful and impactful life on your business and yourself. 15:23 6 steps to implement this approach. 20:13 Learn about John. Email John at coachjohngallagher@gmail.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Jonathan Barnes of Work Heartily highlights the enormous challenge of needing an experienced executive team before you can afford one to go from Stage 1 of a business (start-up/mom & pop) to Stage 3 (enterprise). Twenty years ago you tried to make this transition on hope and prayer, and most didn’t make it. Today, Jonathan points out how companies can embed fractional executives as part of their management team. Fractional executives work for you part-time while also working with several other clients giving them some unique perspectives on the challenges your business is likely facing. Fractional executives should be at half of the cost of a full-time employee, but because of their expertise and efficiency, they will move your team along, act as a liaison between the tech team and leadership, analyze policies and procedures and perform the functions that you would expect a seasoned executive to do. Jonathan provides 3 steps to strengthen your team from being dependent on the founder to having an experienced executive team to get your business to the next level. Listen to the end for a special gift for our listeners. Show highlights 04:51 Transitioning between Stage 1 to Stage 3 is like navigating white water rapids. 08:02 When you have no more time and you’re getting burned out. 09:44 How you get your executive team from founder dominated to enterprise caliber. 11:32 Having fractional leadership is very different from outsourcing a business function. 14:17 Effectively utilizing fractional executives. 17:52 The benefits from using fractional executives. 23:37 3 steps to follow to bring a fractional executive onto your team 26:27 Learn about Jonathan. Email Jonathan at jb@workheartily.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Natalie Cook of Cooper8 Strategies clears up the confusion on the difference between accounting and finance. Finance is really about strategy, deep thinking, and forward-thinking. Accounting is a numerical recording of your results and is backward looking. Instead of only reviewing financials sent by your accountant every month (which you should do), Natalie recommends taking out a notebook and pen every month and thinking through your revenue, expenses, and significant decisions for your business for the next three months. She advises asking questions like, Are you at max capacity? How many potential clients do I have in my pipeline? Are any of my clients at risk? What expenses can I cut or change? Review your financial history to see if you're reaching your goals (KPIs) and then take a step back to see if there's anything that needs to be adjusted. Natalie states that a CFO should drive cash flow and reduce costs increasing EBITDA 1-2% at a minimum and for some 5-10%. She provides a 5 step process for using finance to help you run your business. Listen to the end for her gift to our listeners. Show highlights 03:04 Accounting, bookkeeping, and finance are very different functions. 12:03 Introduce the finance function in the early stage of your business. 15:27 The importance of finance when taking in outside money (debt and/or equity). 20:32 Business benefits from having a finance function in your business. 22:51 5 steps to take to incorporate a finance function into your business. 27:56 Learn about Natalie. Email Natalie at natalie@copper8strategies.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Nadia Boutaoui of NanoNares likes to zag while everyone else zigs. Starting with a Minimal Viable Product (“MVP”) is the conventional wisdom in the startup world. An MVP is a launch version of a product with the elementary set of features to learn about customer needs and gain customers with the least effort. Nadia advocates starting with a “problem first design thinking” approach before working on your MVP. She argues you spend more time defining the problem statement by talking to stakeholders that make up the market ecosystem, including buyers, influencers, gatekeepers, and saboteurs. This allows you to contextualize the problem, evaluate the need for your solution, and justify the need to solve the problem before you develop an MVP. Nadia observes that design-driven companies have outperformed the S&P Index by 219% over ten years. She provides a 4 step process to implement a design first approach. Listen to the end, where Nadia offers a special gift to our listeners. Show highlights 03:44 Improve your MVP by starting with a problem first design thinking approach. 05:11 Use observations on how the customers experience the problem to inform building your MVP. 07:40 Complexities in large ecosystems where your solution fits drives the need for observation before MVP. 11:14 Starting with a problem first design approach can reduce the risk of your MVP and shorten your time to market. 13:07 The benefits from adopting a problem first design approach in advance of your MVP. 15:34 What you need to do to implement a problem first design approach. 18:55 Learn about Nadia. Email Nadia at nadia.boutaoui@nanonares.org. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
John Carpenter of Expense Reduction Analysts observes that topline sales is a powerful growth engine for business, but controlling expense is an often neglected but highly effective way to grow. Nothing is more efficient at increasing profit, EBITDA, and valuation than a dollar of savings on expenses. A dollar in savings will increase EBITDA and profit by one dollar. On the other hand, only 20 cents of a dollar in sales will make it to EBITDA and profit. Likewise, when it comes to valuation, a dollar in savings is over five times more efficient than a dollar in sales. John provides a 4 step process for wringing every extra dollar out of your expenses without hurting your capability to deliver your service. Listen to the end to get the details of his gift to our listeners. Show highlights 03:38 You can’t only focus on expense control when times are tough - you do it across the economic cycle. 05:52 You have to combine an effective procurement process with a continuous read of where market terms and conditions are. 07:02 Controlling expenses is the most efficient way to increase EBITDA. 09:39 Example of how a focused expense management program contributes to profitability. 11:23 What a good expense management program does for the CEO/CFO decision maker. 12:40 A 4-step implementation process for expense management. 17:57 Learn about John. Email John at jcarpenter@expensereduction.com or call at +1.908.803.2885. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Joshua Goldberg of Nath, Goldberg & Meyer warns that protecting your intellectual property on an international basis is both necessary and non-trivial. Josh points out that there is no such thing as a world-wide patent, effective anywhere you might be doing business or might want to do business. Patents are territorial, with each country around the world having its own separate patent system with different laws and protections. This means that, if you get a US patent, you can only use it to stop competition here in the US. Should you conduct sales, manufacturing, or other operations in other countries, you could face undue competition there if you have not filed for patent protection in each relevant country. Failure to obtain patent protection in certain key countries might lead to the existence of a global marketplace for “your” product, but one that is entirely out of your control. Third-party manufacturing can happen in one country, where there is no patent protection, with goods from there being shipped around the world. Even further, a prospective client of yours could try to buy the goods in the other country and then bring them here to the US, rather than buy them directly from you. Josh provides 6 key steps you need to follow to protect your inventions on an international basis. Listen to the end for a gift that can help get you started. Show highlights 03:40 Think about where you operate today and in the future because patents are territorial. 07:42 Playing defense - how to use intentional patents to protect your current business in your home market. 12:06 You could sue your customer for a patent violation but is that wise? 13:49 There are a lot of nuances to consider when it comes to global competition.. 15:10 You don’t need to file for patent protection in every country, just the key ones. 18:00 6 steps to create a strategy for patent protection on a global basis 19:52 Benefits and costs from having the right international patent protection program. 24:24 It takes an international team of patent attorneys and experts. 28:56 Learn about Joshua. Email Joshua at jgoldberg@nathlaw.com or call at +1.703.548.6284. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.…
Tervetuloa Player FM:n!
Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.
Daily Deals
Daily Deals
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
))
