Inspiring Futures podcast

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Lisätty three vuotta sitten

Sisällön tarjoaa Ed Cotton. Ed Cotton tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Tag Team Talent Podcast

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Tag Team Talent Bonus Show #1 "Mack & Jamie" 5:37

4 päivää sitten5:37

Toista Myöhemmin

Listat

Tykkää

Tykätty

5:37

Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!

Inspiring Futures

Jaa

Sarjan koti•Feed

Inspiring Futures is a podcast about the future hosted by Ed Cotton. We live in the now, everything around us is increasingly real-time, so we are somewhat challenged to think about the future because it’s an unknown and takes discipline to think about. But what happens when we do we think about the future, when do we think about it, who inspires the futures we think about and what do we think the future will hold? Inspiring Futures is a podcast that talks to people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future.

140 jaksoa

#Entrepreneur #Business #Marketing #Ed Cotton #CMO #Brand #Future #Trends

Inspiring Futures

updated 18 tuntia sitten

Jaa

Sarjan koti•Feed

140 jaksoa

#Entrepreneur #Business #Marketing #Ed Cotton #CMO #Brand #Future #Trends

Kaikki jaksot

Inspiring Futures

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Ali Burton- Gate One and Catch 53:58

18 hours sitten53:58

53:58

The latest Inspiring Futures podcast features an interview with Ali Burton. Ali is Head of Incubator at Gate One in London, which is a Havas-owned start-up incubator. He's also in the process of growing his own start-up Catch. https://catchcameras.co.uk/ The idea of Catch is to lean into the movement for people to appreciate the analog, enjoy waiting, learn new skills, and build IRL communities. In our conversation, we talked about what he's learned from working with start-up founders, how he's thinking about and growing his business, and what it was that drove him to develop the company.…

Inspiring Futures

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Donna Dupont- Chief Strategist, Foresight and Design- Purple Compass 1:00:34

27 päivää sitten1:00:34

1:00:34

The latest Inspiring Futures episode is all about "Futures". My guest is Donna Dupont, Chief Strategist, Foresight and Design at Purple Compass. As the Founder and Chief Strategist in Foresight & Design for Purple Compass, Donna Dupont brings skills and insights developed over 20 years working with leaders in healthcare, emergency management, government public policy, strategic planning and program design. She has facilitated a range of foresight and design activities for clients in healthcare, emergency management and military. In the conversation, we talk about the world of "Futures" what it is, what it isn't, the skills required, the approaches, and some of the challenges involved.…

Inspiring Futures

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Brent Vartan- Managing Partner- Bullish- Moving Strategy Upstream 34:43

9 weeks sitten34:43

34:43

The latest episode of Inspiring Futures features an excerpt from a webinar I hosted with Brent Vartan of Bullish. Brent began his career as a strategist at shops that included- BBDO and Deutsch. Bullish was founded in 2016 with the promise of bringing ad agency expertise, including strategy, to the start-up world. The company describes its approach as "blending capital, consulting, and creation to design the most remarkable businesses in the world." In our conversation, I spoke with Brent about the pivotal role that strategy and strategists play in this space. It's a world where strategists work upstream, partnering with CEOs and founders to shape their brands in ways that are aligned with their vision and expedient to their needs and culture. We dive into what this entails and what it takes to get it right.…

Inspiring Futures

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Mark Lester- Squint Consulting 59:02

11 weeks sitten59:02

59:02

Mark is the co-founder of Squint Consulting. Before Squint, Mark was an experienced Head of Strategy working with clients like Nike, Netflix, Samsung, and Diageo. His career spanned New York, London, and Amsterdam and he spent his formative years at R/GA, the world’s leading digital innovation firm. In our conversation, we talked about his experience at R/GA, why he wants to be a "brand," not just a "freelancer," working with companies that, after 5-10 years, are finding they've reached the "plateau" with performance marketing and now need to think more deeply about their brand, his work with Olipop and how happiness is an important new space for brands today.…

Inspiring Futures

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The World of Pharma Marketing- Martin Stapff- Co-Founder, Chief Creative Officer, Michelle Rigot- Executive Creative Director/Strategy- Yama Group 57:03

13 weeks sitten57:03

57:03

YAMA Group was founded in 2009 and has steadily built a reputation as one of the leading small, independent pharma shops in the world. It has worked on brands including Botox, Humira, and Keytruda and works with Takeda, AbbVie, and Pfizer. It's a highly creative agency that works across all aspects of pharma marketing including efforts to reach specialists and has developed its unique products for these interactions involving the creation of "digital patients. In my conversation with Martin and Michelle- we discuss the world of pharma marketing, look at what matters in the space, and how the agency differentiates itself and has created its own unique culture. This is an agency that grew its revenue an astonishing 67% in 2023.…

Inspiring Futures

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Dr. Anastasia Kārkliņa Gabriel.- Understanding Culture 54:13

16 weeks sitten54:13

54:13

My latest Inspiring Futures podcast episode features an interview with Dr. Anastasia Kārkliņa Gabriel. Anastasia is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. She earned her doctorate in cultural studies from Duke University and is now using her expertise to help brands ignite cultural innovation and leverage the power of media for good. Dr. Gabriel is the author of Cultural Intelligence for Marketers , published by Kogan Page in March 2024. She has consulted for the world’s largest brands at research and creative agencies like Wieden+Kennedy, Dentsu Creative, McCann New York, Kantar, and Canvas8 and been featured by the American Marketing Association, the Association of National Advertisers, the Cannes Lions Festival of Creativity, Advertising Week, Campaign US, Teen Vogue, and others, In our conversation, we talked about her early years and upbringing in Latvia and her school experience in Hong Kong. We talked about what culture means to her, how she thinks about it, and its importance.…

Inspiring Futures

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Julianna Katrancha- Group Strategy Director - Johannes Leonardo 57:42

16 weeks sitten57:42

57:42

The latest episode of Inspiring Futures features an interview with Julianna Katrancha- Group Strategy Director at Johannes Leonardo. This is one of my favorite interviews because Julianna dives into the learnings from her journey from a media planner to a senior strategist. She talks about her periods and moments of doubt, and how committed and focused she is on carrying the practices and principles that deliver strategies with impact. We talk about what those are. How you cope with the challenges agencies face today and some thoughts on what it means to manage teams.…

Inspiring Futures

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Allen Adamson- Metaforce 50:49

21 weeks sitten50:49

50:49

The latest Inspiring Futures episode features an interview with Allen Adamson of Metaforce. Allen is a seasoned executive with experience client side at Unilever and in the agency world with the likes of Landor, Y&R, and Ogilvy. He has taken his extensive experience in both worlds to build his own consulting company that's focused on helping clients solve their problems but does it in a very different way to the classic ad agency model.…

Inspiring Futures

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The Future of Creative Services- Joe Nash and Patrick Kizny 1:04:53

23 weeks sitten1:04:53

1:04:53

The latest Inspiring Futures podcast is a discussion with Joe Nash and Patrick Kizny about the current and future state of creative services and creative studios. Joe was formerly the Director of Business Strategy at Buck and the co-founder of Slate. Patrick runs Futurecrafting which provides strategic advisory services to brands and companies and has an extensive background as a creative director, art director, and technical/software specialist. In our chat, we talk about the evolution/revolution that is taking place and how companies need to think about and prepare for the future.…

Inspiring Futures

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Lori Bartle- Cultivagency- From Account Management to Account Leadership 54:56

24 weeks sitten54:56

54:56

The latest episode of the Inspiring Futures podcast features an interview with Lori Bartle of Cultivagency. Lori has over two decades of experience in Account Management although she much prefers to call it Account Leadership. In our conversation, we discuss some of the challenges the discipline faces and the critical importance of a role that brings a deep understanding and knowledge of a client's business to the table. As you will hear, Lori is an extremely passionate advocate of the discipline.…

Inspiring Futures

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Tom Suharto - Global Strategy Lead - Forsman & Bodenfors 55:37

25 weeks sitten55:37

55:37

The latest episode of Inspiring Futures features an interview with Tom Suharto, Global Strategy Lead at Forsman & Bodenfors. Tom started in market research (quant) worked with Hall and Partners and helped to establish their office in Shanghai and then on to Wieden in Shanghai to work on Nike, Disneyland, and then to the Portland office to work on Nike and Samsung. He's been at Forsman & Bodenfors for four years. In our conversation, we talked about his learning journey; his experience working in China, the culture and DNA of Forsman, and how he's developed the strategy practice at the agency.…

Inspiring Futures

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Hyphenated- 4 Years On- William Esparza and Kelli Roberston 1:01:44

27 weeks sitten1:01:44

1:01:44

When Hyphenated was awarded Silver, West Coast in Ad Age's Small Agency of the Year Awards the publication wrote the following introduction. "When William Esparza and Kelli Robertson left their roles at R/GA in 2019 to establish their own creative agency, they chose the name Hyphenated to reflect the agency’s aim of bridging the gap between brands and the multicultural audiences whose spending power continues to climb in today’s “fiercely hyphenated world.” I first talked to Will and Kelli four years ago when they were just a baby and now they are growing up, evolving and responding to the dynamic changes in the marketplace. We got to talk about the changes, the challenges, their beliefs, what makes them tick, and what makes them different.…

Inspiring Futures

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Jonathan Wise- CoFounder - Purpose Disruptors 1:02:23

32 weeks sitten1:02:23

1:02:23

The latest Inspiring Futures podcast features an interview with Jonathan Wise one of the co-founders of the non-profit Purpose Disruptors. Jonathan was once a strategist at JWT, but quit his job to study for an MBA in Sustainability. In the episode, we discuss his journey and transformation, what Purpose Disruptors is, and how it is trying to impact and create change in. behaviors, mindset, and business models in the UK ad industry. https://www.purposedisruptors.org/…

Inspiring Futures

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Dr. Grace Kite- Founder- Magic Numbers and Magic Works 53:53

34 weeks sitten53:53

53:53

The latest episode of Inspiring Futures features an interview with Dr. Grace Kite, the founder of Magic Numbers and Magic Works, an analytics-focused consultancy that helps companies and brands understand how they grow. In our conversation, we discussed the challenges and importance of being strategic when understanding the factors behind growth, the difficulty of brand-building for performance-focused brands, the compounding impact of "brand patience," and more. We also talked about the importance of training, and Magic Numbers offers a couple of courses: "Scaling Up," which is all about helping marketers balance their performance and brand marketing efforts, and "Data Works," which focuses on using data compellingly and persuasively. Both courses can be found here. https://magicworks.training/…

Inspiring Futures

1
Beth Bentley - Tomorrowism 1:04:41

36 weeks sitten1:04:41

1:04:41

The latest Inspiring Futures episode features an interview with Beth Bentley the co-founder of consultancy Tomorrowism. Beth's experience includes- Deputy Head of Strategy- Adam & Eve, London Executive Head of Strategy- at Wieden&Kennedy- London SVP Strategy Virtue at Vice. She is also the author of a best-selling book, was the Chief Strategy Officer of Portas retail consultancy, and a Communication Strategy Advisor to the Secretary of State in Whitehall. In the pod, we talk about how her experience as a journalist gave her the right tools to think about brand strategy, the issues that brands face today, why culture matters to brands, why strong brands are more important than ever, the transformation of the ad biz, and more.…

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