Vera Shafiq podcast

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How to Start Agentifying Your Franchise Marketing 18:17

16 päivää sitten18:17

18:17

In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space. How can you create AI-powered marketing teams that operate autonomously, yet collaboratively, at national, regional, and local levels? The aim is to augment human marketing efforts rather than replace them. Key components include AI agents specialized in research, strategy, content, creative, and analysis, all working in synergy to optimize marketing execution. Vera provides a roadmap for implementing these AI agents, including steps to get your data organized, setting detailed goals, experimenting with micro agents, and documenting workflows. 00:00 Introduction to AI in Franchise Marketing 02:03 Understanding Agentic AI 04:41 The Structure of AI Marketing Teams 08:52 Practical Example: Local Franchise Marketing 13:52 Steps to Implement Agentic AI 16:49 Final Thoughts and Call to Action…

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Exploring Advanced Features of ChatGPT: From Image Generation to Deep Research 19:47

28 päivää sitten19:47

19:47

In this episode of the Vera Shafiq Podcast, Vera takes a look at the latest advancements and features of ChatGPT as of April 9, 2025, with a focus on the newly released image generation feature. Vera discusses her experiences using ChatGPT for various tasks such as creating brand-consistent marketing assets, conducting deep research, managing long-term projects, and more. She also highlights the benefits of using these AI tools to improve productivity and competitiveness in marketing. Additionally, Vera touches upon the potential of integrating AI features into company technology and emphasizes the importance of transitioning from experimenting with AI to effectively utilizing it for professional purposes. 00:00 Welcome and Introduction 01:36 Exploring ChatGPT's New Image Generation Feature 07:45 Deep Dive into ChatGPT's Deep Research Feature 10:48 Streamlining Workflows with ChatGPT Projects 11:58 Leveraging Custom GPTs for Repetitive Tasks 13:45 The Future of AI: GPT Operator and Scheduled Tasks 16:52 Final Thoughts and Future Directions…

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Exploring the Practicality of Performance-Based Agency Models in Franchising 12:05

7 weeks sitten12:05

12:05

In this episode of the Vera Shafiq podcast, Vera explores the concept of performance-based agency models within the franchising world. She discusses whether franchise brands can effectively compensate marketing agencies based on the tangible results they deliver. Vera discusses the appeal of this model for greater accountability, budget-friendliness, and simplicity in communication with franchise owners. She also highlights the perspectives of agencies, covering data transparency concerns, baseline costs, and variables beyond their control. Practical steps to implement this model, including defining KPIs, ensuring data integrity, and establishing a hybrid fee structure, are examined along with the pros and cons of adopting a performance-based model. Vera concludes with insights into how this approach can align interests between franchisors, franchisees, and agencies when managed correctly. 00:00 Introduction to Performance-Based Agency Models 00:56 Understanding Performance-Based Compensation 02:48 Agency Perspectives on Performance-Based Models 04:54 Implementing a Performance-Based Model 09:07 Pros and Cons of Performance-Based Models 10:49 Conclusion and Final Thoughts…

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Optimizing Agency Communication and Internal Marketing Alignment 19:45

9 weeks sitten19:45

19:45

In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing performance. Drawing from her experience on both the agency side and within franchise brand leadership, she discusses strategies for improving agency relationships, defining clear metrics, and determining an effective meeting structure. The episode also covers the advantages and disadvantages of consolidating services under one agency versus working with specialized teams, the importance of structuring internal marketing teams for maximum efficiency, and integrating the right technology to track performance accurately. Vera emphasizes the importance of aligning agency efforts with business objectives and maintaining proactive, open communication between internal and external teams. Lastly, she touches on how to effectively involve franchisees in marketing strategies, ensuring a balance between centralized control and local creativity. 00:00 Introduction and Overview 00:53 Improving Agency Communication 07:28 Internal Team Structure and Accountability 10:52 Marketing Performance and Strategy 14:00 Agency Transition and Alternative Approaches 16:04 Franchisee Involvement and Local Marketing 17:34 Conclusion and Final Thoughts…

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The Future of SEO in an AI-Driven Digital Landscape 16:16

10 weeks sitten16:16

16:16

In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a growing need for marketers to adapt to newer AI tools like ChatGPT and diversified platforms beyond Google and Bing. Vera discusses the necessity of maintaining a comprehensive digital presence, optimizing for AI search results, and revisiting KPIs to better measure engagement and conversions. Additionally, she highlights the significance of voice and image search in the current landscape and provides actionable steps for businesses to future-proof their SEO strategies in light of these advancements. The episode aims to equip marketers with the insights needed to stay ahead of the curve in AI and SEO. 00:00 Introduction to the Evolving SEO Landscape 01:31 The Impact of AI on SEO 03:02 Traditional vs. AI-Driven Search 06:00 Expanding Beyond Google and Bing 08:52 Shifting Audiences and AI Adoption 11:24 Actionable Steps for Future-Proofing SEO 15:36 Conclusion and Final Thoughts…

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How to Practically Apply Microsoft Clarity to Your Marketing Toolset 17:05

11 weeks sitten17:05

17:05

In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at the unique features of Clarity, such as session recordings and heatmaps, and discusses how these can offer a more qualitative perspective on user behavior. She also emphasizes the importance of combining quantitative data from GA4 with qualitative insights from Clarity to identify and resolve user experience issues on websites. The episode includes step-by-step guidance on implementing Clarity, prioritizing high-traffic areas, and involving cross-departmental teams for a holistic optimization approach. Finally, Vera touches on the limitations of Clarity and how it complements rather than replaces other tools in your marketing arsenal. 00:00 Welcome and Introduction 00:58 Understanding Microsoft Clarity 02:58 Combining Clarity with GA4 05:04 Key Features of Microsoft Clarity 07:05 Practical Application for Franchise Businesses 09:39 Limitations of Microsoft Clarity 11:23 Common Questions and Best Practices 13:46 Conclusion and Next Steps…

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Winning Franchise Owner Buy-In for Digital Marketing Investments 16:04

12 weeks sitten16:04

16:04

Winning Franchise Owner Buy-In for Digital Marketing Investments In this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm and commitment towards digital marketing. She emphasizes using AI-powered storytelling, interactive dashboards, and gamification to demonstrate the value of digital investments. Vera discusses the importance of personalized marketing plans created via AI tools, connecting real-time data through dynamic dashboards, and injecting fun with gamified challenges. These methods aim to overcome skepticism, providing transparency and compelling evidence of ROI, ultimately fostering a collaborative, innovative culture among franchise owners. 00:00 Welcome to the Podcast 00:30 The Challenge of Franchise Owner Buy-In 02:12 AI-Powered Storytelling 07:54 Interactive Dashboards for Transparency 11:31 Gamification: Making Marketing Fun 14:01 Final Thoughts and Actionable Steps 15:23 Closing Remarks…

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Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies 16:36

13 weeks sitten16:36

16:36

Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing Strategies In this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers must understand. Instead of predictable topics like AI and personalization, Vera explores under-the-radar changes including: (1) 'The End of Ownership' where consumers prefer access and flexibility over ownership, urging marketers to create on-demand services; (2) 'The Return of Boredom' as overstimulated consumers seek offline experiences, presenting unique engagement opportunities for brands; and (3) 'The Death of Trust' with declining consumer trust in ads and influencers, pushing brands to prove their value in every interaction. Vera also provides innovative strategies for brands to adapt, emphasizing the importance of flexibility, discovery-driven experiences, and proving trustworthiness. Tune in to rethink your marketing strategies for a successful future. 00:00 Welcome to the Vera Shafiq Podcast 00:32 Exploring Consumer Behavior in 2025 01:59 Shift 1: The End of Ownership 03:47 Shift 2: The Return of Boredom 05:50 Shift 3: The Death of Trust 07:56 Adapting Franchise Marketing Strategies 11:40 Bonus Strategies for 2025 15:11 Final Thoughts and Conclusion…

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Navigating AI & Data Privacy in Marketing 16:20

14 weeks sitten16:20

16:20

In this episode, host Vera Shafiq delves into the critical issue of using AI tools in marketing while safeguarding proprietary and sensitive data. Highlighting popular AI tools like Copilot, ChatGPT, Gemini, and Perplexity, Vera addresses the concerns surrounding data privacy and security. The episode also explores DeepSeek, a new AI model from China, discussing its potential and inherent risks. Vera shares best practices for utilizing AI tools safely, emphasizing the importance of anonymizing data, and introducing solutions like private AI models and enterprise AI systems with strict data governance controls. The episode concludes with a look into synthetic data as a method to train AI models without compromising privacy. 00:00 Introduction to the Podcast 00:29 The Importance of AI and Data Privacy 01:51 DeepSeek: The New AI Model from China 05:39 AI Data Landscape and Best Practices 07:00 Using AI Tools Safely 11:38 Advanced AI Solutions for Enterprises 15:01 Conclusion and Key Takeaways…

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A New Focus + Two Big Social Media Hot Topics 9:57

15 weeks sitten9:57

9:57

In this episode, host Vera Shafiq returns to the podcast with a fresh focus on franchise marketing. She discusses the unique challenges and opportunities within the franchise sector, highlighting the importance of consistent branding, local marketing strategies, and data utilization. Vera emphasizes the role of artificial intelligence (AI) in transforming marketing practices, sharing actionable tips on implementing AI effectively and ethically. The episode also delves into recent social media developments, including TikTok's brief ban and Meta's removal of fact-checking, offering strategic advice for franchise marketers to adapt and pivot in response to these changes. 00:00 Welcome Back to the Podcast 00:27 Focusing on Franchise Marketing 01:32 The Role of AI in Franchise Marketing 02:55 Ethical Implications of AI 04:23 Social Media Developments in 2025 04:51 The TikTok Ban: What Now? 06:35 Meta's Free Speech Shift 09:02 Final Thoughts and Action Plan 09:30 Closing Remarks…

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What is Agile and How Can It Be Applied to Marketing? 24:50

4 years sitten24:50

24:50

I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter! Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Agile Sherpas Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

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Should You Add CTV Ads to Your Marketing Mix? 18:50

4 years sitten18:50

18:50

What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy. Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

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The Post-Click Experience and Why It Matters 16:22

4 years sitten16:22

16:22

80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience. Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort. Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

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Marketing Attribution - The Holy Grail of Marketing 14:35

4 years sitten14:35

14:35

What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night! Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

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What You Need To Know About Google's New Core Web Vitals 14:18

4 years sitten14:18

14:18

What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here! Episode links: Google Page Experience Documentation USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

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The Gillette Commercial, Major Company Rebrands, TV Advertising and more 14:20

6 years sitten14:20

14:20

In this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising. References: Gillette Commercial My post on the Gillette commercial DTC brands are buying more TV ads Pattern 89 - Making Paid Social Better through Data Science Quora Advertising Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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How to Tell A Simple But Powerful Brand Story 16:11

6 years sitten16:11

16:11

A discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard. As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience. In this podcast, I discuss how we can achieve this, and cite some iconic examples such as Coca-Cola and Apple who have been successful in creating powerful brand stories. References and sound-clips: The Creative Life Podcast, How To Clarify Your Message So People Will Listen with Donald Miller Storybrand website The Sweet Pleasures of Coca-Cola's Storytelling with Kate Santore, Sr. Integrated Marketing Content Manager at Coca Cola Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

1
Interview With a Gen Z-er 23:09

6 years sitten23:09

23:09

An interview with my son, Hishaam, to get first-hand insights into Generation Z's media consumption preferences, what issues are important to them and what makes them tick!

Vera Shafiq Podcast

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All About the USF Digital Marketing Certificate 39:27

4 years sitten39:27

39:27

This podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for business professionals and offers a comprehensive course on several key elements of Digital Marketing - Strategy, Social, Search, Automation, Content, Analytics, CX and Digital Transformation. Whether you’re a Marketing Professional, or in IT, Finance, HR, Sales, Operations or C Suite, this podcast is well worth a listen! I talk to Sue Grabowski, Faculty Chair of the USF Digital Marketing Certificate. She gives a really thorough rundown of the program, modules and instructors as well as what kinds of individuals are signing up for the course. Use discount code SG30 for 30% off your admission to the course! Episode links: USF Digital Marketing Certificate Connect with Sue on LinkedIn Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

1
Making Sense of Zero, 1st, 2nd and 3rd Party Data 22:47

4 years sitten22:47

22:47

What are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each? In this episode, I explain how to think of each of these types of data as part of a "data funnel", give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about. Episode links: USF Digital Marketing Certificate Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

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Leaning in to the Lean Out Method! 28:57

4 years sitten28:57

28:57

In this episode, I talk with Crista Grasso, Founder of the Lean Out Method, which she uses to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anything not adding value to their clients and profit to their business. We discuss how the Lean Out Method can be applied not only to businesses but also to your everyday workflow to become more efficient, productive and passionate about your work! Crista talks about some of the the key pillars of the Lean Out Method - Context, Clarity and Focus - and explains how she uses them to get so much work done on a daily basis without burning out. She also shares the importance of having a clear vision and goals and removing the noise and unimportant stuff from your to-do list so you can lean out your schedule and continue to grow without it feeling like work. Episode links: Lean Out Method Website Lean Out Your Business Podcast Criscara Jewelry Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

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Why Retail Media is the Best Thing Since Sliced Bread! 48:26

4 years sitten48:26

48:26

An in-depth chat with Brad Moran, Co-Founder and CEO of CitrusAd - a retail media platform. We talk about how the platform was born, how marketers can leverage retail media to drive performance and what the future holds for retail media. Episode links: CitrusAd Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

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NFTs, IGTV Co-Branding & Nostalgic Marketing on TikTok 16:37

4 years sitten16:37

16:37

Let's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021. Episode links: Charmin Jumps on NFT Trend WholeFoods Pairs with Meditation App Headspace How Ocean Spray, NFL Embed Nostalgia in TikToks Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

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The Digital Marketing Flywheel of Success 26:34

4 years sitten26:34

26:34

In this first episode of Season 2, I discuss the Digital Flywheel of Success that includes Technology, Customer Experience and Digital Advertising as momentum-drivers. Episode links: The Digital Flywheel of Success Blog Post Martech Landscape 2020 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

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Adding Traction To Your Business 33:04

6 years sitten33:04

33:04

In this episode, I discuss the book Traction by Gino Wickman and the EOS (Entrepreneurial Operating System) that he describes. It outlines the 6 Key Components of a business: Vision People Data Issues Process Traction and is a comprehensive methodology on which you can scale and grow a business. Episode links: Traction by Gino Wickman What the Heck is EOS? by Gino Wickman and Tom Bouwer Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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Rachel Downey - Telling Your Story Through Podcasting 35:40

6 years sitten35:40

35:40

In this episode I talk with Rachel Downey who's a marketer at heart and owns and operates a podcast agency called Share Your Genius. She's an expert in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what to keep your eyes on in terms of the ever-evolving podcast ecosystem. In our conversation we cover: What makes podcasting such a unique and appealing channel? Things to consider when starting a podcast so that it has the most impact Formats, content and length for a podcast The importance of measuring attribution and impact of a podcast as a part of the holistic marketing strategy Defining what profitability vs. monetization are for a podcast Size of listenership doesn't matter - it's how much impact you're having based on your goals How much room for growth and opportunity there still is in podcasting The future for podcasting and which podcast hosting platforms will likely be the big players in the market. Although much of what we cover is about podcasting for businesses, the same concepts apply to starting a personal podcast, so if you're looking to do that, you'll still get a ton of value from listening to this. Episode links: Share Your Genius Agency Email Rachel Connect with Rachel on LinkedIn Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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How to Optimize Your Website for Voice Search 25:54

6 years sitten25:54

25:54

In this episode, I lay out in 4 steps , how you can get your website ready to rank for voice search. These are actions you can take today that will set you up for success as voice search becomes the accepted and preferred way that people get their information from the World Wide Web. 3:00 - Voice search stats 5:00 - Google's algorithm for Natural language Processing 7:15 - Examples of voice search vs. text search 8:10 - Step One - Featured Snippet 13:55 - Step Two - Longer Form Content 16:35 - Step Three - Optimize for Local Search 22:10 - Step Four - Page Speed and Secure Certificate 24:10 - Summary Episode links: Answer the Public - free visual keyword research & content ideas tool Schema.org Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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Louis Grenier - Taking the BS Out of Marketing 43:10

6 years sitten43:10

43:10

In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals. His podcast is strongly focused on conversations with marketing leaders and getting to the bottom of how to do marketing in a transparent, non-shady way - a topic very near and dear to my own heart! Topics we cover in our conversation: Understanding what your customer really wants and how to adapt your website and simplify your message to improve the customer experience and drive better results The mission of eliminating fluff from the marketer's narrative and getting past the BS in order to get to the bottom of what's important Taking risks and taking a stand with your marketing purpose in order to make an impact Listening to your audience and having a feedback loop to be effective Focusing on the process and not the outcome to create a flywheel effect for any venture or business The reasons why today's marketers are forced to resort to poor tactics and how to overcome the pressures The importance of aligning yourself with and talking the same language as the C-Suite in order to align expectations Episode links: Everyone Hates Marketers Podcast Hotjar Email Louis The 12 Powers of a Marketing Leader book Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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Scott Brinker - Keeping Up With Martech 38:16

6 years sitten38:16

38:16

You've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon! In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing. If you're in marketing or business and would like some insights on the current state of marketing technology and what you need to do to stay on the cutting edge, you've got to listen to this episode because there's no one more well-versed in this topic than Scott Brinker! Episode links: Chiefmartec blog Martech Conference Hacking Marketing Book Twitter: @chiefmartec Email Scott Agile Sherpas Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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Patty Soltis - Marketing Yourself - Dressing To Impress 44:38

6 years sitten44:38

44:38

Patty Soltis is Founder and CEO of StylEdge®, an image consultancy, and she knows everything there is to know about dressing the part and making a fantastic first impression! This is personal branding 101. Marketing yourself. She talks about how you can wake up in the morning and have a perfect outfit, ready-to-wear, that makes you feel great and sets a positive tone for the rest of the day. Patty also talks about how important it is to find the right look for YOU based on your body type and style and recommends investing in the right pieces of clothing so you can keep your looks timeless and sustainable. You'll definitely want to listen to this one if you're looking to take your personal branding up a notch! Guest links: StylEdge Consulting Patty Soltis on LinkedIn Dress for Success Helen Gordon Davis Centre for Women University of Tampa, Sykes School of Business University of South Florida, Women in Leadership and Philanthropy Miss Tampa Scholarship Foundation Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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Katie Robbert - Analytics, Data and Machine Learning...Oh My! 32:25

6 years sitten32:25

32:25

I take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company uses machine learning and AI to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better marketing decisions, faster. If you want to start leveraging AI to streamline your marketing efforts, then this is the podcast for you! Guest links: Trust Insights @trustinsights In-ear Insights Podcast Marketing Over Coffee Podcast @katierobbert Slack Group Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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Why We Should Lend an Ear to Sonic Branding 14:11

6 years sitten14:11

14:11

Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!) References: Gary Vaynerchuck post on audio branding " The 10 Most Addictive Sounds in the World " - Fast Company Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

Vera Shafiq Podcast

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Veronica Romney Talks Digital Marketing and Personal Branding 45:57

6 years sitten45:57

45:57

A chat with my friend, Veronica Romney - entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more! Guest links: Losomo My Modern Brand Connect with Veronica on Instagram Connect with Vera: Subscribe to this podcast at iTunes Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram…

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