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The Agile Brand with Greg Kihlström®


1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Smart Agents Podcast
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Sisällön tarjoaa Smart Agents. Smart Agents tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Whether you’re just starting out as a real estate agent or a successful broker looking to expand your business, The Smart Agents Podcast is for you. You’ll hear everything from top producers sharing their lead generation tips to marketing experts on growing your brand online. Want to be featured on an upcoming episode? Send us a message at feedback@smartagents.com
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236 jaksoa
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Manage series 3264750
Sisällön tarjoaa Smart Agents. Smart Agents tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Whether you’re just starting out as a real estate agent or a successful broker looking to expand your business, The Smart Agents Podcast is for you. You’ll hear everything from top producers sharing their lead generation tips to marketing experts on growing your brand online. Want to be featured on an upcoming episode? Send us a message at feedback@smartagents.com
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236 jaksoa
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The Smart Agents Podcast

Episode 235 of The Smart Agents Podcast features Jason Mudd, Managing Partner of Connecticut-based boutique real estate firm Cindy Raney & Team. After a successful 30-year career in finance and banking, Jason joined forces with his wife, Cindy, and together they’ve closed over half a billion dollars in luxury real estate. Jason brings a fresh, strategic perspective to the industry—one that’s helped their team stand out in the competitive Fairfield County market. He dives into the power of storytelling, the shift toward advisory-focused service, and how creating exceptional client experiences has become their ultimate differentiator. 🎯 What You'll Learn: ✅ How to use storytelling to sell homes, not just features ✅ Turning open houses into emotionally resonant experiences ✅ Branding your business for the luxury space ✅ Strategic planning when working with high-net-worth clients ✅ Why becoming an advisor—not just an agent—is key in today’s market If you're ready to elevate your real estate game and attract high-end clients, this episode is a must-listen. 🔗 Connect with Cindy Raney & Team: Website: https://cindyraney.com/ Instagram: https://www.instagram.com/cindyraneyandteam/ Facebook: https://www.facebook.com/CindyRaneyAndTeam YouTube: https://www.youtube.com/channel/UCjozcDmQzuVL6Rr-svev95A 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
Episode 234 of The Smart Agents Podcast features California-based Broker, Cyndi Lesinski. Known for her authenticity, strong community ties, and client-centric approach, Cyndi shares how her background in social work laid the foundation for a thriving real estate career built on empathy and integrity. From coaching soccer and hosting poker nights to organizing community events and personalized client follow-ups, Cyndi discusses the power of genuine relationships in growing a consistent referral-based business. She opens up about guiding clients through sensitive transitions—like the loss of a loved one—and emphasizes the importance of engaging with every family member, including the youngest ones. Whether you're a new agent looking to build your sphere or a seasoned professional aiming for deeper connections, Cyndi’s insights on collaboration, consistency, and compassion offer a roadmap to long-term success in real estate. Key Takeaways: ✅ Building relationships in the community is crucial for success. ✅ Authenticity is key in client interactions. ✅ Follow-up strategies should be personalized and genuine. ✅ Navigating sensitive situations requires empathy and understanding. ✅ Engaging with clients' families, especially children, is important. ✅ Collaboration among realtors enhances learning and referrals. ✅ Consistency in business comes from working your sphere. 🔗 Connect with Cyndi: Instagram: https://www.instagram.com/CyndiLesinskiRealtor Facebook: https://www.facebook.com/FindingaPlaceCalledHome YouTube: https://www.youtube.com/channel/UCIo4JIW2koXNYst36xQyFfQ 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 233 of The Smart Agents Podcast features Steve Shull, former Super Bowl Captain and NFL Linebacker who became one of the pioneers of real estate coaching founding Performance Coaching. With over three decades of experience coaching top agents and teams, Steve has helped countless professionals elevate their careers through structured habits, a performance-driven mindset, and relationship-based selling. Having played under Don Shula, the winningest coach in NFL history, Steve learned firsthand what it takes to operate at the highest level. His experience in high-pressure environments laid the foundation for his no-nonsense, disciplined approach to coaching real estate agents. In this conversation, he shares the game-changing principles that drive success in both sports and business. 🔥 Topics Covered in This Episode: ✅ How NFL discipline and preparation translate to real estate success. ✅ The mindset shift that separates top-performing agents from those struggling to close deals. ✅ Why most agents fail due to a lack of skill-building and preparation —and how to fix it. ✅ The importance of daily habits, time blocking, and strategic decision-making . ✅ Why real estate is a relationships game —and how to master repeat and referral business. ✅ How CRM systems can be leveraged to maximize follow-ups and nurture long-term clients. ✅ The hidden trap of chasing "more" in business and why focusing on "better" is the key to long-term success. 🚀 Whether you're a seasoned real estate professional, a new agent looking to gain traction, or an entrepreneur eager to build a high-performance mindset , this episode is packed with practical, no-BS insights that will shift how you approach success. 🔗 Connect with Steve Shull: 📌 Website: PerformanceCoaching.com 📩 Coaching & Inquiries: support@performancecoaching.com 📚 Books: https://www.performancecoaching.com/books 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 232 of The Smart Agents Podcast features Suneet Agarwal, one of the top real estate coaches in the country and CEO of California’s #1 Mega Team, to unpack his incredible journey from starting in real estate to leading a billion-dollar sales team. Suneet shares practical strategies for building and leading a high-performing real estate team, the key to effective recruiting, and how coaching and mentorship transformed his career. If you're looking to grow your real estate business, scale a team, or lead with more impact, this conversation is packed with value! What You'll Learn: ✅ The truth about leadership and team building in real estate ✅ Why recruiting and creating an irresistible offer are essential for success ✅ How administrative support and VAs can help you scale faster ✅ The role of real estate coaching and mentorship in business growth ✅ Suneet’s biggest lessons on self-development, sales, and success ✅ How to lead with visibility and build a positive team culture Learn More From Suneet: https://suneetagarwal.com/ Connect on Instagram: https://www.instagram.com/suneet_agarwal916/ Facebook: https://www.facebook.com/sagarwalsac YouTube: https://www.youtube.com/@reside_platform 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com ⏰ Timecodes ⏰ 00:00 Show Intro 1:19 Suneet Agarwal Introduction 2:20 How Suneet Got His Start In Real Estate 4:20 Keys To Early Real Estate Success 7:35 Transitioning To Team Leader 10:16 Willingness To Seek Out Information 11:57 Early Challenges Of Starting His Team 15:42 Tips For Hiring Admin Staff 17:58 Have A Narrow Job Description When Hiring A VA 19:58 Tips For Adding High-Level Agents To Your Team 23:50 How To Determine Your Irresistible Offer 27:28 Importance Of Being An Engaged Leader 28:54 Passion For Coaching Fellow Real Estate Professionals 32:15 Where To Connect With Suneet 33:11 Trends In Real Estate To Watch…
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The Smart Agents Podcast

Episode 231 of The Smart Agents Podcast features Kay Phillips, a business coach specializing in helping real estate agents and solopreneurs navigate the challenges of growing a successful business. Whether you’re struggling with goal setting, managing your time effectively, or feeling overwhelmed by sales and networking, Kay shares practical strategies to help you gain clarity and confidence. We also explore how introverts can leverage their strengths to build meaningful client relationships, close more deals, and create a thriving business—without forcing themselves to be someone they're not. If you're looking for actionable steps to grow your business, this conversation is packed with valuable insights! 🔑 In This Episode, You’ll Learn: ✅ How to set clear goals and implement effective business systems ✅ The best time management and productivity hacks for entrepreneurs ✅ How introverts can excel in networking and client communication ✅ Sales strategies that feel natural and not pushy ✅ The power of social media for building your personal brand ✅ How to embrace imperfection and create consistent content Learn More From Kay: https://bio.site/kayphillips Connect on 👇Instagram: https://www.instagram.com/thekayphillips LinkedIn: https://www.linkedin.com/in/thekayphillips/ 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 230 of The Smart Agents Podcast features Mason Alpert, a five-time top-producing real estate agent and co-founder of Expectation Selling. Known for running a successful real estate business in just 5–15 hours a week, Mason helps agents reduce burnout and reclaim their time all while building thriving careers. Throughout our conversation, Mason shares how setting proactive client expectations can eliminate inefficiencies, reduce stress, and lead to more referrals and faster closings —without sacrificing work-life balance. 🔑 In This Episode, You’ll Learn: ✅ How Mason structured his real estate career to work just 15 hours a week ✅ What Expectation Selling is and how it simplifies the home buying process ✅ Why most agents operate reactively —and how to break free ✅ How setting clear expectations leads to happier clients and more referrals ✅ The biggest time-wasting habits real estate agents must avoid Access the Expectation Master Class here: https://www.expectationselling.com/discount 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 229 of The Smart Agents Podcast features Jason Henneberry, Co-founder and COO of Tango Financial, Canada's largest mortgage brokerage. With more than 400 agents across 50 brands, Tango funds $4.7 billion in mortgages annually. Beyond that, Jason’s true passion lies in marketing and Co-founded Strategy Hub, which helps close to 1,000 Realtors and Mortgage Pros improve engagement and build better relationships with their clients. Throughout our conversation, Jason dives into the evolution of marketing strategies, the importance of nurturing email lists and the power of referral partnerships. Jason shares insights on future trends in search and emphasizes the significance of providing valuable content to engage audiences effectively. Key Takeaways: ✅ Consistent engagement leads to a thriving email list 📧 ✅ Referral partnerships are game-changers for business growth 🤝 ✅ The search landscape is evolving—adapt your strategies to stay ahead 🔍 ✅ Valuable content is key to audience retention and trust-building 🎬 🔗 Where to connect with Jason 👇 Instagram: https://www.instagram.com/jasonhenneberry/ Facebook: https://www.facebook.com/henneberryjason LinkedIn: https://www.linkedin.com/in/jasonhenneberry 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 228 of The Smart Agents Podcast features Realtor, Entrepreneur, Coach, and mom of 3, Rachel Adams Lee. Launching her real estate career in 2012, Rachel has been named one of the Wall Street Journal’s Top 1000 Agents in the United States since 2015. Rachel opens up about her early challenges, breakthrough moments, and the strategies that helped her build a thriving business. She highlights the importance of personal growth, lead generation, and fostering authentic client relationships, while also focusing on work-life balance and self-care. Rachel emphasizes how social media transformed her business, allowing her to connect with clients on a deeper level and position herself as a community advocate. She also shares her passion for coaching new agents, helping them build successful careers through structured systems and intentional living. Key Takeaways: ✅ Committing To Lead Generation Activities To Drive Business ✅ Setting Boundaries With Clients To Achieve A Work/Life Balance ✅ Why You Must Be On Social Media To Find Success In Real Estate 🔗 Where to connect with Rachel 👇 Coaching: https://www.levelupcoachingco.com/ Website: https://www.racheladamsleegroup.com/ Instagram: https://www.instagram.com/racheladamslee/ Facebook: https://www.facebook.com/RACHELADAMSLEE YouTube: https://www.youtube.com/racheladamslee 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 227 of The Smart Agents Podcast features Tia Lilly, founder and broker/owner of Property Cape Cod Real Estate. Tia shares what drew her back to the Cape after 20 years away, how she built a reputation in the industry, and why she ultimately launched her own brokerage. We explore the importance of trust, client relationships, and community values in real estate, especially in a market driven by vacation homes and lifestyle choices. Tia also reveals key marketing strategies , the significance of referrals, and how she balances vacation rentals with sustainable community growth . Plus, she shares career advice, including the one thing she wishes she had done earlier to boost her success. Tune in to learn: ✅ How to build a real estate brand rooted in trust and reputation ✅ The role of lifestyle in real estate decision-making ✅ Why putting people first is the key to long-term success ✅ Balancing vacation rentals and community needs ✅ The power of organization and planning in growing your real estate career 🔗 Where to connect with Tia 👇 Website: https://propertycapecod.com/ Instagram: https://www.instagram.com/propertycapecod_water_luxury/ Facebook: https://www.facebook.com/CapeCodWaterfrontRealEstate LinkedIn: https://www.linkedin.com/in/capecodrealestatebytialilly/ 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 226 of The Smart Agents Podcast features Vince Quinn, Co-Founder and Creative Director at SBX Productions. Discussing the value of podcasting as a marketing tool for businesses, particularly in real estate, Vince emphasizes the importance of having a clear strategy and vision for your show. From leveraging content across multiple platforms to building genuine relationships through podcasting, Vince shares practical tips for starting a podcast, conducting effective interviews, and measuring success beyond just download numbers. 🚀 What You'll Learn in This Episode: ✅ How to use podcasting as a lead-generation tool for your business ✅ Why relationships and engagement matter more than downloads ✅ The importance of video content in growing your podcast audience ✅ How to repurpose podcast content across multiple platforms ✅ Why starting with a pilot episode can save you time and effort ✅ Tips for conducting better podcast interviews and building authentic connections 🎧 For More From Vince, Check Out His Podcast It’s Not Just Talking: https://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
Episode 225 of The Smart Agents Podcast features, Houston-based realtor, Kayla Beamon to discuss her inspiring journey in the real estate industry. Getting her license just 5 years ago, Kayla shares how she leveraged her sphere of influence and mastered social media marketing to grow her business. Kayla dives deep into her strategies for generating high-quality leads through platforms like TikTok , emphasizing the importance of personal branding, engaging content, and emotional connections with clients. She also shares insights on working with relocation clients, first-time homebuyers, and how clear communication helps build long-lasting relationships. Key Takeaways: ✅ The power of building a personal brand online. ✅ Strategies for working with relocation clients and first-time buyers. ✅ Marketing techniques to generate high-quality real estate leads. 📲 Follow Kayla on : TikTok: https://www.tiktok.com/@kb_sellsrealestate Instagram: https://www.instagram.com/kb_sellsrealestate 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 224 of The Smart Agents Podcast features Michael Sidawi, Owner and CEO of Cameron Academy—Florida's #1 real estate school. With over 21 years of experience, Michael shares how his journey obtaining his real estate license inspired the launch of Cameron Academy and how he’s revolutionized real estate education. In this episode, we cover: 🔑 Why now is the best time to get your real estate license. 🤖 How AI and automation can transform real estate practices. 📈 The importance of mentorship, personal branding, and aligning with the right brokerage. Discover how Michael's forward-thinking approach has shaped Cameron Academy into an innovative educational hub, offering certification courses across various professions. 📌 Learn more about Cameron Academy and connect with Michael: Website: https://cameronacademy.com/ Instagram: https://www.instagram.com/cameronacademy/ Facebook: https://www.facebook.com/CameronAcademy/ LinkedIn: https://www.linkedin.com/in/michael-sidawi-24780a75/ YouTube: https://www.youtube.com/@michael.cameronacademy 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
Episode 223 of The Smart Agents Podcast features Karen Liz Albert, social media consultant, speaker, and Founder of Behind Your Curtain . With over 20 years of marketing experience and a passion for helping real estate professionals, Karen has been empowering agents to create targeted social media campaigns since 2010. Karen shares actionable advice to help your business thrive in a fast-evolving digital landscape. Whether you’re just starting out or looking to refine your social media strategy, this episode is packed with insights you won’t want to miss! 🎙️ What You’ll Learn in This Episode: The importance of a professional online presence Common social media mistakes real estate agents make Tips for optimizing Facebook, Instagram, and LinkedIn for lead generation How to build strategic connections and leverage organic engagement Why community engagement is key to boosting visibility and trust 📌 Connect with Karen Liz Albert Website: https://behindyourcurtain.com/ Instagram: https://www.instagram.com/behindyourcurtainsocialmedia/ Facebook: https://www.facebook.com/SocialMediaExpertKarenLizAlbert/ LinkedIn: https://www.linkedin.com/in/socialmediawithkarenlizalbert/ YouTube: https://www.youtube.com/user/Behindyourcurtain 📕 Claim Your FREE Home Selling Tips Book Sample 📕 Go to: https://authorify.com/sample 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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The Smart Agents Podcast

Episode 222 of The Smart Agents Podcast features Scott Harris of the New York City-based Harris Residential Team. With over two decades of experience and more than $1.5 Billion in sales, Scott has crafted a people-first business model focused on truly advising clients through purchasing their dream home. Throughout our conversation, Scott shares how he overcame burnout to build his thriving team, tips for communicating with clients and introduces us to the 'Magnetic Method' , a unique approach to guiding clients through the emotional and psychological aspects of home buying. Listen to the Pursuit Of Home Podcast: https://podcasts.apple.com/us/podcast/the-pursuit-of-home-with-scott-harris/id1735802964 Follow Scott on: LinkedIn: https://www.linkedin.com/in/harrisresidential/ Instagram: https://www.instagram.com/harrisresidentialteam YouTube: https://www.youtube.com/channel/UCpvGlN5DqsOo7x6ZKj3YRWw 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
Episode 221 of The Smart Agents Podcast features Randy Dyck, team leader of Vancouver’s eXimus Real Estate Team and a Top 1% Agent in Canada since 1992. With over 33 years of real estate experience, Randy shares his incredible journey from a solo agent to leading a high-performing team. Randy dives deep into the strategies that built his success, from studying top producers to hiring the right people and fostering a collaborative team environment. But despite his accomplishments, Randy realized he needed a mindset shift—from focusing solely on Return on Investment to embracing a philosophy of Return on Life. Throughout our conversation, Randy reveals how this new perspective has brought balance, fulfillment, and even greater success to his career and life. From the lessons learned during the pandemic to creating a legacy for his team, this episode is packed with insights every real estate professional can benefit from. Listen to the Return On Life Podcast at: https://podcasts.apple.com/us/podcast/return-on-life-podcast/id1693542807 Follow Randy at: LinkedIn: https://www.linkedin.com/in/randydyck/ Instagram: https://www.instagram.com/randycdyck YouTube: https://www.youtube.com/@Randy_Dyck 🔥🔥🔥 Get More Real Estate Training and content: https://linktr.ee/Smartagents 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com…
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