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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
CTO Confessions Brought to you by IT Labs
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Sisällön tarjoaa CTO Confessions and IT Labs. CTO Confessions and IT Labs tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Hi my name is TC, and I’m honored to be hosting the CTO Confessions podcast brought to you by IT Labs. In our podcast we tackle the subject of leadership, how to deal with hard issues facing your business and we try to get closer to the world of those fantastic women and men that hold it all together with different priorities that rarely get appreciated. Join us in our biweekly podcast and have fun as we tackle the world of business and the CTO Life. Brought to you by IT Labs. Listen to all our podcats on: iTunes: https://podcasts.apple.com/mk/podcast/cto-confession-brought-to-you-by-it-labs/id1507959613 Spotify: https://open.spotify.com/show/3LKhgOJSkRbbCn9agFCajC Soundcloud: https://soundcloud.com/cto-confessions
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Merkitse kaikki (ei-)toistetut ...
Manage series 3310435
Sisällön tarjoaa CTO Confessions and IT Labs. CTO Confessions and IT Labs tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Hi my name is TC, and I’m honored to be hosting the CTO Confessions podcast brought to you by IT Labs. In our podcast we tackle the subject of leadership, how to deal with hard issues facing your business and we try to get closer to the world of those fantastic women and men that hold it all together with different priorities that rarely get appreciated. Join us in our biweekly podcast and have fun as we tackle the world of business and the CTO Life. Brought to you by IT Labs. Listen to all our podcats on: iTunes: https://podcasts.apple.com/mk/podcast/cto-confession-brought-to-you-by-it-labs/id1507959613 Spotify: https://open.spotify.com/show/3LKhgOJSkRbbCn9agFCajC Soundcloud: https://soundcloud.com/cto-confessions
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CTO Confessions Brought to you by IT Labs
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In this episode of CTO Confessions, TC Gill talks with engineering leaders Matt Culver & Nomaan Ahmed from Super.com about how data-driven decision-making shapes both engineering and company culture. They explore the role of data in leadership, team dynamics, and fostering a strong workplace culture. Key Takeaways: - Measuring the right things, even intangibles like happiness, helps build a strong organizational foundation. - Leaders must listen, adapt, and embrace feedback to avoid blind spots and poor decisions. – Hiring for cultural alignment and fostering organic team connections strengthens the workplace. Success depends on a team-driven mindset, the ability to pivot, and a shared vision. Our Guests: Matt Culver & Nomaan Ahmed LinkedIn: https://www.linkedin.com/in/mattculver/ & https://www.linkedin.com/in/nomaanahmed/ Website: https://www.super.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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1 Episode 168: What Makes a Great Tech Leader with Savas Karas 1:00:28
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What makes a great tech leader? Savas Karas, CTO of CAPREIT, believes it starts with kindness, support, and open feedback loops. In this episode of CTO Confessions, he shares how fostering a strong culture helps teams stay motivated, aligned, and unafraid of challenges. Key takeaways from the podcast are: - A shared vision keeps teams focused on meaningful goals. - Honest feedback leads to better decisions and stronger teams. - Embracing failure encourages innovation and growth. - Kindness builds trust, the foundation of great leadership. Our Guest: Savas Karas LinkedIn: https://www.linkedin.com/in/savaskaras/ Website: https://www.capreit.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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In this episode of CTO Confessions, our host TC Gill and guest Daniel Natic dive into the complex role of leadership in tech, exploring the balance between managerial expertise and deep technical knowledge. Key takeaways from the podcast are: - Tech leaders must stay sharp. Keep up with trends, drive change, and understand your team’s decisions. - Treat tools as resources, set aside ego and focus on efficiency. - Challenge the status quo. Streamlining operations is key; change is inevitable, lead it. Our Guest: Daniel Natic LinkedIn: https://www.linkedin.com/in/daniel-natic/ Website: https://finquery.com/careers/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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In this episode of CTO Confessions, we explore the dynamic relationship between educational standards, student engagement and the role of artificial intelligence. Listen to Todd Ellermann’s perspective on how these elements intersect and how they are shaping the future of EdTech. Key takeaways - EdTech companies must understand state-specific standards to succeed in U.S. K-12 education. - Engaging students used to TikTok-like content is a growing challenge. - AI in assessments sparks debates on integrity, skills mastery, and EdTech’s role. Our Guest: Todd Ellermann LinkedIn: https://www.linkedin.com/in/toddecus/ Website: https://www.imaginelearning.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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On this episode of CTO Confessions, our host, TC Gill, is joined by Yaron Inger, Founder of Lightricks, who reveals the unfiltered story behind scaling an AI-driven company. Yaron shares the lessons learned during their growth, emphasizing the importance of managing cashflow, deciding to change their business model and navigating all major growth challenges while staying humane and making difficult decisions. Key takeaways from the podcast are: - Drive meaningful transformation by anchoring your efforts to clear, purpose-driven goals rather than change for its own sake. Prioritize initiatives that align with the business’s strategic vision to avoid unnecessary disruptions and ensure resources are allocated effectively. - Begin with a deep understanding of what the business needs to achieve. This clarity is much needed to inform the design and implementation of the supporting technology. - Examine past actions and learn from the experiences of other organizations. Many valuable insights are hidden in previous efforts, offering opportunities to drive transformational change by leveraging what has already been tried and tested. Our Guest: Yaron Inger LinkedIn: https://www.linkedin.com/in/yaroninger/ Website: https://www.lightricks.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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In this episode, our host, TC Gill, sits down with Conlath Alcock, Client CTO at T-Systems, to explore how understanding an organization’s current state and learning from the past can set the stage for a strong foundation and successful transformation.
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CTO Confessions Brought to you by IT Labs
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In this episode of CTO Confessions, host TC and Tim Vasil, CTO of LeanTaaS, explore humble leadership, discussing Tim’s journey from solo contributor to leading high-performing teams, his approach to feedback, building a human-centric culture, and knowing when to delegate.
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CTO Confessions Brought to you by IT Labs
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In this episode of CTO Confessions, host TC Gill chats with Ivan Kusalic, CTO of green tech organization Enpal. Ivan’s diverse career has shaped his unique approach to tech leadership, rooted in curiosity, empathy, and a commitment to transparency and growth. He shares candid insights on leading in the renewable energy industry, inspiring tech leaders of all levels. Key takeaways from the podcast are: Curiosity and empathy: Drive innovation and connection. Transparency: Encourage feedback and learning from mistakes. Tech alignment: Bridge tech and business effectively. Our Guest: Ivan Kusalic LinkedIn: https://www.linkedin.com/in/ikusalic/ Website: https://www.ivankusalic.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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1 Episode 161: A Fintech CTO's Playbook for Driving Sustainable Innovation with Skyler Nesheim 56:36
In this episode, TC, our CTO Confessions host, and Skyler Nesheim, the CTO of Dwolla, discuss the strategies and mindsets that have propelled his career in the competitive and dynamic world of FinTech. A hidden world that we all use without knowing it. Key takeaways from the podcast are: Develop a framework to prioritize core, unique technology that drives your business while leveraging SaaS solutions for non-core needs to enable responsible, sustainable growth. Utilize thoughtful questioning, such as "What problem are we solving?" and "What are we optimizing for?" to align teams, challenge assumptions, and drive better decision-making. Emphasize the value of documenting decisions, potential second-order effects, and leveraging mental models to improve collaboration, knowledge sharing, and future problem-solving abilities. Our Guest: Skyler Nesheim LinkedIn: Skyler Nesheim | LinkedIn Website: https://www.dwolla.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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In this episode, we sit down with Jeremy Hodges, the CTO of Live Oak Bank, a digital-only small business bank. Jeremy shares his passion for customer-centric technology, his approach to balancing innovation and compliance, and the importance of addressing organizational weaknesses. Hear how Jeremy cascades his audacious vision throughout the company and empowers his teams to drive real impact. This is a must-listen for any tech leader looking to elevate their leadership game. Key takeaways from the podcast are: Jeremy’s unwavering focus on delivering technology that truly serves the customer’s needs is a masterclass in putting the user first. His team’s deep dive into the voice of customer research – a model all tech leaders should emulate. Navigating the complex regulatory landscape of banking is no easy feat, but Jeremy has found a way to enable his teams to innovate within the guardrails, keeping roadblocks at bay. Jeremy’s willingness to confront the “shadows” in his organization, both at the individual and team level, demonstrates a level of self-awareness and courage that all leaders should aspire to. Our Guest: Jeremy Hodges LinkedIn: https://www.linkedin.com/in/jrmyhdgs/ Website: http://www.jeremyhodges.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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In this CTO confession session, we get insights from a VP of Engineering on Building High-Performing Teams. Join us as we dive into the mind of Farzona Pulatova, a seasoned tech leader who has navigated the industry’s complexities with grace and innovation. Key takeaways from the podcast are: - Farzona emphasizes the importance of creating a transparent, empathetic work environment where teams are empowered to focus on what matters most, fostering high performance and innovation. - Farzona's insights on ruthless prioritization and embracing change equip leaders with strategies to navigate uncertainty, modernize systems, and position their organizations for sustainable growth. - Farzona's passion for mentoring women in tech and addressing systemic inequities inspires us to act and create a more inclusive, equitable future for underrepresented groups in the industry. Our Guest: Farzona Pulatova LinkedIn: Farzona Pulatova Website: https://www.earnest.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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In this session of CTO Confessions, we get an unvarnished look into the trials, tribulations, and hard-won wisdom of a tech leader who’s stepped into the arena of huge challenges and turned things around. Key takeaways from the podcast are: - Misha's key message is that mistakes and failures are inevitable, but they are also your greatest growth opportunities. Lean into the lessons your missteps can teach you. - Misha emphasizes the critical importance of deeply understanding your customer's needs and designing intentional experiences rather than getting caught up in the latest shiny new technology. - Misha advocates for creating a work environment that encourages small, low-risk experiments to test hypotheses and iterate rapidly towards product-market fit. Failure is fuel for progress. Our Guest: Misha Makara LinkedIn: https://www.linkedin.com/in/mishamakara/ Website: https://www.mishamakara.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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In this episode, our host, TC Gill sits down with Catherine Miller, the Chief Technology Officer of Flatiron Health. Catherine shares her passion for using data and technology to improve cancer treatment and drug development - a truly purposeful mission. We dive into Catherine's journey to the CTO role, the challenges of leading through different growth phases, and her authentic, empowering approach to leadership. If you're an aspiring tech leader, get ready for insights that will inspire you to make a real difference. Key takeaways from the podcast are: Passion for using technology can be a huge driver in improving lives, especially when it comes to innovation in healthcare. Exploring different ways to navigate the evolving challenges of leading through startup growth and into a mature enterprise, with a critical focus on technical debt management. The gifts that a transparent leadership style gives to your team members. How it becomes a model for others to emulate, invites autonomy while also providing clear direction and constraints. Our Guest: Catherine Miller LinkedIn: https://www.linkedin.com/in/catherine-miller-0177142/ Website: https://flatiron.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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1 Episode 156: A Conversation on Metadata, Meaningful Work, and Embracing Change with Madalina Tanasie 49:03
Madalina Tanasie, CTO of Collibra, shares her insights on AI governance, data intelligence, and SaaS evolution. She highlights how advancements in AI have democratized technology and emphasizes the need for solid data governance. Tanasie also stresses the importance of meaningful work for engineers to drive innovation. Her perspectives offer valuable guidance in navigating the tech industry's rapid changes. Key takeaways from the podcast are: Embrace change and new technologies. Stay ahead by welcoming advancements, especially AI. Instead of fearing it, integrate AI into your operations enthusiastically and make it a core part of your strategy. Connect work to meaningful outcomes. Ignite passion in your leadership and team. Ensure that engineering work is tied to meaningful customer results, keeping your engineers motivated and engaged. Accept failure as part of the process. Focus on moving forward and view failure as a learning opportunity. Embrace setbacks as part of the journey to continuous improvement and problem-solving. Our Guest: Madalina Tanasie LinkedIn: https://www.linkedin.com/in/madalina-tanasie/ Website: https://www.collibra.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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CTO Confessions Brought to you by IT Labs
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Vijay Karunamurthy, Field CTO at Scale AI, joins CTO Confessions to discuss his career in AI and the future of generative models. Vijay shares lessons from early neural network research and his time at YouTube, where he helped build recommendation systems. He explains his role translating customer needs to product roadmaps and ensuring ethical, transparent AI development. The conversation explores AI's potential to enhance understanding of complex issues through multimodal interfaces. Vijay offers advice on entrepreneurship and gaining new perspectives through direct conversations. Key takeaways from the podcast are: Fine-tuning AI models for real-time use cases like robots and self-driving cars will democratize access to AI. Leveraging direct conversations with customers, researchers, and experts will help you gain new perspectives and challenge assumptions. Testing is paramount as it will determine how safe, usable, and effective AI will be in the future. Our Guest: Vijay Karunamurthy LinkedIn: https://www.linkedin.com/in/vjkaruna/ Website: https://scale.com/ Intro and background music: Craig MacArthur - Power Shutoff (www.youtube.com/watch?v=x74iB_jtauw)…
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