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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Shut Up and Wrestle with Brian Solomon
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Sisällön tarjoaa Arcadian Vanguard. Arcadian Vanguard tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Shut Up And Wrestle with Brian Solomon
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160 jaksoa
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Sisällön tarjoaa Arcadian Vanguard. Arcadian Vanguard tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Shut Up And Wrestle with Brian Solomon
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Shut Up and Wrestle with Brian Solomon
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1 Episode 157: Adam Pearce 1:03:31
1:03:31
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Hello, wrestling fans! It’s time for Episode #157 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes to the show, the General Manager of Monday Night Raw himself, Adam Pearce! Not only can Adam be seen on Raw each and every week, but he also happens to be a 5-time NWA World champion and an accomplished wrestler in his own right, and was happy to join Brian this week for a conversation on his time as champion, his role and philosophy as a wrestling coach, and just about everything from Nick Bockwinkel to Jey Uso. And yes, he even talks about wearing that jacket in tribute to Jim Cornette a few months back… Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 157: Adam Pearce appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 156: Remembering My Grandfather 2:06:29
2:06:29
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Hello, wrestling fans! It’s time for Episode #156 of Shut Up and Wrestle, with Brian R. Solomon! Something a little different this week, as by popular demand, Brian pays tribute to his grandfather, Anthony Salica. Often referred to on the show, Brian wanted to pay tribute to his late grandfather on the occasion of his recent 100th birthday. This week he shares his own reminiscences, plus a conversation with former boxer and boxing historian Ray McCormack–a former trainee of Mr. Salica’s–as well as some words from the man himself, taken from a 1993 interview Brian did with his grandfather back when he was in college. It’s an extra-long episode for an extra-special man, covering boxing, a little bit of wrestling, and the life of a man who was loved by all. Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 156: Remembering My Grandfather appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 155: Brandon Thurston 1:19:09
1:19:09
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Hello, wrestling fans! It’s time for Episode #155 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes wrestling’s leading financial reporter and analyst, Brandon Thurston of Wrestlenomics, to the show! Brandon joins Brian to discuss the business of professional wrestling, how attention to TV ratings have changed over the years, plus many other unexpected topics including blading, Vince’s weird terminology issues, and a whole lot more. Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 155: Brandon Thurston appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 154: Barry Rose 1:22:28
1:22:28
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Hello, wrestling fans! It’s time for Episode #154 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes collector and archivist Barry Rose of the Breaking Kayfabe podcast to the show! A longtime booster of the glory days of Florida wrestling, Barry joins Brian this week to wax nostalgic about the glory days of CWF, as well as other classic territorial wrestling of the ’70s and ’80s. It’s a far-reaching conversation on being a kid during the heyday of territorial wrestling that you won’t want to miss. Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 154: Barry Rose appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 153: Lou DiPietro 1:13:12
1:13:12
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Hello, wrestling fans! It’s time for Episode #153 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes his former WWE colleague Lou DiPietro to the show! Lou has worn many hats for WWE over the years, but some of the most fascinating stuff he worked on took place in the early years of the WWE Network. If you’ve ever wondered how and why things got uploaded, this is an interesting look at the inner workings of the home of so much classic wrestling footage. Plus there’s lots of talk on what made ’80s wrestling great, the importance of music, and why The Wrestling Album is STILL a classic. Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 153: Lou DiPietro appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 152: Fumi Saito 1:19:37
1:19:37
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Hello, wrestling fans! It’s time for Episode #152 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes leading Japanese wrestling historian Fumi Saito to the show! Brian and Fumi’s conversation focuses on a little-discussed topic: Gorilla Monsoon’s wrestling career in Japan, and the significance of Japan to his legacy. Plus there’s more on Japanese wrestling history, including the Baba and Inoki NWA/WWF title switches of the ’70s, and other topics! Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 152: Fumi Saito appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 The Best of Shut Up and Wrestle, Vol. 2 1:17:10
1:17:10
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Hello, wrestling fans! Join Brian R. Solomon this week for the Best of Shut Up and Wrestle, Vol. 2! To kick off 2025, Brian has once again pored over the archives of SUAW to bring you more of his favorite moments from the past three years. * RVD talks wrestling psychology and training with The Sheik * Brian and Mike Sempervive pay tribute to Ole Anderson * Gary Cappetta reminisces over being a young wrestling fan * Mike Chapman discusses the legacy of Frank Gotch * Mike Edison on why Andy Kaufman was the greatest wrestler of all time * A roundtable of former WWE employees remember Eddie Guerrero and Owen Hart * Brian relates the NSFW origins of the WWF scratch logo to John McAdam * A clip from Brian’s unforgettable archive interview with the late, great Terry Funk It’s another trip down memory lane this week on Shut Up and Wrestle! Stay tuned for a new episode next week. Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post The Best of Shut Up and Wrestle, Vol. 2 appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 151: Sidney Bakabella 1:25:26
1:25:26
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Hello, wrestling fans! It’s time for Episode #151 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes independent wrestling manager and wrestling history buff Sidney Bakabella to the show! Sidney and Brian get into the weeds on the timeless psychology of drawing heat, the origins of wrestling managers–including memories of Bobby Davis–plus how wrestling nostalgia brings us all together. Man Mountain Dean! Carlos Colon! The Von Erichs! Gary Hart! Name-drops galore this week on Shut Up and Wrestle! Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 151: Sidney Bakabella appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 150: Dave Meltzer 1:33:36
1:33:36
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Hello, wrestling fans! It’s time for the landmark 150th episode of Shut Up and Wrestle, with Brian R. Solomon! To honor the occasion, Brian welcomes the pioneering wrestling journalist and indispensable wrestling historian himself, Dave Meltzer of The Wrestling Observer Newsletter to the show! It’s a one-of-a-kind conversation that focuses on Brian and Dave’s love of the great wrestling of yesteryear, and how it made them lifelong fans, and you don’t to miss it. From Dave’s opinion of that classic Hackenschmidt footage, to the aura of Bruno, to growing up a fan of the territories, to some reappraisals of the past, some Vince stories as well as the Hall of Fame question of Gorilla Monsoon, it’s all here and more. Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 150: Dave Meltzer appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 149: Bruce Tharpe 1:15:43
1:15:43
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Hello, wrestling fans! It’s time for Episode #149 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes former NWA President Bruce Tharpe to the show! Bruce has spent a lifetime in the business, including living through the last glory years of the territorial era! Listen in for a conversation covering his memories of Florida, Houston, Japan and much more. From Cowboy Luttrall and Eddie Graham to Big Van Vader and Stan Hansen and all points in between, it’s all here this week on Shut Up and Wrestle. Shut Up and Wrestle is a production of the Arcadian Vanguard Podcast Network. The post Episode 149: Bruce Tharpe appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 148: Jeff Bowdren 1:40:14
1:40:14
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Hello, wrestling fans! It’s time for Episode #148 of Shut Up and Wrestle, with Brian R. Solomon! This week, Brian welcomes Jeff Bowdren of the Breaking Kayfabe with Bowdren and Barry podcast! Listen in for some convo on the Wrestling Observer Newsletter Hall of Fame, as well as Jeff and Brian’s takes on some of … Continue reading Episode 148: Jeff Bowdren → The post Episode 148: Jeff Bowdren appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 147: Kerby Strom 1:08:38
1:08:38
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Hello, wrestling fans! It’s time for Episode #147 of Shut Up and Wrestle, with Brian R. Solomon! This week, we head back to the Pacific Northwest with a visit from collector, historian and longtime listener, Kerby Strom! Brian and Kerby’s conversation goes all over the place, starting in Portland and Tacoma, heading to New York, … Continue reading Episode 147: Kerby Strom → The post Episode 147: Kerby Strom appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 146: The Blue Meanie Returns 1:19:07
1:19:07
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Hello, wrestling fans! It’s time for Episode #146 of Shut Up and Wrestle, with Brian R. Solomon! This week, one of Brian’s earliest guests, “Blue Meanie” Brian Heffron, returns to the show! It’s a conversation covering ECW, Paul Heyman and Meanie’s experiences in the WWF, as well as many of Brian’s memories of encountering legends … Continue reading Episode 146: The Blue Meanie Returns → The post Episode 146: The Blue Meanie Returns appeared first on Shut Up And Wrestle with Brian Solomon .…
Hello, wrestling fans! It’s time for Episode #145 of Shut Up and Wrestle, with Brian R. Solomon! This week, it’s the finale of Brian’s epic two-part conversation with the returning Joe Marotta of the Our Vantage Point podcast! Get ready for more unpacking of the classic 1980s/1990s WWF/WCW announcers, including the Art Donovan debacle, the … Continue reading Episode 145: Joe Marotta Returns, Part 2 → The post Episode 145: Joe Marotta Returns, Part 2 appeared first on Shut Up And Wrestle with Brian Solomon .…
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Shut Up and Wrestle with Brian Solomon
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1 Episode 144: Joe Marotta Returns, Part 1 1:06:14
1:06:14
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Hello, wrestling fans! It’s time for Episode #144 of Shut Up and Wrestle, with Brian R. Solomon! This week, prolific podcaster Joe Marotta returns to the show for the first of an epic two-parter! Buckle up for more in-depth nostalgia on the WWF commentators of the ’80s and ’90s, as well as some Attitude Era … Continue reading Episode 144: Joe Marotta Returns, Part 1 → The post Episode 144: Joe Marotta Returns, Part 1 appeared first on Shut Up And Wrestle with Brian Solomon .…
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