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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
IRIS Global Audio | Rolland & Heidi Baker
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Sisällön tarjoaa IRIS Global. IRIS Global tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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15 jaksoa
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Manage series 33283
Sisällön tarjoaa IRIS Global. IRIS Global tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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×Personal testimonies and amazing stories abound as Iris' Will Hart preaches on the wonder of impartation at the 2017 Live to Love conference in Torrance, CA.

1 It's All About Jesus (and Laughter)!!!- Rolland Baker 1:14:00
1:14:00
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Our joy comes from being in love with Jesus and it's actually effortless to be in love! Laughter is the fruit of joy and its actually OK to laugh, even in church! In this podcast, Rolland shares many stories and testimonies from over the years of his and Heidi's life on the mission field. Circumstances can be hard, we may even have to endure suffering, but our faith is more precious than gold and our true life and joy is in him in eternity!!! He is enough to sustain us through anything and everything!…
The people of God must trade in their short sightedness for an eternal perspective and re-adopt the values and priorites of Jesus Christ. We must be prepared to have our faith tested and proven to be real and genuine in the midst of conflict and adversity. Real freedom, joy, and peace are found in constantly proving our love for Christ as we await Judgement Day.…
In this race of faith, we are called to not just start well, but to finish strong with courage and with joy. The God who so loves us has prepared a banquet for us, so let’s not settle for crumbs. We can only start loving when we know how much our Father God loves us. Let our focus be on Jesus and do not lose heart or give up.…

1 Rolland Baker at Harvest Rock Church 1:50:16
1:50:16
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Revival is to come alive again and being really alive in every way requires true freedom. Wouldn't you like the freedom to get as close to God as you want and to get as excited about Him as you want? What if the most important thing in the world to you was your relationship with God? Jesus is full of life and full of surprises. The more you know Him the more you will really be alive and free.…

1 It's All About Jesus- Rolland Baker 1:29:43
1:29:43
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Christianity is simplified in the revelation that everything is all for and only for Jesus. To love and enjoy Him and be loved by Him is our greatest calling and purpose, let all else fall away.

1 Don't Love the World, Love People in the World- Heidi Baker 1:11:29
1:11:29
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Heidi Baker at Harvest Rock Church in Pasadena, CA- Revival Alliance Conference
Heidi Baker in Oxford, England
Rolland explains IRIS Global's third core value: We look for revival among the broken, humble and lowly, and start at the bottom with ministry to the poor. God chooses the weak and despised things of the world to shame the proud, demonstrating His own strength and wisdom. Our direction is lower still.…

1 Core Values One and Two- Rolland Baker 1:18:44
1:18:44
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Rolland explains IRIS Global's first and second core values. Core value one: We understand that we can find God and can experience intimacy, communication and companionship with Him in His Presence if we share His love for righteousness. Core value two: We are totally dependent on Him for everything, and we need and expect miracles of all kinds to sustain us and confirm the Gospel in our ministry.…
Heidi Baker in Oxford, England
Heidi Baker in Oxford, England
Heidi Baker at St Aldates in London, England
Heidi Baker at St Aldates in London, England
Heidi Baker at St Aldates in London, England
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