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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Crypto Coin Minute
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Manage series 3330480
Sisällön tarjoaa David Souza. David Souza tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
A daily audio show on Crypto Currencies and Blockchain, with news on Bitcoin, Etherium, GoByte, Litecoin, Bitcoin Cash and many other crypto coins.
…
continue reading
2118 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 3330480
Sisällön tarjoaa David Souza. David Souza tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
A daily audio show on Crypto Currencies and Blockchain, with news on Bitcoin, Etherium, GoByte, Litecoin, Bitcoin Cash and many other crypto coins.
…
continue reading
2118 jaksoa
Minden epizód
×SEC Crypto Task Force Meets With Robinhood to Discuss Digital Asset Regulations Jack Dorseys Block looks to settle with New York on money laundering claims Illinois Senator Proposes Bill to Regulate Crypto ATMs Nationwide
Celo, Chainlink, Hyperlane, and Velodrome Launch Cross-Chain Super USDT Stablecoin on OP Superchain Litecoin Trading Activity Increases Over The Past Month Potential LTC ETF Draws Speculation South Dakota Follows Montana's Lead, Throws Water on Bitcoin Reserve Plans
Technical Indicator Shows Ongoing Rally For Dogecoin Despite Bearish Developments Bybit releases blacklisted wallets API to aid recovery program Cyber Thieves Convert a Segment of Bybit Loot Into Bitcoin
ETF approval will help Solana break the memechain narrative South African Firm Altvest Capital Adds Bitcoin to Treasury FBI Cracks $290M Crypto ScamTrade Coin Club Exposed President Trump Declares End to Bidens Crypto War, Pledges US Bitcoin Dominance
North Koreas Lazarus Groups Sophisticated Tactics Behind $1.46B Bybit Crypto Heist Russias Supreme Court Moves to Classify Crypto as Property Outlight AI Leveling the playing field for retail crypto traders
Coinbase CEO Sees Meme Coins as Gateway to Mass Crypto Adoption Strategys Michael Saylor says the US should aim to hold 20% of Bitcoin Woman who defrauded Bybit of $5.7 Million gets 10 years in prison
Coinbase urges Congress to act on crypto regulation or risk innovation exodus Pump.fun Activity Cools as President Mileis Solana Meme Coin Fiasco Unfolds Crypto Market Maker Wintermute Eyes US Growth With New OTC Products
Coinbase execs hit with stockholder suit claiming they downplayed bankruptcy risks Indian Authorities Seize $190 Million Tied to BitConnect Crypto Scam
Hackers Impersonate Saudi Crown Prince to Launch Fake Memecoin Bitcoin Staking Platform Core Joins Crypto Lender Maple and Custodians BitGo, Copper, Hex Trust
Sleuth says new evidence links Jack Dorsey to Bitcoin like never before Australian regulators blitz hits crypto exchanges, money remitters
Hashflare Operators Plead Guilty in Massive Fraud Case FBI Saves 4,300 Crypto Victims, Stopping $285M in Devastating Losses Argentine President Embroiled in Controversy After Crypto Coin Promotion Turns Sour
Las Vegas man accused of running $24M crypto-linked Ponzi scheme SEC asks for 28 more days to respond to Coinbase's appeal
Robinhood CEO says innovation-friendly US crypto policies a tailwind for firms future Coinbase revenue hit $2.3B in Q4 as Trumps win boosted crypto trading GameStop Stock Price Pumps After Report of Bitcoin Buying Plans
Blast Exposes Illegal Bitcoin Mining Setup in Malaysia CluCoin founder asks to be spared prison for $1.1M fraud scheme OpenAI CEO Sam Altman says GPT-5 is coming in matter of months Texas lawmakers refile Bitcoin reserve bill, adding room for more crypto
IRS wants court to toss crypto execs appeal over bank record summons LinksDAO Plans to Launch a Community Token on Base Trump Nominates Crypto Advocate Brian Quintenz to Lead CFTC
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