Globally Speaking podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/this-is-womans-work-with-nicole-kalil">This Is Woman's Work with Nicole Kalil</a></span>

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This Is Woman's Work with Nicole Kalil

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1 day sitten1d ago

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Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today. With confidence and the occasional rant. From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's woman, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you. We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules. Who runs the world? You decide. Learn more at nicolekalil.com

Globally Speaking

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Sarjan koti•Feed

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

157 jaksoa

#MBA #Business #Podcasting Education #RWS

Globally Speaking

updated 7 päivää sitten

Jaa

Sarjan koti•Feed

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

157 jaksoa

#MBA #Business #Podcasting Education #RWS

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Creative Series: Stories with heart — the art of storytelling

7 päivää sitten

Toista Myöhemmin

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In this special Creative Series edition of Globally Speaking, join us as we dive into the art of storytelling with James Murphy, founder and Creative Director of London’s Hocus Pocus animation studio. Explore how James and his team expertly blend visual storytelling with linguistic finesse to craft authentic, culturally sensitive narratives that resonate with global audiences. James shares Hocus Pocus’ commitment to authenticity in projects like the BAFTA-nominated series Ready Eddie GO!, produced for Sky Kids, which features the real voices of autistic and neurodiverse children from around the world. He also offers insights on how to approach translation and adaptation thoughtfully when working with such meaningful content. In this exclusive conversation with our Creative Director, Stuart Davison, James also dives into the evolving role of emerging technologies like AI in storytelling - including his perspective on AI-generated voices and their potential impact on the creative process. Tune in to discover how creativity, cultural empathy, and powerful narratives come together to truly connect with audiences.…

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Women leading the way - Breaking barriers in AI and Tech

7 weeks sitten

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Happy International Women's Day! In this special Globally Speaking episode, our host Amanda Newton, President of Global Content Services at RWS, sits down with three remarkable leaders in AI and technology: • Pia F. Bresnan, Senior Globalization Manager at Uber • Giselle Tran, Senior Manager, Language Experience & Technology at Sage • Jennifer Vela-Valido, Localization Quality Program & Innovation Manager at Spotify and Chapters Program Director at Women in Localization Together on this special episode, they explore their unique career journeys, the challenges they've overcome, and the triumphs they've celebrated in an industry long dominated by men. Hear their perspectives on how women and gender-diverse individuals can shape the future of AI, advocating for equitable representation, and ensuring technology serves diverse global communities. Gain insights into navigating gender biases, fostering inclusivity, and the importance of curiosity and mentorship. Join us for an inspiring conversation on resilience, leadership, and the power of representation. Be part of the movement to foster a more inclusive and innovative tech industry this International Women’s Day!…

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Creative Series: The double-edged sword — the role of AI in human creativity

10 weeks sitten

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How does one of the world’s most renowned design platforms make design accessible to users in over 190 international markets and in 106 languages? Our host, Stuart Davison, Creative Director at RWS, is joined by Michael Levot, Head of Localization and Internationalization at Canva, as they answer this question and explore the pivotal topics of creativity, accessibility, trust, and representation in an AI-driven world. Discover Michael’s views on the future of localization, their take on the impact of AI on human creativity, and their insights on navigating the interplay of bold creativity, authenticity, and trust. Finally, get an exclusive behind-the-scenes look at how Canva tackles the challenge of creating standout global content at lightning speed—while honoring cultural nuances and ensuring a lasting impact on users worldwide. We're also proud to announce... We are the Official Creative Localization Partner for Canva Create 2025, where we’ll join industry giants like Amazon Web Services (AWS), LinkedIn, Intuit Mailchimp, Dropbox to explore how creativity and technology intersect to shape the future of creation: https://www.canva.com/canva-create/…

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How is AI reshaping the eLearning landscape?

14 weeks sitten

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In this episode of the Globally Speaking Podcast, Cassandra Prieto, Sr. Director, Client Services at RWS, and Dominique Biliato, VP of Learning Operations at SAI360, discuss how SAI360 is leveraging AI to revolutionize the eLearning space and enhance customer benefits. Dominique shares how SAI360 empowers organizations worldwide with integrated ethics, governance, risk, and compliance software, supported by an extensive eLearning library in over 70 languages. She dives deep into the transformative role of AI in compliance and ethics training, addressing both the challenges and the rewards of incorporating AI into their operations, and also reveals how adopting Evolve by RWS has helped them stay at the forefront of the AI revolution. Discover all the innovative trends reshaping eLearning, from the rise of microlearning to the use of AI for translation and content creation, all while maintaining stringent quality and compliance standards. Dominique also offers insights for the next generation of localization professionals, emphasizing how technology can help create scalable, future-ready processes.…

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AI Dialogues: The human edge in AI

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In this episode of the Globally Speaking Podcast on the future of human-machine collaboration, Emma Fisher, Vice President of Global Marketing at RWS, sits down with Melanie Peterson, Senior Program Director of Train AI at RWS, to discuss the essential role of the human touch in AI development. As AI technology continues to evolve, the need for ethical standards in data training becomes increasingly vital. Melanie underscores the necessity of subject matter experts in ensuring AI models are unbiased, accurate, ethical, and diverse. Discover the risks of relying solely on AI-generated data through some of her real-world examples, highlighting the dangers of AI going unchecked - when humans are excluded from the process. Listen to the episode for tips on how to develop and deploy AI with care - ensuring that it serves humanity effectively and responsibly. Discover more about Genuine Intelligence, the Future of Human-Machine Collaboration: https://www.rws.com/about/genuine-intelligence/…

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Unlocking success: How Hyatt partnered with Unboxed and RWS to create a more inclusive global learning strategy

20 weeks sitten

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In this new episode of Globally Speaking, host Lenny Grinberg, VP of Sales at RWS, sits down with Christopher Auteberry, Director of Commercial Learning and Development for Americas at Hyatt Hotels, and Dave Romero, Co-founder and President of Unboxed Training & Technology. They recount their unexpected meeting at a Learning & Development event that sparked a powerful partnership, leading to a transformative collaboration where Unboxed and RWS supported Christopher in crafting and localizing a comprehensive learning and development strategy for Hyatt’s global workforce. Join them as they explore the essential role of building meaningful professional connections. You’ll be inspired by their journey and insights, and as a special bonus at the end of the episode, hear their contrasting views on AI in today’s fast-changing landscape. Tune in for insights and stories that highlight how true partnerships can drive success!…

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AI Dialogues: Exploring the evolution of Generative AI with AWS

24 weeks sitten

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Are you ready to jump into the future of AI? In this new episode of our Globally Speaking podcast, join RWS's Çetin Amirak and AWS's Andrea Frio as they explore the exciting evolution of generative AI, from experimentation in 2023 to full-scale production in 2024. Discover how generative AI is transforming customer experiences, supercharging productivity, and sparking creativity - but don’t overlook the indispensable role of high-quality data in achieving success. Are you wondering how to tackle new challenges like AI “hallucinations”? Our hosts reveal innovative strategies, including prompt engineering and retrieval augmented generation (RAG), to ensure your AI projects thrive. And as an added bonus, get a sneak peek into emerging trends like “agentification” that are shaping the future of the AI landscape. Tune in for invaluable insights that will empower you to leverage generative AI for groundbreaking innovation.…

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AI Dialogues: How to build trustworthy content and win your clients’ confidence with RAG

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How can AI enhance author productivity by automating repetitive tasks, allowing you to focus on the creative aspects of your work? How do you navigate the murky waters of AI-generated misinformation? And how can you foster an environment in which your clients can trust your content? The stakes are high for businesses looking to implement AI and large language models (LLMs) – almost half (47%) experience at least one AI project failure. In this new episode of the Globally Speaking Podcast dedicated to the theme of content confidence, Frank Closset, Head of R&D for Tridion at RWS, and Emma Fisher, VP of Global Marketing at RWS, discuss how Retrieval Augmented Generation (RAG) could be the key to cultivating customer trust. Discover more about [Tridion Docs](https://www.rws.com/content-management/tridion/tridion-docs-best-ccms/?utm_campaign=Tridion&utm_content=305052678&utm_medium=social&utm_source=linkedin&hss_channel=lcp-12582389) Learn more about the future of human-machine collaboration and our philosophy on the power of the two combined, which we call [Genuine Intelligence](https://www.rws.com/about/genuine-intelligence/).…

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Empowering every translator: our commitment to inclusivity and accessibility (Part 2)

36 weeks sitten

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This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio. Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired language specialists. Hear about Anna Rita‘s experience as a blind user of Trados and other CAT tools in the second part of the episode. The latest version of the industry-leading CAT tool, Studio 2024, includes exciting new features that improve accessibility, democratize access to generative AI and increase management capabilities. Learn more about it here: [Trados](https://www.trados.com/)…

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Empowering every translator: our commitment to inclusivity and accessibility (Part 1)

37 weeks sitten

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This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio. Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired language specialists. Hear about Anna Rita‘s experience as a blind user of Trados and other CAT tools in the first part of the episode. The latest version of the industry-leading CAT tool, Studio 2024, includes exciting new features that improve accessibility, democratize access to generative AI and increase management capabilities. Learn more about it here: [Trados](https://www.trados.com/)…

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Artificial Intelligence: it’s not an ‘IF’ but a ‘WHEN’

41 weeks sitten

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In our latest episode of the Globally Speaking Podcast, join Francisco Gomez, CEO of Factum Global, as he sits down with Jordan Cockrell to share some insights into what’s on the minds of today’s CEOs. Find out why most leaders are optimistic about the role of AI, cyber security and digital transformation and learn why 84 % of them see geographic expansion as a way to diversify risk and look for the next opportunity. The future can be a little scary and managing the risks of integrating cutting-edge technology and entering new markets is crucial. But what’s the risk of NOT embracing these changes in a world where cross-border business is easier than ever? Learn more in this podcast! If you want to check the Factum Global survey Francisco is talking about, click here: https://factumglobal.com/business-sentiment-survey-q124/…

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AI Dialogues: can AI truly understand the world?

44 weeks sitten

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Have you ever wondered how many colours the human eye can distinguish? Around 1 million! Yet, language only has about 12 basic colour terms to describe them. This leads us to the question: Can AI truly understand our world if it relies solely on linguistic training data? The reality is that language is an abstraction – an oversimplification of the world that doesn’t contain all the information humans have, such as visual or auditory information. So we cannot achieve true intelligence by training a model purely with language data. Listen to our latest Globally Speaking episode as Marina Pantcheva and Emma Fisher dive deep into the theme of ‘GENUINE INTELLIGENCE™’, and discover why we need to use AI as a tool that enhances human capabilities but does not replace them. Download your report on GENUINE INTELLIGENCE™, the future of human-machine collaboration: https://hubs.ly/Q02ChdfX0…

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How do you unlock mutual understanding in crisis situations around the world?

1 year sitten

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Digital services (and digital access to information) are an increasingly important means of helping marginalized groups in emergencies. But, as you can imagine, there are many barriers preventing equal access to online information and apps. For instance, when international humanitarian organizations offer services in only international or official languages, many minority language speakers are excluded. Aimee Ansari, CEO, and Ellie Kemp, Head of Research, Evidence and Advocacy at CLEAR Global did us the honour of visiting our Globally Speaking studio to share with us the first results of a research project on language in digital inclusion. Listen to their fascinating insights – such as the intriguing phenomenon of certain minorities using fintech solutions, like mobile money, in languages they don't fully understand or can't read. They also explore how reliance on technology in a narrow range of languages can exacerbate the vulnerability of already marginalized populations.…

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From dream to reality: shaping the future of localization with AI

1 year sitten

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“Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and just-in-time localization is a key component of this hyper-personalized approach to communication”. Listen to Loïc Dufresne de Virel, 25-year industry veteran and head of localization at Intel, who couldn’t be more enthusiastic about recent AI developments and their impact on customer experience. Loïc explains, however, that the key to effectively capitalizing on this major transformation lies not only in the choice of AI but in the ability to integrate it into existing processes at multiple levels. Assigning a specific natural language processing task to an AI worker is relatively easy. The real challenge lies in the compatibility with other technologies, the ability to deploy AI capabilities at scale, and the requirement to support complex content formats - in parallel with the development of more flexible workflows based on AI-generated outcomes. Knowing how to strike the right balance between AI-enabled automation and the human touch, each complementing and augmenting the other, is undoubtedly the key to turning content localization into a significant driver of incremental revenue.…

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AI Dialogues: exploring the significance of training AI models

1 year sitten

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It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the accuracy and effectiveness of machine learning models? The more diverse and representative the data, the better the AI model can perform in terms of nuance. Did you ever wonder how to ensure that AI discerns what Americans would wear to a wedding? And what people would wear in Asia, Europe or Africa, taking into account the specificities of each country? In this enlightening AI dialogue episode of our Globally Speaking podcast, Melanie Peterson - Program Director for Train AI at RWS - joins Vasagi Kothandapani to discuss how she tackled one of her biggest AI challenges: a rating and labelling data project for western-style womenswear using resources in the APAC region only, where the raters were 80% male. Melanie unpacks the intricacies of her mission, shedding light on how she explains what she does to her family and friends, why a rocket scientist or a chef might have been involved in one of Train AI's latest data training projects, and what exactly we mean by data collection, data creation, data annotation and sentiment analysis. Get ready for a captivating exploration into the heart of AI.…

Globally Speaking

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What is cosmolocalization and how does it impact the metaverse

3 years sitten

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In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking, Immersive Virtual Reality and Augmented Reality (XR) technologies, for a fascinating discussion around cosmolocalization and the metaverse. Listen to Andrew and Vangelis introduce the concepts of the metaverse and the emerging technologies that impact the localization industry, including cosmolocalization.…

Globally Speaking

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Rethink your globalization data strategy with VMware

3 years sitten

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In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging business data to build the roadmap of product globalization at VMware. In this conversation, we explore how to pick relevant data metrics, working with limited data resources and budgets, how to grow your localization scope, and much more. Tune in and get inspired to update your localization data strategy. Globalization Strategy Playbook:…

Globally Speaking

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The Story Behind the Globalization Strategy Playbook

3 years sitten

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In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development program for product and marketing at Pinterest. Francesca tells us the story behind how twelve localization industry leaders came together to write the Globalization Strategy Playbook. The playbook attempts to connect the strategic-thinking process to real-life situations. Tune in and brainstorm how to turn your globalization strategy journey to global success for your multilingual customers and your company. Check out the globalization strategy playbook [here](https://github.com/GILT-Forum/Globalization-Strategy-Playbook/blob/main/english/playbook.md).…

Globally Speaking

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Is Language Operations the Future of Localization

3 years sitten

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In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this conversation, we explore the evolution of localization and if Language Operations is the right step forward for the industry. Tune in and let us know if you agree or disagree if Language Operations is the next frontier for localization.…

Globally Speaking

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Masterclass in SEO localization with TranslaStars

3 years sitten

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In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists and translators, including a bootcamp course for SEO localization. Tune in and get a masterclass on what is SEO localization, how to be culturally relevant in your SEO strategy, debunking the myths of common SEO best practices, and much more.…

Globally Speaking

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Realities of Implementing Continuous Localization at Dell

4 years sitten

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In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their honest experience upgrading and implementing continuous localization. Tune in and learn all about the benefits and challenges Dell faces moving to a continuous localization model.…

Globally Speaking

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The Past, Present and Future of the Globalization and Localization Association (GALA)

4 years sitten

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In this episode of Globally Speaking, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She speaks about the origins of GALA and its important role in supporting its members by addressing the challenges of the localization industry. Tune in to hear all this and more.…

Globally Speaking

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Tactics and Trends in SEO

4 years sitten

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In this episode of Globally Speaking, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide. She talks about the importance of going local with your SEO strategy and tactics and how tools factor into the world of SEO. Tune in to hear all this and more.…

Globally Speaking

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A New Way to Look at Quality

4 years sitten

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In this episode of Globally Speaking, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks about the importance of language quality, how to change the business perception of a quality programme from a cost to an investment and the effect machine translation (MT) is having on quality. Tune in to hear all this and more.…

Globally Speaking

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Localization Leadership in the Tech Industry

4 years sitten

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In this episode of Globally Speaking, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with 18 offices across five continents. She talks about her experience with building a localization program from scratch, working in Japan and her leadership role in the non-profit organization Women In Localization. Tune in to hear all this and more.…

Globally Speaking

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Hyper-personalization and Selling to Markets of One

4 years sitten

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In this episode of Globally Speaking, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and more.…

Globally Speaking

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Getting a Handle on SEO

4 years sitten

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In this episode of the Globally Speaking, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development consulting firm specializing in SEO. He discusses the current trends in SEO, the future of search and how your website can stay “SEO healthy” and at the top the search rankings. Tune in to hear all this and more.…

Globally Speaking

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Accessibility and the Future of Video Localization

4 years sitten

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In this episode of Globally Speaking, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that specializes in media content. He talks about accessibility and the importance of subtitles for both foreign and native language versions, as a tool to increase audience engagement and ROI. Tune in to hear all this and more.…

Globally Speaking

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How Planet Word Museum in DC Celebrates Words and Language

4 years sitten

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In this episode of the Globally Speaking, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and language. Based in Washington, D.C., it focuses on promoting literacy and multilingualism and celebrating the diverseness of languages everywhere. Tune in to hear all this and more.…

Globally Speaking

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How User Experience Drove Localization at a Start-up

4 years sitten

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In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied to accelerating growth, rather than be an afterthought. We also discuss why excellent customer experience (CX) is paramount, how it is impacted by translation and how product adaptation might be required. Tune in to hear more!…

Globally Speaking

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The journey from translator to launching a language services provider. An insider’s view.

1 year sitten

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In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as she explains how she started out as a translator and language specialist and ended up opening her own language services agency, completing a full cycle of professional development. As she explains, in her early days in the localization industry, the role of a language specialist was nebulous. Like many of her peers at the time, Rosario had to navigate, figure everything out as she went along and fill in the gaps left by other people's undefined job descriptions. Discover how her passion for technology led her to set up her own LSP, where she pioneered with post-editing processes and machine translation – long before these advances gained global recognition. And finally, discover why sometimes it’s not about the quality of the translation but more about the quality of the business outcome.…

Globally Speaking

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What everybody wants is everything in their own language

1 year sitten

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There are so many things you'd miss out on if someone hadn't taken the time to translate them... the best literature, the trendy Netflix shows or the instructions for your medicine. Plus, learning a language so you can have a conversation with someone from another country that you wouldn't otherwise be able to understand, or so you can understand music in another language, is so powerful. These are just some of the reasons why Melanie - who likes to think of herself as a cultural correspondent - decided to become a language specialist and unlock global understanding to ensure that every piece of content resonates appropriately with its audience. In the next series of our Globally Speaking podcast, we take a closer look at all the layers of the localization supply chain. In this first episode, discover the world of probably the most important player: the translator, who we now call the language specialist! Find out about her experience with Trados and other translation software, why she thinks AI won't replace humans and what pressure she's currently feeling in the market.…

Globally Speaking

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Over delivering at localization for Under Armour

1 year sitten

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How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges? Is there a translation policy in place? What needs to be translated, and into which languages? Who is responsible for reporting and the communication around it? Find out what Renée Lemley, former Global Copy Director at Under Armour, has to say about her experience of setting up a brand-new localization process at Under Armour and why she believes the secrets lie in the brand voice. In this episode of Globally Speaking, she explains to our host, Jordan Cockrell, that it is essential to have a language service provider who is fully engaged on the client’s side and who shares a strong agreement on the partnership. As Anthony Burgess, author of a Clockwork Orange, explains: “Translation is not just about words, but about making a whole culture intelligible.” It's about translating emotions and a part of the culture, and that's the magic of what LSPs do.…

Globally Speaking

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Unlocking the grid: the fascinating story of what3words' unique localization journey

2 years sitten

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‘Hurt. Soap. Blows.’ In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today. But now we're wondering what those three words would be like in French. Well, if we switch languages, it becomes ‘Gîte. Lavande. Aviron.’ There are so many situations in life where you need to tell someone exactly where you are, but you don't have the tools to do so. what3words has divided the entire world into 3-meter squares and assigned each of those squares a unique 3-word address, which is a very human friendly way of describing it to someone you're talking to. Listen to Jamie Brown, Chief Language Office at what3words, describe how they help deliver post in favelas but also save lives in the context of their collaboration with emergency services around the world, thanks to the app being available offline. In this episode, you'll discover the unique localization process that what3words had to develop because words are literally their product and the tool for talking about their product, and because, among many other examples, one word in English can become 3 words in French.…

Globally Speaking

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AI Dialogues: humans vs. LLMs’ language learning

2 years sitten

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It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one of the most profoundly human characteristics on earth, it explains why we tend to compare LLMs like GPT or PaLM (Bard) to humans, and even attribute emotions to them. But in the same way that we don't expect an airplane to flap its wings like a bird, or a submarine to swim by using wave-like movements like a fish, it's important to remember that LLMs do not use language the way humans do. They are an immensely useful invention to generate language but are blind to experiences that aren't encoded in language and have no true emotional understanding. Listen to this fascinating discussion between Vasagi Kothandapani, Bart Maczynski and Marina Pantcheva in our latest Globally Speaking Podcast episode and learn all about the fundamental differences between language learning in LLMs and humans and how we can encode ethics in AI.…

Globally Speaking

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Scaling success with Linde: How localizing eLearning programmes engaged 8,000+ employees in just one year

2 years sitten

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Have you ever heard of gas technology? And how it impacts our everyday life?\ Well, Linde's gas and technologies are used, among other things, in Coca Cola, for oxygen masks and... to cool and freeze pizzas! In this latest episode of the Globally Speaking podcast, Jordan Cockrell and Dora Jakopović sit with Lauren Wojtaszek and Manja Konschak-Steffes to talk about how they trained over 8,000 employees in a bit more than a year with their internal eLearning programme and why making it available in local languages played a key role in engaging learners and helping them feel seen and understood.…

Globally Speaking

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Localization lead on Google's International Growth Team

2 years sitten

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When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch. Similarly, a client in the US would like to see large streets in his advertising videos. A Parisian, on the other hand, would be more impacted by a landscape with narrow streets. In this latest episode of the Globally Speaking Podcast, Marine Esquenet is joined by Richard Cronin, Localization lead at Google, to discuss how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally. Also find out what Richard has to say about the impact of the transition to AI on Google, on the industry in general, and on the new media Google has to work with.…

Globally Speaking

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Qualtrics - how to introduce empathy to your customer experience

2 years sitten

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You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things are now changing. According to our latest research, 58% of global consumers now trust global brands with a localized online presence equally to those with a physical presence. That’s an incredible opportunity when you think about it – over half of consumers are willing to trust you, if you get your customer experience right. Globally Speaking is joined by the ‘CX Leader of the Year’, James Scutt -Principal XM Catalyst at Qualtrics XM Institute and recognized as one of Europe's leading Experience Management experts - who offers his unique perspective on how brands can open up global opportunities by simply getting their customer’s experience right, showing empathy and focusing on the human touch. He also highlights the common CX pitfalls of businesses, giving examples of where they’ve gone wrong and how they’ve won their customers’ trust back.…

Globally Speaking

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Product localization in China: pitfalls and exciting trends

2 years sitten

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A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business, ensure that you are speaking to users in their own language and impacting their customer journey in a culturally relevant way? In this episode, Marine Esquenet talks to Zhongjun GE, head of the localization team at ByteDance, who explains how China-based companies approach their localization strategies and what the most common pitfalls are for them when embarking on the internationalization journey. He also shares three main localization trends emerging in China when it comes to engaging with international audiences.…

Globally Speaking

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How can cultural savvy (or the lack of it) make or break a global campaign?

2 years sitten

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In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a name that no current machine translation could fathom: Gui Mo Ba, which could be translated as ‘the invincible juggernaut’. Why? Because one size doesn’t fit all when it comes to translating according to cultures. That’s when transcreation works its magic for brands, slogans and marketing content. Listen to transcreation specialist Sheryl Sze, who’s worked with major brands such as Sotheby’s and Deliveroo. Sheryl outlines how technology and humans can work together to achieve the right equilibrium – and why, it’s optimal that transcreation is included at the early stages of content development.…

Globally Speaking

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Language. The secret behind IKEA's success

2 years sitten

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How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to translate your all your content – particularly your product names – into local languages. But not always. Take IKEA as an example. The company’s products are listed in Swedish across many of its foreign language websites, including France, UK and Spain. In this episode of Globally Speaking we speak to Anna Golubeva, Translation Specialist from IKEA translation team, about the approach they take to engaging with international audiences, the role of language and how – despite not translating all their content – they’re still able to unlock global understanding.…

Globally Speaking

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In Understanding We Trust

2 years sitten

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You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A recent survey revealed that nine in ten consumers feel that brands must show their understanding and appreciation of national identity and culture – but only 23% feel brands understand are actually doing so. Given our reliance on digital – isn’t it about time that brands make the effort to demonstrate they understand us? We speak to Michael Brennan, Ingenious8, about his research report, ‘Unlocked 2023: In Understanding We Trust’, which questioned 6,500 customers across 13 countries about their global customer experiences. Michael delves into the findings, key themes emerging from the research and explains why now is the time for brands to invest in their underlying technology and services in order to deliver on their customer experience promises.…

Globally Speaking

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We’re humans. We want to connect.

2 years sitten

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It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to connect with them, according to research. But, to connect with consumers you need to build trust, communicate clearly and consistently – in their own language – and across their device of choice. When you have millions of customers, how can you ensure that you’re connecting with them individually in a way that builds trust? Here we speak to Paul McCabe, VP of Customer Experience at Roland Corporation’s, about the power of language and its role in customer excellence. Paul also discusses his company’s journey, from being completely dependent on human translation to building a machine-led localization service that delivers on the expectation that the customer experience should always align with the brand.…

Globally Speaking

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Culture and context. Never overlook the basics.

2 years sitten

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Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled garage doors take off? Most likely not – most of the population live in apartments. This crude example shows that, despite an optimistic outlook, a target market could prove to be a huge risk. In this episode, Maria Schnell, RWS’s Chief Language Officer, explains why it’s critical for companies to fully understand – on a deep level – the culture and context of their audiences. And why these two pillars need to be part of the foundations of any growth strategy. She will also give examples where clients have seemingly overlooked the basics, and what can be done to ensure that companies always put culture and context at the centre of their customer engagement strategy.…

Globally Speaking

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Understanding you, understanding me. How brands can unlock global understanding

2 years sitten

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Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalised experiences. And they want of this own language, 24/7, and on any device. In short, they want to understand you – and they want you to understand them. But how can companies unlock this level of understanding? Let’s break it down. Firstly, you need to have a relationship with your customer to unlock understanding. But you can’t build a relationship without trust. And you can’t build trust without communicating. This means that the language used across your communications needs to meet three criteria. This episode will explore the three criteria required to unlock global understanding: * Culture: A deep understanding you only get from humans * Content: Tech to understand data, channels, formats. Need to adopt a data-led marketing approach * Consistency: Provide same experience, language, terms etc across any channel customers choose…

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