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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The HR Investigations Podcast
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Manage series 3457255
Sisällön tarjoaa RPC HR. RPC HR tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The HR Investigations Podcast: Exploring the Issues, Challenges, Strategies, and Solutions New episodes available bi-weekly
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45 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 3457255
Sisällön tarjoaa RPC HR. RPC HR tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The HR Investigations Podcast: Exploring the Issues, Challenges, Strategies, and Solutions New episodes available bi-weekly
…
continue reading
45 jaksoa
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×Ep: 44: HR Insights: The Data Speaks In this episode, podcast host Natalie Ivey discusses some of the data from the 8thannual employee relations benchmark study provided by software company, HR Acuity. Natalie shares important information regarding the trends noted in the benchmark study such as organizations seeing sharp increases in allegations of policy violations, behavioral issues, discrimination, harassment, and retaliation allegations. Key topics: Examining 3 Key Trends from the 8th Annual Employee Relations Benchmark Study: Policy violations, behavioral issues, discrimination, harassment or retaliation allegations and EEOC charges reached their highest levels since 2018 Mental health issues continued to be the primary factor behind case volumes, with 70% of organizations attributing increases to mental health-related challenges Organizations are starting to respond to continually growing case volumes by examining data to identify patterns and predict and prevent future issues Reviewing strategies on how to address the increase in allegations and increasing employee relations’ case volumes Examining the importance of using data and analytics to drive meaningful organizational change Examining the increase in mental health issues to more clearly define root causes and develop action plans to reduce employee complaints Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
In this episode, podcast host Natalie Ivey discusses her observations of capacity issues and the stress and strain that is affecting HR and Employee Relations professionals. Natalie shares some sage advice in taking ownership of one’s workload, assessing leadership support or lack thereof, and some best practices in reducing stress levels and improving one’s state of well-being. Key topics: Examining workloads for HR and ER and increasing caseloads Discussing the need to get real with oneself and size the capacity problem Examining why “suffering in silence” is a lousy strategy Evaluating the importance of documentation, specifically action steps in managing cases to accumulate historical data Examining how historical data becomes a platform for meaningful change Reviewing the differences in negotiating styles for “managing up” with leadership to obtain the necessary resources Natalie shares exciting news: Launch of the 2nd edition of How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals in April 2025 Launch of the How to Conduct Internal Investigations: A Practical Workshop for HR & ER Professionals Launch of the rpchr.com website in March 2025 Launch of the new RPC Academy, an online training portal at rpchr.com with access to Natalie’s content, launching in April 2025 Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In this episode, Natalie Ivey “talks shop” with special guest, Michele O’Neil, the Senior Director of Work Environment with Marriott International. Michele is a seasoned veteran with over 37 years in human resource management and employee relations. Natalie discusses with Michele the current trends in employee relations, particularly in the hospitality industry. Key topics: Allegations of harassment and bullying Employees increasingly reporting issues that are increasing their anxiety and affecting their mental health Managing work/life balance Performance Management issues Best practices in leadership to minimize the risk of employee relations’ issues Consistency in enforcement of organizational policies Training leaders on the ADA to ensure they understand the “dos and don’ts” when it comes to employee mental health issues Core competencies that Employee Relations’ team members need to possess to be successful in navigating the current challenges in employee relations Recognizing that the words “mental health” can be abused by some employees who simply don’t want to be held accountable Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In this episode, podcast host Natalie Ivey shares 3 Key Tips from her best-in-class internal investigations training programs on how to improve note taking and documentation when conducting investigative interviews. Natalie shares the importance of proper planning, the use of templates, how to navigate difficult conversations with interviewees, and especially Subjects. Key topics: If you Fail to Plan Your Investigation You are Planning for Your Investigation to Fail Identifying preparation strategies to improve interview documentation Examining the negative impacts when investigative documentation isn’t effective and is done very poorly Reviewing a strategy to get interviewees back on track after going off on tangents Identifying critical details that need to be in every single document of conversation with interviewees to avoid creating holes that an investigator later needs to fill Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In today’s show podcast host Natalie Ivey talks with special guest, Ivna Curi, who is the podcast host of Speak Your Mind Unapologetically and author of the boos Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership. This show is part 2 of a 2-part series and explores the dynamics of working with an aggressive boss or investigative interviewee who communicates abruptly and forcefully. Key topics: Defining the difference between being assertive, being aggressive, and passive-aggressive Examining the impact to team dynamics when a boss is behaving aggressively Understanding the root causes to aggressive and passive-aggressive behavior Reviewing key tips and techniques on how to handle an aggressive boss or an interviewee who is being difficult in an investigative interview Ivna Curi Communications expert and podcast host of Unapologetically Speaking Author of Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In today’s show, podcast host Natalie Ivey talks with special guest, Ivna Curi, who is the podcast host of Speak Your Mind Unapologetically and author of the book Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership . Key topics: Defining what happens when you have a passive boss who doesn’t know how to communicate assertively Examining what happens to teams when a leader doesn’t communicate assertively and support the team Recognizing the underlying reasons for failing to communicate assertively: fear Examining the behaviors of a passive boss Reviewing key tips and techniques on how to handle a passive boss Communications expert and podcast host of Unapologetically Speaking Author of Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In today’s show, podcast host Natalie Ivey, talks with special guest, retired Navy Seal turned HR Executive, Tom DeJarnette. This episode focuses on an issue that is continuing to come up with HR and Employee Relations professionals, which is the issue of accountability almost becoming a “dirty word” in business. Performance management is so important in business; yet when managers try to hold employees accountable it is turning into complaints of bullying and harassment. Key topics: Identifying why accountability in some organizations has become so difficult and is turning into serious employee drama Recognizing the performance management challenges leaders face when having crucial performance discussions with team members and how to improve them Laying the foundation for a culture with strong leaders who know how to build trust with teams Guest, Tom DeJarnette shares his lessons from leadership in the Navy Seals that translate to employers on how to establish a culture of accountability from the beginning of an employee’s relationship with the organization Creating strong organizational values that foster an environment that values personal responsibility and accountability Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
In today’s show, podcast host Natalie Ivey, discusses the importance of why mangers need to document employee performance and behavioral issues. Natalie will provide a simple framework for managers to jot down their thoughts before meeting with an employee to discuss a performance or behavioral issue. This episode focuses on basic “how to” skills for holding a coaching and course correction feedback discuss with employees. Additionally, Natalie shares the importance of coaching and documentation before managers simply rush to issue a disciplinary warning as this is often what sparks internal investigations into allegations of discrimination and harassment. Key topics: Creating a framework for “words to say” to help managers prepare for coaching discussions with employees The importance of preparation before sitting down with an employee or meeting virtually to discuss performance issues Identifying what the coaching conversation should sound like, especially when handling a behavioral issue Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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1 The Importance of Understanding Compliance When Managing a Global Team with Special Guest Daniela Uribe 26:57
In today’s show we spend time with Daniela Uribe, a global entrepreneur, shoe designer, and content creator who launched her own namesake luxury footwear brand, Daniela Uribe. The Daniela Uribe line embodies her distinctive style along with her electrifying personality and her striking designs that incorporate technological comfort with a sensual, lavish look. Her shoes are guaranteed to make the wearer feel comfortable, powerful, and prominent. Daniela will share her experience in launching her global footwear brand and the importance of understanding an employer’s regulatory compliance obligations in foreign countries. Key topics: Recognizing the differences in managing employees outside of the U.S. Identifying some regulatory compliance risk factors in talent acquisition, managing payroll, and performance management The importance of organizational values and transparent communication with employees to minimize risk Best practices in establishing a business in a foreign country A terrific bonus for listeners of The HR-investigations Podcast is a special discount of 15% off any shoes in her line. This is a limited time offer and can be used on summer sale items! Use coupon code: RPC15 http://www.daniela-uribe.com…
Ep. 35 Investigating a Wage and Hour Issue: Exempt | Non-Exempt Classifications Welcome to the HR Investigations Podcast: Exploring the Issues, Challenges, Strategies, and Solutions, sponsored by RPC Human Resources, an HR consulting, training, and private investigations company. In today’s episode we review the pending change to salary levels for Exempt worker classifications and how the new Biden Administration rules may affect employers, some pending litigation, and we’ll discuss how to investigate employee allegations of wrongful classification.” In this episode we will explore: The Biden Administration’s proposed changes to the Fair Labor Standards Act salary levels for Exempt workers Current employer lawsuits filed opposing the Administration’s changes to the rules What to do right now while there is uncertainty How to handle an employee who claims wrongful classification Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
Episode 34: Mitigating the Risk of EEOC Charges from Your Hiring Process Welcome to the HR Investigations Podcast: Exploring the Issues, Challenges, Strategies, and Solutions, sponsored by RPC Human Resources, an HR consulting, training, and private investigations company. In today’s episode we focus on some “do’s and don’ts” for recruiters and hiring managers during the talent acquisitions process. Our focus will be on strategies to mitigate the risk of receiving an EEOC charge of discrimination. In this episode, we will review: Best practices in candidate sourcing to increase applicant diversity How to screen candidates without running afoul of EEO laws Using AI: some pros and cons “Do’s and Don’ts” When Documenting Interview Notes How to create and document an applicant screening process to compare candidates "apples to apples” Visit RPC HR for show notes and more information. Check out Natalie's book How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In today’s episode we focus on an issue that comes up a great deal in employee relations’ issues. Often, employees use the “buzzwords” hostile work environment without actually understanding the true definition. And, employees will often allege that they are being bullied in the workplace. In this podcast episode it is discuss how hostile work environment harassment is different than bullying in the workplace. Additionally, what to do when allegations of hostile work environment haven’t been substantiated—but allegations of bullying have been substantiated. In this episode, we examine: Different types of bullying behaviors Why bullies engage in bullying misconduct The key differences between hostile work environment harassment and bullying Unlawful conduct based on a protected characteristic vs. lawful conduct such as bullying How to address disciplinary action in a case in which bullying has been substantiated Connect with The HR Investigations Podcast Visit RPC HR for show notes and more information. Check out Natalie's book ‘How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals’ here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In today’s episode we focus on the important topic that is often part of HR investigations: a hostile work environment. In this episode, we examine: The definition of hostile work environment harassment How hostile work environment is different from workplace bullying A review of protected characteristics under federal law Why there isn’t any longer management “off the record” conversations regarding harassment in the workplace The employers’ defense to claims of hostile work environment harassment Current and emerging legislation regarding abusive conduct in the workplace Connect with The HR Investigations Podcast Visit RPC HR for show notes and more information. Check out Natalie's book ‘How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals’ here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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Episode 31 Show Notes: Investigating Employees Unreasonable ADA Accommodations Requests In today’s episode we focus on the Americans with Disabilities Act and specifically some best practices in handling employee accommodation requests that may not necessarily be reasonable. We’ll discuss using job descriptions during internal investigations when an employees allege that they are being discriminated against because of a disability. In this episode, we examine: The importance of well written job descriptions using ADA compliant language How to determine if an employee’s request for a reasonable accommodation is a reasonable request or possibly an undue hardship The importance of clearly defining essential job functions or Bona Fide Occupational Qualifications on job descriptions How to minimize the risk of an EEOC charge for disability discrimination The legal definition of undue hardship and the courts’ view of employee requests that are generally considered unreasonable and an undue hardship Connect with The HR Investigations Podcast Visit RPC HR for show notes and more information. Check out Natalie's book ‘How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals’ here: https://tinyurl.com/y39s7n77…
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The HR Investigations Podcast
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In today’s episode we focus on data privacy and why it matters to HR professionals. Subject matter expert and attorney, Jason Barrett, will shed light on the valuable compliance topic of data privacy and specifically data breaches. He’ll talk about new state laws that HR needs to know about and best practices for employers on how to minimize risk in running afoul of data privacy laws. In this episode, we explore: What exactly is data privacy and why is it important to HR Review of the Texas Data and Privacy Secrecy Act Review key takeaways and data privacy best practices for employers Review key issues for employers when experiencing a data breach Employer strategies to minimize risk of non-compliance Connect with The HR Investigations Podcast Visit RPC HR for show notes and more information. Check out Natalie's book ‘How to Conduct Internal Investigations: A Practical Guide for Human Resource Professionals’ here: https://tinyurl.com/y39s7n77…
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