Jay is more than just the host of All About Change podcast. He is a lawyer and international activist, who has focused his life’s work on seeking social justice by advocating for the rights of people with disabilities worldwide. On the special episode of All About Change, Mijon Zulu, the managing producer of the "All About Change" podcast, is taking over hosting duties to interview Jay Ruderman about his new book, his activist journey, and why activism is even more important today. Episode Chapters (0:00) intro (02:38) How does one choose a cause to go after? (03:33) Jay’s path to activism (07:50) Practical steps a new activist can take (09:24) Confrontation vs trolling (17:36) Learning from activists operating in different sectors (19:20) Resilience in activism (22:24) Reflections on Find Your Fight and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
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Print to Pixel
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Sisällön tarjoaa Postalytics. Postalytics tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬
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Sisällön tarjoaa Postalytics. Postalytics tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬
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1 Human-Centered Design in Nonprofit Technology with Brian Greenwald & Tracy Kronzak #31 1:01:08
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Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyIn this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges. The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact. They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good. Chapters: 00:00 - Intro The Origin Story of Benevolent Tech – 03:00 How the Nonprofit Tech Landscape Is Evolving – 12:45 What It Means to Be a Benevolent Business – 29:11 Who Benevolent Tech Serves and Their Ideal Clients – 29:17 The Power of Human-Centered Design – 33:08 Why Postalytics Matters to the Nonprofit Sector – 35:48 Looking Ahead: Innovation from 2025 to 2030 – 38:06 HubSpot Day at NTC and the Vision Behind It – 46:43 Get in Touch with Benevolent Tech – 57:32 Get in Touch with Benevolent Tech: Tracy Kronzak's LinkedIn Brian Greenwald Benevolent Tech Mentions: Maurizio Zollo Ted Cruz HubSpot Candid NTEN (Nonprofit Technology Network) Imperial College London – Leonardo Centre…
In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling. Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement. Chapters: Intro - 00:00 Brian’s Career Journey and the Road to Decision Science – 01:47 How Decision Science Helps with Data-Driven Marketing – 08:42 Maximizing Direct Mail ROI with AI and Predictive Models – 16:10 Scaling Direct Mail from 200K to 1M Pieces – 19:02 Omnichannel Marketing in Financial Services – 26:04 Data-Driven Direct Mail and Omnichannel Integration – 28:59 Get in Touch with Brian – 33:04 Get in Touch with Brian: Brian's LinkedIn Mentions: Stephen Yorke Decision Science LLC USPS More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment. Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing. Chapters: Intro - 00:00 Drew’s Career Journey and the Birth of Renegade Marketing - 02:35 Building a Community for Marketing Leaders with CMO Huddles - 05:42 Why CMOs Need to Invest in Their Personal and Company Brand - 07:58 Key Challenges for CMOs and the Importance of Branding - 08:25 The Power of Experimentation and Data-Driven Marketing - 11:16 The Role of Multi-Channel Marketing in Brand Growth - 15:48 Why Consistency and Alignment Matter in Marketing - 26:48 Get in Touch with Drew - 34:38 Get in Touch with Drew: Drew's Email CMO Huddles Website Mentions: Global Penguin Society Dr. Pablo Borboroglu Urban Green Council Gartner Jay Baer More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
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In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry. Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement. Chapters: Intro - 00:00 Ruby’s Career Journey - 02:01 Building a Marketing Team at Vantage Point - 06:58 Understanding Vantage Point’s Clients - 11:24 Key Challenges in Broadband Marketing - 14:03 Collaborating with Industry Experts - 14:50 The Role of Direct Mail in Omnichannel Strategies - 22:00 Harnessing Automation for Marketing Success - 26:01 Get in Touch with Ruby - 27:25 Get in Touch with Ruby: Ruby's Email Vantage Point Solutions Website Mentions: Brian Enga More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives. Chapters: Intro - 00:00 Introduction and the "Shark" Nickname - 01:32 Career Journey to Speaker and Podcaster - 03:01 The Shark Metaphor in Marketing - 09:01 Differentiation and the "Sea of Sameness" - 12:36 Integration of Direct Mail with Omnichannel Marketing - 17:08 The Importance of Standing Out in Marketing - 26:33 Get in Touch with Kenneth - 29:40 Get in Touch with Kenneth: Kenneth's LinkedIn Website Mentions: Kenneth's podcast "A Shark's Perspective" Speakernomics Podcast St. Jude Children's Research Hospital Hedwig von Restorff More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology. Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations. Chapters: 00:00 - Intro 02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up 07:50 - Understanding Fundraise Up's Mission and Rapid Growth 13:24 - What Salvatore Focuses on as Chief Community Officer 16:23 - The Impact of Online Donation Forms on Fundraising 22:02 - Building an Ecosystem to Enhance the Donor Experience 25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer 27:47 - Redefining Direct Mail with Creativity and Technology 32:55 - Get in Touch with Salvatore Get in Touch with Salvatore: Salvatore's LinkedIn Salvatore's Email Mentions: UNICEF USA The Salvation Army USA The American Heart Association Asia Wild The American University of Rome University of California Child Mind Institute More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys. Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation. Chapters: 00:00 - Intro 00:17 - Meet Erik Tomalis and Virtuous 07:04 - Smart Nonprofits Using CRM and Automation 10:31 - Top Priorities for Adopting a New Platform 15:39 - The Responsive Maturity Model Presentation at Bridge Conference 20:23 - Get in Touch with Erik Get in Touch with Erik: Erik's LinkedIn Virtuous Website Virtuous Ebooks: How To Cultivate Deep Donor Relationships at Scale The Responsive Nonprofit Mentions: Gabe Cooper Harold J. "Si" Seymour Giving Institute Association of Fundraising Professionals (AFP) Bridge Nonprofit Conference More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
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In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give. Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience. Chapters: 00:00 - Intro 01:38 - Introduction and Pedro's Career Journey 07:16 - The Importance of Building Relationships in Major Gift Planning 10:22 - Strategic Approach to Major Gift Fundraising 18:16 - Highlights on Saving Time and Spurring Creativity in Fundraising 22:20 - Integrating Direct Mail in an Omnichannel Marketing Strategy 24:22 - Bridging Offline and Online with Direct Mail and QR Codes 26:24 - Get in Touch with Pedro Get in Touch with Pedro: Pedro's Email Pedro's LinkedIn Mentions: UnidosUS Charles Schwab Fidelity Charitable More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts. Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs. Chapters: 01:28 - Aquanetta's Background 08:07 - Defining Planned Giving and Its Importance 10:40 - Marketing Strategies for Planned Giving 16:33 - The Role of Direct Mail in Planned Giving 25:30 - Stewardship and Retention in Planned Giving Programs 28:23 - National Make-A-Will Month and National Estate Planning Awareness Week 32:11 - Get in touch with Aquanetta Get in touch with Aquanetta: Aquanetta's LinkedIn George Mason University Website More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
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In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity. He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns. Chapters: 00:00 - Intro 01:57 - Introduction to Nathan Chappell and the Intersection of AI and Generosity 09:46 - The Impact of AI on Fundraising 16:12 - The Mix Between Predictive AI and Generative AI 22:20 - Legitimate Concerns and Fear-Based Limitations of AI in Fundraising 27:28 - The Need for Curiosity and the Grassroots Movement of Fundraising AI 36:55 - Practical Applications of AI in Fundraising Campaigns 42:31 - Get in touch with Nathan Get in touch with Nathan: Nathan's LinkedIn Chappell + Crimmins Website Mentions: Sam Altman Carvana Books: The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael Ashley Build the Life You Want by Arthur C. Brooks More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors. They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning. Chapters: 00:00 - Intro 02:35 - Mark Becker's Path to Success 09:34 - Nonprofit Tech Challenges and Solutions 12:04 - Success Stories in Nonprofit Tech 15:41 - Key Platforms in the Nonprofit Tech Landscape 24:31 - Streamlining Direct Mail for Nonprofits 27:12 - Get in Touch with Mark Get in Touch with Mark: Cathexis Partners Website Mark Becker Mentions: Bonterra Event 360 Susan G. Komen for the Cure More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition. She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends. Chapters: 00:00 - Intro 01:09 - Eliza's Background 06:41 - Eliza's Career in MDKM 10:27 - Evolution of Nonprofit Marketing and Trends for 2025 14:59 - Crafting a Simple and Memorable Emotional Story 18:16 - Eliza's Highlights from the Bridge Conference Panel 26:06 - Juicy Questions from the Advice Column 28:00 - Work-Life Balance and Personal Fulfillment 30:02 - Get in Touch with Eliza Get in Touch with Eliza Eliza's LinkedIn MKDM Website Mentions: MDKM DMFA Amy Bobrick Kesi Marcano More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring. Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry. Chapters: 00:00 - Intro 01:35 - Erica's Background and A Direct Solution 09:07 - Building Multichannel Campaigns for Small Nonprofits 14:52 - Building a Brand for Sustainable Revenue Growth 20:43 - Overcoming Pain Points in Segmentation and Channel Diversification 27:30 - Influential Figures in Erica's Career Journey 29:32 - The Bridge Integrated Marketing & Fundraising Conference 33:13 - Get in Touch with Erica Get in Touch with Erica: Erica's Email Erica's LinkedIn A Direct Solution Website Mentions: The Nonprofit Alliance Harvey McKinnon Ken Burnett Sean Triner Julia Campbell The Bridge Integrated Marketing & Fundraising Conference More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience. Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions. Chapters: 00:00 - Intro 01:10 - Tim O'Leary's Career and NextGen 05:49 - Nonprofit Fundraising Evolution 10:53 - Evolving Skills and Team Dynamics at NextGen 13:31 - Challenges in Channel Integration 16:38 - Custom Solutions for Diverse Clientele 21:03 - Aligning Fundraising with Strategy 22:56 - Balancing Long-Term Goals with Immediate Needs 25:15 - Bridge Integrated Marketing & Fundraising Conference Get in Touch with Tim: Tim's LinkedIn NextGen Fundraising Website More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization. He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education. Chapters: 00:00 - Intro 01:07 - Introduction and Background 08:40 - The Shift from Backbone to Fiber 11:35 - Translating Technical Efforts for Your Target Audience 14:26 - Understanding and Choosing the Right Internet Package 27:05 - Personalizing Direct Mail for Business and Residential Customers 31:03 - Pain Points in Direct Mail Operations 33:18 - The Real-World Impact of Connectivity Get in Touch with Steve: Steve's LinkedIn LiveOak Fiber Mentions: CenturyLink (Qwest) SoftBank InfraRed Capital Partners JP Morgan Jody Craft Shane Schilling Chris Bach Jennifer Powers More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel…
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