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The WP SEO Show – Demystifying SEO for WordPress Websites
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Manage series 3510895
Sisällön tarjoaa SEOHive. SEOHive tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for search engines. From keyword research and on-page optimization to technical SEO and mobile-friendliness, we cover it all. Whether you're a seasoned SEO professional or just starting your journey, this podcast provides a wealth of knowledge to elevate your WordPress SEO game. Gain a deeper understanding of how search engines work, learn about the latest algorithm updates, and discover innovative tactics to outrank your competition. Let's optimize!
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35 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 3510895
Sisällön tarjoaa SEOHive. SEOHive tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for search engines. From keyword research and on-page optimization to technical SEO and mobile-friendliness, we cover it all. Whether you're a seasoned SEO professional or just starting your journey, this podcast provides a wealth of knowledge to elevate your WordPress SEO game. Gain a deeper understanding of how search engines work, learn about the latest algorithm updates, and discover innovative tactics to outrank your competition. Let's optimize!
…
continue reading
35 jaksoa
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×In this episode, Pete and Jeff discuss how to implement effective SEO strategies even with limited resources. They break down the essential elements of budget-friendly SEO and provide actionable advice for agencies and clients. Key Topics Covered Site Speed Optimization Best practices for plugin management Implementing proper caching and image optimization Importance of quality hosting Benefits of using WordPress block editor Tips for balancing features vs performance Site Structure Setting up proper permalinks Creating effective pillar and cluster pages Organizing content hierarchically Building strategic internal linking Avoiding common structural mistakes Page Structure Proper implementation of heading tags (H1-H6) Schema markup basics XML sitemap setup Common heading tag mistakes to avoid Budget SEO Strategy for Clients Creating comprehensive service pages Converting customer questions into content Building effective internal linking Maintaining regular content updates Understanding the time vs money investment Tools Mentioned WP Rocket (caching) SEOPress Pro Meta SEO Inspector (Chrome extension) Headings Map (Firefox extension) Google Search Console Need help implementing these strategies? Contact us at hello@seohive.co…
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The WP SEO Show – Demystifying SEO for WordPress Websites
In this episode, Pete and Jeff talk about the practicalities of running SEO retainers for your clients – the good, the bad, the ugly, and som tips from their own experiences. Key talking points include 1. The Importance of Weekly Client Management Monthly retainers shouldn’t mean monthly attention Regular monitoring helps catch issues early Allows for better tracking of algorithm updates across client portfolio Builds stronger client relationships and trust 2. Weekly Review Process Should Include: Rankings check Organic traffic analysis Google Search Console error monitoring Task progress updates Client KPI tracking Sales/conversion monitoring 3. Time Management Tips Dedicate specific days for client reviews (examples given: Mondays or Fridays) Can be done in 10-15 minutes per client Start with top clients if overwhelmed Schedule reviews at least 48 hours before client meetings 4. Communication Best Practices Share highlights and wins immediately Don’t go more than two weeks without client contact Proactively inform clients about algorithm updates or ranking changes Get regular feedback on sales/leads that might not show in analytics 5. Benefits of Regular Monitoring Easier to spot trends across multiple clients More confident client conversations Better prepared for monthly reporting Opportunity for quick fixes and improvements Earlier detection of potential issues 6. Project Management Considerations Use tools that your team will actually engage with Focus on implementation rather than perfect tool selection Consider client preferences for communication platforms Set up regular task reminders for consistency…
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The WP SEO Show – Demystifying SEO for WordPress Websites
This episode delves into how the drama may reshape the WordPress ecosystem and its potential business implications for agencies and developers. Main talking points include: WP Drama Overview : Ongoing tensions between WordPress founder Matt Mullenweg (Automattic) and WP Engine, a major hosting company, have escalated. WordPress Plugin Repository Conflict : Automattic blocked WP Engine from the WordPress plugin repository, which raised concerns within the WordPress ecosystem. Advanced Custom Fields (ACF) Takeover : Automattic allegedly "hijacked" the free version of ACF from the repository, though WP Engine still manages ACF Pro for paying customers. WP Engine's Response : WP Engine downplayed the situation and found a workaround to update plugins despite the block, using VPNs to bypass restrictions. Client Concerns : The drama has led to increased client uncertainty, with some questioning the security and viability of WP Engine, despite no immediate risks. Impact on Developers : The conflict has made some developers consider alternatives to WordPress and question whether WordPress remains the best solution for certain projects. Community Reaction : The drama has sparked discussions about the contributions to the WordPress community, with concerns over profiteering by WP Engine. Long-Term Effects : Uncertainty about the future relationship between WP Engine and Automattic, with potential long-term impacts on the WordPress ecosystem. Developer Anxiety : Some developers have lost contracts due to client concerns, reflecting the ripple effect of the conflict on business decisions. Alternative Solutions : A growing discussion around whether WordPress is the best fit for all projects, with mentions of alternative platforms like Squarespace or Shopify. Philosophical Questions : Broader debates on the nature of open source, contribution expectations, and the role of the community in the growth of WordPress.…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points include: Conversion Rate Optimization (CRO) : Importance of optimizing websites to help users take desired actions (leads, sales, etc.). CRO and SEO Link : Driving traffic through SEO is ineffective if visitors can’t convert due to website issues. Common CRO Mistakes : Broken contact forms or inquiry forms. E-commerce checkout issues (not verifying if payments go through). Missing or unclear calls to action (CTAs). Long mobile pages with CTAs buried at the bottom, requiring excessive scrolling. Broken links, particularly in key areas like footers. Usability Checks : Regularly test websites, even on incognito browsers, to catch errors like broken images or caching problems. Look for broken forms, payment issues, or email issues that might hinder conversions. Proactivity : Regularly checking for issues even after a site goes live, especially for maintenance clients. Mobile Experience : Consider how the site is experienced on mobile devices, ensuring that key actions like CTAs are accessible early on the page. Analytics : Using tools like Google Analytics to identify high exit rates or bounce rates on key pages, which may point to usability or CRO issues. Value of Small Fixes : Fixing even small issues (like broken links in a footer) can result in significant improvements in traffic and conversions. Client Communication : Keeping clients informed about ongoing checks, testing forms, and being proactive builds trust and strengthens the relationship. Importance of Detail : Small details often overlooked, like unchecked form errors, can have large impacts on user experience and site success.…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad of topics, the main talking points include: Importance of Managing Brand SERPs The Role of Google's Knowledge Graph Modern SEO and Entity Management The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) The KaliCube Process (Understandability, Credibility, Deliverability) Knowledge Panels as a KPI Influence of AI on Branding and SEO Maintaining Consistency Across Digital Footprints Schema Markup and Implicit Semantics The Value of Building Authority Actionable Steps for Individuals and Agencies Connect with Jason Jason's Book: "The Fundamentals of Brand SERPs for Business" is available on Amazon Jason's Website: https://jasonbarnard.com/ Jason's Guides: As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points: In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes: Shift in the Link Outreach Landscape Why Link Outreach, Not Link Building Challenges of Link Outreach Link Outreach is Still Relevant but Contextual Citation Building Evaluating Link Outreach Opportunities Associated Costs…
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The WP SEO Show – Demystifying SEO for WordPress Websites
In this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start. Main Talking Points Include: Understanding Client Needs Recurring Revenue and Growth Plans Client Communication and Strategy Low-Hanging Fruit and Long-Term Goals Confidence and Expertise…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points include: In this episode, Pete and Jeff cover the following: The problem with selling SEO on its own Why broadening the scope beyond SEO is a good thing Why SEO should be part of a larger growth strategy The importance of having an initial discovery process / triage process Building recurring revenue Building long-term relationships with clients…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points include: Setting Expectations and Discovery Process Managing Client Relationships Scaling Services Client Communication Handling Large Clients Financial Impact of Client Loss Client Lifecycle
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include: Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability. The risks of not having a structured offer and how clients can influence the services' scope without a clear framework. Broader application of these principles beyond SEO, including web design and other services. Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development. How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy. Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction. Links Book a Strategy Session…
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The WP SEO Show – Demystifying SEO for WordPress Websites
In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business. The main talking points include: The importance of keywords in SEO Choosing the Right Keywords Keyword Research and Strategy Understanding Traffic and Relevance Balancing Keyword Difficulty and Search Volume Expectations and Misconceptions Shoutouts Mike Michalowicz – https://mikemichalowicz.com/…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points: In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content. This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting expired domain abuse, scaled content abuse, and site reputation abuse. The update aims to reduce spammy and unoriginal content by about 40%, enhancing the quality of search results. The importance of content authenticity and value to users is underscored, noting that AI-generated content, if used, should not dominate a site's content strategy. Google's update is a move towards cleaning up the internet ecosystem, making it more user-centric and reducing the effectiveness of manipulative SEO tactics. Pete and Jeff also discuss the broader implications for SEOs and website owners, encouraging them to focus on creating valuable, original content rather than relying on AI-generated or manipulative content strategies. Links https://blog.google/products/search/google-search-update-march-2024/ https://developers.google.com/search/blog/2024/03/core-update-spam-policies https://developers.google.com/search/docs/essentials/spam-policies#site-reputation…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Main talking points include: In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition. The conversation revolves around how SEO is a game of displacement, so as a web professional, it is your job to review the competition and put a suitable plan in place for each client. That will inform your tech stack, your content structure, and maybe even the platform you choose to build the site on – everything. The hosts also touch on surrounding themes of Keyword Research (and understanding a website's current level of operation through their Keyword Baseline), and how important speed and performance issues are in the grand scheme of things. Links: SEOHive Strategy Sessions How to Understand Our Keyword Research…
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The WP SEO Show – Demystifying SEO for WordPress Websites
This show sees our first ever guest to The WP SEO Show - Matt Lasky. Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction. Main talking points include: The transformative effect of clear communication and understanding client goals. The role of a comprehensive brief in guiding project direction and fostering creative solutions. Strategies for agencies to navigate client feedback and maintain a collaborative relationship. The significance of aligning project objectives with user needs to improve conversion rates and achieve client objectives. This discussion highlights how a detailed, thoughtful brief is not just administrative paperwork but a foundational tool for project success and client-agency collaboration. Links "How to take a Web Design Brief" on Amazon Matt's LinkedIn Profile…
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The WP SEO Show – Demystifying SEO for WordPress Websites
Our 5-minute SEO Assessment of any client website! Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context. Website structure User experience Current Rankings Competitor Websites & Rankings Website Speed / Core Webs Vitals This leads to two gated products... SEO Health Check Keyword Research & Mapping ... and from here I can present a retained proposal. Need some help? Wondering how SEOHive can help your business? Book an Intro Call Need to get under the hood with something? Book a Strategy Session Want to know the stats behind a website? Buy some Scout Reports…
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