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Sisällön tarjoaa Marketing Refresh. Marketing Refresh tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Creative Success = Financial Balance with Flexible Budget Plans As a creative individual, dealing with irregular income can be daunting. In this episode of From "Creative Passion To Profit", titled "How Creatives Can Budget for Regular Income," I, Mahmood, tackle one of the biggest challenges faced by those in the arts and creative world—budgeting. Have you ever felt the high of being fully booked and having commissions flying off the shelves, only to be met with silence and income droughts the following month? You're not alone. But here's the good news: with a little planning, you can smooth out those financial ups and downs. In this episode, I'll share three simple steps to help you build a budgeting system that fits your lifestyle and supports your creative ambitions. You'll learn how to determine your essential baseline expenses, create a financial buffer for quiet months, and implement a flexible yet simple budgeting method that allows you to thrive creatively and financially. You'll also have some homework tasks... Timestamped Summary: [00:00:00] Introduction to challenges of budgeting with erratic income. [00:00:58] Step 1: Determine your baseline expenses. [00:02:12] Step 2: Build a financial buffer for quieter months. [00:03:46] Step 3: Apply a simple, discipline-based budget system. [00:04:58] Homework: Calculate baseline expenses and track income. Mentioned in this episode: Training Training Training Find out more about Budgetwhizz Find out more about Budgetwhizz Budgetwhizz…
B2B Marketing Methods
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Sisällön tarjoaa Marketing Refresh. Marketing Refresh tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
…
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24 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 3555321
Sisällön tarjoaa Marketing Refresh. Marketing Refresh tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
…
continue reading
24 jaksoa
सभी एपिसोड
×In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kyle Tate, the President at Firethorne Technology Services. This interview provides invaluable insights on building a brand, sales strategies, and fostering client relationships. Whether you're in your first year or your twentieth, Kyle’s experience will resonate with anyone growing a business. From differentiating in a crowded market to the power of transparency and prioritizing the right clients, this episode is packed with actionable takeaways. Topics Discussed: The challenges and rewards of launching a business Sales strategies and finding the right customers The role of branding and marketing in a competitive space Transparency, trust, and long-term client relationships Lessons from being both an MSP provider and client To learn more about Kyle, connect with him on LinkedIn at: https://www.linkedin.com/in/kyle-tate-486620123/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Peter Pudner, the Vice President of Sales at American Products and DustShield. The discussion covers topics such as sales strategies, the importance of CRM tools and AI in sales, trade show planning, content strategy, and the significance of a unified sales and marketing approach. Peter also emphasizes the 'Made in America' value proposition and the intricate manufacturing processes of his companies. Tune in to gain valuable insights into B2B sales and marketing tactics and to learn how to align your sales and marketing teams for success. Topics Discussed: Aligning sales and marketing for cohesive strategies. Effective use of CRM tools like Salesforce. Successful trade show planning and follow-up. Key qualities for high-performing sales teams. Importance of a clear value proposition. Benefits of a Made-in-America strategy. Using AI tools to improve sales efficiency. To learn more about Peter Pudner, connect with him on LinkedIn at: https://www.linkedin.com/in/pudner/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Craig Baldwin, the Co-Founder and Partner at Upsourced. Terri and Craig discuss valuable tips and lessons learned to optimize your go-to-market strategy. Gain insights into pipeline management, prospecting, deal generation, and learn about the crucial importance of pipeline hygiene. Discover how Craig's diverse background in various industries has shaped his approach to driving revenue growth. Topics Discussed: Importance of pipeline management and hygiene. Transitioning from accounting to sales/marketing. Systematic approach for lead generation and closing. Setting long-term goals and working backward. Maintaining accurate CRM data for decisions. Creating scalable, repeatable B2B sales processes. Emphasizing accountability in sales management. To learn more about Craig Baldwin, connect with him on LinkedIn at: https://www.linkedin.com/in/craig-baldwin-aab37821/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kerry Curran, the Founder and Chief Growth Officer at Revenue Based Marketing Advisors. They discuss essential topics such as marketing-led growth, demand generation, and strategies to improve sales cycles and close rates. They delve into the importance of brand awareness, the integration of marketing and sales, and the use of CRM tools to enhance efficiency. This episode is packed with valuable tips for businesses looking to drive revenue growth and effectively align their marketing and sales efforts. Topics Discussed: Marketing-Led Growth and Demand Generation Shortening Sales Cycles and Improving Close Rates Aligning Sales and Marketing for Better Results Building Brand Awareness and Trust Effective Use of CRM Tools and Automation Customized Go-To-Market Strategies Relationship Building as Key to Sales Success To learn more about Kerry Curran, connect with her on LinkedIn at: https://www.linkedin.com/in/kerryspellmancurran/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Rachel Kennedy, the founder of Southern Lighthouse. They discuss the power of LinkedIn in building personal and company brands, especially for B2B businesses. Rachel shares her journey from a career recruiter to an employer branding expert, and offers insights into creating a compelling LinkedIn presence. Key topics include the importance of consistency, strategic content creation, and overcoming common LinkedIn challenges. Rachel also introduces her upcoming LinkedIn Brand Accelerator program, designed to help business leaders maximize their LinkedIn potential. Tune in for actionable tips to enhance your LinkedIn strategy and drive business growth Topics Discussed: LinkedIn’s role in building personal and company brands Employer branding to attract and retain top talent Unifying HR and marketing for seamless recruitment and brand messaging Building a LinkedIn strategy with consistent, sustainable content Addressing LinkedIn challenges (time, authenticity, confidence) Using LinkedIn polls for lead generation and business insights Optimizing LinkedIn profiles for visibility and networking To learn more about Rachel Kennedy, connect with her on LinkedIn at: https://www.linkedin.com/in/rachelkingkennedy/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Trish Balmos the President & Founder of Vine Sales Consulting. This episode covers the importance of cohesive brand stories, value propositions, and proper budget allocation. Listeners will learn about the significance of CRM tools, diagnosing brand and audience issues, and overcoming internal misalignments. Terri and Trish also discuss insights on fostering team cohesiveness, conducting brand audits, and crafting engaging messages. This episode also highlights practical advice for involving sales and marketing early in business planning, the importance of trust and soft skills in team dynamics, and how strategic planning impacts a company's success. Tune in for a comprehensive guide to achieving seamless communication and cooperation between sales and marketing teams. Topics Discussed: Sales and marketing alignment CRM tools and accountability Brand positioning and messaging Cost of misaligned teams Hiring the right sales and leadership roles Leadership’s role in fostering trust and communication Overcoming misconceptions about sales To learn more about Trish, connect with her on LinkedIn at: https://www.linkedin.com/in/trishbalmos/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Heidi Hattendorf, the founder of Transformation Insights to explore the evolving landscape of B2B marketing. Personal insights and career reflections from Heidi provide valuable takeaways for professionals looking to achieve sustainable growth and success in a rapidly evolving market. Key topics include the integration of marketing, sales, and customer success roles, the importance of data accuracy, strategies for effective workflow setups, and ROI-focused marketing investments. The experts delve deeply into brand positioning, messaging strategies, budget allocation, and strategic planning for various B2B industries. Terri and Heidi discuss the importance of staying current with market trends, maintaining customer contact, and adopting data-driven go-to-market strategies. The necessity of balancing technological proficiency with business acumen for organizational success is also highlighted. Topics Discussed: transformative role of AI and automation Integration of marketing and sales Importance of brand positioning and messaging Making data-driven marketing decisions To learn more about Heidi, connect with her on LinkedIn at: https://www.linkedin.com/in/heidihattendorf/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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1 Mastering B2B Marketing: Strategies, Budgeting, and Collaboration with Tiffany McArthur and Aaron Eaves 39:25
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, speaks with Marketing Refresh’s own Tiffany McArthur, the VP of Account Strategy and Aaron Eaves, the VP of Digital Marketing. They explore key B2B marketing strategies amid budgeting season. The discussion focuses on formulating effective marketing budgets, understanding company goals, competitor analysis, and leveraging digital strategies like SEO, Google Ads, and LinkedIn Ads. The episode emphasizes the importance of integrating marketing and sales efforts through robust data tracking, using CRM tools like Salesforce and HubSpot, and exploring automation and AI capabilities. Terri, Tiffany, and Aaron also highlight foundational steps like maintaining a functional website and crafting a coherent messaging strategy tailored to the buyer's journey. The episode aims to provide insights for business leaders looking to optimize their marketing strategies for revenue growth. Topics Discussed: Formulating effective marketing budgets and goals Digital strategies within SEO, Google Ads, and LinkedIn Ads The importance of a functioning website B2B solutions via automation and AI capabilities To learn more about Tiffany McArthur, connect with her on LinkedIn at: https://www.linkedin.com/in/tiffanymcarthur/ To learn more about Aaron Eaves, connect with him on LinkedIn at: https://www.linkedin.com/in/aaroneaves/ To learn more about Terri Hoffman, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com or follow us on LinkedIn https://www.linkedin.com/company/marketing-refresh/…
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B2B Marketing Methods
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, meets with Sherron Washington, a Professor, Chief Executive Officer, and Non-Profit Founder. Whether you're a seasoned marketer or new to the field, this episode provides valuable tips, strategies, and real-world examples to enhance your B2B marketing efforts. They discuss demystifying digital marketing for B2B companies. Sherron shares her insights from her extensive marketing journey and how she combines academic knowledge with practical experience. Topics discussed include the importance of treating B2B clients like B2C, the split roles of marketing and sales, budgeting for marketing, leveraging social media, and the significance of building and nurturing relationships. Sherron also talks about her nonprofit, Discovering Butterflies, which mentors young women to find their paths and achieve their goals. Topics Discussed: treating B2B clients like B2C split roles of marketing and sales budgeting for marketing social media building and nurturing relationships To learn more about Sherron, connect with her on LinkedIn at https://www.linkedin.com/in/ceop3/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing. Topics include the evolution of SLB’s brand, the importance of combining technical expertise with traditional marketing skills, leveraging AI, and the value of trial and error in marketing. Hunter also shares insights about his podcast 'Beyond the Reservoir', and how SLB’s marketing efforts are adaptable to meet both technical and customer needs. Topics Discussed: Hunter's Career Journey and Role at SLB The Importance of Technical and Marketing Synergy Learning and Adapting in Marketing The Birth and Impact of the Podcast Engaging at Trade Shows and Conferences Leveraging AI in Marketing Accountability and Communication in Marcom To learn more about Hunter Holtshopple, connect with him on LinkedIn at: https://www.linkedin.com/in/hunter-holtshopple/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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In this episode of B2B Marketing Methods, Terri Hoffman embarks on a fascinating journey with Keith Pivonski, a visionary in ecological engineering and green energy. Terri and Keith dive into Keith’s early career experiences and the inspiration behind his work, elaborating on overcoming financial and technical challenges, and highlighting the diverse applications of their groundbreaking solutions. You’ll learn about Keith’s humble beginnings, how he learned from his parents’ careers, and how this knowledge transformed into a pivotal role at Underwood and Associates, focusing on stormwater management and environmental restoration. Keith also discusses the story of his innovation-driven venture, Energy Finders, which combines the principles of sustainable energy with ecological techniques. This episode is a testament to the intersection of science, engineering, and community impact, offering deep insights into navigating startup challenges and advancing towards a green future. To learn more about Keith, connect with him on LinkedIn at: https://www.linkedin.com/in/keith-pivonski-b8190699/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
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B2B Marketing Methods
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In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Fedor Simic, the partnership manager at Databox. They discuss the challenges and benefits of digital marketing, focusing on the importance of analyzing marketing metrics. Fedor explains Databox's innovative Benchmark Groups tool, which allows companies to compare their performance against industry benchmarks. They also delve into Fedor's personal background, sharing his journey from working in customer support to becoming a partnership manager. The episode provides valuable insights into how businesses can leverage data to improve their marketing strategies and achieve better performance. Topics Discussed: Who is Databox Using marketing metrics The value of analyzing your marketing program metrics What are Benchmark Groups To learn more about Fedor, connect with him on LinkedIn at: https://www.linkedin.com/in/fedor-simic/ To connect with Marketing Refresh, visit: MarketingRefresh.com…
Terri Hoffman welcomes Nikkie Freeman, Fractional CMO and Founder of Flywheel CMO. Nikkie shares her expert insights on her varied career paths within marketing, discussing the dynamic nature and suitability for project-oriented, adaptable individuals. They talk about the first steps a manufacturing business should take to justify marketing investments, where Nikkie stresses the importance of consulting with an experienced professional familiar with the industry. They also discuss the critical role of foundational web presence and content in B2B marketing, highlighting the evolving buyer behaviors that necessitate online resources to generate inbound leads effectively. Terri and Nikkie also discuss advanced strategies for aligning sales and marketing teams, the significance of understanding key performance indicators, and the benefits of working with a fractional CMO to drive business growth. They also share some of their favorite tools like HubSpot for fostering efficient marketing operations. To connect with Nikkie, visit: https://flywheelcmo.com/ To learn more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Discussed: Diverse career paths within marketing Initial steps for manufacturing businesses in marketing investment Importance of consulting experienced marketing professionals The foundational role of online presence and content in B2B The dynamic nature of buyer behavior and marketing metrics The symbiotic relationship between sales and marketing teams Insights on fractional CMOs and their strategic advantages Advanced tools and platforms for efficient marketing operations…
Terri is joined by James Reid, Director of Commercial Sales at The M.K. Morse Companies. Together, they talk about the intersection of sales and marketing, focusing on effective communication, digital marketing, and building customer relationships online. James discusses his reliance on his marketing team for product development, treating them as a crucial part of the product team. They also discuss the significant change in buying behavior, particularly with younger buyers favoring web-based interactions and quick access to information. The episode also touches on the collaborative efforts between sales and marketing to leverage social media to engage with younger buyers. James shares insights on using Salesforce as a CRM tool and the challenges of inputting information while balancing active sales calls. The conversation concludes on a lighter note with personal stories, favorite trips, music preferences, and book recommendations. To connect with James, you can find him on LinkedIn at: https://www.linkedin.com/in/james-reid-356891175/ To learn more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Discussed: Challenges in sales and marketing The evolving role of digital marketing Importance of a company’s website Changing dynamics in decision-making and buying behavior Use of Salesforce as a CRM tool Collaboration between sales Marketing Social media engagement with younger buyers…
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B2B Marketing Methods
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In this episode of B2B Marketing Methods, Terri welcomes special guest Raegan Hill, a seasoned marketer turned recruiter who gave Terri the idea and inspiration to start her own company while she was looking for a job. Raegan shares her journey from marketing to focusing on helping other companies find that right mixture of talent, sometimes convincing them to think far outside the box. Terri highlights Raegan's innovative thinking and her commitment to providing both clients and candidates with valuable and honest feedback has helped to drive her career. The episode also discusses the intricacies of modern recruitment, covering topics such as budget constraints, salary negotiations, and defining marketing needs. Raegan emphasizes the importance of open dialogues between clients and professionals, ensuring suitability and alignment with job responsibilities. They also discuss the challenges of remote versus in-person roles, the need for strategic leadership, and the significance of industry relevance versus a balanced skill set in finding the right fit for marketing positions. To learn more and connect with Raegan, visit: https://www.raeganhillgroup.com/ To connect with and learn more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Covered: Raegan Hill's successful placement of a VP-level candidate for a client Terri Hoffman praises Raegan for her innovative thinking and integrity Managing budget constraints and salary negotiations in recruitment Challenges and opportunities in remote versus in-person roles The significance of strategic leadership and mentoring in marketing roles Understanding market needs and aligning job responsibilities The process of defining marketing needs and job description development Industry relevance and the balance of skill sets in recruitment Raegan's personal insights on communication, managing time, and her favorite music and book Raegan Hill's transition from marketing to recruiting and the impact of her integrity The importance of culture fit and the use of "wild card" candidates in recruitment…
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