Data Malarkey - The Podcast About Using Data Smarter podcast

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Season 7 Greatest Hits: AI, Kindness & the Power of Storytelling 49:19

15 päivää sitten49:19

49:19

We’ve reached 51 episodes and wrapped Season 7 of Data Malarkey! In this greatest hits episode, host Sam Knowles shares the most powerful moments from a season packed with insights—from AI ethics to data puppets, from psychology and kindness to practical business transformation. Revisit brilliant guests like Sylvie Delacroix, Julie Holmes, Cecilia Dones, Robin Banerjee, Adam Davidson, and Scott Taylor, all of whom shared their real-world, often surprising, insights on how to use data smarter. What You’ll Learn: How to rethink AI through the lens of humility and uncertainty The ethics of online trust and virtual relationships Why businesses need to upgrade soft skills, not just systems The power of kindness in society and psychology How satire and puppets explain data better than PowerPoint ever could Special Mentions: Take the Data Storytelling Scorecard Guest Application Form Subscribe on YouTube: Data Malarkey Minimal Thumbnail Text Suggestions: 🧠 "Best of AI & Empathy" or 📊 "Greatest Hits: Data Gets Human"…

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AI as an Intern, Not a Genius: Julie Holmes on Automation, Ethics & Human Impact 49:00

29 päivää sitten49:00

49:00

In this energising episode of the Data Malarkey Podcast, Master Data Storyteller Sam Knowles speaks with Julie Holmes, entrepreneur, inventor, and AI advisor. Julie shares her insights into how businesses can make AI work with their people – not instead of them. She dives into creative automation, ethical AI, and the dangers of dabbling without direction. From her practical UPGRADE Framework to her “intern not genius” approach to creating effective prompts for LLMs, Julie delivers a candid, actionable masterclass on the human side of AI. What You'll Learn: Why AI should be seen as an intern – not a threat. How to scale creativity and automation. What most businesses get wrong about AI readiness. The ethical responsibilities we must now embrace. How to build smarter prompts that actually deliver results. Resources Mentioned: Julie Holmes’ website: https://www.julieholmes.com Julie’s AI readiness assessment for businesses: https://julieholmes.com/ai-readiness-assessment-2025/ The AI prompt library and archive https://julieholmes.com/prompt/ Data Storytelling Scorecard: https://data-storytelling.scoreapp.com The Insight Agents’ website – Sam Knowles’ business, including the archive of Data Malarkey podcast episodes: https://insightagents.co.uk Rate, Review, and Follow! If you found this episode valuable, please rate and review on Apple, Spotify, or YouTube, and don’t forget to follow and subscribe for a new episode every fortnight!…

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Truth Before Meaning: Scott Taylor on Data Storytelling & Business Impact 51:54

6 weeks sitten51:54

51:54

In this episode of the Data Malarkey Podcast, host Sam Knowles welcomes Scott Taylor, The Data Whisperer, to break down why data storytelling is the missing business skill in the world of AI, analytics, and business intelligence. Scott shares why he believes in Truth Before Meaning, the idea that businesses need clean, structured data before they can extract meaningful insights. He also explains why tech jargon is holding the data industry back, why business leaders don’t care how data works, and how he’s making the world of data more relatable through Data Puppets. What You'll Learn in This Episode: The biggest mistakes data leaders make when presenting to executives Why data management is the foundation for AI success How to tell data stories that business leaders actually understand The origins of Data Puppets and why humour matters in data Resources Mentioned: Scott Taylor’s book: Telling Your Data Story ( Amazon ) Scott’s YouTube Channel: The Data Whisperer Data Puppets: www.datapuppets.com Scott’s 2024 Big Data London keynote – “Data is the new bullsh*t” www.youtube.com/watch?v=5LRVF-1nGPQ “The Little Red Data Hen” www.youtube.com/watch?v=OBFwiGN3XK0 The DataVengers: www.datacated.com/datavengers Data Storytelling Scorecard: data-storytelling.scoreapp.com Join the Conversation: Take the Data Storytelling Scorecard: data-storytelling.scoreapp.com Follow the podcast for more insights on data, storytelling, and business communication. Connect with Us: Scott Taylor: LinkedIn | MetaMeta Consulting Sam Knowles: https://insightagents.co.uk Rate, Review, and Follow! If you enjoyed this episode, rate and review us on Apple Podcasts, Spotify, or YouTube. It helps us reach more people who care about data and storytelling!…

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The Science of Kindness & Finding Joy in Data | Prof. Robin Banerjee on Psychology & Empathy 51:57

8 weeks sitten51:57

51:57

Is kindness just a “soft” concept, or is there real science behind it? In this episode of the Data Malarkey podcast, Master Data Storyteller Sam Knowles is joined by Professor Robin Banerjee, Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. Robin’s research explores the psychology of kindness, empathy, and human connection, revealing how data can unlock powerful insights about our social world. From leading the BBC Kindness Test – a groundbreaking study with over 60,000 participants – to his work on how fiction and television shape empathy, Robin shares fascinating insights about the science of human connection. He also explains why he finds joy in data – a phrase that might just change how you see statistics forever. What you'll learn in this episode: The psychology behind kindness—what drives it, and how we measure it Surprising insights from the BBC Kindness Test How fiction and TV shape our ability to empathise The joy in data and why it’s more than just numbers Why understanding human behaviour through research is so important Chapters: 00:00 - Introduction 01:27 - Robin Banerjee’s career and research focus 07:43 - What makes someone kind? 13:53 - The BBC Kindness Test: Key findings 20:02 - The psychology of human connection 30:36 - Finding joy in data 39:07 - Empathy and storytelling: fiction vs reality 45:00 - What TV tells us about our emotions 50:30 - Where to find out more about Robin’s research About our guest: Professor Robin Banerjee is a leading researcher in developmental psychology and the Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. His work focuses on kindness, empathy, and social development, and he is the founder of the Sussex Centre for Research on Kindness. Robin’s research has been featured widely, including his collaboration with BBC Radio 4 on the Kindness Test, the largest study of its kind, exploring how people experience and perceive kindness across different cultures and communities. Resources mentioned: Sussex Centre for Research on Kindness on the University of Sussex website BBC Kindness Test: BBC Radio 4 Data Storytelling Scorecard: https://data-storytelling.scoreapp.com Sam Knowles’ website: https://www.insightagents.co.uk Join the conversation: Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com Follow the podcast for more insights on psychology, data, and human behaviour. Connect with us: Robin Banerjee: University of Sussex profile Sam Knowles: LinkedIn profile Rate, Review, and Follow! Enjoyed the episode? Please take a moment to rate and review us on Apple Podcasts or Spotify. Your support helps us bring more thought-provoking discussions to you!…

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Trust, AI, and the Future of Human Connection with Cecilia Dones 51:25

10 weeks sitten51:25

51:25

In this engaging episode of the Data Malarkey Podcast, Master Data Storyteller and host Sam Knowles welcomes Cecilia Dones, a thought leader in data, AI, and human connection. Ceci explores how technology shapes the way we interact, trust, and build relationships—both online and offline. She shares insights into AI ethics, uncertainty in machine learning, and why trust is the cornerstone of all our digital futures. From her work in AI ethics to her philosophy on leadership and adaptability, Ceci provides fresh perspectives on the best ways to navigate the ever-evolving world of artificial intelligence. Tune in for a thought-provoking discussion on data, trust, and what it means to be human in the age of AI. What you'll learn in this episode: Why trust in digital interactions is becoming harder to establish The role of AI in shaping human relationships and decision-making How uncertainty in AI responses from LLMs may be an advantage not a weakness The power of adaptability and why labels limit creativity Why leaders need to embrace ambiguity in the AI era Chapters: 00:00 - Introduction 01:27 - Cecilia Dones on connections and human-centred technology 07:43 - Why trust in digital spaces is complicated 13:53 - How AI influences our relationships and decision-making 20:02 - The challenge of uncertainty in AI models 30:36 - Leadership, adaptability, and embracing ambiguity 39:07 - No Labels: Why Ceci avoids definitions and fixed roles 45:00 - The ethical dilemmas of AI, privacy, and consent 50:30 - Where Cecilia Dones is sharing her work and insights About our guest: Cecilia Dones is a data and analytics practitioner-academic, founder of 3 Standard Deviations, with expertise spanning Fortune 500 companies and academia. She specialises in AI applications, technology's impact on human interactions, and bridging data insights across sectors. Currently, she is completing her doctoral studies on interpersonal trust in digital environments. She holds degrees from NYU Stern and Columbia University. She has taught at top business schools and authors the "Authentic Interactions" newsletter on Substack exploring technology, data, authenticity, and trust. Resources mentioned: Cecilia Dones’ Substack: Authentic Interactions Ceci’s LinkedIn newsletter “What is a CMO to do with AI?” Data Storytelling Scorecard: data-storytelling.scoreapp.com Join the conversation: Take the Data Storytelling Scorecard: data-storytelling.scoreapp.com Follow the podcast for more insights on AI, data, and leadership Connect with us: Cecilia Dones: LinkedIn | Substack blog – https://authenticinteractions.substack.com Sam Knowles: LinkedIn Rate, review, and follow! Enjoyed the episode? Please take a moment to rate and review us on Apple Podcasts or Spotify. Your support helps us bring more thought-provoking discussions to you.…

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From CERN to Ad Regulation: How AI & Data Science Are Changing Advertising | Adam Davidson 48:03

12 weeks sitten48:03

48:03

Check out our Data Storytelling scorecard: https://data-storytelling.scoreapp.com In this episode of the podcast, Master Data Storyteller Sam Knowles sits down with Adam Davidson, Head of Data Science at the Advertising Standards Authority (ASA). Adam shares his fascinating journey from CERN’s Large Hadron Collider, where he contributed to the search for the Higgs boson, to leading data-driven efforts in advertising regulation. 💡 What You'll Learn in This Episode: How Adam transitioned from physics to advertising regulation, with the constant drumbeat of data science The role of AI and machine learning in monitoring online ads Why data storytelling is critical for bridging the gap between data teams and leadership How the ASA is tackling fraudulent ads and influencer marketing transparency The future of real-time ad monitoring and automation Ethical concerns around the misuse of data in advertising If you've ever wondered how AI is shaping the future of digital advertising and how regulators are keeping up, this episode is for you! 🎧 Listen now and discover how AI, data science, and machine learning are transforming the ad industry! Episode Chapters & Timestamps 00:00 - Introduction: Meet Adam Davidson 01:27 - From CERN to Data Science in Advertising 04:32 - Bridging the Gap Between Data Science & Leadership 09:14 - The AI-Powered Ad Monitoring System 14:38 - Regulating the "Wild West" of Online Ads 18:12 - The Challenge of Influencer Marketing & Hidden Ads 25:30 - AI & Automation: Real-Time Ad Monitoring 32:02 - How AI in Advertising is Evolving 39:45 - Misuse of Data: The Dark Side of AI 45:36 - Final Thoughts & Where to Follow Adam Guest Bio: Adam Davidson Adam Davidson is the Head of Data Science at the Advertising Standards Authority (ASA), where he leads efforts to monitor and regulate digital advertising using AI and machine learning. His career started in particle physics at CERN, where he was involved in the discovery of the Higgs boson. Adam later transitioned to data science roles at Qubit and The Economist, before joining the ASA in 2021. Now, he’s using data and AI to bring accountability to online advertising, leading a seven-strong team of data scientists at the ASA who are ensuring that brands comply with regulations, legislation, and ethical marketing standards. 🔗 Follow Adam Davidson on LinkedIn https://www.linkedin.com/in/adam-davison-a5624815/ 🔗 The Advertising Standards Authority https://www.asa.org.uk Key Takeaways & Quotes from This Episode 🧠 On Data Storytelling: "Data science is useless if leaders don’t understand it. Storytelling bridges that gap.” – Adam Davidson 🤖 On AI in Advertising Regulation: "We built an AI system that actively monitors ads in real time – catching fraudulent content before it spreads.” ⚖️ On Ethical Advertising: "Influencer marketing needs more transparency. Consumers deserve to know when they’re being sold to.” 🚀 On the Future of AI & Automation: "Machine learning in advertising isn’t new. What’s new is the scale at which we can use it for good.” Resources & Links 🔗 Adam on BBC2’s Horizon, “The Hunt for the Higgs Boson” – www.dailymotion.com/video/x621wqk 🔗 Profile on Adam in Marketing | Beat – https://www.marketing-beat.co.uk/2024/04/11/asa-harnessing-ai-technology/ 🔗 “Using AI to monitor the promotion of prescription-only medicines” by Adam Davison, ASA blog, 09.11.23 – https://www.asa.org.uk/news/using-ai-to-monitor-the-promotion-of-prescription-only-medicines.html 🔗 “Our Active Ad Monitoring system” by Adam Davison, ASA blog, 14.07.23 – https://www.asa.org.uk/news/our-active-ad-monitoring-system.html 🔗 “How data science is changing ad regulation” by Adam Davison, ASA blog, 17.11.22 – https://www.asa.org.uk/news/how-data-science-is-changing-ad-regulation.html Support & Connect 💬 Enjoyed this episode? Let us know! Leave a review on Apple Podcasts or Spotify. 📢 Share this episode with colleagues in marketing, advertising, or data science. 🔔 Follow the podcast for more deep dives into AI, ethics, and advertising! 🎙 Subscribe on Apple Podcasts ( https://bit.ly/3YIh7I7 ), Spotify ( https://bit.ly/3JafOfg ), and our YouTube channel https://youtube.com/@datamalarkey…

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How can we build an AI future which respects ethics and data privacy? With Professor Sylvie Delacroix, Centre for Data Futures, King’s College London 53:13

14 weeks sitten53:13

53:13

In this thought-provoking episode of the Data Malarkey Podcast, master data storyteller Sam Knowles sits down with Sylvie Delacroix, the inaugural Jeff Price Chair in Digital Law in the Dickson Poon School of Law at King’s College London. Sylvie shares her insights into data ethics, the vulnerabilities we face in a data-driven world, and the transformative potential of generative AI. She also introduces the Centre for Data Futures, her initiative to build participatory data infrastructure that empowers individuals and communities. This is a conversation about ethics, identity, and the future of AI that you won’t want to miss. What you'll learn in this episode: The hidden vulnerabilities of our daily data leaks. How AI can both limit and empower personal reinvention. Why participatory infrastructure is essential for ethical AI development. The concept of ‘humility markers’ in AI and their potential to transform conversations. How Sylvie’s work bridges the gap between theory and practice in digital law and data ethics. Chapters: 00:00 - Introduction 01:27 - Sylvie Delacroix’s journey and research focus 07:43 - The vulnerability of self in the data-driven age 13:53 - Building participatory data infrastructures 20:02 - Rethinking AI and conversational models 30:36 - The importance of humility markers in AI 39:07 - The future of ethical AI: aspirations and hopes About our guest: Sylvie Delacroix is a leading expert in digital law and ethics. As the Jeff Price Chair in Digital Law at King’s College London, Professor Delacroix directs the Centre for Data Futures, focusing on participatory data infrastructure and ethical governance of AI. Her work on data trusts and habitual ethics has shaped policy initiatives worldwide. To learn more about her work, visit https://delacroix.uk Resources mentioned: Sylvie Delacroix’s home page https://delacroix.uk The Center for Data Futures https://www.kcl.ac.uk/research/centre-for-data-futures The Dickson Poon School of Law at King’s College, London https://www.kcl.ac.uk/law Sylvie’s book, Habitual Ethics?, available via Bloomsbury (open-access) https://www.bloomsburycollections.com/monograph?docid=b-9781509920440 Sam Knowles’ book, Asking Smarter Questions: How to be an Agent of Insight https://asksmarterqs.com Find Out What Kind of Data Storyteller you are: https://data-storytelling.scoreapp.com/ Join the conversation: Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com Follow the podcast for more insightful conversations on data and AI Connect with us: Sylvie Delacroix: King’s College London Profile , LinkedIn profile Sam Knowles: https://www.linkedin.com/in/samknowlesdatastory Rate, review, follow, and share! If you enjoyed this episode, please take a moment to rate and review us on Apple Podcasts or Spotify. Don’t forget to follow the show so you never miss an update!…

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The Smartest Data Moments from Season 6 50:53

21 weeks sitten50:53

50:53

In this special wrap-up episode of Data Malarkey, host and Master Data Storyteller, Sam Knowles, takes us through the standout moments from Season 6 of the podcast. From neuroscience-driven storytelling to data privacy law, this compilation showcases some of the smartest and most impactful ways people are using data to improve communication, branding, and societal outcomes. Featuring insights from a diverse lineup of experts, this episode is packed with lessons and strategies for anyone curious about making data work smarter. Key Highlights: The Neuroscience of Marketing (00:02:10): Cristina de Balanzo discusses how to avoid the pitfalls of “neurobollocks” in neuroscience-driven market research. Data-Backed Simplicity in Storytelling (00:07:02): Natalia Talkowska explains how neuroscience and behavioural science enhance storytelling effectiveness in data-heavy communication. Breaking the Curse of Knowledge (00:12:26): Mike Ellicock shares tips for simplifying data communication, especially in utilities and financial services. GDPR: A Force for Good (00:18:09): Alice Wallbank defends the GDPR and unpacks its hidden benefits and costs. Levelling the Playing Field for Women Scientists (00:27:22): Ylann Schemm highlights how Elsevier uses data to advance inclusive research and health. The Science Behind Accurate Exit Polls (00:34:05): Professor Sir John Curtice reveals how academic methods have transformed election night predictions. Barbarians Rugby’s Data-Driven Rebrand (00:42:00): Branding guru Bill Wallsgrove showcases how data informed a fresh, digital-first identity for the iconic club. External Links: Using Data Smarter guest application form: Submit a Guest Follow Sam Knowles on LinkedIn: Sam Knowles Catch full episodes and video content on YouTube: Data Malarkey YouTube Channel Subscribe and Stay Connected: New episodes drop every other Wednesday on Apple Podcasts, Spotify, and YouTube Music. Don’t forget to subscribe and leave a review! To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com. It takes just two minutes, and we’ll send you your own personalised scorecard.…

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Unlocking Creativity: Natalia Talkowska on Neuroscience, Storytelling & Innovation 48:27

23 weeks sitten48:27

48:27

In this episode of Data Malarkey , we sit down with Natalia Talkowska, founder of Natalka Design , to explore the fascinating intersection of neuroscience, visual communication, and storytelling. Natalia shares her inspiring journey and how she helps people overcome self-doubt, embrace creativity, and communicate their big ideas with impact. From her revolutionary Visualise Futures tool to the importance of breaking perfectionist habits, this episode is packed with insights for anyone looking to unlock their creative potential. What You'll Learn in This Episode: Why visual communication is the future of storytelling. How neuroscience can guide effective communication. Overcoming perfectionism and self-doubt. The role of AI in enhancing creativity and connection. Natalia’s personal tips for building confidence and creating impact. Links & Resources: Natalka Design Website: www.natalkadesign.com Visualise Futures Substack: visuaisefutures.substack.com Creative Brain Club Newsletter: creativebrainclub.substack.com Data Storytelling Scorecard: data-storytelling-scorecard.com Follow Natalia Online: LinkedIn: Natalia Talkowska Instagram: @natalkadesign If you enjoyed this episode, don’t forget to subscribe and leave a review on your favourite podcast platform! 🎧…

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How can we improve product and brand design with data? With Bill Wallsgrove, Head of Ideas at Brandad 43:17

25 weeks sitten43:17

43:17

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Bill Wallsgrove, Head of Ideas at Brighton-based communications and design agency, Brandad. Bill has more than 30 years’ experience working in business strategy, brand creation, and communications development. He trained at the London College of Printing and cut his teeth at the legendary design agency, Coley Porter Bell. Bill’s worked in 3D design and packaging design. He is also the man responsible for the creation of the McCoy’s brand of crisps. Throughout his career, Bill has been keen to share the tools of his trade with succeeding generations, both through academic and industry bodies. These include the Design Council and the University of Brighton, where today he is an honorary lecturer in the school of Art and Media. Through his wittily-named consultancy, Brandad, Bill today brings his decades of experience to a wide range of businesses and third-sector organisations, with a particular focus on start-ups in his adopted home city of Brighton, the start-up capital of Europe. Indeed, it was one of his start-up clients that named his business for him. But Bill’s expertise is just as relevant to centuries-old institutions, as evidenced by his data-driven development and activation for the rugby football club, the Barbarians. Bill’s approach to data-driven design is well captured by his son’s description of his role as “a fashion designer for businesses”. And though he’s into his fourth decade of advising brands on how to stand for something meaningful in their consumers’ lives – and trading as Brandad – his tools and techniques couldn’t be more contemporary. An early adopter of AI – and particularly Midjourney for “30-second mood boards that might have taken days or weeks before”, provided the prompts are right – Bill advocates the use of artificial intelligence. “It makes the research process more effective,” he says, “it makes our jobs more focused.” EXTERNAL LINKS The Brandad homepage – https://brandad.co.uk Bill’s LinkedIn profile (and Bill is quite prolific on the platform) – https://www.linkedin.com/in/bill-wallsgrove1/ To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com . It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.…

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How can we protect our privacy in the era of Big Tech? With Alice Wallbank, expert data privacy lawyer, Shoosmiths 41:52

27 weeks sitten41:52

41:52

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Alice Wallbank, a professional support lawyer for the law firm Shoosmiths, whose clients include Mercedes-Benz, Octopus Ventures, and Travelodge. The company also specialises in working for businesses in both the property and banking sector. The Financial Times has garlanded Shoosmiths as “one of Europe’s most innovative law firms”, and Alice’s pioneering role at the company – focused on privacy, data, and increasingly AI – is symptomatic of a business in the vanguard of a profession catching up with the broadest implications of technology. At the start of this year, Alice co-hosted an excellent ‘data insights’ conference – naturally hybrid, both in the room and online – which featured a keynote from Austrian activist and lawyer, Max Schrems . Schrems is famous for his successful campaigns against Facebook (and Meta) for their violations of European data privacy laws. Before joining Shoosmiths, Alice spent six years as the principal legal counsel for the cyber and information security division of the leading technology business, QinetiQ. Alice is a passionate advocate of the EU’s General Data Protection Regulation (GDPR), describing it “as a good thing for data privacy – without a shadow of a doubt”. Although first introduced in 2016 and in place since 2018, it has its origins in a 1995 directive, designed to protect the rights and freedoms of individuals from Big Tech. Alice believes this showed “remarkable foresight”. One of the very few people in the UK, Europe, and the world to have read all 90,000 words of the EU’s AI Act, artificial intelligence gives Alice that fabled reaction to trench warfare of “a combination of boredom and terror”. There are huge potential upsides – such as radiography diagnostics – and massive downsides from a system that is “at heart a self-limiting black box” dealing in “biases in, biases out”. And in a Data Malarkey exclusive, Alice is our first guest in more than 40 episodes … to sing. She dons her white stilettos, dances round her handbag, and turns the clock back to 1984 for a tuneful rendition of Rockwell’s dancefloor smash, Somebody’s Watching Me – for Alice, an insightful foreshadowing of data privacy issues 40 years into the future. EXTERNAL LINKS Shoosmiths home page – https://www.shoosmiths.com Alice’s profile on the Shoosmiths’ site – https://www.shoosmiths.com/people/cvdetails/alice-wallbank Alice’s article on Ashley Madison – https://www.grip.globalrelay.com/could-the-ashley-madison-data-breach-happen-today/ Another blog from Alice, this time on the environmental credentials of GDPR. The EU AI Act – all 90,000 words of it – here Rockwell’s Somebody’s Watching Me from 1984 – https://www.youtube.com/watch?v=7YvAYIJSSZY To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com . It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.…

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Sir John Curtice on Election Insights, Exit Polls, and Data Storytelling 41:25

29 weeks sitten41:25

41:25

Join master data storyteller, Sam Knowles, for an enlightening conversation with Sir John Curtice, professor of politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research. As we navigate 2024 which has been dubbed "the ultimate election year," Sir John shares his insights on polling accuracy, political volatility, and data-driven decision-making in the UK and US elections. We explore the intricacies of his more-accurate-than-most exit polling methodology, the challenges of interpreting voter behaviour, and the future of electoral systems. Plus, Sir John reveals his secrets for communicating complex data effectively. Key Takeaways: - Sir John Curtice's approach to accurate exit polling - Analysis of the 2024 UK General Election results - Challenges of predicting the outcome of the 2024 US election - Insights on communicating data clearly and avoiding the Curse of Knowledge Thoughts on the future of first-past-the-post and proportional representation in the UK EXTERNAL LINK: https://bit.ly/4hij0FG - University of Strathclyde To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com . It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.…

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How can we unlock human behaviour with neuroscience and behavioural science? With Cristina de Balanzo, PhD, Founder of Walnut Unlimited 48:06

31 weeks sitten48:06

48:06

In this episode of the Data Malarkey podcast, we join master data storyteller Sam Knowles, in conversation with Cristina de Balanzo, PhD, Founder and Board Director at Walnut Unlimited, as she delves into the fusion of neuroscience, behavioural science, and strategic insights to unlock human behaviour. In this engaging discussion, Cristina shares practical examples of how neuroscience informs communication strategies and marketing, and the role of creativity in human understanding. Learn how insights, human behaviour, and neuroscience come together to shape the future of marketing and communication. Neuroscience has been a constant drumbeat of Cristina’s career. Before founding Walnut more than a decade ago, she was global head of neuroscience at TNS, following a nine-year stint as a strategic planner with McCann Erickson. EXTERNAL LINKS Cristina’s LinkedIn profile – https://www.linkedin.com/in/cristina-de-balanzo-ph-d-1693694/ Cristina on X – https://twitter.com/crisbalanzo Cristina’s article on WARC – “The science of laughter: Why humour is serious business” – https://bit.ly/3zoTtK9 ResearchGate profile for Cristina – https://www.researchgate.net/profile/Cristina-De-Balanzo To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com . It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.…

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How can we communicate numbers clearly so that people can better understand the choices they face in life? With Mike Ellicock, Founder & CEO of Plain Numbers 47:09

33 weeks sitten47:09

47:09

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Mike Ellicock, Founder and Chief Executive of The Plain Numbers Project. Plain Numbers says of its purpose: “We enable clear communication of numbers everywhere so that people can better understand the choices they face in life.” This matters, because about half the adults in the UK have the numeracy skills expected of a primary school child. And one in five suffers from “maths anxiety”. Plain Numbers works with all sorts of organisations to help them communicate the numbers that matter in ways that are clear, fair, and never misleading. Organisations like banks and building societies, insurers and utility companies, national and local government. Plain Numbers trains, assesses, and accredits individuals, teams, and whole organisations to communicate their data more effectively and transparently. The company’s approach is both deeply practical – developing the skills that businesses need for clear and simple communication of numbers – and deeply strategic, going and gaining access to the most senior decision-makers (often Government ministers) to effect meaningful, systemic change. The progress Plain Numbers has made in just a few years has been accelerated by the introduction of the Financial Conduct Authority’s rules and guidance on Consumer Duty which “sets high standards of consumer protection across financial services and requires firms to put their customers' needs first”. Before founding Plain Numbers, Mike was the Founder and Chief Executive of the charity National Numeracy, which he ran throughout the twenty-teens. Prior to that he ran Numicon, an innovative, multi-sensory approach to teaching maths at primary school level, up to the time when Numicon was acquired by Oxford University Press. For seven years either side of the millennium, Mike was a Captain in the Parachute Regiment. Outside of the day job, he still takes fitness and the realisation of what’s possible physically to new heights – and always through a data-driven, evidence-based lens. In 2015, Mike broke the world record for running a marathon wearing a 20lb back-pack, shaving ten minutes off the previous best by clocking a time of just 2h 56m 39s, a record that stands to this day. Next year he’s aiming to row around the British Isles in under 40 days. EXTERNAL LINKS Plain Numbers home page – https://plainnumbers.org.uk The Plain Numbers in Practice report from June 2024 – https://bit.ly/4c2e0Bv Mike’s LinkedIn profile – https://www.linkedin.com/in/mike-ellicock/ FCA Consumer Duty – https://www.fca.org.uk/firms/consumer-duty To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com . It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.…

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How might we bring about gender equity in academic research? With Ylann Schemm, VP for Corporate Responsibility at Elsevier, and Executive Director of the Elsevier Foundation 49:29

35 weeks sitten49:29

49:29

In this episode of the Data Malarkey podcast, master data storyteller Sam Knowles is joined by Ylann Schemm, Vice President for Corporate Responsibility at the leading academic publisher, Elsevier, home to almost 3,000 academic journals, specialising in scientific, technical, and medical content. Elsevier describes itself as “an information analytics” business – so right up our alley here at Data Malarkey. In a career with the publisher spanning almost two decades, Ylann has been on a remarkable journey of both personal and corporate development, moving from communications to corporate relations and from there into corporate responsibility. And for more than a decade, she has been a leading figure in the Elsevier Foundation, first as Program Director – running the Foundation’s New Scholars program designed to expand the participation of women in STEM – and since 2017 as its Director. Under Ylann’s leadership, the Foundation is taking pioneering steps and making a tangible difference. This is manifested most clearly in the organisation’s regular, data-driven reporting into gender and diversity in research. The latest, 2024 report showed that, although as many as 41% of all academic researchers today are women, this is much lower in STEM subjects. At the current rate of change, parity is not expected to be reached until 2052. Ylann was allowed to lay the – shall we say? – foundations for the Foundation’s work in “a climate of benign neglect” as she found her feet and built networks and partnerships inside and outside of Elsevier. But it was with the 2019 arrival of the company’s first female CEO, Kumsal Bayazit, that Ylann’s work moved front and centre of the publisher’s strategic vision. EXTERNAL LINKS Ylann’s LinkedIn profile – https://www.linkedin.com/in/ylann-schemm-a5a3632/ Elsevier home page – https://www.elsevier.com/en-gb The Elsevier Foundation – https://elsevierfoundation.org 2024 Elsevier Foundation gender and diversity in research report – https://www.elsevier.com/en-au/insights/gender-and-diversity-in-research To find out what kind of data storyteller you are, complete our data storytelling scorecard at https://data-storytelling.scoreapp.com . It takes just two minutes, and we’ll send you your own personalised scorecard which tells you what kind of data storyteller you are.…

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Data Malarkey - the podcast about using data smarter

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