Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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1 NotebookLM prompting for Pumpkin Heads part 4 1:01:04
1:01:04 
Toista Myöhemmin 
Toista Myöhemmin 
Listat 
Tykkää 
Tykätty1:01:04
Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyWrapping up this particular flavor of iteration curation, we added the YouTube link for the final Callin archive Pumpkin Heads discussion (posted in this feed on 10/20/24) as a source in NotebookLM. The generated conversation was again impressive while still exhibiting obvious room for growth and enhancement. Key points: - Female host started this one - The creator (singular) - “Neighborhood barbecue” (not B-B-Q this time) - First infected “starts flirting with Dad’s best friend…”? - WASP knife angle explained correctly this time! - Both hosts eventually say “WASP P knife” - Smart twin actually dead? I think we talked about that in episode 3… - “It deserves to be out there” “It’s a story that needs to be told” “Maybe someone out there is already working on it” - “In the meantime keep those lights on and those WASP knives handy” Poetry: The Notebook evolves Quicker in some areas And still room to grow Contact us: sendingpoets@gmail.com…
Following from the last episode, we added the YouTube link for episode 2 of the Callin archive Pumpkin Heads discussion (posted in this feed on 10/13/24) as a source in NotebookLM. And then, you guessed, it, we regenerated the "conversation" and again, the iterative method bears fruit. Key points: - Almost get a sense that the hosts are getting more comfortable with the material, more jokes and smoother back and forth - Less “your notes” stuff - “The writers” instead… - “This one’s a doozy” - Groundhog Day homage? Ha ha ha - “I can already tell this is gonna be messing with my dreams tonight” - “We’re only 9 meals away from anarchy” - “WASP” pronounced correctly, though the intent was lost on the hosts - “Keep those brains safe out there” Poetry: NotebookLM's aid To craft a tale of terror Pumpkin Heads arise Contact us: sendingpoets@gmail.com…
In this second round of using Google's AI tool, NotebookLM, to facilitate development of the Pumpkin Heads story, we added a new source: the YouTube link for episode 1 of the Callin archive Pumpkin Heads discussion (posted in this feed on 10/6/24). Then we regenerated the "conversation" and while you can judge for yourself, we definitely could tell an improvement just from that additional source. Key points: - Mostly similar but some new stuff, focus on parts not mentioned in the first iteration - “Your notes, your concept, your…” - This was interesting… the references from both hosts to “your” instead of “the creators” - “Parasitic Alien Invasion - those are three of my favorite things” - “Gruesome biological booby trap” - Re: the POV concept: “Like a jigsaw puzzle but with perspectives instead of pieces” - Reference to The Trolly Problem in regard to the smart twin’s choice - “Sometimes the scariest monsters are the ones we create ourselves” Poetry: Next NotebookLM Wow this tech is pretty nuts Good stuff in round 2 Contact us: sendingpoets@gmail.com…
Continuing with the Pumpkin Heads theme, we're checking out the Google AI tool NotebookLM to see what it has to offer. Specifically, you can use it to generate a short "conversation" between two AI hosts and it's pretty remarkable, team. For this iteration we loaded NotebookLM with the written sources of the Pumpkin Heads story. We discuss some high level points and then have included the AI conversation for you listening pleasure. Key points: - “The creators” - “B-B-Q” - “WASP P” - The scene where the mom kills her son “When I read that it really stuck with me” - “Nightmare fuel” - A few “yeahs” that sound like a 3rd person whose only contribution is “yeah” - “Sometimes the scariest monsters are closer than you think” Poetry: Checking out AI What is all the fuss about With NotebookLM Contact us: sendingpoets@gmail.com…
1 Callin archives: Pumpkin Heads part 3 1:53:08
1:53:08 Toista Myöhemmin Toista Myöhemmin Listat Tykkää Tykätty1:53:08
Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyNOTE: this episode was pulled from the Callin platform we started with. Apologies for the drop in audio quality. Key Events and Narrative of Pumpkin Heads Pumpkin Heads: https://if.zone/?blogcate[...]%5D&blog=y Contact us: sendingpoets@gmail.com
1 Callin archives: Pumpkin Heads part 2 1:07:48
1:07:48 Toista Myöhemmin Toista Myöhemmin Listat Tykkää Tykätty1:07:48
Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyNOTE: this episode was pulled from the Callin platform we started with. Apologies for the drop in audio quality. Discussion on the themes for Pumpkin Heads Pumpkin Heads: https://if.zone/f/pov-pum[...]=%5BPOV%5D Neo techno Viking jamming out to Sending Poets intro: https://www.tiktok.com/t/ZT8SqGR3o/ Contact us: sendingpoets@gmail.com…
1 Callin archives: Pumpkin Heads part 1 2:12:29
2:12:29 Toista Myöhemmin Toista Myöhemmin Listat Tykkää Tykätty2:12:29
Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyNOTE: this episode was pulled from the Callin platform we started with. Apologies for the drop in audio quality. Part 1 of talking through Bob’s screenplay idea Pumpkin Heads: https://if.zone/?blogcategory=%5BPOV%5D Haiku: The fingernails of Humanity scraping on The edge of the cliff Contact us: sendingpoets@gmail.com…
This time we dig back in to the mind of Bob and some cool physics ideas he's been pondering regarding dimensions and waves. Links: Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas https://podcasts.apple.com/us/podcast/sean-carrolls-mindscape-science-society-philosophy/id1406534739?i=1000579924987 Poetry and quotes: The relationship Between our evolution And dimensions… wow! "Not only is the universe stranger than we imagine, it is stranger than we can imagine" - Sir Arthur Eddington Contact us: sendingpoets@gmail.com…
As a logical bookend to last week's episode on fear, this time we're talking about laughter! We share personal stories and anecdotes highlighting the vast spectrum of the idea of humor and laughter. Links: (719) 266-2837: The Callin’ Oats emergency Hall & Oats help line https://www.9news.com/article/news/local/next/why-the-hall-and-oates-emergency-hotline-has-a-colorado-area-code/73-25153212-87ed-4aef-ad35-2694e3c37752 Inner Cosmos episode “Why Do We Laugh?” https://eagleman.com/podcast/why-do-we-laugh/ Poetry and quotes: The ability To laugh at oneself, I think It's a helpful one Father in law asked: "Do you tickle each other?" I could not not laugh "The human race has only one really effective weapon, and that is laughter." - Mark Twain Contact us: sendingpoets@gmail.com…
In this episode we share some personal stories related to fear, movie and biblical references of fear (don't worry, we definitely included Dune), and our general thoughts about the impact and implications of fear itself. Poetry and quotes: Is fear ever fair? Is it something we can use? Or does it use us? Litany against Fear (from Dune): "I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past, I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain." “In the end I am nothing, but right now I am everything” - Tucker “Fear is the path to the dark side. Fear leads to anger. Anger leads up hate. Hate leads to suffering.” - Yoda Contact us: sendingpoets@gmail.com…
Kicking off our series on famous quotes! We randomly pick quotes from "2548 Best Things Anybody Ever Said" as well as the 17th and 19th editions of "Bartlett's Familiar Quotations", and then add our own insights and contemplations to the meanings and metaphors of said quotes. Poetry and quotes: Here is a haiku About Bartlett's book of quotes They are familiar “I hate quotations. Tell me what you know.” - Ralph Waldo Emerson Contact us: sendingpoets@gmail.com…
1 Politics part 3 - Justice 1:56:02
1:56:02 Toista Myöhemmin Toista Myöhemmin Listat Tykkää Tykätty1:56:02
Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyWe're wrapping up the politics topic with some thoughts on the justice system, including an idea for using a military type/merit-based/promotion style framework. Why Democracy Is Mathematically Impossible (Veritasium) https://www.youtube.com/watch?v=qf7ws2DF-zk Poetry and quotes: Because after all Justice matters to us all Otherwise, we fall “Democracy is the worst form of government. Except for all the other forms that have been tried.” - Winston Churchill “Injustice anywhere is a threat to justice everywhere” - Martin Luther King, Jr. Contact us: sendingpoets@gmail.com…
1 Politics part 2 - Liberty 1:49:56
1:49:56 Toista Myöhemmin Toista Myöhemmin Listat Tykkää Tykätty1:49:56
Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyThis time we're focusing on the liberty aspect of politics and discuss an option for crowdsourcing political ideas and solutions through a Reddit-style platform. Poetry and quotes: Wow politics, man Sometimes the ride is: No Thanks Sometimes, should stay on "Liberty, when it begins to take root, is a plant of rapid growth." - George Washington Contact us: sendingpoets@gmail.com…
We're diving in to the topic of politics! Our intent however is not to get bogged down with complaints over the current climate but instead to ponder the possibilities of new ways of governance. Poetry and quotes: The intersection Between "pol" and "phil" is where Everyone should be "Some people are philosophers and some are politicians. Philosophers want to reach truth/understanding. Politicians want to win. Helped me rethink some relationships, how hard I was working to reach the other person and find understanding with them when they just wanted to win." - Tucker "I disapprove of what you say, but I will defend to the death your right to say it." - Voltaire (or his biographer, Evelyn Beatrice Hall) Contact us: sendingpoets@gmail.com…
1 Duality of Mind Movies part 1 - Fight Club, The Abyss, The Cable Guy 2:18:47
2:18:47 Toista Myöhemmin Toista Myöhemmin Listat Tykkää Tykätty2:18:47
Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyWe begin a series of conversations about movies that represent the duality of mind metaphor. This time it's Fight Club, The Abyss, and The Cable Guy. Poetry and quotes: What do The Abyss The Cable Guy, and Fight Club All have in common? "It's only after we've lost everything that we're free to do anything" - Tyler Durden Contact us: sendingpoets@gmail.com…
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