Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…
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B2B Creatively
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Sisällön tarjoaa Stories Bureau. Stories Bureau tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Covering a wide range of creative, strategic, and other relevant topics, B2B Creatively keeps you up-to-date on the latest trends and best practices in the B2B creative, design and marketing worlds. Hosted by Alisa Manjarrez & Kory Grushka.
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Sisällön tarjoaa Stories Bureau. Stories Bureau tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Covering a wide range of creative, strategic, and other relevant topics, B2B Creatively keeps you up-to-date on the latest trends and best practices in the B2B creative, design and marketing worlds. Hosted by Alisa Manjarrez & Kory Grushka.
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Freelance art director & designer Ben Tuber knows how to cut through the noise of a chaotic digital world, creating visuals that stop you mid-scroll and demand attention. Specializing in branding, lettering and motion, Ben typically works with high-profile B2C clients, like Netflix, HBO, Vice and Refinery 29. In this episode, Ben explains why bold, colorful, and animated visuals dominate platforms like TikTok—and how these trends are making their way into the B2B world. We also explore how B2B brands can take inspiration from B2C marketing trends, including nostalgia-driven aesthetics, the rise of influencer-inspired content, and the increasing significance of authenticity. Through it all, Ben shares insights into his own creative process, how he manages client feedback, and his advice for B2C designers looking to pivot into B2B. What You’ll Learn: • The rise of maximalism in social media • The impact of TikTok on marketing • Current trends in B2C branded content for B2B • How to manage client feedback in creative work • Advice for designers transitioning to B2B Ben’s Bio: Ben Tuber is a freelance art director, graphic artist, animator, and illustrator with 7+ experience in advertising and design. A native New Yorker, Ben’s work includes traditional graphic design & layout, custom illustration and animation, as well as photography and video. Ben’s unique style and command over a range of techniques have led him to work with clients, such as HBO, I Love New York, Warner Brothers, Showtime, TNT, and Hulu. Formerly, he was the Design Director at GLOW, having worked his way up from design intern. While there, Ben was responsible for establishing the look and feel on campaigns, ensuring they met the highest visual standards. Several projects were either nominated for or won Shorty Awards and other industry accolades. Ben is also a verified artist on GIPHY. Notably, he was among the first artists commissioned to create the now-ubiquitous GIPHY stickers, and the views on his GIPHY page are around 4 billion. He continues to collaborate with GIPHY and add to his portfolio of custom .gifs in his spare time. Graphic and advertising art are Ben's chief passion in life, and he is always looking to work in new, innovative ways that challenge him and his collaborators and surpass their expectations. More from our guest: Ben Tuber Check out Ben’s work: bentuber.com B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
Div Manickam, a product marketing leader, mentor, and author of Mastering the Art and Science of Product Marketing , shares her professional and personal journey on achieving the balance between creativity and data-driven tactics in the B2B space. Drawing on her diverse interests, including photography and writing, Div explains how creativity fuels her work in crafting compelling narratives and launching impactful campaigns. We explore the concept of "creative abundance"—finding inspiration amidst the chaos—and how this frame of mind drives Div’s approach to product marketing. From collaborating with cross-functional teams to crafting evergreen content, Div emphasizes the importance of storytelling, customer-centric strategies, and a growth mindset. She shares how her passion for exploration and innovation helps her navigate the challenges of bringing new products to market. We also get into the "CEO mindset" (curiosity, empathy, and openness) that guides Div’s leadership and mentorship. She discusses the role of authenticity and kindness in professional growth, reminding us that creativity isn’t just about output but about connecting deeply with people and ideas. What You’ll Learn: • Find inspiration amidst the chaos • Master the art and science of product marketing • Enhance your work through creativity • Create magic with a CEO (curiosity, empathy and openness) mindset • How to make evergreen content stand the test of time Mentioned in this Episode: Product Marketing: Mastering the Art and Science of PMM by Div Manickam Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Div’s Bio: Div Manickam has led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies for 10+ years in collaboration with product, sales and marketing teams. Div is a neurodivine, mindful soul, who enjoys sharing experiences on neurodiversity, workplace wellbeing, career growth, authentic leadership, mindfulness, happiness, stress and anxiety, and product marketing. She is passionate about empowering folks to be their best and true authentic self. A mentor and Expert in Residence, she is recognized as one of the top 100 Product Marketing Influencers (2019-23) by the Product Marketing Alliance. As a foodie and traveler, she has explored and captured moments in nature and 80-plus cities around the world. More from our guest: Div Manickam B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
Creative Director of Global Brand & Design Roni Lagin shares his insights on the recent brand evolution for Equinix, the global Fortune 500 digital infrastructure company. Roni discusses the challenges and strategies involved in managing a large-scale rebrand, including the importance of maintaining core brand principles while exploring new design directions. He emphasizes the need for strategic planning, internal and vendor collaboration, and ongoing feedback to ensure long-term growth. Roni’s takeaways provide valuable learnings for anyone embarking on a rebranding journey, showcasing the power of thoughtful design, strategic storytelling, and collaborative teamwork in shaping a brand's evolution. What You’ll Learn: Why collaboration is crucial for a brand evolution Rolling out a rebrand strategically Design forecasting and planning How to communicate with internal teams and vendors Roni’s Bio: Roni Lagin is a multidisciplinary designer, artist, and creative director with a knack for visual storytelling. A graduate of Drexel University, Roni has worked for over 25 years with organizations, companies and people who are striving to make the world better. In 2020, Roni joined Equinix, the world’s digital infrastructure company, as Creative Director. More from our guest: Roni Lagin B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
Join Kory and Alisa as they sit down with Mia Villarreal, Product Marketing Manager for VMware Tanzu at Broadcom, to explore the critical role storytelling plays in product marketing and development. Mia shares her journey from digital marketing to product marketing, where she now leads major product launches and works closely with cross-functional teams. The conversation delves into Mia’s approach to event strategy, including her involvement in VMware’s global events like VMware Explore. Mia provides insights into the complexities of merging companies post-acquisition, adapting to Broadcom’s expansive enterprise environment, and the impact of multi-cloud platforms in modern IT infrastructure. Kory, Alisa, and Mia also discuss the challenges of balancing branding with business goals in a fast-evolving tech landscape, along with how Mia’s marketing strategies help maintain customer engagement and drive growth through community events and content marketing. What You’ll Learn: The evolving role of a product marketing manager How to leverage storytelling in product development Event planning tips for large-scale tech events Building community through virtual and in-person events Navigating post-acquisition changes in a large enterprise Mentioned in this Episode: VMware Tanzu : A multi-cloud platform for developers and engineers VMware Explore : Annual event for IT professionals, developers, and engineers Mia's Bio: With eight years of experience, Mia Villarreal has successfully accelerated the growth of businesses by leveraging storytelling in product marketing, development, and brand campaigns. Specializing in introducing innovative products to the market, Mia has consistently delivered results in dynamic, competitive environments. She is particularly drawn to opportunities that embrace diverse perspectives within a collaborative team environment. Mia is committed to community service, leading initiatives in St. Monica's Young Ministering Adults program, including clothing drives, food distribution for the homeless, and racial justice projects. --- More from our guest: Mia Villarreal --- B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
Join Alisa as she catches up with her former boss, Dawn Colossi, now Chief Marketing Officer at Software AG, and the two dive into visionary creativity and leadership in B2B marketing. Dawn recounts the time she saw the potential to launch a new category within the tech industry. Despite facing initial resistance and skepticism from her company, she persevered in selling her vision and ultimately achieved remarkable success. Soon after launching Super iPaaS in the fall of 2023, it was acquired by IBM for 2.1 billion euros. Alisa and Dawn explore what it takes for a visionary leader to see into the future and effectively communicate the possibilities to their team. Dawn, a Top 100 Global B2B CMO, shares the creative process and marketing tactics behind the Super iPaaS launch, how she navigated the ups and downs along the way, and if/when launching a new category is worth it. What You’ll Learn: What does it mean to be a visionary creative? How to use internal marketing When to follow your gut Figuring out the creative for a new category launch Is launching a new category worth it? Mentioned in this Episode: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney Dawn’s Bio: As a Chief Marketing Officer, Dawn Colossi is responsible for brand, demand and aligning across the business to create exceptional customer experiences to strategically drive meaningful engagement, both digitally and physically, across prospect, customer and partner audiences to help create sustainable growth. For the past 10 years, Dawn has focused on transforming marketing for the companies she’s worked with, including Commvault, FocusVision and now Software AG, to an always-on customer-driven modern marketing model based on data, powered by content and designed to increase revenue and grow market share for her organization. Dawn has been named to the Top Women in MarTech and Digital, and won the SiriusDecisions ROI Award for Digital Content Marketing Strategy. More from our guest: Dawn Colossi B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
Looking to make a splash with your B2B brand? Hear about some of today’s most creative PR tactics for B2B from public relations guru Amy Jackson. Amy is the Founder & CEO of TaleSplash, a PR agency that connects founders of emerging tech, health and lifestyle brands to journalists. Find out how to get coverage for your B2B brand (think: influencers and demos) and how AI can help match you with the best media channels. Amy shares her 10+ years of expertise in B2C and B2B, and offers ways to take inspiration from B2C. What You’ll Learn: How B2B is taking inspiration from B2C How to get coverage for your B2B brand Using influencers in your PR strategy The future of PR in the age of AI Emerging PR tactics Mentioned in this Episode: How I Built This with Guy Raz TaleSplash , Amy Jackson’s PR agency Amy’s Bio: Amy Jackson has spent her career building and shaping brands during times of rapid change. Over the course of eight years with SAP Concur, Amy built TripIt’s high-performing PR and social program from scratch, provided a voice for the award-winning redesign of TripIt.com, and created the messaging and brand experiences for Concur’s travel portfolio (TripIt, Hipmunk, Concur TripLink and ExpenseIt). Most recently, Amy helped SAP Ariba and SAP Fieldglass celebrate the role of its customers in navigating supply chain disruption. Along the way, Amy has helped people fulfill the potential of their professional selves, while increasing awareness of the experiences and causes that give us purpose. With BestfortheMoment.com, she cheered on working moms and entrepreneurs, and then became one herself. Amy created TaleSplash to help emerging tech, health and lifestyle brands share their expertise about the world changing around us. With decades of experience in PR growing global technology brands as storytellers and digital strategists, clients like to think of TaleSplash as an extension of the team that can help in a multitude of ways. Amy lives in the Austin hill country with her husband, two boys and labradoodle (also a boy). More from our guest: Amy Jackson B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
We dive into how to market a B2B startup with Jacob Smith, co-founder of Humans of the Internet, a venture community investing in startups focused on digital infrastructure, open source software and sustainability. Jacob shares his journey from being a professional musician to founding a tech B2B startup that was eventually acquired by Equinix in 2020. Jacob gives us his approach to marketing innovation, community building, and storytelling specifically tailored for B2B startups. We discuss the power of authenticity, self-awareness, and delivering on promises to establish trust with customers. Plus, Jacob shares his secret sauce to stand out among more established brands. “Stretch to be holistic and take ownership over the customer journey, like you’re a maitre d' ”, says Jacob. What You’ll Learn: How to create trust as a B2B startup Effective creative marketing strategies How to apply the 80/20 rule Growth frameworks for B2B startups Who makes great hires Mentioned in this Episode: Setting the Table by Danny Meyer Jacob’s Bio: Jacob Smith is an entrepreneur and investor working primarily in digital infrastructure, sustainability, and open source ecosystems. He was co-founder of a venture-backed startup (Packet) which was sold to Equinix in 2020. Previous career chapters include roles in nonprofit management, digital marketing, and as a performing classical musician. Originally from California, Jacob now lives with his family in Southern Vermont. More from our guest: Jacob Smith B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
Welcome to B2B Creatively! In our premiere episode, we tackle failure, a topic many marketers fear. Failing is part of doing business, so we’re here to discuss failure on the way to success with Jeremy Balius, Managing Director of Filament. a digital marketing agency specializing in B2B tech businesses and vendor channel programs. The hosts, Managing Director Alisa Manjarrez and Creative Director Kory Grushka of Stories Bureau, dissect why their previous attempts at starting a podcast were a bust and Jeremy delves into the challenges of planning and executing his podcast, B2B Tech Marketing Talks, which he launched in 2023. Jeremy shares what to keep in mind when starting a podcast doesn’t go perfectly and the number one thing you should focus on when you need to bounce back from failure. We also explore the evolution of B2B marketing and the shift towards creating meaningful connections and moments to drive engagement and loyalty. What You’ll Learn: What to keep in mind when starting a podcast doesn’t go perfectly Why one podcast recording is the equivalent of five business dinners How to create meaningful moments through podcasting The number one thing you should focus on when you need to bounce back from failure Mentioned in this Episode: B2B Tech Marketing Talks Podcast Jeremy’s Bio: Jeremy Balius helps B2B tech companies go to market faster. He is the Managing Director and co-founder of Filament, a digital agency specializing in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs. Over the last 17 years, Jeremy has worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share. More from our guest: Jeremy Balius B2B Creatively is powered by Stories Bureau . Connect with us on LinkedIn: Stories Bureau , a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka , Founder and Creative Director of Stories Bureau Alisa Manjarrez , Managing Director of Stories Bureau…
Join Stories Bureau Managing Director, Alisa Manjarrez, and Creative Director, Kory Grushka, in a show about all things B2B creative, from trends to best practices to amazing guests who dish their hard-earned industry secrets. If you're a marketer, you'll learn how to be more creative. And if you're a creative, we're going to make you more strategic.…
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