Dr. Kinshuk Jerath, a professor at Columbia Business School, discusses technology-enabled marketing and the rise of retail media networks. He explains the similarities and differences between ad networks and retail media networks, highlighting the contextual relevance and closed-loop system of the latter. The conversation also touches on the impact of privacy and increased regulation on retail media networks, as well as the challenges of scaling and the potential for manipulation in the auction process.…
The Last Splash
Merkitse kaikki (ei-)toistetut ...
Manage series 3572368
Sisällön tarjoaa Ryan Green. Ryan Green tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The marketing community's destination for direct, unencumbered conversations about the future of our industry. Featuring guests from the wide, diverse groups that are involved in every aspect of marketing. From brand CMOs to freelance artists. From rural, suburban, urban and global backgrounds. And from every circle of the ad tech ecosystem.
…
continue reading
10 jaksoa