Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Toista Myöhemmin Toista Myöhemmin Listat Tykkää TykättyHow to Become a B2B Tech Marketing Executive: Essential Skills & Career Advice with Sarah Lambert In this episode of Marcom Mode, host Kristin Jones sits down with Sarah Lambert, an experienced B2B tech marketing leader, to discuss how marketers can take control of their careers and advance to leadership roles. With a strong background in product marketing for companies like Oracle and Buckzy, Sarah shares her journey and offers valuable advice on: Identifying the right career path based on your skills and interests Developing essential skills for B2B marketing directors and executives Transitioning from individual contributor to team leader and enabler Collaborating effectively with cross-functional teams to drive results Building and leading high-performing B2B marketing teams Leveraging important marketing metrics and KPIs at different levels Cultivating crucial soft skills for marketing leadership success Communicating with impact and inspiring action across the organization And much more Whether you're a B2B marketer looking to move up from a Director to a VP or CMO role, or an executive striving to lead your team through the challenges of efficient growth in today's economy, this conversation is packed with actionable insights and strategies to help you succeed. Don't miss this opportunity to learn from a seasoned B2B marketing leader with a passion for product marketing and a talent for building strong teams. Subscribe to Marcom Mode and catch this engaging discussion with Sarah Lambert, filled with advice and inspiration for advancing your marketing career in the B2B tech space. #B2BMarketing #MarketingCareerAdvice #MarketingLeadershipSkills #B2BMarketingExecutive #MarketingTeamBuilding #CrossFunctionalCollaboration #MarketingMetrics #SoftSkillsForMarketers…
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