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Sisällön tarjoaa Marketers Help Marketers. Marketers Help Marketers tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Ctrl + Alt + Marketing
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Sisällön tarjoaa Marketers Help Marketers. Marketers Help Marketers tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to Ctrl+Alt+Marketing, the podcast that spills the tea on building a successful marketing career. 🍵 Join host Mita Mandawker as she chats with seasoned marketers who share real career stories, wins, fails, and the unfiltered advice they wish they'd had. Newbie or experienced, if you're looking to level up your marketing career and stay ahead of the curve, this podcast is packed with no-BS career advice and actionable insights. Because with the right insights and inspiration, you can achieve great things in your marketing career. New episode drops every Thursday. 🔔 Hit subscribe and take control of your marketing career!
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14 jaksoa
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Sisällön tarjoaa Marketers Help Marketers. Marketers Help Marketers tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Welcome to Ctrl+Alt+Marketing, the podcast that spills the tea on building a successful marketing career. 🍵 Join host Mita Mandawker as she chats with seasoned marketers who share real career stories, wins, fails, and the unfiltered advice they wish they'd had. Newbie or experienced, if you're looking to level up your marketing career and stay ahead of the curve, this podcast is packed with no-BS career advice and actionable insights. Because with the right insights and inspiration, you can achieve great things in your marketing career. New episode drops every Thursday. 🔔 Hit subscribe and take control of your marketing career!
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×Ever wondered what happens in rebranding? This bonus content dives deep into the why, when, and how of rebranding, from understanding your motivations to navigating the challenges. We explore common reasons for rebranding, the key steps involved, creating an implementation plan, and more. Discover how rebranding can impact your conversion rates, customer experience, and overall success, and how to tackle resistance by C-suite. ----------------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ ----------------- In this episode, you'll learn: (00:00) Intro (00:02) What is rebranding? (05:58) Process of rebranding (12:14) How to measure the impact of rebranding? (18:45) Challenges and impact of rebranding ----------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes…
What does it mean for a marketer to be on the cap table (aka CMO)? Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue outcomes. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career. ------------- ------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ------------- ------------- In this episode, you'll learn: (00:00) Intro (01:57) Why marketers should own revenue and focus on unit economics (08:49) Figuring things out - an essential skill to foolproof your marketing career (12:54) How to build your muscle of shipping fast (16:55) Why playbooks don’t work in this market (20:06) Why struggle is good in the early days of your career (27:07) Being a marketer on the cap table (37:13) LinkedIn gyaan culture (43:30)Career advice for marketers ------------- ------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes…
Ever wondered how someone with a love for words makes it to the C-suite? Rapti Gupta, Co-founder and CMO of Bugasura, shares her unconventional journey from journalism to marketing. Discover how she leveraged her content skills to climb the ladder, embraced new challenges, and ultimately became a co-founder. ---------------- ---------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ---------------- ---------------- In this episode, you'll learn: (00:00) Intro (01:55) Career journey from journalism, to content writing (07:24) Instamojo chapter, marketing at fintech company (16:53) Transition to Bugasura, becoming CMO, dev marketing (26:24) Criteria when making career decisions ---------------- ---------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes…
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1 Ep. 10 Zigging-zagging, principles of evaluating roles, how to milk the cow and more | Sofie Lehrmann, Founder, MilkMoo, fCMO 37:34
Sofie Lehrmann, Founder MilkMoo and Fractional CMO, talks about her three key principles for evaluating job opportunities, solopreneurship, her philosophy of milking the cow. She urges aspiring marketers to embrace change, stay curious, and remain open to new paths for personal and professional growth. Her key message? "Nothing is set in stone." -------- About Sofie Lehrmann is the founder of MilkMoo, an agency dedicated to helping tech startups with marketing and a fractional CMO. With over 14+ years of experience, she started her career in market research, worked at MNCs, and later held several leadership positions at startups and scaleups. -------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ -------- In this episode, you’ll learn: (00:00) Intro (02:06) How zigzagging helped her grow in career (10:08) 3 Core principles of evaluating job roles (14:59) Finding the right balance between salary and learning in early career (17:42) Why and how she started her entrepreneurship journey (21:27) Milking the cow philosophy and story behind the name (25:32) Rise of the creator economy and solopreneurship (32:29) Career advice for marketers -------- Follow Marketers Help Marketers: - - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes…
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1 Ep.9 Lessons from marketing at MNCs vs. startups, baking customer centricity in your marketing | Sofie Lehrmann, Founder, MilkMoo, Fractional CMO 58:31
Is there just one way to build a successful marketing career? Sofie Lehrrman, founder of Milk Moo, proves the answer is a resounding "no!" With 14 years of experience zig-zagging across industries and setups —from market research to MNCs to CMO—Sofie shares her unconventional journey and the lessons she's learned along the way. Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ In this episode, you’ll learn: (00:00) Intro (01:35) Early life and career and seeking external validation (07:52) How mentors helped set stage for her future success (08:49) Advice for young, ambitious marketers (11:30) What makes an unstoppable marketer (14:47) Learning curve when making the transition from MNC to startups (23:08) Career advice - don't listen to parents (26:04) Startup chapter - how leadership looks like at startups (33:08) How does revenue ownership look like coming from content and brand background (37:12) Why CEOs are the real CMOs at early-stage startups (42:21) Biggest challenge faced by CMOs in startups (43:46) Hiring philosophy (46:11) Advice on managing C-suite expectations (48:12) Why marketers should learn to say no (51:28) Using market research to bake customer centricity into marketing Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes…
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1 Ep. 8 Leveraging your strengths, making career pivots, and more | Krishna Kumar N, Business Storytelling Consultant, Fractional CMO 1:12:51
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Krishna Kumar N, a Business Storytelling Consultant and Fractional CMO, didn't exactly plan on a career in marketing. With a background in mechanical engineering, he got into marketing by chance after a decade in sales, proving that sometimes the most fulfilling paths are the ones we least expect. Discover how he leveraged his strengths to navigate these transitions, cracked the South African market using social selling, and more. This is a must-listen for anyone considering a career change! In this episode, you'll learn: 00:00 Intro 01:15 Early life 08:29 Experience working at manufacturing company 14:37 Being Rocket Singh - first sales role 24:02 MBA and why doing one with experience helps 36:17 Prodapt chapter 38:09 Social selling to open new market - South Africa 44:59 Start of marketing journey 50:33 Roots of storytelling 56:56 Experience working at startup 55:04 Whatever you are good at will come and help you 01:03:01 Career advice for marketers 01:06:20 Advice for people considering career transitions 01:10:07 Reflections from 17-years of career journey Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes…
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1 Ep. 7 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore 53:17
Abhimanyu Saha, the co-founder of GuruQore, shares his journey from ad agencies to building his own edtech startup. Discover how pivoting became his superpower, why 'big picture thinking' is the marketer's new weapon against AI, and how he balances purpose and profit as a 'missionary founder.' This episode is packed with insights on the advertising ecosystem, marketing skills needed to futureproof your career, and more. If you're a marketer with entrepreneurial dreams, this episode is your guide. In this episode, you'll learn: (01:43) Breakdown of advertising ecosystem - planning, servicing, copy, design (08.36) Difference between account planning in mainline vs digital agencies (17.50) Winding of agency career, new innings as a music producer (25.27) GuruQore origin story (26.49) Pivoting as an early-stage startup to find the right fit (29.08) Creating a new vertical, why marketing teaching is ikigai (31.43) Why pivoting is a lot like sailing a huge-ass Titanic (35.19) The one marketing skill no one's teaching, Test vs T20 of marketing careers (43.20) Running a startup as a missionary founder (47.03) Advice to 21-year-old self (47.50) Career advice for marketers Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/one-marketing-skill-no-one's-teaching…
From advertising to co-founding ed-tech startup, why everyone is creative and choosing experience, so money will follow | Abhimanyu Saha, Co-founder, GuruQore In this episode, you'll learn: 01:24 Early life - playing cricket at national level, studying biotech 23:53 Turning childhood interests into a career in advertising 31.20 Experiences building a career in digital account planning 29.16 Everyone is creative, it just looks different for everyone 35.02 Always pick experience over money in the early days of career 51.03 Trial by presentation, experiences working with C-level execs Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/from-advertising-to-co-founding-ed-tech-startup…
What does it take to be a fractional CMO? Join Sonesh Prakash, CEO, CMO Outsourced, has been in the fractional game long before it even became a thing! In this episode, he reveals the ins and outs of this emerging career path coming from a sales background, how he built a thriving business, how to find your niche, and how frugality is a must-have trait for marketers. In this episode, you'll learn - (00:57) Early life and career (01:34) Career shift from sales to fractional CMO (05:25) Initial projects, figuring out the pitch and niche as a fractional consultant (09:43) How sales background made him a more empathetic marketer (13:40) Big companies vs startups - pros and cons (19:57) Networking - pre and post-Covid era (31:17) How Covid created a boom for fractional consultants (41:09) Advice to Solopreneurs Follow us - https://www.linkedin.com/company/marketers-help-marketers/ Episode page - https://www.marketershelpmarketers.com/episode/from-sales-to-becoming-fractional-cmo…
Owning revenue, playing the long game, career advice | Rohit Srivastav (Head of Marketing, FleetPanda) In this episode, you’ll learn: (2.22) Why being tactical matters as much as strategy (5.12) The "a-hole tax" and how to identify founders who get marketing (10.03) Networking the right way, moving beyond handshake networking (16.38) Shifting to revenue ownership from a content/brand background (20.24) Paying it forward: mentoring and teaching as a marketing leader (24.40) The birth of the s11s community: from WhatsApp group to 3000-member strong Slack group (31.37) How screenwriting helped him become a better marketer (36.26) Must-know career advice for growth and thriving Follow Marketers Help Marketers: LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/owning-revenue-career-advice…
Mental models for choosing your next role, doubling down on what you're amazing at, and the art of creating viral campaigns | Rohit Srivastav (Head of Marketing, FleetPanda) In this episode, you’ll learn: (1.19) Early life and influences (7.02) Creating serendipity: how being online opened new opportunities (sales to SaaS marketing) (14.18) Startup life - following Richard Branson’s philosophy, doubling down on your strengths (21.26) Mental models for career moves - 3-legged stool, thinking like VC, decision post-mortem (28.37) Stories behind Rohit’s standout, successful, viral campaigns Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/mental-models-for-choosing-your-next-role-doubling-down-art-of-creating-viral-campaigns…
Career lessons from marketing leader: making better mistakes, testing waters before working for yourself, and asking for what you want | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince) In this episode, you'll learn: (1.54) Honing leadership and strategic skills as you climb the ladder (15.35) Unmissable non-marketing skills to level up in career (21.12) Life as a marketing consultant (25.17) Things to consider before venturing into marketing consulting (30.27) Teaching moments from her professional life (33.41) Hard-learned career lessons from the past 15 years (36.33) Her take on generalist vs specialist and how it worked in her career Follow Marketers Help Marketers: LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/making-better-mistakes-testing-waters-asking-for-what-you-want…
The secrets to lasting marketing career: self-learning, adaptability, value alignment, and more | Pranjalee Lahri (Marketing Consultant, prev. Darwinbox, Invince) In this episode, you'll learn: (3.13) How Pranjalee's passion for writing helped lay the foundations of her marketing career (11.08) Impact of an MBA on marketing career (18.00) Transitioning from working at agencies to in-house B2B marketing roles (20.33) How self-learning can be a superpower that can change the career trajectory of marketers (25:38) Secret behind long stints at organizations as a marketer (32:36) Tips on networking and building relationships Follow Marketers Help Marketers: LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/the-secrets-to-lasting-marketing-career…
Welcome to Ctrl+Alt+Marketing, the podcast that spills the tea on building a successful marketing career. 🍵 Join host Mita Mandawker as she chats with seasoned marketers who share real career stories, wins, fails, and the unfiltered advice they wish they'd had. Newbie or experienced, if you're looking to level up your marketing career and stay ahead of the curve, this podcast is packed with no-BS career advice and actionable insights. Because with the right insights and inspiration, you can achieve great things in your marketing career. New episode drops every Thursday. Hit subscribe and take control of your marketing career!…
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