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Sisällön tarjoaa Michael Katz. Michael Katz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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The Likeable Expert Podcast
Merkitse kaikki (ei-)toistetut ...
Manage series 4038
Sisällön tarjoaa Michael Katz. Michael Katz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
…
continue reading
444 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 4038
Sisällön tarjoaa Michael Katz. Michael Katz tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
…
continue reading
444 jaksoa
Alle afleveringen
×For any business, everything visible to the outside world falls under the heading of "marketing. But it shouldn't be random. Today's newsletter explains how the things you choose to share can have a big impact on your success.
This is issue number 593. Seven more and I get a toaster. Today we talk about luck – and why you want to ignore it when building your business.
Most of the time, I offer suggestions about marketing things I think you should do. In today's newsletter, I share two recommendations of things you should not do.
Are you passionate about the work you do? I'm glad. But the thing is, nobody but you really cares. In today's newsletter I explain why what you are especially good at – not what you love to do – is the shortest path to everything you want.
Recently, I launched a new, second newsletter. I thought it would be easy. I was wrong. If you are likewise at the beginning stages – of a newsletter or anything else that requires putting yourself out there for all to see – today's issue is especially for you.
Today's newsletter is not the least bit funny. So, if that's the only reason you read these each time, I recommend hitting delete now and instead watching this super-cute baby elephant video . Everyone else, read on for some AI-themed insights that may or may not be useful.
Marketing your solo professional business effectively comes with a lot of moving parts ... not unlike a dishwasher. Confused? I don't blame you. Not interested? I don't blame you even more. For everyone else, today's newsletter awaits you below!
When it comes to solo professional success, finding paying clients is the name of the game. If you can't make that happen, not much else matters. But getting those paying clients – especially the ones who come back again and again – requires more than just being open for business. In today's newsletter, we look at some other things worth doing to start and keep the client ball rolling.…
Today’s newsletter is a little longer than usual. So, for those of you who are too busy to read it, I dropped it into ChatGPT and asked it to summarize the article: “Bald man wastes your time with dad jokes and tired marketing observations.” A bit harsh for a robot, if you ask me. But I can’t much argue with it.…
Professional service providers like us are in the advice-giving business. So if you want to be hired as one of those people, it's a good idea to offer prospective buyers a "free sample."
If you publish a newsletter, you are well ahead of the game. Still... there are some simple things you can do to make whatever you send way better. Today's newsletter shares one secret (shhhhh).
Do you publish a newsletter? Excellent. One thousand bonus points to you. But if that's all you are using your list for, you are missing out on some other opportunities.
When it comes to time, we all have an equal amount (other than Keith Richards, who appears to have more than his fair share). Today's newsletter is about the small but often significant role time can play in your business.
Yikes. Today's newsletter is kind of long. So if you're in a hurry, the point is simply this: figure out what you are naturally good at and find a way to turn that into your career. For everyone else, and now that those "super busy" people are gone, there's some good stuff below. And, admittedly, some of the usual time-wasting commentary, too.…
Today's newsletter is about dating. And dancing. And for those of you who actually care about marketing, the importance of getting things off to a quick start.
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The Likeable Expert Podcast

Today's newsletter is about taking time to slow down and find the "spaces between." In my experience, that's where the biggest business leaps forward occur.
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The Likeable Expert Podcast

Working solo is terrific. But, all that time spent alone can lead us to concoct false stories from very little evidence. When that happens, it can throw everything off. Today's newsletter shares three suggestions for avoiding that. (Four, if you count this one: Avoid that!)
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The Likeable Expert Podcast

Today's newsletter is about AI and how ignoring it is potentially dangerous to your business.
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The Likeable Expert Podcast

Today's newsletter looks at the inherent benefits of doing work for which you are supremely gifted and qualified.
Today's newsletter looks at the difference between working as an employee and working on your own and shares three, dare I say, fabulous, suggestions for making things easier.
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The Likeable Expert Podcast

In addition to using marketing tactics that reach your particular audience and that you enjoy (or at least don't hate), it's important to connect with your prospective clients in different ways. Today's newsletter explains (I hope).
This is issue #573, a number that is evenly divisible by 3. How do I know that? Because when you add all the digits together (5 + 7 + 3 = 15; 1 + 5 = 6), the resulting number (6) is. And if that much math has your head spinning, you definitely do not want to buy the book I reference in today's newsletter.…
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The Likeable Expert Podcast

Audience – who are you trying to reach and where do they hang out – plays an important role in bringing the clients you want.
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The Likeable Expert Podcast

The rules of working for yourself are different. Often, things that seem obvious are totally wrong. Today's newsletter shares three examples of conventional work wisdom that are way off base.
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The Likeable Expert Podcast

Today's newsletter is a bit longer than most. But, my hair is a bit shorter than most, so I guess it all evens out. Read on as we talk about why having a "marketing system," if it's the wrong system (for you), can be a waste of time.
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The Likeable Expert Podcast

I don't know if you were present at the eclipse (it was dark). But it got me thinking about how the event, and life as an independent professional, don't have a whole lot in common. Put on your protective glasses and keep reading...
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The Likeable Expert Podcast

Want more clients? Spend more time making word of mouth work for you.
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The Likeable Expert Podcast

Today we talk about water. And automated marketing. And when you put them together, you get ... Wautomation. Or something. Anyway, the point is, automate your marketing and good things happen.
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The Likeable Expert Podcast

Routine and predictability can be comforting. Unfortunately, all the good stuff is in the opposite direction. Today's newsletter explains why getting out of your comfort zone is good for your business (and, maybe, your life overall).
Your marketing matters, absolutely. But, when things are not going as you would like, it's not the first place to look. Intrigued? I don't blame you. More down below (less up above).
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