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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Deejay Football Club
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Manage series 45719
Sisällön tarjoaa Radio Deejay. Radio Deejay tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Riascolta il meglio del programma di Fabio Caressa e Ivan Zazzaroni, in onda il sabato alle 12 solo su Radio Deejay.
…
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118 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 45719
Sisällön tarjoaa Radio Deejay. Radio Deejay tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Riascolta il meglio del programma di Fabio Caressa e Ivan Zazzaroni, in onda il sabato alle 12 solo su Radio Deejay.
…
continue reading
118 jaksoa
Kaikki jaksot
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Deejay Football Club
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Ospiti di Ivan Zazzaroni e Fabio Caressa durante questa diretta Tommaso Pobega e Paolo Bertolucci. In chiusura di puntata il collegamento con Linus.
D
Deejay Football Club
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Caressa e Zazzaroni sugli ultimi aggiornamenti di calcio. In chiusura di puntata l'appuntamento con Linus.
D
Deejay Football Club
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Ospiti di Ivan Zazzaroni e Fabio Caressa durante questa diretta Giovanni Branchini e Luca Marchetti. In chiusura di puntata il collegamento con Linus
D
Deejay Football Club
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Ospiti di Ivan Zazzaroni e Fabio Caressa durante questa diretta Eraldo Pecci e Luca Marchett. In chiusura di puntata il collegamento con Linus.
D
Deejay Football Club
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Ospiti di Ivan Zazzaroni e Fabio Caressa durante questa diretta Beppe Bergomi, Luca Marchetti e in chiusura di puntata il collegamento con Linus.
D
Deejay Football Club
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Deejay Football Club
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1 Puntata del 11/01/2025 1:01:07
1:01:07
Toista Myöhemmin
Toista Myöhemmin
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Tykkää
Tykätty1:01:07
Ospite di Ivan Zazzaroni e Fabio Caressa durante questa diretta Fabio Capello, Federico Ferri, Luca Marchetti e in chiusura di puntata il collegamento con Linus.
D
Deejay Football Club
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1 Puntata del 04/01/2025 1:01:57
1:01:57
Toista Myöhemmin
Toista Myöhemmin
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Tykkää
Tykätty1:01:57
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Deejay Football Club
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Deejay Football Club
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Ospite di Ivan Zazzaroni e Fabio Caressa durante questa diretta Luca Marchetti.
D
Deejay Football Club
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Ospite di Ivan Zazzaroni e Fabio Caressa durante questa diretta Urbano Cairo. In chiusura di puntata il collegamento con Linus.
D
Deejay Football Club
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Ospiti di Ivan Zazzaroni e Fabio Caressa durante questa diretta Beppe Signori e Laura Giuliani. In chiusura di puntata il collegamento con Linus.
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