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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Secular Buddhist
Merkitse kaikki (ei-)toistetut ...
Manage series 86871
Sisällön tarjoaa Ted Meissner. Ted Meissner tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The Secular Buddhist is the official podcast of the Secular Buddhist Association, focusing on early Buddhist teaching and practice from a secular point of view. http://secularbuddhism.org
…
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337 jaksoa
Merkitse kaikki (ei-)toistetut ...
Manage series 86871
Sisällön tarjoaa Ted Meissner. Ted Meissner tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The Secular Buddhist is the official podcast of the Secular Buddhist Association, focusing on early Buddhist teaching and practice from a secular point of view. http://secularbuddhism.org
…
continue reading
337 jaksoa
Kaikki jaksot
×Shaila Catherine returns to the podcast to speak about her new book Beyond Distraction: Five Practical Ways to Focus the Mind.
Paul Keddy joins us to speak about Darwin Meets the Buddha: Human Nature, Buddha Nature, Wild Nature.
Ajahn Sona joins us to speak about Bloom: Buddhist Reflections on Serenity and Love.
Matteo Pistono returns to the podcast to speak about his new book Roar: Sulak Sivaraksa and the Path of Socially Engaged Buddhism.
Pamela Weiss joins us to speak about A Bigger Sky: Awakening a Fierce Feminine Buddhism.
Lama Rod Owens returns to the podcast to talk about Love and Rage: The Path of Liberation Through Anger.
Barbara Bonner joins us to speak about Inspiring Forgiveness.
Devon and Craig Hase join us to speak about their new book, How Not to Be a Hot Mess: A Survival Guide for Modern Life.
Seth Zuiho Segall joins us to speak about Buddhism and Human Flourishing: A Modern Western Perspective.
Alex Kakuyo joins us to speak about Perfectly Ordinary: Buddhist Teachings for Everyday Life.
Evan Thompson joins us to speak about his new book, Why I Am Not a Buddhist.
Dave Smith joins us to speak about his Secular Dharma Foundation.
Koshin Paley Ellison joins us to speak about his new book, Wholehearted: Slow Down, Help Out, Wake Up.
John Danvers joins us to speak about the in-person Exeter Meditation Circle.
Zen teacher and author Brad Warner joins us to talk about his new book Short Intro Letters to a Dead Friend About Zen.
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