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Jodi Harris (ABinBev) | Connecting Brand to Culture
Manage episode 271385164 series 2407825
Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).
On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.
So grab a cold one and listen in for what will be your favorite episode yet!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 jaksoa
Manage episode 271385164 series 2407825
Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).
On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.
So grab a cold one and listen in for what will be your favorite episode yet!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 jaksoa
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