Ken Schaefer

True Grit with Craig Kautsch

Curious about how to market to your customers? Want to know the strategies to build a great culture in your company?

My next guest is the head honcho and namesake of Schaefer Advertising, Ken leads client relationships and manages strategic planning and brand development. His over two decades of marketing experience began at Procter and Gamble, and he later moved on to the agency side at Ogilvy & Mather

Schaefer Advertising employs 40 people and just this year celebrated their 25th year in business. Ken has built the agency on an immovable foundation of core values, which are centered around the company’s mission to “Make Life Better.”

Ken is a relentless strategist and has focused his teams on building solutions that provide real, measurable results. His company is recognized as an award-winning marketing partner within the healthcare, real estate, and destination and entertainment industries.

Under his leadership, Schaefer Advertising has seen steady growth year over year, and nearly 150% revenue growth over the last three years. It has won the award of top places to work in Fort Worth 2x so he has a good understanding of what Culture is all about.

Ken is a leader of leaders, a savvy business guy, a culture warrior, and a family man who has been married to his wife Lori for 26years and has twin boys who are seniors at TCU…

I’ve been looking forward to this interview and I’m excited to give you a peek behind the curtain of his business and marketing mind!
Useful Links and Book Mentions:
Schaefer Advertising
Author Malcolm Gladwell