“Gustavus Gave Me the Ability to Reason”

Learning for Life @ Gustavus

Jeff Sorenson ’90 on growing up with a passion for hubcaps or wheel covers, his path to Gustavus and the history major, post-graduation days pondering what next on Santa Monica beach, launching, growing, and selling a successful wheel cover business that ultimately supplied most of Sam’s Club’s hubcaps, working subsequently in vendor management, launching a brokerage business of phone and internet providers, successful entrepreneurship, writing and recording music, and the impact of his Gustavus education on his career.