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An Alternative to Coffee? An Interview with Ritual Energy Founder Alex Nielsen
Manage episode 336355756 series 3086415
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Alex Nielsen was a a busy sophomore at the University of California, San Diego, managing an engineering degree, an active social life and running triathlons when he began looking for something (healthy) that would help get him through his demanding schedule.
Caffeine and clean eating quickly became his answer to staying on top of life’s many dimensions. However, biking around campus with coffee quickly became a chore, energy drinks were loaded with chemicals, and energy snacks were filled with sugary syrups and other highly refined ingredients.
That’s when Alex had his lightbulb moment. And, after early three years of experimenting with caffeine sources and natural foods, the first Ritual Energy snack was born in 2016.
Today, Ritual Energy’s products are available around the country on their website, Amazon Prime and across, plus 80 retailers nationwide.
In our conversation, Alex chat about:
- All things coffee and caffeine
- How he became passionate about clean eating
- And, why he ultimately decided to start a food business
You can also shop this brand on Amazon. Here’s my personal recommendation:
Ritual Energy Almond Toasted Coconut
Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.
Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.
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