Week 8 - Day 3: The Role Of Leadership - Brand Drives Culture Donna A. Heckler: Faith & Media podcast

Donna A. Heckler: Faith & Media

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Week 8 - Day 5: The Role of Leadership - Nobody Will Love Your Brand Like You Do 7:50

3 years sitten7:50

7:50

Despite everything you do, no one will love your brand as much as you do, and that is ok. Learn why in this podcast. Download the Nobody Will Love Your Brand Like You Do worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 8 - Day 4: The Role of Leadership - Stewardship Starts With You 7:43

3 years sitten7:43

7:43

As a leader you are the ultimate steward of your organization's brand. Understand why this is so critical in this podcast. Download the Stewardship Starts with You worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 8 - Day 3: The Role of Leadership - Brand Drives Culture 6:51

3 years sitten6:51

6:51

Your brand and organization's culture are inextricably linked. Listen to this podcast to understand why this is true. Download the Brand Drives Culture worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 8 - Day 2: The Role of Leadership - Jeweled Treasures 8:11

3 years sitten8:11

8:11

No one likes to receive a complaint. Yet, buried in the complaint are often jeweled treasures for your organization. Understand how to find these treasures in this podcast. Download the Jeweled Treasures worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 8 - Day 1: The Role of Leadership - Ego, Danger Ahead 7:06

3 years sitten7:06

7:06

Just like people, an organizations ego can create many problems. Learn how an organization's ego can signal danger ahead, in this podcast. Download the Ego, Danger Ahead worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 7 - Day 5: Marketing and Teamwork - Positioning Lives in the Mind 7:38

3 years sitten7:38

7:38

Your brand, your position lives in your parishioner's or participant's mind. Learn the implications of that in this podcast. Download the Positioning Lives in the Mind worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 7 - Day 4: Marketing and Teamwork - Brand Extensions 8:06

3 years sitten8:06

8:06

To do more, often you and your team need to do less. This podcast explains this important principle. Download the Brand Extensions worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 7 - Day 3: Marketing and Teamwork - Customer Service 8:02

3 years sitten8:02

8:02

Customer service is critical to every organization. Understand why it matters and the role everyone plays in this podcast. Download the Customer Service worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 7 - Day 2: Marketing and Teamwork - Customer Experience 8:07

3 years sitten8:07

8:07

What a customer experiences defines their perspective of you. Learn why experiences truly do matter in this podcast. Download the Customer Experience Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 7 - Day 1: Marketing and Teamwork - Everyone Owns The Brand 9:03

3 years sitten9:03

9:03

The concept that the brand is owned by everyone causes lots of conversations. Listen to this podcast to understand this important element. Download the Everyone Owns The Brand Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 6 - Day 5: Marketing Tactic Insights - Less is More 8:41

3 years sitten8:41

8:41

In a world that says more, more, more, less can be far more impactful in your communication. Learn why in this podcast. Download the Less is More worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 6 - Day 4: Marketing Tactic Insights - Moments Matter 8:52

3 years sitten8:52

8:52

Are you able to live in the moment, to be present to what is happening around you. In this podcast we consider how impactful being in the moment can be, especially in your social media. Download the Moments Matter worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 6 - Day 3: Marketing Tactic Insights - Sweat the ”Small Stuff” 8:42

3 years sitten8:42

8:42

We often hear "don't sweat the small stuff" in life. But, in marketing that could not be further from the truth. Learn why in this podcast. Download the Sweat the "Small Stuff" worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 6 - Day 2: Marketing Tactic Insights - Consistency 9:17

3 years sitten9:17

9:17

Are you consistent or are you complacent? Complacency is such a slippery slope. Listen to this podcast to learn how to avoid complacency and be consistent. Download the Consistency worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 6 - Day 1: Marketing Tactic Insights - Focused, Simple & Clear 8:51

3 years sitten8:51

8:51

Do you run around always busy, taking on too much? The key to preventing that, be focused, simple and clear. In this podcast, learn how to be focused on what matters for your parish or ministry. Download the Focused, Simple & Clear worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 2 - Day 5: Target Audience - Repositioning is a Fools Choice 8:00

3 years sitten8:00

8:00

People often talk of repositioning. Is that even possible? Not really, learn why we say that in this podcast. Download the Repositioning is a Fools Choice Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 2 - Day 4: Target Audience - The Opposite of Common Sense 8:13

3 years sitten8:13

8:13

So many times people believe that marketing is common sense. It is not, learn why with this podcast. Download The Opposite of Common Sense Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 2 - Day 3: Target Audience - Marketing is Courtship 9:11

3 years sitten9:11

9:11

We often hear that marketing is war. Wrong, marketing is courtship or creating a relationship with those you seek to serve. Download the Marketing is Courtship Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 2 - Day 2: Target Audience - Small Targets 9:50

3 years sitten9:50

9:50

A target audience does not mean the number is small, but rather who you are targeting is precise. Learn more about small targets with this podcast. Download the Small Targets Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 2- Day 1: Target Audience - The Hardest Part is Done 10:35

3 years sitten10:35

10:35

What is the hardest part of marketing? Creating demand. Learn why the hard part is already done for you. Download the Hardest Part is Done Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 1 - Day 5: Getting Started With Foundational Concepts - Being Your Best 7:51

3 years sitten7:51

7:51

We seem to want more, more, more. Is more always better? Perhaps being your best is enough. This podcast explains the concept. Download the Being Your Best Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 1 - Day 4: Getting Started with Foundational Concepts - Focus on Mission 9:12

3 years sitten9:12

9:12

It is easy to get caught up in the everyday "business" of your parish of ministry. This podcast reminds you that ultimately, it is all about your mission. Download the Focus on Mission Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 1 - Day 3: Getting Started with Foundational Concepts - Evangelization & Marketing 9:54

3 years sitten9:54

9:54

Evangelization and Marketing are certainly related, but they are also distinct. Explore the connection and distinctions in this podcast. Download the Evangelization & Marketing Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 1 - Day 2: Getting Started with Foundational Concepts - Bad Words 10:29

3 years sitten10:29

10:29

People in parishes and ministries often cringe at the words marketing and brand. But, they are not bad words and this podcast describes why not. Download the Bad Words Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 1 - Day 1: Getting Started with Foundational Concepts - Loyalty 11:36

3 years sitten11:36

11:36

The point of marketing is to stimulate loyalty to your product or service. Starting with the end in mind, this podcast explores the concept of stimulating loyalty to God. Download the Loyalty Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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The Marketing God Podcast Introduction 0:28

3 years sitten0:28

0:28

Donna A. Heckler introduces the Marketing God Podcast. Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com

Donna A. Heckler: Faith & Media

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Week 5 - Day 5: Marketing Strategy Overview - Pricing 7:41

3 years sitten7:41

7:41

Pricing can be tricky. But, pricing reflects the value you provide. Listen to the podcast to dig into the topic of pricing and value. Download the Pricing worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 5 - Day 4: Marketing Strategy Overview - Marketing Metrics 7:59

3 years sitten7:59

7:59

While people often measure success based on money, a far more valuable measure is one that focuses on the brand. Learn why in this podcast. Download the Marketing Metrics worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 5 - Day 3: Marketing Strategy Overview -No Loyalty Without Trial 8:48

3 years sitten8:48

8:48

On the path to loyalty, trial is when someone actually takes action. Dig into this important topic in this podcast. Download the No Loyalty Without Trial worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 5 - Day 2: Marketing Strategy Overview - Next Step Awareness 9:04

3 years sitten9:04

9:04

All the availability in the world will not matter if no one is aware of you. Learn why awareness is the second critical step in this podcast. Download the Next Step: Awareness worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 5 - Day 1: Marketing Strategy Overview - It Starts With Availability 10:56

3 years sitten10:56

10:56

Foundational to all marketing is availability. Learn why availability is critical to your efforts in this podcast. Download the It Starts With Availability worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 4 - Day 5: Brand, Tactical Considerations - Message Not the Medium 7:00

3 years sitten7:00

7:00

Don't let the medium get in the way of your message. This podcast delves into this important and sometimes confusing topic. Download the Message Not the Medium Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 4 - Day 4: Brand, Tactical Considerations - Clear is More Critical Than Clever 6:49

3 years sitten6:49

6:49

Marketers like to be clever, but what is critical in your marketing is to be clear. Learn why with this podcast. Download the Clear is More Critical Than Clever worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 4 - Day 3: Brand, Tactical Considerations - Your Name is Your Cornerstone 10:27

3 years sitten10:27

10:27

Sometimes we forget how important our name is to our marketing work. But, it is the cornerstone of your brand as is shared in this podcast. Download the Your Name is Your Cornerstone worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 4 - Day 2: Brand, Tactical Considerations - Associations You Keep 8:10

3 years sitten8:10

8:10

What associations do you have for your parish or ministry? Associations can be very helpful, learn why in this podcast. Download the Associations You Keep worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 4 - Day 1: Brand, Tactical Considerations - Jesus: Our Celebrity Endorser 8:39

3 years sitten8:39

8:39

As Catholics, we have more than simply a celebrity endorser in Christ. Are you leaning on Him to move your parish or ministry forward? Download the Jesus: Our Celebrity Endorser worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 3 - Day 5: Brand, A Strategic Overview - Consistency vs Compromise 8:31

3 years sitten8:31

8:31

It seems easy to compromise, but to build a brand, consistency is critical. Learn why in this podcast. Download the Consistency vs Compromise worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 3 - Day 4: Brand, A Strategic Overview - The Three M’s of Taglines 9:21

3 years sitten9:21

9:21

The best taglines, always have the 3 M's: meaningful, memorable and motivating. Discover what we mean by that in this podcast. Download the 3M's of Taglines worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 3 - Day 3: Brand, A Strategic Overview - Positions Endure 11:55

3 years sitten11:55

11:55

Can your brand position stand the test of time? Learn why an enduring position is critical for you. Download the Positions Endure worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 3 - Day 2: Brand, A Strategic Overview - Differentiation 10:09

3 years sitten10:09

10:09

Are you unique? Being different is critical in marketing and brand building. Understand why that matters in this podcast. Download the Differentiation worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

Donna A. Heckler: Faith & Media

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Week 3 - Day 1: Brand, A Strategic Overview - A Brand is A Promise 11:11

3 years sitten11:11

11:11

Yes, you have a brand. That brand conveys a promise. Do you keep your promise? Understand this critical concept in this podcast. Download the A Brand is A Promise worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our YouTube Channel . For more media and resources visit media.donnaaheckler.com…

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Week 8 - Day 3: The Role of Leadership - Brand Drives Culture

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Week 8 - Day 3: The Role of Leadership - Brand Drives Culture