#17 – Should You Copy Your Competitor’s A/B Tests

CRO Live Hour

Welcome to the CRO Live Hour Podcast, where we discuss all things experimentation and optimization. In today's episode, we will tackle the question, "Should You Copy Your Competitor's A/B Tests?"

A/B testing is a popular method for analyzing and improving websites, products, and marketing campaigns. It involves creating two versions of something and comparing the results to see which performs better. It's a great way to make informed decisions about what works and what doesn't, but what if your competitor is doing the same thing? Is it okay to copy their A/B tests and use the same techniques?

We'll be discussing the pros and cons of copying your competitor's A/B tests and exploring the ethical considerations involved. We'll also be sharing some tips on how to conduct your own A/B tests effectively and come up with unique and creative ideas.

Tune in to find out whether or not you should copy your competitor's A/B tests and how to make the most of this powerful tool.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
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