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Understanding What Brand Structure Means In An Acquisition
Manage episode 354695876 series 3329942
Sisällön tarjoaa Kristine Merz and Lisa Marceau. Kristine Merz and Lisa Marceau tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Having a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand structure, a.k.a. brand architecture, to explain how it impacts your business, especially for merger acquisitions. They discuss the three types: master brand structure, endorsed brand structure, and invisible brand structure. Listen in as they cite industry examples of how each type affects a company’s image to the public. Stay tuned!
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