How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Sisällön tarjoaa RWS. RWS tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Culture and context. Never overlook the basics.
MP3•Jakson koti
Manage episode 355404988 series 1528649
Sisällön tarjoaa RWS. RWS tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled garage doors take off? Most likely not – most of the population live in apartments. This crude example shows that, despite an optimistic outlook, a target market could prove to be a huge risk. In this episode, Maria Schnell, RWS’s Chief Language Officer, explains why it’s critical for companies to fully understand – on a deep level – the culture and context of their audiences. And why these two pillars need to be part of the foundations of any growth strategy. She will also give examples where clients have seemingly overlooked the basics, and what can be done to ensure that companies always put culture and context at the centre of their customer engagement strategy.
…
continue reading
179 jaksoa
MP3•Jakson koti
Manage episode 355404988 series 1528649
Sisällön tarjoaa RWS. RWS tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled garage doors take off? Most likely not – most of the population live in apartments. This crude example shows that, despite an optimistic outlook, a target market could prove to be a huge risk. In this episode, Maria Schnell, RWS’s Chief Language Officer, explains why it’s critical for companies to fully understand – on a deep level – the culture and context of their audiences. And why these two pillars need to be part of the foundations of any growth strategy. She will also give examples where clients have seemingly overlooked the basics, and what can be done to ensure that companies always put culture and context at the centre of their customer engagement strategy.
…
continue reading
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