The 2023 Content Marketing Trends Report w/ Bernard Huang

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

• 1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year.
• 6:45: How AI is changing content optimization and SERPs over time.
• 16:00: The future of Google’s Helpful Content update.
• 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't.
• 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average.
• 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments.
• 38:28: How to best use video strategically in your content strategy (B2B vs. B2C).
• 45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C.
• 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase.

Show Links:

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