Lindsay Silberman, Content Creator & Founder Of Hotel Lobby Candle: How To Start A Products-Based Business

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Lindsay Silberman, luxury lifestyle blogger and founder of Hotel Lobby Candle, joins us on this episode to walk through exactly how she went from brand ideation to a sold out launch in under a year. She shares how she got started with finding the right designer, fragrance chemist, and manufacturer, and how she overcame the many roadblocks along the way (read: launching a products-based business during a global pandemic).

If you're trying to figure out what type of product makes sense for your personal brand and want to learn more about the tangible steps to bring it to life, don’t miss this conversation with Lindsay!

IN THIS EPISODE, WE TALK ABOUT:

• The tipping point for Lindsay to leave her editorial job and go all-in on being a content creator

• How Lindsay figured out business logistics as a newbie in the space

• The factors that contributed to Lindsay selling out her entire inventory in 24 minutes

• How Lindsay and her team are getting more strategic as they scale

• Learning to delegate and get out of your own way as a business owner

• A peek into what’s next for Hotel Lobby Candle, including new products coming out later this year

RESOURCES

• Learn more about Be Social Group

CONNECT WITH LINDSAY

Follow Lindsay on Instagram: @lindsaysilb

Follow Hotel Lobby Candle: @hotellobbycandle

Shop Hotel Lobby Candle: hotellobbycandle.com

Learn more on Lindsay’s website: lindsaysilberman.com

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould