The New Era of PR: Artificial Intelligence and the Preston Platform

Public Relations Review Podcast

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Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before.
We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR industry. Learn how this innovative platform creates a multi-dimensional perspective of content creators and uses vectorization to match client pitches with the journalists most likely to cover them. Say goodbye to generic pitches and hello to a tailored approach that not only increases your success but enhances the overall experience for journalists. Don't miss this opportunity to gain a 360-degree understanding of content, elevate your PR efforts, and to benefit from a Special Offer to try "Preston" at the end of the episode.

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1. The New Era of PR: Artificial Intelligence and the Preston Platform (00:00:00)

2. Introducing Intelligent Relations' PR Platform (00:01:08)

3. AI-powered PR and Media Monitoring (00:12:58)