Jessica Kruger: Her Whole Life Changed Because Her Mom Went to Farm Sanctuary

Species Unite

“And it's true that as much as online makes things much more accessible in so many ways, sometimes it's the feeling and seeing that actually really gets people over the line, because they're like, ‘Oh, wow, that feels really… that looks really good. Oh, look at it on me. Oh, you can style it like this as well. And oh, you can go over the shoulder like, yeah…’ the touch is really important for consumer goods” – Jessica Kruger

Jessica Kruger is the founder of a vegan handbag company called Shaker. They had a rebrand in June, they were originally founded as LUXTRA in 2018. With the rebrand, came new design and new material.

Shaker’s handbags are made with MIRUM® - the first high-end leather alternative that is 100% plastic-free, which is a HUGE deal.

I spent time with Jessica in London and saw Shaker’s bags in person. And they are absolutely stunning.

Jessica originally started her journey of building cruelty-free businesses in 2014 when she opened ETHOS – one of London’s best loved meat-free restaurants - after her mother volunteered at Farm Sanctuary in California.

speciesunite.com

https://shakerlondon.com/

https://mirum.naturalfiberwelding.com/