Breaking into the US Market: Navigating Challenges and Opportunities with Ruth Macleod

Time & Motion Podcast with Lee Stevens

Ever wondered about the journey of a Kiwi business trying to break into the US market? Join me as we peel back the layers of this complex process with Ruth Macleod, the Trade Commissioner for New Zealand Trade and Enterprise. Ruth offers us a peek into her own life journey, her unique experiences and how they led her to her current position in San Francisco. She also shares enlightening insights about the perception of Kiwi businesses in the US, especially in the tech sector. Thanks to New Zealand's reputation for honesty and straightforwardness, it seems doors are opening for Kiwi businesses in the US.
Venturing into international business comes with its own set of challenges and opportunities. Ruth and I delve into Michael Siebel's advice on crafting compelling pitches and how Kiwi businesses can leverage their inherent realism, pragmatism, and honesty to their advantage. Ruth also shares how NZTE supports businesses entering new markets, from dealing with structural and tax implications to hiring and marketing strategies. We discuss the importance of building strong relationships and the incredible resources provided by the Beachheads advisory network.
Finally, we touch upon the importance of understanding AI in tech businesses, especially when raising capital. We explore how HubSpot is investing in AI and how businesses can use this to empower their teams. Throughout our discussion, the vital role of building relationships within the entrepreneurial space keeps cropping up. With this wealth of insights packed into our discussion, whether you are a budding entrepreneur or an established business owner, you'll find plenty to learn and apply in your own journey. Tune in to hear Ruth’s inspiring journey and gain a world of knowledge about the opportunities and challenges Kiwi businesses face in the US market.

Hear how some of Australasia's most interesting and successful people are utilising People, Technology and Processes to live a productive life.
For more information on Lee Stevens visit www.leestevens.co
Sponsored by workforcery.com

Luvut

1. Breaking into the US Market: Navigating Challenges and Opportunities with Ruth Macleod (00:00:00)

2. Trade Commissioner's Journey to the US (00:00:08)

3. US Perception of Kiwi Businesses (00:12:16)

4. Kiwi Businesses in the US Opportunities (00:23:46)

5. Common Mistakes in Business Expansion (00:28:12)

6. AI Strategy for New Zealand Businesses (00:40:35)