))
How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho
Manage episode 381455682 series 2977729
Sisällön tarjoaa Karin Conroy. Karin Conroy tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.
Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.
After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.
Thiago gives listeners actionable tips on:
- [0:00] Intro
- [1:10] Why DIY design always work
- [6:50] The difference between DIY and a design team
- [9:50] Learning from failure and the importance of revisions
- [14:15] Handling when clients ask for a revision you may not agree with
- [19:55] How does focusing your design on your client and your process of work happen
- [22:35] What can erode trust with a client
- [24:50] Example of design gone wrong
- [29:15] The misconception of more is better, especially with writing
- [34:50] Thiago’s book review
- [39:50] One big takeaway from this episode
Resources mentioned in this episode:
Connect with Thiago here:
Connect with me
142 jaksoa
Jaa
